Top of the Great Era

Chapter 1853

Zhou Buqi is actually not very interested in playing games. His family members usually include Wu Yu and Sun Wanran who can play games, and they have little understanding of game design, development, distribution, sales and other fields.

However, this does not hinder Zhou Buqi's great confidence in the game industry.

The probability of success in developing a game is even lower than making a movie.

Every time a game is developed, it is equivalent to starting a business.

So the game industry is extremely risky.

Very poor reproducibility.

The same team, after developing a game that is popular all over the world, may fall immediately, and there will be no more factors of success.

This is an unsolvable problem. It is impossible for any game studio in the world to prosper forever, and it will inevitably face the end of exhaustion of inspiration.

There are three ways to solve this problem.

One, new wine in old bottle.

Take out the classic games of the past, add some new elements or change to a new skin, take it out and reap another wave.Even classic games like "Super Mario", "Legend" and "World of Warcraft" have to rely on this routine to continue to generate blood after the heat subsides.

Second, purchase IP.

For example, "Star Wars", the most famous big IP in the European and American markets, in the past few years, Lucasfilm has authorized seven or eight game studios to develop many Star Wars games.

Basically rubbish.

However, the brand of "Star Wars" is too strong, coupled with the anti-piracy mechanism in the European and American markets, players can only buy genuine games in order to experience the game.

With the appeal of "Star Wars", many garbage games can also sell good sales and make a lot of money.

This is really pitiful.

Lucasfilm has been acquired by Ziweixing Global, and Zhou Buqi has stopped this kind of behavior that only cares about short-term interests but damages the long-term value of the brand.

In the future, if you want to develop games with big IPs such as "Star Wars", "Marvel Universe", "Fast and Furious", "Jurassic Park", "007", you must strive for excellence!

This is best done by your own gaming team.

Changyou's flagship game "Dragon Babu" and EA's "FIFA" are typical examples of successful IP adaptations.

However, the above two points belong to the internal change.

If you want to have a bigger market and a bigger breakthrough, you must expand to the outside world.This is the third way, and the most important point: buy, buy, buy!
Seeing that the games from other companies are very good, and they are beginning to show their talents, they hurried to the door to buy them.

The method is simple and crude, but it is the most effective method.

It is also the reason why Zhou Buqi is full of confidence and fighting spirit in the game industry.

It doesn't matter if you can't develop it yourself.

As long as you have the money and resources, you can just come and buy them.

EA's model is hated by the game industry, this is a different point of view.From the perspective of Boss Zhou, EA's model is the best one.

If you see something good, buy it!
Didn't develop well after buying it?
It doesn't matter, just give up this business directly, the excellent employees will be retained and transferred to other departments, and the employees who are close to it will be laid off directly.Then look for the next emerging game studio and continue to buy, buy, buy.

Buy all the way down, there will always be success.

Although Zhou Buqi is not very proficient in games, at least he knows the general situation in the future and several world-renowned games, such as "Plants vs. Zombies", "Fruit Ninja", "Angry Birds", "Minecraft", "Heroes" Alliance", "Hearthstone", "Fortress Night", "Clash of Clans", "PlayerUnknown's Battlegrounds" and so on.

Some of them have already been bought, and if the rest can be won if you find a chance, then it will be very safe.

From this point of view, if Shi Jinglin wants to travel and work, it's not impossible.

She doesn't need to design, develop, operate, and sell games. She only needs to understand capital operations and start buying, buying, and buying all the way.

There is no ecological matrix for games, and there is no need for cooperation between different games. Management is relatively simple, and each studio can operate independently.

Zhou Buqi felt that in the next few months, he had to make good plans.Now that he is determined to become the chairman of Changyou, he must do this well.

After the Spring Festival, the whole family went south to Hainan.

Even Shi Jinglin's parents went to Hainan for vacation.

Zhou Buqi took the chief secretary Ning Yaxian to the magic capital, and first stood at the door of the company as usual, giving out red envelopes to all the employees.Then I went to Giant Network in the morning to chat about games with Shi Yuzhu, and went to Ninetowns in the afternoon to chat with Zhu Jun about games.

Shi Yuzhu was alright, he had come here through ups and downs all the way, and he was no longer afraid of anything.

Zhu Jun is different. He is a minority shareholder of Manchester United, and his relationship with Zhou Buqi has obviously become closer in the past few years. Seeing that Boss Zhou is so interested in the game industry, he was shocked immediately, "Are you going to end in person?"

"what?"

Zhou Buqi made a haha, and it is still in the confidential stage.

Zhu Jun said: "Come on, I don't know you yet? A busy person like you came here to discuss the concept and development of the game industry with me. Are you eyeing the game industry?"

Zhou Buqi glanced at him, "So what if you don't focus on it? The game industry has reached 300 billion US dollars. Are you still afraid that I will steal your job?"

"The global market is 300 billion U.S. dollars, and the domestic market was only 300 billion Huaxia coins last year."

Zhu Jun has had a lot of contact with him, and is very afraid of his strength.

Zhou Buqi said: "The current scale is small, but with the development of the times, video games will become more and more mainstream in the daily entertainment life of young people."

The current Internet development is not enough, so the scale of the game market is not large enough.Ten years later, the global game market will reach 2000 billion U.S. dollars, of which the mobile game market will reach 1000 billion U.S. dollars.

Zhu Jun said: "I hope!"

Zhou Buqi laughed and said: "It's not a wish, it's a certainty. Now you see those children in Europe are playing football every day. In a few years, they will be playing games with their mobile phones every day."

"Hmm..." Zhu Jun nodded, and then he straightened his face, "I was almost fooled by you, don't change the subject, are you really going to end up playing games?"

Zhou Buqi was angry and funny, "Why are you nervous?"

Zhu Jun smiled and said: "It's not nervous, if you really want to end, you can cooperate with Ninetowns."

"How do you cooperate?" Zhou Buqi shook his head, "Ziweixing has its own game business here, as well as its subsidiary Changyou...you know the relationship between Changyou and Ziweixing, right?"

Zhu Jun sighed, "Games are becoming more and more difficult to make. If I had known that "World of Warcraft" could still have such a big attraction, I would not give up this game. "Aion" is almost meaningless. .”

Zhou Buqi said: "Pay more attention to the mobile game market, didn't I tell you."

Zhu Jun looked him up and down, with an expression of seeing through everything, "It seems that I guessed right, you really want to end in person... you want to end to play mobile games?"

Zhou Buqi said frankly: "I don't know what games are. I just need to understand the market first. However, the game business is not enough to rely on agents alone, and I have to develop it myself."

"Self-developed?" Zhu Jun shook his head, "How can it be so easy? There are only a few games that have been successfully developed by domestic self-developed games, such as Jinshan, Perfect, and Changyou. The so-called self-developed companies such as Shanda, Penguin, and Giant are all based on Imitate other people's games, the gameplay and design remain the same, just change the skin."

"Imitation is also a way out."

"If you want to imitate, you can focus on those games in South Korea and Japan, which are more in line with some domestic game styles."

"Hmm..." Zhou Buqi nodded, and said in embarrassment, "The key is that I don't know much about games. I have made a strategy, and it must be executed by the most capable people."

Zhu Jun said with a smile: "The game industry is so big, and there are only a few powerful people. Wang Fang from Changyou, and Shang Jin from Changyou, aren't they talking about each other recently? They are both very good. It's Lao Ding from NetEase, Xiao Li from Giant, Xiao Ren from Penguin... Well, Ren Yuxin, this kid has been quite popular recently, and he is the most popular in the circle now."

"Penguin people?"

Zhou Buqi raised his eyebrows and was very interested immediately.

In the past few years, Penguin has often recruited people from Ziweixing, but Ziweixing has rarely recruited people from Penguin... The main thing is that there is nothing to dig. The best domestic talents have been in foreign companies such as Microsoft and Google a few years ago. , In the past few years, they have been on the side of Ziweixing and Baidu.

The only team that Zhou Buqi took a fancy to was the QQ mailbox team. He offered an olive branch twice, but failed to recruit successfully.

Not only was it unsuccessful, but now the team has also developed a product called "Q Letter" to compete with Ziweixing's WeChat, and used a lot of dirty tricks.

If you want to end up playing games, it's different.

Ziweixing doesn't have any game talents here, and Changyou's team has a big problem... It must go to the industry to find talented people.

The best choice, of course, is to dig for penguins!

Zhu Jun said: "The "Cross Fire" he developed is the online game with the highest number of online players in China, with nearly 300 million."

Zhou Buqi asked: ""Cross Fire"? Isn't that a Korean game?"

Zhu Jun said: "Yes, it's a Korean game, but it's not popular in Korea at all, it's not fun at all, and the design is flawed. After Penguin got the agency right, it made a lot of changes to this game. Only then did it regain its vitality. It was led by Ren Yuxin. This kid is very powerful. Penguin was not good at all in the online game market. In the past few years, it has suddenly risen. It has developed rapidly in terms of game development, operation, marketing, and channel sales. .”

"Ren Yuxin..." Zhou Buqi narrowed his eyes, "What is his current position?"

"President of the game business?" Zhu Jun shook his head, "I don't know the details, anyway, Penguin's game business is under his control. In the past few years, Penguin's game business has developed very well, from board games, casual games, From web games to PC games, it seems to be starting to make mobile games recently.”

"I see!"

Zhou Buqi secretly clenched his fists.

Got it!

It's him!
The penguin in the previous life was the world's largest game giant, and it should be the achievement achieved under the leadership of this Ren Yuxin.Now Penguin's game business has not really started, and there is a lack of core heavyweight large-scale games such as "Zhengtu", "World of Warcraft", "Fantasy Westward Journey", "Dragon Babu" and "Perfect World".

If you want to poach people, you have to do it early!
The east is not bright and the west is bright.

If you can't get the QQ mailbox team, you can get the game team!
(End of this chapter)