Top of the Great Era

Chapter 1941 The Good News
In fact, there is a whole set of formulaic procedures for rescuing bankrupt companies, which is a very important category in the MBA curriculum.If a well-known entrepreneur in the United States or Europe were to deal with JAL's bankruptcy crisis, it would probably be just a few tricks.

One, layoffs.

This is the most effective way to increase income and reduce expenditure, and reduce expenditure.

Second, debt restructuring.

The main reason for corporate bankruptcy is that the debt pressure is too great and the income is too little. The little money earned may not even pay the interest on the debt.At this time, it is necessary to find a way to restructure some debts, such as divesting the debts to subsidiaries, or packaging and selling them, or borrowing new debts to pay off old debts.

Third, debt-to-equity swaps.

If the debt is not repaid, the interests of the creditors will be damaged.At this time, you can communicate with the creditors. Once the company goes bankrupt, you will lose all your money. In this case, it is better to swap debt to equity, and the creditors will become the new boss of the company.In this way, the company has no debt and can travel lightly.

Ziweixing Global acquired MGM in the same year, which was a similar strategy.MGM was going bankrupt.At this time, Ziweixing only needs to buy all the foreign debts of MGM, and directly convert the debt into equity, and then it can own 100% of MGM.

Fourth, apply for relief subsidies from the government.

This trick is the most commonly used method by state-owned enterprises all over the world, regardless of the region, it is all the same.

At that time, General Electric was the super giant with the highest market value in the world tied with Microsoft. Later, Jack Welch retired, and the company plummeted.In the past few years of the economic crisis, they have been dismantled and sold all the way.

Fifth, sell valuable assets, withdraw funds, and survive the crisis.

He kept giving lectures inside the company, telling everyone about the dangers of JAL's bankruptcy. Everyone will lose their jobs, the country's economy will suffer a severe blow, the aviation industry will fall into depression, and people's travel will be affected...

Zhou Buqi didn't like this very much.

Absolutely the same.

It just so happens that the Japanese have the ultimate exploration in metaphysics, and they are "seeking the Tao" when doing a massage.

Seventh, strategic adjustment.

The reason why JAL’s efficiency is not good is largely because the employees don’t work hard, and there are too many zombie positions that don’t do any work.

After Kazuo Inamori came to power, he did not lay off staff or adjust his business. He only used one trick, that is, through his personal charm, he continued to preach and call, as well as his provocative spiritual pursuit of Taoism, encouraging everyone to work hard, to be selfless, to Struggle, you must have a pattern and feelings, you must have a spirit of sacrifice, and you must contribute to the industry and the country...

Nine, mergers and acquisitions.

Only those with a natural talent for business can do business.

In the past concept, doing business was too difficult.

This is actually the oldest set of management thinking, with a strong religious overtone, which was slightly modified by Kazuo Inamori and applied to enterprise management.

On the commercial level, Kazuo Inamori is the one who has gone the most extreme. It is simply mysterious and mysterious. He does not live at home every day, but lives in a temple to understand Buddhism. He has reached the state of no external objects.

This time Kazuo Inamori saved JAL, almost did not adopt any MBA formula process, did not adjust the board of directors and senior management, did not fire any employees, did not sell assets, did not restructure debt, did not initiate mergers and acquisitions, and did not even carry out much strategy. and business adjustments.

Because a large part of the airline's debt is on the plane.Selling the plane is equivalent to getting rid of the debt burden.

For example, Germany’s Lufthansa Airlines, which has the best aviation resources in Germany and even Europe, turned out to be a mess, and it has to keep applying for financial subsidies from the German government, costing billions of euros at every turn.

It just so happened that the case of JAL shocked the whole world and gave Boss Ma a strong sense of belief. He began to give speeches more and more to transmit value, and Ali's values ​​began to have a sound system.

The role of the MBA is to turn the knowledge of doing business into solving math problems.

However, with the development of modern business, this business has become more and more practical and logical, which has greatly lowered the barriers to entry and allowed more people to participate.

These are all business ideas from Europe and the United States, which are highly practical and modern, just like formulas.Whoever's company encounters a crisis, just follow a similar plan and implement it according to the script.

The danger is too great.

Or Lufthansa.

There are many ways to cope.

This time, JAL has become an asset-light company.

In other words, it is okay to apply formulas, but that can only be some ordinary companies.

Instilling your own pursuit of Taoism into the 27 employees of JAL is like brainwashing.

People's hearts are fleshy, who would not be moved?
Then, he succeeded!

As a godfather of entrepreneurs, he has not taken shares or even wages for decades, and has been seeking Tao rather than money.To save Japan Airlines this time, he is serving Japan Airlines for free, and his spiritual realm is like a saint.

However, in the eyes of some people, the MBA model is too utilitarian and logical. Doing business is not about solving math problems. There are many variables. How can we simply apply formulas?

JAL is a state-owned enterprise by nature, and state-owned enterprises all over the world are the same. Employees are lazy and work efficiency is extremely poor.

For example, the line of Jesus believes that people are sinful when they are born, so they should love, be merciful, sympathetic, and help others throughout their lives, and do more charity when they have money. .

Holding the best aviation assets of all Germans, it cannot create much social value.On the contrary, it will have to keep sucking blood from the German people.

He once visited famous mountains and great rivers, and went to retreat in a temple for three months.Basically, it is the same way as Kazuo Inamori, looking for the answer on the "road" to a higher spiritual level.

In fact, we can use more well-known arguments in China to understand Kazuo Inamori's way of saving JAL, in one sentence: "996 is a blessing."

The global business world has a greater development.

It's not that this set is useless.

It is easier to operate with light assets, and the pressure is stronger. This is the main operating mode of many emerging European airlines.

For example, JAL abandoned the asset-heavy model and sold all its large aircraft to third-party aircraft leasing platforms, and then leased these aircraft back from third-party aircraft leasing companies.

Essentially a set of things.

What is the meaning of living when people live for only a few decades, doing nothing and doing nothing?
Everyone should reflect their own existence value.

To acquire more high-quality assets, create a new business line ecology, and drive the development of old business lines through new business lines...

For JAL, he only did one thing - metaphysics.

Now, Ali's stock price in Hong Kong has fallen to the bottom, and he has been criticized by the outside world. Boss Ma is under great pressure.

So many top entrepreneurs don't like the MBA set.

Eight, business transformation.

Last year, JAL was on the verge of bankruptcy; this year, they created the best half-year financial report in the history of JAL; next year, they will restart the listing again!
This set of models is actually difficult for Europeans and Americans to understand and implement.However, Asia, which is influenced by Confucian culture, has a great market.

Sixth, a major shake-up of the board of directors and executives.

Just like Changyou, after the stock price crashed, market confidence was severely hit.Zhou Buqi’s strategy is to replace Changyou’s board of directors and senior management.

In addition, he leads by example and does not take a penny of remuneration. The 78-year-old is on the front line. Traveling, dressing, dining, etc. are all very simple. Like an ascetic, he works hard and makes selfless dedication.

When Wanda Real Estate encountered a business crisis, it adopted this strategy to transform from heavy assets to light assets.

Last year, Lufthansa sold its IT infrastructure department to Ziweixing International's cloud computing business.

It is the responsibility and mission of each of our JAL employees to find ways to eliminate these hidden dangers that override the country, industry and everyone!
To this end, all employees must work hard, have a spirit of dedication, and greet each day with a more enthusiastic and passionate work attitude...

In this period, the rise of low-cost airlines has severely eroded the market for high-end airlines in the past.In this case, JAL can also adjust its business and become a low-cost airline, just like the response strategy adopted by Lufthansa.

Rather, it has little effect on the top companies they control, and what they pursue is the insignificant but crucial, unique and scarce thing, which has some metaphysical colors.

This is completely contrary to the individualism of modern society.

He met Kazuo Inamori a few times, and he was shocked at the beginning. He planned to learn from a teacher like a disciple, but he lost interest after chatting a few times.

The spiritual pursuit of 27 employees has been mobilized, and their enthusiasm for work has been stimulated.JAL is still the same JAL, but the working attitude of the employees has changed. The company took off immediately and became the most dazzling pearl.

In fact, a more typical example is General Electric.

It is to tell employees to work hard and make their due contributions to individuals, the industry, the country, the nation, and the world. Those who work hard will have good luck.

Everyone has their own choice, I just like to lie flat, can't I?I'm just lazy and don't want to work, can't I?I just want to go to work on time and leave work on time, can't I?
Everyone is living for themselves, this is the modern society... especially the mentality of young people.

Young people are the hope and the future.

Kazuo Inamori is 78 years old, half buried in the ground, his method is really effective?It's not disrespect for the elderly, but the elderly will definitely be out of touch with society, without exception.

As a friend, Zhou Buqi wanted to persuade Boss Ma to come back and not to be fooled by this old Japanese man, "Kazuo Inamori saved JAL, it is indeed shocking, this is a business miracle that cannot be replicated, enough to be recorded in the business history of the world. But, do you really think this is feasible? Don't you think it's weird?"

(End of this chapter)