Top of the Great Era

Chapter 1828 Men Should Put Their Career First

Chapter 1828 Men Should Put Their Career First
Things about the Shi family are really complicated.

In fact, both Shi Jingmei and Shi Jinglin are fine, the main hurdle is their mother and eldest sister Shi Jingyue.

There is also Zhou Buqi's credit here.

Sisters Shi Jingmei and Shi Jinglin are both out of the family business now and have come out to work alone.Shi Jingmei is now the president of Chaowan Commune, and Shi Jinglin also manages a large company like Yuanwei Group.

The elder sister, Shi Jingyue, can't do it. She works in the family company, and her parents' divorce will affect the property she may inherit in the future.

Still, the job has to work.

In the evening, Zhou Buqi held a video conference. There were more than 20 participants, mainly the core executives of Ziweixing and Ziweixing International. They mainly explained the strategy of "bubble value" in the next few years.

In fact, the "Instruction Manual" project created by Tang Binchen before is the most typical project in pursuit of bubble value.

Promote mobile apps through "manuals", and teach smartphone users to download and install some popular apps... This promotional channel has exploded in the market.

Especially in the field of games.

In the "Instruction Manual" last time, there was only one mobile game, which was Ziweixing's own "Angry Birds".

Affected by the "manual", in the past 3 months, this game has exploded, and the total number of downloads on iOS, Android and Ovi platforms has exceeded 5000 million!
You know, this is not a free game abroad.

It's a free trial, but if you want to play the official version, you need to pay 99 cents to buy it.

In the past six months, this game has brought more than 4000 million US dollars in revenue to Ziwei Star International, and there has even been an "Angry Birds phenomenon" in the society.

This also makes the mobile game industry ahead of other industries, and is the first to realize the promotional value of the "manual" product.Then, in the "Manual" of the second issue, the most competitive part is the game promotion section.

In order to maintain the authority of the "manual", it cannot be used indiscriminately. In addition to continuing to promote "Angry Birds", only one more mobile game will be added.

Seats are limited and competition is fierce.

During the bidding, the well-known EG manufacturer directly offered a price of 1700 million US dollars, which was 600 million US dollars ahead of "WeRule", and won the recommendation position of the game in the second "Manual" game section!
Their newly developed multiplayer online mobile game "Infinity Blade" was originally said to be officially launched on iOS, Android and other platforms on December 12, with a price of $9.

Because the launch date of the second issue of the "Manual" is December 12st, EG Company also immediately made a strategic adjustment and adjusted the release date to December 1st.

Today is December 12th. According to Don Mattrick, the president of the game business, the game "Infinity Blade" really exploded. In just one day, the purchase volume exceeded 4. The fastest-selling game in the Apple Store and the fastest to reach $1 million in revenue.

At a measly $5.99 retail price, that's really nothing.

The game also has income from props. If you want to play the game well and play better, you must continue to krypton gold.Games at home and abroad are basically a routine, using the weakness of human nature to control players.

In the past few days, the US media has commented that the most popular mobile game this year is "Angry Birds", followed by "Infinity Blade".

In the second issue of the US version of the "Instruction Manual", a total of 15 products were recommended.

Social category: Helo, Twitter, Facebook, Ucgram.

Video categories: Netflix, YouTube.

Music: Spotify, Microsoft's Xbox music streaming.

Game category: Angry Birds, Infinity Blade.

As well as Amazon for e-commerce, Bing for search, Quora for knowledge, Evernote and Impress for tools, etc.

Except for Ziweixing-related products that are free for the time being, and Google’s YouTube and Amazon don’t give money, the other four third-party products Facebook, Xbox, Bing, and “Infinity Blade” all gave money, with a total revenue of 4 million US dollars .

This is just the US version.

Different regions and countries have different "manual" versions. For example, Uc Mobile Assistant, Uc Browser, and Uc Input Method are mainly promoted in the Asian market, and the football product Goal is mainly promoted in Europe.

Lin Lin finally figured it out, the second issue of "Instructions" received a total of 6000 million US dollars in channel fees from third-party merchants!
There are probably three reasons for this:

First, the "Manual" project has just started to operate. In order to promote the market, the second phase will be given as an extra month, that is to say, it will last from December 1st to April 12st, a total of 1 months.

Second, this product can be directly oriented to smartphone users, and sharp-eyed people in the industry can see the advantages of this product in App promotion.

Third, this is the bubble value.

The development of mobile Internet in China is relatively slow, but in the developed regions of Europe and the United States, the wave of this era has arrived, and hot money has begun to roll in.

The bubble phenomenon is emerging.

With bubbles, it is possible to pursue bubble values ​​other than actual values.Maybe this second issue of the "instructions" is not worth the $6000 million channel fee at all, but it doesn't matter, $3000 million of which is bubble value.

In the era of mobile Internet, helping other merchants to download, install, increase registered users, and increase active users is the best way to earn bubble value in this era!
"Explanation" is just a relatively traditional offline product, not a long-term solution.

In the final analysis, we still have to rely on online platforms, especially smartphones, relying on open screen advertisements, information flow advertisements, and various soft and hard pushes.

The video conference lasted for 90 minutes, during which Zhang Yiming mainly expressed his views in English.

To be honest, his English is not very good.

During the meeting, the second sister Shi Jingmei came over. Seeing that Zhou Buqi was busy, she didn't bother her. Seeing that he didn't object, she sat on the sofa not far away, picked up a book from the bookshelf, and talked silently. read carefully.

After the meeting here, Zhou Buqi stretched his waist, picked up a cup to drink water, and asked, "Second Sister, what do you do?"

Only then did Shi Jingmei raise her head, "Are you done?"

"Ah."

Zhou Buqi thought she was going to talk about some family affairs.

Unexpectedly, it was not, Shi Jingmei said: "The blind box business is not as good as expected."

Zhou Buqi raised his eyebrows, "Really? I heard from Wu Yu that the sale is not bad."

Shi Jingmei said: "It's just that the sales are not slow, and the sales volume is smaller than expected."

"Expectation?" Zhou Buqi was a little amused, "Isn't this a new industry and new business? Where did you get the expectation?"

Shi Jing rolled his eyes at him, "It's based on Manchester United's blind box sales last season."

Zhou Buqi nodded, "It's not surprising. It should be affected by the general environment, right? The British economy is better, and Spain and Italy are in crisis."

"Bayern Munich doesn't work either." Shi Jingmei shook her head lightly, "We still have to find a way through marketing."

"What do you want?"

"How about going to advertise on the jersey?"

"Are you kidding me? How much does that cost?"

Zhou Buqi thinks this is a bad idea.

Shi Jingmei asked: "Then how about advertising on the stadium seats? Real Madrid and Manchester United both have stadium seat advertisements..."

Zhou Buqi waved his hand and interrupted her, "Those are all existing resources, too much money is spent!"

"what?"

Shi Jingmei didn't quite understand what he meant.

Zhou Buqi said: "That group of people in European football, don't think too highly of them. The level of development of the club's commercial potential is very low, and they only use the resources that have been developed. You only need to catch what they haven't discovered. The resources can then be utilized, and they can be promoted at the price of cabbage.”

Shi Jingmei smiled like a flower, pulled down the sling on her shoulders, her eyes were like lightning, "Brother-in-law, why are you so good?"

"Stop seducing me, it's the middle of the night."

"What are you afraid of?"

"If my mother-in-law finds out, why don't you beat me up?"

"Maybe I'm happier." Shi Jingmei curled her lips and sighed softly, "My mother wants to marry me now, especially now that I'm getting divorced. If I get married, she can have one more helper."

Zhou Buqi didn't want to get entangled in this topic, and said: "If you want to promote the blind box, it is mainly for the local home fans. In the home cafe, museum or ticket office where there is a high flow of people, it can have a publicity effect. For example, in Barcelona, ​​​​you can take out the model of Messi’s blind box and enlarge it to the same proportion as him , like a wax figure, put it in a glass box and display it, it will definitely attract crowds, and it will stimulate the consumption of fans."

Shi Jingmei's eyes sparkled, "Yes, a great idea! This doesn't need to take up the club's existing promotional resources, maybe it can be free!"

Zhou Buqi smiled and said: "Yes, the blind box has to be changed every season, so this kind of proportional display must also be changed every season. The old version can be treasured... Well, you can make two copies, Give one to Barcelona. The other can be collected by the Chaowan Commune, and later build a Chaowan Football Museum to exhibit the classic styles of the past few years, and the long-term brand value will come out.”

Shi Jingmei looked up and down at him suspiciously, "Have you thought about it long ago?"

"Where is it? You didn't ask that."

"Then why do you react so quickly? It feels like you don't need to think, and you will give a strategy immediately."

"Practice makes perfect, it's a small thing." Zhou Buqi said lightly, thinking that this trivial matter is really not worth mentioning to him, "Okay, you can go back and plan according to this idea. Organize some materials and ideas."

"Oh." Shi Jingmei improved lightly, "That won't bother you."

When she reached the door of the study, she turned around, stretched out her hand and patted her butt lightly, winked playfully and said, "Brother-in-law, do you want to hit me a few times?"

Zhou Buqi looked up at her and waved his hand, "Another day."

"Okay."

Shi Jingmei said with a laugh.

"Huh?" Zhou Buqi raised his eyebrows and said angrily, "Okay, stop flirting. A man should put his career first. Second sister, don't lead me astray! I want to teach you a lesson from your father." Absorb deeply, beauty is a disaster!"

(End of this chapter)

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