Top of the Great Era

Zhou Buqi is actually not worried about how much IBM can do in the field of artificial intelligence. This traditional giant has been a little behind the times.

The future artificial intelligence giant must be an Internet company.

A very important factor is talent.

Compared with Internet companies, IBM's investment in talents is far behind.Take Amazon as an example, the number of AI-related fields it has announced is ten times that of IBM!
Amazon is in a leading position in this field. It has been investing for ten consecutive years and has invested a lot of financial, material and manpower in this field.

But Ziweixing is not bad either. As a rising star, the AI ​​team led by Shen Xiangyang is not inferior to Amazon.

In this field, Ziweixing is the world's first-class technology giant, in the top echelon.

But there was still a little problem.

The ultimate goal of research and development, or to fall on the market.No matter how high the technical level of research and development is, if the market does not recognize, accept, or understand, it will be in vain.

Although relying on the Rokid voice assistant on Aster4, the Ziweixing AI team that provided technical support was really popular, but this was not enough.

It's really far from IBM's marketing plan.

In the next year, it is expected to recruit 500-800 employees, reach the scale of 1500 people in two years, and reach the scale of 4000 people in three years, and then move into the headquarters in Farley Building.

Shen Xiangyang sighed, somewhat guilty.

Zhou Buqi saw that his will was a little depressed, as if he had made an unforgivable mistake, so he smiled and said: "Look at it, this matter is not that serious. IBM made such a big drama, it is nothing more than wanting to do it again. Strategic transformation, aiming at cloud computing. However, if you want to do cloud computing, it is much more complicated than doing software outsourcing services. This requires hard-core technology, and marketing alone is not enough. In the big market of cloud computing, these traditional IT manufacturers have little chance, whether it is IBM, Oracle, or Adobe, they have no chance, and the main thing is to see the performance of Internet giants."

Shen Xiangyang said in a deep voice: "I know Watson, I have been paying attention to it since last year... Well, it is mainly the direction of technology. Watson is a continuation of Deep Blue's technology route, and behind it is the same technical route."

This "overseeing" mainly came from the board of directors.

After all, he is the top person in charge of Ziweixing's AI field.

Zhou Buqi got up and took back a printed A4 paper from the desk, "Since last night, I have studied IBM's artificial intelligence development, which is of great significance!"

I feel that Ziweixing's AI team's low-key research and development in the past few years is wrong.

Zhou Buqi didn't want to put too much pressure on him, and said easily: "IBM has no chance in the field of cloud computing. If you want to do a good job in cloud computing, it is not enough to rely on ingenuity, you also need hard power. In this field, IBM will always None of them will be Ziweixing's opponent."

However, the drainage effect of artificial intelligence is relatively poor, and more is to establish the brand image, just like the promotion and marketing of IBM's "Watson" this summer.

Shen Xiangyang nodded, "That's true. I ignored it before, and I failed to examine the importance of my AI team from a higher perspective."

Shen Xiangyang also had lingering fears.

For example, "Watson" will improve the US medical system, "Watson" will cooperate with the weather center, and "Watson" will help develop programs and so on.

In other words, Zhou Buqi is the first responsible person.

Even the big boss of IBM bragged when talking with the black president of the United States, saying that "Watson" can already help improve the livelihood of the American people and change everything.

He has unconditional trust in the market judgment of Boss Zhou.

Not to mention anything else, just talking about this wave of IBM's marketing "Watson" operation, how many people in the world can see that the fundamental purpose behind this is strategic transformation and to promote the development of cloud computing?
Anyway, Shen Xiangyang didn't think this way.

Zhou Buqi was not in a hurry, so he said slowly: "If you want to make money from AI, there is still a long way to go. But IBM is a good teacher. It is difficult to make money from artificial intelligence, but it can be done." Another way of thinking is to use artificial intelligence as a tool to expand other businesses.”

Not only has Zhou not been overlooked, but a large number of giant technology companies that have invested heavily in the field of artificial intelligence, such as Microsoft, Amazon, Google, Facebook, Yahoo, Oracle, Adobe, and Nvidia, have also overlooked it.

Zhou Buqi waited for Shen Xiangyang in the small office with transparent glass walls. He looked a little tired, with dark circles under his eyes, probably under a lot of pressure.

People can not escape from doing wrong?
Looking at the whole world, that is, IBM can play such a clever marketing strategy.

Zhou Buqi nodded, "Yes, Deep Blue. After the software was released, IBM planned a marketing campaign to compete with the chess champion and win in one fell swoop, and then IBM's powerful software service technology became famous."

Relying on the publicity of popular programs, IBM's "Watson" became popular at once.

"If so, that would be great."

But it gave IBM a head start in vain.

Shen Xiangyang somewhat understood.

Then, various articles appeared.

That's asking a lot, and the lion opened his mouth.

This made the world realize for the first time the power of AI, which can be smarter than the human brain!

Boss Zhou's words made him suddenly understand.

For a while, "Watson" seemed omnipotent.

This kind of thing can't be blamed on Shen Xiangyang. He is a scientist and his business is scientific research.The marketing is not done well, and it is somewhat unfair that the board falls on him.

Research and development must be done, and marketing must not be left behind!
Ziweixing's current artificial intelligence level should be higher than that of IBM, but this summer IBM made such a publicity that it seems that IBM is the number one in the world.

"Brand Value?"

Zhou Buqi said in a deep voice: "Now, what is the significance of IBM's planning of 'Watson' artificial intelligence? Or transformation! Traditional software services, IT operations and other outsourcing services have not kept up with the times. The future is the world of cloud computing. .IBM wants to transform into a cloud computing manufacturer. They want to copy their successful cases in the 90s and rely on strong technical support to restructure IBM's brand! Through this kind of mass communication to enhance influence, let Merchants can choose IBM's cloud computing services."

Anyway, the cost of the renovation is not paid by Ziweixing, but by the New York authorities, it doesn't matter if the money is more or less.It's just that the efficiency is too low, and the renovation project won't be completed in three to five years.

Fortunately, Boss Zhou is relatively relaxed.

During this period, Ziweixing can only choose a temporary office outside to survive this period.Fortunately, this kind of office building has relatively supporting office facilities. If you purchase some and arrange it, you can move in and work in ten days and a half months.

Shen Xiangyang raised his head, looking confused.

This is the brand!

But the responsibility must be borne.

Instead of $20 billion, it needs $15 billion.

Shen Xiangyang looked solemn, and felt a huge pressure on his shoulders for a while.

After listening to the big boss's analysis, Ziweixing's AI team, which he is in charge of, is really careless, focusing too much on research and development, and ignoring the importance of the market!
He deserves to be scolded!

Zhou Buqi said: "That's right, IBM used to sell hardware products. After the emergence of Deep Blue, relying on an exquisite marketing, the whole world realized IBM's strong technical capabilities in the software field. When IBM launched After the strategy of transforming to software services and IT outsourcing services, because of this sensational chess effect in the world, too many merchants will choose to trust IBM. IBM did not make any money from 'Dark Blue', But 'Deep Blue' helped IBM restructure its brand and helped IBM complete its industrial transformation quickly."

Zhou Buqi said: "IBM has been born for decades and has undergone many transformations. Especially since the 90s, the competition in the PC industry has been unprecedentedly fierce. IBM, the former PC market leader, has gradually fallen into decline and is about to face a new Transformation. At this time, IBM launched a world-renowned artificial intelligence product.”

Zhou Buqi nodded, "However, what happened to IBM this time also gave us a wake-up call. This kind of thing can only happen once, and it cannot happen a second time! Fortunately, it happened to IBM this time." If it happened to Amazon, the consequences would be disastrous."

"Ah."

Zhou Buqi didn't criticize too much, and asked Sun Guanran to make him a cup of strong coffee, and said with a smile, "Did you come over overnight?"

Such a big plan is related to artificial intelligence and cloud computing, and it has to be related to the construction and shaping of the "Ziweixing" brand in the world...Only the person with the most power has such a perspective, and letting others take responsibility Shake the pot.

If he said it was not serious, then it must not be serious.

"Dark Blue!"

"Oh?"

As a rising star, what Ziweixing needs most is this kind of reputation from the outside world to break through the market as soon as possible and establish its own reputation as a giant.

Zhou Buqi noticed this kind of news when he was reading newspapers in New York, and after some inquiries, he realized the seriousness of the matter, and criticized Shen Xiangyang on the phone.

"It really is."

If you meet a very strict leader, maybe your position will be changed.

The renovation of the Farley Building will be very complicated, because it is a cultural relic protected by the state, and general real estate companies are not allowed to accept orders. Only the company that built the Farley Building got the monopoly.

Speaking of this, Shen Xiangyang is too familiar with it. This can be called a landmark product of artificial intelligence.

All kinds of mindless blows.

Shen Xiangyang reached out to take the materials and quickly flipped through them.

Zhou Buqi has no plans to adjust his job position, and he doesn't have such high requirements for scientists... Moreover, this perspective is too high, and it has already exceeded Shen Xiangyang's scope of authority.

Feeling helpless, Shen Xiangyang had no choice but to turn down all the work, and hurriedly rented a private jet at his own expense, and came to New York to meet Boss Zhou.

Shen Xiangyang followed Boss Zhou's thinking, "So, this provides a brand opportunity for IBM's next transformation from hardware services to software services."

It is influence!

This hand played by IBM is definitely a genius-like idea.

Now, there are more than 120 employees here, half of whom are sent from Silicon Valley on business trips, and half are newly recruited from New York.

This error is serious.

The two parties met in the 2-story office building temporarily rented by Ziweixing International in New York.

Crying children have milk to eat!

Zhou Buqi didn't criticize him anymore.

"Overseeing" is completely reasonable.

Shen Xiangyang is deeply convinced, "Well, from the perspective of talent pool and talent selection in the job market, although IBM is a traditional technology giant and Ziwei Star is a new outsider, Ziwei Star is far more attractive to talents than IBM. In this field of hard-core technology, the technical level will greatly affect the market share.”

Cloud computing is the core business of Ziweixing.

But it must not be because of the mistakes of the artificial intelligence team that the development of Ziweiyun is restricted by the market, that is too serious, and it is the sinner of Ziweixing.

Shen Xiangyang let out a long breath of relief.

"Deep Blue" is the chess-playing software developed by IBM in the early 90s, and then defeated many world champions in this field in one fell swoop.

There are many heroes in the world, and every technology giant has no shortage of geniuses.

This made Zhou Buqi very dissatisfied.

Zhou Buqi said with a smile: "Just like Weidian Antivirus, Ziweixing invested a lot in Weidian Antivirus, but did not make a penny back through this product. But the existence of this product helps Ziweixing's other products It has achieved rapid development and played a cornerstone role."

"Whether to make money or not is the second priority." Zhou Buqi waved his hand, "What we need to pay attention to now is a bigger proposition, which is artificial intelligence to empower Ziweixing's brand image!"

This angle is too high.

Last year, IBM first launched "Watson", an artificial intelligence solution based on natural language; this year, it cooperated with a well-known TV program to play a game of man-machine brain to answer complex semantic questions.

Micro-point antivirus can drain traffic.

Shen Xiangyang said with a smile: "'Deep Blue' still created some value for IBM, mainly the value of patents. IBM invests 1 million U.S. dollars every year in patent litigation around the world, and this 1 million U.S. dollars investment can earn them back 10 billion U.S. dollars. Patent fees, of which about 2000 million US dollars in patent fees will be related to AI."

Amazon Cloud is no worse than Ziwei Cloud, and Amazon's AI team is even stronger than Ziwei Star's AI team.

If Amazon comes up with this set of hype, it is estimated that a large number of merchants will be pulled into the Amazon cloud camp.

That would have a huge impact on Ziweiyun.

Zhou Buqi said: "So, next we have to act first! IBM is a very good teacher, and this marketing strategy is very classic, we might as well learn from it."

Shen Xiangyang is really not good at this kind of marketing and marketing operations, "Do you want to operate through the Rokid voice assistant installed on the Aster4 mobile phone? It may be difficult. There is actually a very strong AI team behind Rokid, but the smartphone's The computing power is too limited, and it is difficult for us to equip Rokid with more powerful functions on mobile phones."