Top of the Great Era

Chapter 1916 Large commercial real estate project

In July, Zhou Buqi came to Silicon Valley.

Good news followed.

The first thing is the land approval for the San Jose Earthquakes' home stadium, which finally passed.The city of San Jose was unwilling to let such an iconic team lose, and made a big concession, expressing its willingness to spend 1.2 million US dollars to sponsor the team's home stadium construction.

The money is a bit small, but fortunately, it is better than nothing.

Fortunately, the location of the plot is better. It is not the city center, but it is in a large area of ​​key development economic zone in the new urban planning.Looking at individual cities alone, San Jose is the second largest city in the entire Greater Bay Area after San Francisco, and is the heart of the real Silicon Valley.

The Warriors are based in San Francisco, and it is not an exaggeration to say that the Earthquakes are based in San Jose.

Americans play football, just different.

Zhou Buqi is considered a commercial radical in Europe, and he is leading the commercial reform of European football step by step.Arriving in the United States, it is an eye-opener.

The San Jose Council approved a funding of US$1.2 million, which is not counted. The Council also provided a huge urban planning fee of US$4.2 million to improve surrounding transportation, urban construction, docks, water and electricity and other facilities.

The reason for investing so much is that the city has a very grand and grand business plan for the new stadium of the Earthquakes!

This is not building a stadium, this is building a commercial center!
That's right, the allocated land was planned in the name of a commercial center.The center of the stadium is of course a green field, but the stadium is so big and there is still too much space available, so there is no need to waste it, and all of them will be rented out for commercial projects!
Just like a department store, cut up the new stadium, make a good plan, and then bring in enough merchants to start doing business here.

After the fans come to the home court, they can go shopping, shopping, eating, dating, clubbing, drinking, playing billiards here by the way...

Zhou Buqi was stunned when he saw the architectural plan.

This is downright American thinking.

How can there be a little bit of football belief?
Totally a tool!

It's business.

Make good use of the market effect of football and give full play to the local economy.A ball game is a big party, winning or losing is not important, the important thing is that the family can spend a happy weekend on the court.

It's a way of life.

Just like many families will take their children to the cinema to watch movies on weekends, this kind of movie is called "family carnival" movie in the industry.The purpose of making this type of movie is to bring joy to the whole family during family gatherings, and there is no need for extra expression.

Football and basketball can also be family fun.

The difference is that the venue of the family carnival has been changed from a movie theater to a stadium.

San Dezi is a pure businessman. He felt that playing football in the United States would be more comfortable. He felt that such a sports plan was more in line with the market economy. "The construction funds of 1.2 million US dollars are definitely not enough. A stadium with a capacity of 4 people must also have the carrying properties of a commercial center, and at least an investment of 4-5 million U.S. dollars."

"Such a large sum of money?"

Zhou Buqi frowned slightly, feeling a little embarrassed.

He would support such a design from the bottom of his heart.

Don't look at him as a loyal fan, but he never exaggerates football too much.Football is football, it is a tool that brings happiness to people.Happiness is the ultimate goal, not putting the cart before the horse and putting football in a higher position than happiness.

The set of plans planned by the San Jose City Hall can be said to greatly reduce the existence value of football, which is to use football as a tool.

But from a business point of view, this is right.

There is no difference between football, basketball, rugby, music, movies, and online novels. They are all tools to bring people happiness, so they should not have higher value demands. Millions of ways to find happiness.

The purpose is to find happiness.

In the process of finding happiness, consumption is generated and the economy is driven.

He can actually understand this set of American thinking.

At least do as the Romans do.

Accept the British way in the UK, and respect the American way in the United States.

But now there is a problem, if you want to engage in such a large commercial real estate project...then the investment will be too big.If it is just to build a stadium, it will not cost much. For a stadium with 4 people, 2 million US dollars is enough to build an intercontinental stadium.

But for large commercial projects, it costs more.

Zhou Buqi is currently in a tight financial situation.

San Dezi smiled and said, "You can go to raise funds."

Zhou Buqi was slightly taken aback, "Financing?"

San Dezi said: "Yes, financing. The United States is a financial country, and all projects can be processed financially. An artist wants to paint a picture, but there is no funding, so he can use financing; Financing can also be done with money. Just like Ziweixing’s financing, it can also be divided into equity financing and debt financing, depending on what the financing party prefers.”

Zhou Buqi understood now, "You mean to treat the Earthquakes' home court as a real estate project and raise funds from outside? Dilute the equity and start financing?"

San Dezi said with a smile: "Yes, equity financing is the best solution. Those big projects in Manhattan are all done by more than a dozen partnerships, and the investment is completed by financing in the market. And we It is commercial real estate, so we can attract investment first. If the investment is successful, maybe... maybe we have earned 10 billion US dollars before the stadium is built."

This is completely operating the real estate project as a financial product.

No matter what happens to the development of this home field project in the future, let's draw a big picture first!
Draw out the big pie and attract others to invest.

Then as a "painter", you can pocket your future income in advance.As for what the future will develop into, God knows!If the development is good, all parties are happy, but if the development is not good...Investment is risky, and you must be cautious when entering the market. If you lose your own investment, you can’t blame others!
Zhou Buqi has seen the big scene.

He feels that he is radical enough in the field of European football. Compared with the sports model in the United States, there is really a big gap.

The United States is really playing too evil.

So much so that Zhou Buqi was a little uncertain, "Do you think it's okay?"

San Dezi was full of confidence, "I think it will work!"

Zhou Buqi did not dare to make rash decisions.

San Dezi suggested: "We are not professionals. We can find a professional company engaged in similar real estate projects to operate this project. There is always a bottom line that we hold on to, and we will never lose money."

Zhou Buqi asked, "What bottom line?"

San Dezi twitched his lips, and said irresponsibly: "We only sell the brand of the Earthquakes, and give it a name of investing in the stadium. As for the money, we don't pay a penny. If you are short of money, go to the city government for approval." , go to the market for financing, in short, we will not pay a penny! The project is completed, and we get the most benefits. If the project is not completed, we have nothing to lose. project."

This buddy is an investment manager from Wall Street.

Ruthless.

No mercy!

……

It was also a transaction, and the two transactions operated by Lu Qi seemed like spring breeze.

He is dealing with two transactions that Zhou Daboss pays close attention to.

There are already results.

The first one is the game channel of Justin.tv.

The game channel is the core and most important asset of the Justin.tv website, which was targeted by Ziweixing and sold for a total price of 3.2 million US dollars.

On July 7st of this year, Justin.tv's game channel was officially spun off into a video website called "Twitch" specializing in games, which was operated independently as a 1% subsidiary of Ziweixing International.

The price of 3.2 million US dollars is not low.

Cash purchases are out of the question.

The current available cash flow in Ziweixing International's account is only 12.6 billion US dollars, and it can no longer be messed around with a lot of money.The transaction was completed with US$5000 million in cash + US$2.7 million in Ziweixing International's stock.

Another deal, the game company Valve.

Valve is very well-known, and the most famous game is of course "Counter-Strike".Back then, in order to promote "Counter-Strike" as a global online battle, Valve launched its own game battle platform Steam.

Zhou Buqi is focusing on the game platform Steam.

Ziweixing is planning to spin off the game business.

On the one hand, it started to sell the friend studio to EA, and on the other hand, it started to sell the remaining core parts to Changyou.

In the field of games, Ziwei Xing is no longer an athlete. It is enough to build a good platform and play the role of a referee.From the previous game video Twitch, to the game battle platform Steam this time, this is the same idea.

The most popular game on Steam right now is of course the battle game "DOTA2", which is popular all over the world.

Valve simply has no room to negotiate.

The existence of "DOTA2" is related to the life and death of Steam.

There are many similar battle platforms, Blizzard's Battle.net has a great influence, Microsoft also has its own Xbox platform, and has entered the field of PC games.

Valve is just a small company, completely incapable of competing with the giants.

Hugging Ziweixing's thigh is a chance to survive.

Therefore, this transaction did not meet much resistance. The transaction amount was only 1.6 million US dollars. This time it was a pure cash transaction.

With these two transactions completed, Ziweixing International's transformation in the game field is considered to be the first step.

The second step is the friend studio.

This has entered July, and it is the second half of the year.

Just as Zhou Buqi expected, when he came to Silicon Valley for two days, Don Mattrick took the initiative to find him and actively reported the situation, "The negotiation between the friend studio and EA has basically reached a consensus! "

"Oh? How much?"

"18.7 billion US dollars, waiting for you to finalize."

"When?"

"It's fine, you decide."

"it is good!"

(End of this chapter)