Top of the Great Era

Chapter 1932 Marketing is just adding mistakes to mistakes
Research and development is indispensable in the technology industry. If you want to do research and development, you often cannot do without universities.

Because the university has a strong research and development team.

There is also a more important reason, that is, to cooperate with universities in research and development, which can save money.

A professor is only a few dollars, and the cheap salary of a college student is only a few dollars. This is far more economical than technology companies conducting scientific research in their own laboratories.

When doing scientific research projects, the biggest investment expenditure is the investment in failure.

For example, to develop a drug, the total investment is 50 billion US dollars.

In fact, in the research and development process behind this, the US$50 billion was invested in about 50 sub-categories of small topics, each with US$1 million.

Because this kind of development is too difficult.

Nobody knows what the right direction should be.

In order to succeed, there is only the most stupid way to go, which is to walk every road!
A total of 50 feasible directions have been selected?

Zhou Buqi returned to China temporarily this time, that is, for a few days.

Shen Xiangyang has two similar AI projects under his control, both of which are in cooperation with universities, one is an AI project with the School of Computing at Oxford University, and the other is an AI project with the School of Computing at the University of Hong Kong.

Before leaving, Shen Xiangyang still hesitated, "The name of the project, is it really Rokid-go?"

So, don't start from scratch at this time.

……

In fact, this is also a last resort.

Just go directly to take over the semi-finished project.

In order to be able to sell mobile phones, Xiaomi has launched an e-commerce platform by itself, which is called "mainly online sales".

"Isn't Rokid-go's name nice? 'Ruoqigou', 'Ruojigou', or even...'Weak Chicken Dog', in the Chinese context, it will be cute and interesting."

There is really no way, there is really no stock in hand.

The difficulty is mainly market judgment, and the difficulty is to allow players to recognize the game product developed by themselves. The main problem is the risk of market selection.

But there is no way, the public perception has already been formed.

Their cultural export ability is stronger than that in China, and their influence is greater. Over time, except for several early countries such as China, Japan, and South Korea, which have their own names, the name of Go all over the world has become "Gao", which has become English, which means "" go".

After buying out the project, the university team will change from the main force to the auxiliary force, and the AI ​​team under Shen Xiangyang will take over the project, focusing on making efforts and conquering it!
Complete the tasks assigned by Boss Zhou at any cost!
It took Zhou Buqi three days to fly from London to Hong Kong Island with Shen Xiangyang and his three assistant scientists, and met with two university teams respectively.

Shen Xiangyang nodded.

Mainly paying for failure.

Let artificial intelligence do a wave of analysis first, and first rule out all those unreasonable directions that are destined to fail!This greatly reduces the investment loss of failed projects, thereby reducing the total investment of a new drug.

If you want to take steps one step at a time, the most important thing for Ziweixing at the moment is to develop Rokid-go.It’s not enough to just rely on hype and drawing big cakes, but also to come up with some real results!

Mainly to see Lei Jun.

This is also one of the topics that IBM's "Watson" artificial intelligence product has recently focused on in the market, namely AI pharmaceuticals.

We have cooperated with the game centers of 7 American universities including Southern California, Harvard, MIT, and Pennsylvania. It is estimated that we will invest 1500 million to 2500 US dollars every year to fund the teams of these game centers for game development.

The risk of developing games is no less than that of developing artificial intelligence products.

Lei Jun made a great effort.

They are all committed to using the latest deep learning models to develop AI Go products!
These two teams are pure scientific research, and their thinking is of course different from that of Boss Zhou.

The more mistakes they make, the more solidified their thinking will be, and the more convinced they will be, the easier it will be to harvest wave after wave in the future, and the easier it will be to achieve results.

In fact, Xiaomi's hunger marketing has never been an active choice.

Then the copyright of this game is that Changyou owns 40%, USC owns 30%, and the game team owns 30%. The interests of all parties are taken care of for mutual benefit and win-win.

At the same time, it can go deep into the front line to build a good relationship with college students, and get priority for future talents to choose careers.

A mobile phone cannot be made without the accessories provided by the supplier.

Right now, Xiaomi's press conference is about to begin, and there are still many problems that have not been resolved on Xiaomi's side. There are a lot of rice fans accumulated, but the mobile phone just can't be scaled, and everything is missing.

For the 90% of the group, it is better to let them add to their mistakes than to find a way to make them wake up.For the 10% of people, there is actually no choice between right and wrong. People are divided into good and evil. Some people focus on their beliefs, while others focus on their buttocks.

Ziweixing is in a hurry to start the AI ​​Go project "Rokid-go" and cannot delay it.

Go was invented in China and later spread to Korea and Japan.

However, there are some things he has already done.

This time, IBM is coming in menacingly.

"I mean... is it necessary to call Rokid-weiqi?"

"Go" is just a misreading of the Japanese pronunciation of Go in the process of cultural transmission, which has become "high". The correct pronunciation should be "qi", and the English should be the Chinese pinyin "weiqi".

When doing product marketing, the biggest taboo is to challenge the public's perception.

When Zhou Buqi first started his business, he cooperated with Jinshan, and he also established a good relationship with Lei Jun. He is not the kind of character who suppresses opponents in all directions without bottom line for the sake of business competition.

For Lei Jun, there are two main difficulties in starting Xiaomi.

It is necessary to cooperate with the university.

From the perspective of the market, there is no need to challenge their inherent cognition in order to convey the correct facts to these 90% of people, resulting in insufficient earning ability.

For example, Ziweixing has cooperated with more than 10 universities around the world in the development of artificial intelligence, including Tsinghua University, Peking University, Beijing University of Science and Technology, Fudan Nankai University, Hong Kong University, Hong Kong University and so on.

In the cooperation of these projects, the copyright of the products developed is basically a unified model, which is divided in a ratio of 4:3:3.Investors account for 40%, schools account for 30%, and scientific research teams account for 30%, and the employer has the right of first refusal of full copyright.

Second, there is a lack of contacts among distributors.

Lei Jun is a busy man. After inviting Boss Zhou, he went straight to the point, "I need more supplies!"

They made Go AI to further promote the improvement of the deep learning model through this product, which is a technical pursuit.

In later generations, Xiaomi's "hunger marketing" is well known in the streets and alleys.

Because in this world, 10% of the elites lead 90% of the mob, and these 90% of the mob are the main groups that make money.

Working with universities can solve this problem.

Zhou Buqi is not God either.

First research the project of the Oxford team, and then go to the University of Hong Kong to study their project progress and technical achievements, and then...Ziweixing will pay a sum of money to buy out the project directly!

"No need, this is a world-class product. When doing marketing, it is very important to have a basic public awareness of the product, and to choose to cater to rather than challenge. 'weiqi' is not a popular name."

However, IBM's technology is not enough to see, the hype is very strong, and the hard core technology is not up to standard. It can only be a lot of thunder and little rain.In the future, it will be Google who will continue this route and become a veritable new overlord in the industry with the help of "Alpha Dog".

For example, a game team at the USC Game Center applied for the development fund provided by Changyou, and after getting the money, it really developed an excellent game.

Japan respects Go as a god, and various schools of belief have emerged, using an ancient and elegant Chinese character "祈" to refer to Go. In Chinese, "颖" means Go, and its pronunciation is the same as "Qi"; in Japanese, it also means Go, and its pronunciation is the same as "高".

Zhou Buqi doesn't think so, "Rokid is now installed in Aster4, and has already formed a certain public reputation. It is a well-known AI product."

Ziweixing will invest US$170 million to buy both semi-finished projects.At the same time, Shen Xiangyang will personally lead the team and set up a brand new research group named "Rokid-go". This project must be carried out with the momentum of the core mission!
Next, Zhou Buqi is going back to the capital, and Shen Xiangyang has to go to Silicon Valley to solve the matter.

It is a helpless choice to be out of stock, so it is deliberately called a very active "hunger marketing". This makes people feel shocked, and thinks this kind of routine is very powerful.

With the help of artificial intelligence, it may be possible to change this stupid strategy of the pharmaceutical industry!
It is not necessary to complete the subjects of all routes.

If Zhou Buqi wants to make Rokid-go a market product with a public effect and cause a phenomenon-level sensation, he must not challenge the public's perception.

There are several versions of Go in English, "weiqi" is one, but this is not commonly used, it is a word created in China for cultural export; the word most commonly used by Westerners is "go".

The total annual investment of Ziweixing in the field of artificial intelligence with universities exceeds 8500 million US dollars, and more than 30 related scientific research projects have been carried out.

In fact, the same goes for swimming.

Without contacts in the sales field, even if the mobile phone is made, no agent can be found to help sell it.

Shen Xiangyang immediately made arrangements and started to act.

First, suppliers are difficult.

Shen Xiangyang knew this truth well.

Zhou Buqi has to make a time difference!

The university's scientific research team is strong, and the cost is quite small.

Later, it cost a lot of money to buy the copyright.

In order to gain support from Japanese suppliers, he even went to Fukushima in two months.Don't forget, just in March of this year, Fukushima just had a nuclear leak.

The facts are contrary to public perception, what should I do?
Change the facts to cater to the masses.

Foreign universities are mainly distributed in Europe, South Korea and Japan, among which Cambridge and Oxford universities in the United Kingdom spend the most on scientific research each year.

Then it's settled.

The more cutting-edge and cutting-edge scientific research, the more it will experience a large number of failures. Success is accumulated by countless failure cases.

In traditional medical research, in order to ensure success, it is necessary to adopt the most stupid method and do all the topics under the selected route, which will inevitably cause huge R&D losses.

Many classic games are actually developed by university teams. For example, the card game "Three Kingdoms Killing", which was operated by Zhou Buqi and operated by Changyou, was made by the university team.

Later, it was Japan that introduced Go to the Western world.

But in terms of hard core strength, Shen Xiangyang's team of full-time AI scientists hired with high salaries must be stronger, more focused, and more cohesive.

In fact, the research and development funding for this project is only 1 million US dollars, but when calculating the total investment, it is necessary to include all the funds for failed projects under the name of this successful project.

"Ah?" Zhou Buqi was amused, "Do you have any other good ideas?"

In other words, if you want to reduce the scientific research investment of a successful project, you don’t need to do anything else, you just need to find a way to reduce the investment scale of those failed cases.

This is the same as making Hollywood commercial movies or writing online novels. Whoever wants to make a lot of money cannot assume moral responsibility with a sense of justice. For example, justice will eventually defeat evil, for example, good people will always be rewarded.

Therefore, the research and development expenditure of this new drug reached 50 billion US dollars.

His entrepreneurial project is about to produce results. In the middle of this month, Xiaomi will develop a press conference to officially announce the launch of the first generation of Xiaomi.

Even if some things are superficial or wrong, let them make more mistakes.

In order to show his importance to this project, Zhou Buqi went to England with him, and first went to negotiate with the Oxford University team.

The technical difficulty of making games is actually not too great.

Zhou Buqi's purpose of making AI Go products is to develop the global market, not the domestic market.

Then do all the research and development in these 50 directions!
In the end, 49 subjects failed, and 1 won in the end.

Zhou Buqi is different, what he is mainly looking for is an opportunity in the market!
The two sides have different philosophies, but there is consistency in the process.

He has no traditional channels at all.

IBM has acted, and Google has not yet acted!During this period of time, Ziweixing will take the lead in taking the lead in the field of AI!
Coincidentally, there will never be a shortage of smart people in this world.

The higher the risk of research and development work, the more technology companies need to cooperate with universities.

So much so that many people mistakenly think that "hunger marketing" is the best marketing method. Many people open a milk tea shop or a hot pot restaurant. They obviously have a lot of customers in the early stage, which can quickly expand the market and form word of mouth.But they insisted on following Xiaomi's hunger marketing routine, knowing what it was but not knowing why, and mistakenly took the marketing context as a fact, resulting in a mess of operations and bankruptcy.

"Ah."

Now Zhou Buqi has not officially joined Changyou, and has not gone through the procedure.

Shen Xiangyang said: "It feels a bit nondescript."

AI pharmaceuticals is a technical direction full of beautiful fantasy. At present, all AI manufacturers are in the stage of hype. It is a beautiful pie drawn by AI for all human beings.

This time, don't bother Google.

When an enterprise is in the market, it must turn passive into active, and do everything possible to make its own scandals, shortcomings, and sufferings into a healthy, energetic, and positive appearance.

Who wouldn't sell it if it was available?

Electronic products are not white wine that becomes more expensive as you hoard them. If mobile phones are left unsold, it means depreciation and constant depreciation.If there are goods, they must be sold, and there is no possibility of hoarding goods.

Coincidentally, Ziweixing has been laying out the domestic smartphone industry chain in the past few years. Especially this year, it has successively reached cooperation with Apple, Google, Sony, and Hyundai to jointly promote the improvement and upgrading of the domestic smartphone industry chain.

That is to say, if Boss Zhou is dealt with, Xiaomi will be able to solve the supply chain problems to a large extent.

(End of this chapter)