Top of the Great Era

Chapter 1877 Three-pronged approach
Zhou Shaoning feels that he has a new understanding of the company's brand building, "To define a good company, you need to rely on advertising, publicity, marketing, as well as market value and technical indicators."

Zhou Buqi said with a smile: "Yes, there are many standards for measurement. But mobile phones are technological products after all. The higher the technical level, the better the performance of the product will be considered in the inherent cognition."

Zhou Shaoning said: "The technical level is often reflected by patents."

"That's right." Zhou Buqi nodded, "In the domestic trend of technological innovation and industrial upgrading that is increasingly respected, the direction of public opinion must be technology first."

Zhou Shaoning deeply agrees, "This situation is getting worse and worse. Lenovo has stepped down from the throne and replaced by companies such as Ziweixing, Baidu, and ZTE that have invested heavily in scientific research."

Zhou Buqi said: "The level of technological content will become the most important factor to measure the quality of a company!"

Zhou Shaoning followed his train of thought and said worriedly: "However, the development of science and technology does not happen overnight. Just like the information explosion, the development of technology over the years also has a trend of technological explosion. Bigger and bigger, this will expose many companies with weak foundations to swimming naked in the shallows very quickly.”

Zhou Buqi said: "It is necessary to find a way to avoid misunderstanding, and to establish a self-protection mechanism as soon as possible in the face of possible public opinion trends."

Zhou Shaoning took a deep breath, "Relying on those low-end patents that have no real value."

"Yes."

This time, Zhou Buqi's foresight once again played a role.

Ordinary people don't know the quality of patents. They only know that the more patents, the better the company and the greater the contribution, and the more they will support it.

So for Estar, there must be a brand new way of thinking.

A good patent is helpful to the company's technological development.

Inferior patents have no practical significance for the company's technological iteration, but they can generate great marketing value for the company, and can occupy the minds of users to cultivate a certain illusion of inherent cognition.

The marketing of the product appeared subtly.

This kind of operation is really not the first by Zhou Buqi. Later, domestic technology companies basically followed this way of thinking.

It is not enough to carry out research and development in a down-to-earth manner.

With hard work, 200 patents can be developed in a year; other companies can successfully apply for 2000 patents after all their efforts.In terms of public opinion and social contribution, those with a large number will have an advantage, and they will gain more public reputation and policy support.

Even many companies are purely cheating money. A junior college student brings a few undergraduates, and then finds a few academicians who specialize in supporting the development of the chip industry to come to the platform, and they can apply for tens of billions to engage in research on high-end chips. Then shout out some main theme slogans of "independent research and development", "surpassing Britain and catching up with the United States", and "world-class".

A bunch of rotten things have been produced. With the support and praise of academicians, follow-up funds will continue to come to the scene, and then continue to use some rubbish technology to make up for it...

In the end, there was a lot of chicken feathers, the project was unfinished, and nothing was obtained.

Not to mention, this will also form the phenomenon of "bad money drives out good money" in the market.

Some technology companies engage in R&D in a down-to-earth manner, with limited capital investment, and not so many project results... After this comparison, these down-to-earth companies have become targets of criticism, believing that they do not invest enough in scientific research and innovation, and do not respond to the country's call , lack of entrepreneurial spirit, is a proper entrepreneur.

In order to avoid this phenomenon, many technology companies that really engage in research and development should not be too "real", but must follow the trend of "fake".For example, while making some scientific and technological achievements, we must also find a way to gather the quantity and produce a lot of garbage to increase the scale.

It can convince both the public and the leaders.

Keeping up with policies and conforming to public opinion will reap short-term happiness and high morale.

Establishing the brand image of an excellent self-developed enterprise through the number of patents will inevitably cause a huge waste of human, material and financial resources.

Waste too much, gain too little, and the disillusionment will soon be disillusioned, followed by the Great Depression of the entire technology industry.Not only are all the scam companies exposed, but even companies like Rouyu Technology that have really made some scientific and technological achievements cannot survive.

Zhou Buqi is unable to change too much, he can only try his best to lead Asda to the good way, and at the same time, he must not be mentally clean. Build an excellent brand image.

"Motorola's patents are not allowed to be sold in the high-end US; the mid-range Google is unwilling to sell them; the low-end Google doesn't like them. Don't be disgusted by Asda. It's good to accept them for appearance."

Zhou Buqi made a brief summary.

Zhou Shaoning smiled, "It's really a god-like marketing strategy, and only you can do it!"

Zhou Buqi waved his hand, "And then? Next, several other business segments of Motorola."

Zhou Shaoning said: "The high-precision group is to make some high-end project products, such as modular mobile phones, and ground-to-air radio connections. These are directly linked to those high-end patents. We can't get involved."

"Ah."

"Then there is the set-top box business. There is no future for this business. Google has already said that after acquiring Motorola Mobility, it will immediately divest this business and sell it."

"Ah."

"Then, there is the foundry business. Motorola has two foundries, one in Brazil and the other in China. Google is definitely not interested in such a low-end business. After the acquisition is completed, it will definitely find an opportunity to sell. I After thinking about it, we can buy it if necessary.”

"Huh?" Zhou Buqi was a little surprised, "Buy a foundry?"

Zhou Shaoning said: "That's right, you don't need the Brazilian one, you can buy the domestic one. When the order volume is small, self-sufficiency is enough, and it can also reduce some risks in the supply chain. Just like the mobile phone from May to August. In the peak season for OEMs, orders are often not available. When OEMs choose orders, Apple must give priority. By then, we may be out of stock here.”

"Well, it's necessary."

Zhou Buqi really empathized with this.

This phenomenon is often found in later generations in China. When a certain domestic mobile phone is released, it often encounters insufficient production capacity, resulting in a serious shortage in the market.

On the one hand, this may be because the cost of raw materials is too high, and it is a business strategy to delay sales to amortize the cost; on the other hand, it may be because the order cannot be arranged, and the foundry has to give priority to Apple and Samsung's orders.

Having a foundry of our own can avoid the hidden danger of insufficient production capacity to some extent.

Zhou Shaoning continued: "The last piece is the mobile phone business."

Zhou Buqi asked: "Do you have any calculations for the value evaluation of each sector?"

"I have a little understanding." Zhou Shaoning couldn't give too accurate data, he had never found a consulting company, and he had never connected with Motorola, "The most valuable must be the patent business, followed by the mobile phone business, and then the Set-top box business. Both the high-precision business and the foundry business are worthless. The total value of Motorola’s two foundries does not exceed US$1 million. Proportionally, 40% are patents, 30% are mobile phones, 25% are set-top boxes, and the remaining two This business accounts for 5%, which is almost the same.”

Zhou Buqi said in a deep voice: "The value of the mobile phone business is still too great."

Google's acquisition of Motorola Mobility is worth more than $100 billion.The value content of the mobile phone business is really only 30%, which is billions of dollars.

Zhou Shaoning said: "Of course, Motorola's core brand value is mobile phones."

Zhou Buqi sat cross-legged for a long time and was a little tired, so he stood up and walked around, walked to the window and looked into the distance.

Zhou Shaoning also got up and followed him.

Standing by the window, Zhou Buqi looked at him sideways, "Go talk to Google, just say that you want to cooperate with Google to acquire Motorola Mobility. Motorola has obtained the most important patents, high-tech business and set-top box business. Astar acquires the Motorola brand, as well as the mobile phone business and the foundry business."

Zhou Shaoning added: "Brazilian OEMs produce set-top boxes, while domestic OEMs produce mobile phones."

"Then only domestic factories!"

"Well, what's the reason?"

"Twitter!"

"I guessed it a long time ago."

Zhou Shaoning smiled.

Zhou Buqi said: "Selling Twitter to Google will completely break with the founders of Twitter, which will also cause a certain blow to my reputation. Unless Google and Asda cooperate, I will not Wouldn't sacrifice personal reputation to sell Twitter to Google for extra money!"

Zhou Shaoning laughed and said, "Of course, with your status, your reputation is more important than anything else."

Zhou Buqi took it for granted: "However, you should also talk about strategy. Don't come up and rush. It's like a nightclub girl who catches girls, take your time. Google acquired Motorola's mobile phone business, which will have a negative impact on the Android business. There will be a crisis of trust, and there will definitely be differences among various business factions within Google. Lobbying within Google must be done well. Coupled with Larry Page's desperate emphasis on the social field. This matter is very likely to be done!"

It's actually not difficult to operate.

Even if it is seen through by Google, it is actually nothing.

It's nothing more than a transaction.

Google cooperated with Asda to acquire Motorola together, and then divested the mobile phone business to Asda.In exchange, Ziweixing will sell Twitter to Google, and push Google to take full control of Twitter, and drive away the existing founders and management of Twitter.

The core key is the attribution of Twitter.

Zhou Shaoning said with a smile: "With Twitter overwhelming, it's hard not to do it."

Zhou Buqi said very cautiously: "However, there must be a force within Google. They are blindly confident that they can develop a mobile phone comparable to the iPhone. They will definitely argue and do not want to give up Motorola's mobile phone business. Your side There can also be appropriate compromises."

"How to do it?"

"We can cooperate with this group of people and authorize them to use the Motorola brand to produce several mobile phone models. All costs will be borne by Google. If the project is successful, the money earned will go to Google; Google takes it. Give them a little bit of hope and the negotiations will go much smoother."

"Android business is opposed, the group's strategy must support social business, and an appropriate compromise with the self-developed mobile phone team..." Zhou Shaoning was very excited and confident, "Three-pronged approach, there is a [-]% to [-]% chance that this case will be won!"

(End of this chapter)