Top of the Great Era

With the development of the domestic Internet, a company that Zhou Buqi completed its layout many years ago began to surface and gradually entered everyone's sight.

This also allowed everyone to see the foresight of Boss Zhou, and they couldn't accept it.

This company is Fantuan.com, which has just completed a management reorganization!
In the past few years, Fantuan.com, under the leadership of Zhang Yinlei in the "Ten Schools Entrepreneurship Alliance", has been doing the campus market, mainly delivering meals to colleges and universities.

Over the past few years, it has developed very well, and it has basically spread all over the university market across the country.

This is different now, and the Internet is about to enter a new era.

Last year, the enthusiasm for group buying exploded immediately, and the "Hundred Regiments War" broke out in China.At this stage, the tide has receded, and the naked swimmers have left in shame, leaving only a small number of big players still in this market.

At this time, Fantuan.com came into play.

Zhou Buqi changed the management structure of Fantuan.com, allowing Wang Xing's team to take over Fantuan.com.The business for college students is really not very good. The spending power of college students is not strong, and the cycle is too obvious.

If you want to run the business of college students, you must break the barrier of "college student identity" behind college students, just like Xiaonei.com, whether you are in school or after graduation, all are covered by your own products.

The business of Fantuan.com must enter the society!

On this day, when I heard that Boss Zhou had returned to China, Wang Xing invited him over without any explanation, saying that Fantuan.com would make a major move and asked Boss for approval.

Zhou Buqi first asked Zhang Yinlei in private, and got a rather shocking news.

Wang Xing wants to acquire Dianping!
Whether it's food delivery or group buying to sell coupons, they all operate around merchants.In this regard, Dianping.com and Koubei.com are the two best companies in China. Many people will go to Dianping.com and Koubei to comment and rate after eating in the store. Great social attention and influence.

From a strategic point of view, it will be a good deal for Fantuan.com to acquire Dianping. It will supplement its own product ecology with rich merchant resources.

But the problem is that Dianping is a very experienced website, which has been around for 8 years and is older than Fantuan.com.

Fantuan has just come out of the university campus not long ago, and its influence in society is limited.

As soon as he walked out of the campus, he wanted to initiate a "snake swallowing elephant" transaction, which was a bit of a big appetite.

Based on Zhou Buqi's understanding of Wang Xing, this is exactly where his character lies.

If it doesn’t work, you can first raise money for Fantuan.com.

A few years ago, Ali acquired Koubei, which cost US$500 million.Dianping.com will definitely be much more expensive than Koubei.com, but it’s not much more expensive!

Today’s Dianping mainly focuses on group buying, but because the mobile Internet boom has not really appeared in China, Internet start-up companies have encountered financing difficulties.

The same is true for Dianping, short of money.

The competition in the Internet industry has become more and more hierarchical. Only by relying on the giants can we survive in the stormy waves.

Behind the rice balls is Ziweixing, Dianping is lonely, but there is nothing!

Weeks passed, and we had a meeting for more than an hour.

Almost everyone agreed to buy Dianping.

There is only a slight difference in the way of acquisition.

Zhang Yinlei hopes to trade more in cash, so that the shares of Fantuan.com can be less diluted.Wang Xing also hopes to trade in cash, but the reason is different.

Wang Xingdao: "Dianping's team has no combat effectiveness. It has been in business for seven or eight years, that is, it has only started the market in a few big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and the execution is not strong enough. In other words, their understanding of the Internet is not deep enough.' Mouse + cement', must sink to do the cement part."

Zhou Buqi saw Wang Xing's entrepreneurial demeanor immediately, and asked with a smile: "Mouse + cement, what kind of metaphor is this?"

Wang Xingdao: "It was a phrase that was popular in Silicon Valley more than ten years ago, mainly referring to the joint operation of offline and offline businesses. In fact, Ctrip was able to develop in the early days of the domestic Internet because of this model. "

Someone in the office is smoking, Zhou Buqi doesn't like it very much.

But there is no way, this is not Ziweixing.

Different companies have different rules and cultures. Zhou Buqi is just the invisible big boss of Fantuan.com, and he does not directly hold the position, so he will not overstep it.

If you like smoking, smoke it.

At the end of the day, it's not a big deal.

"Oh? How did Ctrip develop?"

"Ctrip had a call center team of 500 people at the time, providing 7x24 bilingual services. Their task was to sell the corresponding products according to the needs of customers within 180 seconds. To this end, Ctrip rented 30 phones, each phone There are 8 extensions, so that it can answer 240 calls at the same time. In addition, Ctrip also recruits 40 internal telemarketers, whose duties are to call prospective customers and introduce products and services to them, introduce the latest developments of the company to non-recurring customers, and Encourage them to use their services more often."

Zhou Buqi smiled, "The investigation is really detailed."

Wang Xing said calmly: "I specially found time to go to Ctrip."

Zhou Buqi nodded, thinking that this is the entrepreneurial spirit, "Well, continue."

Wang Xingdao: "At that time, the number of Internet users in China was only 5000 million, but the number of mobile phone users reached 2.5 million. It is impossible for Ctrip to obtain so many orders only by relying on online operations. At this time, the call center for offline business It is about to play a role. Online is the mouse, and offline is the cement. Ctrip was able to achieve great success, which can be said to be the success of Internet entrepreneurship. But the greater reason for Ctrip’s success is actually not the mouse, but the cement.”

Zhou Buqi took it seriously, "Well, Shanda was the largest online game center in China back then, and the most important reason was that Shanda established a non-networked operation center."

Wang Xingdao: "The industry has been referring to the Internet economy as a digital economy. In fact, in my opinion, with the development of the Internet, the trend of a pseudo-digital economy will become more and more obvious. JD.com and Amazon are spending a lot of money on building warehouses. center, logistics center, Ziweixing, Ali, and Penguin are also investing heavily in building cloud data centers. Especially the recent trend of group buying, subsidized meals and movie tickets, this is not an online mouse model, but an increasingly The sinking cement model."

This topic is big enough.

Ordinary people don't go through a long period of investigation and research, it's really not good.Even after investigation and research, many people dare not give their opinions rashly.

This is really too confusing and too uncertain.

No one can tell for sure.

But every week is different, he can always give his point of view sharply, "That's right! The traditional understanding of the Internet is an asset-light online business. But with the development of Internet companies, assets will definitely grow. Heavier and heavier, more and more to invest in cement construction. Now there is a word for it, Sink_or_Swim?"

Wang Xing smiled, "Yes, upstream is still sinking."

Zhou Buqi said: "This kind of argument is a wrong judgment of the Internet economy by typical PC Internet thinking. Of course the upstream business is good, but how much upstream business can there be? If you want to have more room for growth, just We must sink, and we must dive_into_the_deep!"

These words really fit Wang Xing's appetite, and he couldn't help clapping his hands, "That's great! The boss is indeed the boss!"

Zhou Buqi smiled and waved his hands, "Stop doing this."

Wang Xingdao: "In my opinion, there is nothing wrong with a pseudo-digital economy, but the problem is that it is impossible for Internet companies to get out of this cognitive misjudgment and presuppose the future at the low cost of a pure digital economy. Just like JD.com and Amazon. I heard that Amazon has already reopened its physical bookstores.”

Zhou Buqi nodded, "The offline investment is not because Amazon doesn't know that it will burn money, but because it is a necessary cost to completely enter some industries. As you said, cement costs. When physical bookstores are all overwhelmed by the Internet After the store is gone, Amazon has no choice but to bear some cement costs and build a physical bookstore by itself.”

Wang Xingdao: "Yes, it's like today's group buying, and it's like the online car-hailing Uber in the United States. Mouse + cement is likely to be the standard configuration of large Internet companies in the mobile Internet era in the future. Internet companies must inevitably Bear more cement costs."

Obviously, this is a whole new way of thinking about the Internet.

It is completely different from the idea when Zhou Buqi led a group of people to found Ziwei Star in the past.

Entering the era of mobile Internet, we must face the constant demands of "sinking", "sinking", and "sinking".If you want to complete the user's sinking, you must continue to carry out cement construction.

It's like Amazon wants to open a physical bookstore.

In fact, there is a reason.

As a result, Zhou Buqi thought of another company - Asda.

If Astar wants to sell low-end phones in the future, it will definitely face the demand for product sinking.Only when it sinks, can it face more users and have higher sales.

The way of sinking must not be the asset-lightization of the traditional Internet model. It must do a little "cement" hard work and move closer to many traditional business models.

This kind of online sales model with just a few clicks of the mouse can sell some mobile phones, but the audience is really small.Buying such an expensive product as a mobile phone online will cause a lot of shopping pressure for many users.

If you want to face a larger market, you should, as Wang Xing said, bear more cement costs in society and sink all the way.