Top of the Great Era

Chapter 1873 Google's level is too poor

"Pretending to be lofty..." Zhou Shaoning immediately realized what he was talking about, "Ad bombing?"

Zhou Buqi said: "Yes, it is necessary to smash advertisements, especially in the European market. To maintain the popularity through a series of marketing events. For example, first link up with Hollywood stars, then cooperate with European football stars, and cooperate with top luxury goods , such as Baobali, Hermès, etc., launch a customized version of Hermès. Even when the models are on the catwalk, they can carry a bag in their left hand and a mobile phone in their right hand. In short, we must try our best to gain popularity and continue to market. "

Zhou Shaoning nodded, "Well, this is an idea. If the Aster series is positioned as a high-end machine, it will not be fun to keep chasing new ones."

Zhou Buqi said with a smile: "We have advantages, such as Hollywood relationship, football relationship, and Baobali is also a partner of Manchester United. The smartphone market is huge. When competing with Apple, we must use our strengths and avoid weaknesses."

"It should be."

"And you also said just now, we now have a huge advantage!"

"Oh?"

Zhou Shaoning raised his eyebrows.

Zhou Buqi said: "The supply chain, the most important supply chain is in the country. This is the biggest advantage of Asda. Knowing yourself and the enemy is the same as cheating."

Zhou Shaoning laughed.

That's what happened.

There will be no new iPhones unveiled at Apple's summer conference this time. This matter is a commercial secret. Normally, it is impossible for outsiders to know.

However, Zhou Shaoning inferred the result based on Foxconn's order volume.Now that Apple has not placed an order for a new iPhone from Foxconn, it is enough to show that it is impossible for Apple to launch a new iPhone in June.

As the domestic mobile phone supply chain becomes more and more perfect, such advantages will become bigger and bigger.

For example, Apple launched a version of the iPhone designed by Liu Haiping. Within two or three months, the streets are full of mobile phones designed by Liu Haiping. Whether it is the old China Cool Union or the emerging Xiaomi OV, they can quickly follow Enter the same paragraph.

This is too fast!

How could it be possible to make imitations in just two or three months?

It takes two to three months to complete the various processes of a new mobile phone.

The reason is that mobile phone manufacturers have already received some news from the supply chain, and started to manufacture similar versions and models early.

The low-end and mid-range models can be imitated exactly like the new iPhone models. Asda’s current Aster series is a high-end model, so it’s not easy to be too explicit, and there must be some more personalized ones. Branded design will do.

As for the low-end machine market...

Zhou Shaoning said: "The case of Google's acquisition of Motorola Mobility has been accelerated. There are great doubts in the industry. The market share of the Android system is getting larger and larger, and it has exceeded 50%. This transaction is considered to be suspected of monopoly. The nature of being a referee and being a player."

Zhou Buqi said: "With the strength of Google, it is not difficult to operate successfully."

In fact, if you want to be approved, there are three main markets: the United States, the European Union and China.As long as all three parties approve, the transaction can be released globally.

A technology giant as powerful as Google has enough chips to persuade them to let it go.

Zhou Shaoning nodded and said: "Indeed, it's not too difficult to get it to work. The main reason is that Motorola, an athlete, is too disappointing. The market share in the first quarter was only 3.2%. However, this is a big potential hidden danger after all. .”

"Don't worry too much."

"You should still be vigilant. The high profit of the iPhone is largely due to Apple's model. Google sees that the iPhone has made so much money. I don't believe they are not jealous. The acquisition of Motorola, under the operation of Google, It’s really possible to bring this brand back to life. After all, it’s better to rely on people than yourself!”

In fact, not only Zhou Shaoning, but any Android mobile phone manufacturer is worried about this.

Once Google has Android in its left hand and Motorola in its right hand, there will inevitably be a tilt in resources, which will infringe on other third-party Android manufacturers.

Zhou Buqi said: "No, Google doesn't dare to do such an obvious monopolistic behavior. Don't say that Google can't give Motorola a second life. The relationship between the search business and YouTube is not just because they are a family, they are resisting third-party video sites. There is no need to worry about it.”

Zhou Shaoning gave him a deep look, "In the final analysis, it is not a good thing for Motorola to be in Google. I believe there are also big differences within Google."

This topic has been discussed before.

Asda's Aster series is a high-end machine, but it is impossible to give up the market of low-end and mid-end machines.If you want to start this market as soon as possible, the best way is to directly acquire Motorola.

If a new brand is launched in China, such as "corn" or "soybean", it can quickly stand out in the country by relying on low prices, but it will be difficult in the international market.

If you want to quickly open up the mid-to-low-end phone market overseas, it is a good choice to buy Motorola directly. After all, this is a god-level brand in the mobile phone industry, and the mobile phone was invented by Motorola.

In the previous life, Lenovo bought Motorola from Google. In fact, it was a bit of a waste of the brand. What it did was better than Google, but it was quite satisfactory, and it was far from realizing the commercial value that the "Motorola" brand should have.

Zhou Buqi said: "This matter really can't be too anxious, you have to give Google a chance to test the waters."

"what?"

Zhou Shaoning didn't react.

Zhou Buqi said: "Google is very ambitious now. It must be a big deal to buy Motorola. Now you come to the door and want to buy the Motorola brand. Even if Google is willing to sell it, it will have to be a sky-high price. Let's wait and see. , When Google experiments for a while and finds that they are incapable of saving Motorola, they will have to get rid of the burden, and the price will be lower at that time."

"What if it succeeds?"

Zhou Shaoning's mentality is different from Zhou Buqi's.

With so many properties in Zhou Buqi's hands, Asda is an industry he doesn't pay much attention to. Success is the best, and it doesn't matter if it doesn't.

A person's energy is limited, and he didn't pay much attention to Asda.

Zhou Shaoning is different, Asda is everything to him, so he is serious and nervous.

Zhou Buqi was silent for a while, and asked with a smile: "By the way, Google is going to make social products next, do you know?"

Zhou Shaoning looked puzzled, not understanding how he changed the topic to the Internet, "Well, I heard that Larry Page said the biggest bet."

Zhou Buqi asked: "Do you think Google can do it?"

"This..." Zhou Shaoning hesitated, "It's hard to say, if Google goes all out, the probability of success is still very high."

Zhou Buqi looked indifferent, and said decisively: "It must fail!"

"Ah?" Zhou Shaoning was surprised and amused, "How do you judge? Didn't Google say that it will launch a new social product? Now that the product has not been launched, you can judge it?"

Zhou Buqi said: "This is determined by Google's corporate culture. This company ... is too technologically advanced. It's not that it is not good to engage in technology and research and development, but that in the market economy, it is ultimately about commercial operations. Technology is for business services. Rather than business serving technology. So many technology companies that have closed down in the past few decades are all killed by scientific research. Scientific research institutes all over the world have to rely on subsidies and donations to survive. There is a huge gap between scientific research thinking and business thinking. conflicts. If there is a problem with Google in the future, it must die in technology.”

Zhou Shaoning remained silent.

I think this is a bit arbitrary.

"Just look at the products that Google has launched in the past few years. There are thousands of them? Which ones are successful?" Zhou Buqi has already done research on this issue. "Except for entrepreneurial search, other products have failed. .YouTube was very successful, and that was acquired by Google from the outside.”

"Android? Google Chrome? Google Database?"

"These are great products, but don't forget, these are scientific products. They are products that stand out in the scientific competition, not in the commercial competition like YouTube."

"Um……"

Zhou Shaoning seemed to understand what Boss Zhou wanted to express.

Zhou Buqi said: "If it is a product that is very technical and needs to rely on its scientific research level to stand out, then Google is the most powerful company in the world, and Google Chrome is simply a god. Yes, once a certain product Google's technical attributes are not that strong, and it is not Google's strong point to rely on commercial competition to stand out."

Zhou Shaoning took a deep breath, "It's true."

Zhou Buqi said with a smile: "There is no technical difficulty in social products, it is purely commercial market competition. Therefore, we can conclude that Google's bet will inevitably fail. Similarly, making mobile phones is not difficult, and Motorola has no difficulty in Google's mobile phones." Genes of success. In the same way, for example, Google’s cloud computing platform, if Google Cloud wants to expand its market share, it has to quickly remove all the amazing technology products in it; for example, Google Docs, if you want to have a bigger market, You should learn to take notes, design products to be more foolish, and avoid those fancy functions."

In fact, YouTube is the same.

The reason why YouTube is number one in the world is because this website is the darling of Google.

While other competitors are trying to add ads to make money, YouTube rejects all ads and has been supported by the headquarters' finances for so many years.

YouTube can stand out because Google has been subsidizing with its deep pockets, rather than defeating other competitors by means of normal commercial competition.

When all the competitors are almost dead and YouTube has completely occupied the market, Google dares to try to add some ads a little bit.

Zhou Shaoning actually didn't agree with it.

However, in the past few years, Boss Zhou has never missed the judgment of the general direction.

Zhou Shaoning had already believed it half to eighty percent in his heart, and he immediately relaxed, jokingly said, "You are a master strategist. If I were the chairman of Google, I would spend 10 billion dollars a year. I invite you to be a consultant!"

"10 billion dollars?" Zhou Buqi curled his lips, "Is that what I'm worth?"

"Uh……"

Zhou Shaoning wanted to compliment him a few words, but he was speechless when he was so embarrassed.

Zhou Buqi waved his hand, "That's it! I'm going to see Larry Page tomorrow, and you're coming too?"

"it is good!"

Zhou Shaoning is willing to go.

(End of this chapter)