Top of the Great Era

Chapter 1945

At noon, Zhou Buqi had a working meal with Zhang Yiming, Guo Pengfei, Liang Rubo, He Yang, Meng Houkun, Zhang Xuhao and others in the box of No. 2 canteen in the park.

Take advantage of the meal to hold a meeting.

Zhou Buqi returned to China temporarily this time. These executives had a very full work schedule every day, and he didn't want to change their work plans arbitrarily just because he was the boss.

At noon, meet first and have a brief exchange.

After 8:[-] p.m., it’s time for off-duty, and everyone will hold a formal meeting together to explain the significance of the short-term strategic cooperation between Ziweixing and Xiaomi.

In fact, it is not complicated, just a few reasons.

The first is foresight. Behind Xiaomi is Lei Jun, known as "Rebs", who can make Xiaomi with or without Zhou Buqi's help.

The market for low-cost smartphones is still blank. As long as Xiaomi appears, it can sweep the entire industry, and let several major domestic mobile phone brands such as China Kulian, Jinli, and Meizu, as well as many foreign brands such as HTC, LG, and Nokia. The counterfeit machine market is thoroughly cleaned up.

Price is the biggest competitiveness.

After Xiaomi has completely subverted this market, Asda will enter the market again, and there will be no risk in starting some relatively friendly competition with domestic counterparts.

I don't realize it now, but after a few years, this is a huge value.

Moreover, this is not a smooth sailing in the general sense.

Zhou Buqi said: "Yes, that's what it means. I want to open an online store to sell things. Is there any difference between opening a store on Taobao and opening a store on JD.com? Our purpose is to sell things. In Taobao, JD.com, eBay, It is the best choice to open stores on Dangdang, Paipai, Amazon and other platforms.”

Competition and cooperation must be linked, there is no sworn enemy in the commercial market.

When Vipshop began to rely on mobile phone pre-installation to promote, it cost a lot of money.For the price of Xiaomi mobile phones, one pre-installation is 1 yuan. If the user opens Vipshop and registers and activates, another 1 yuan will be given.

Zhou Buqi said with a smile: "After spending money, we can not only build a good relationship with several major manufacturers such as China Cool Union, but also effectively promote Ziweixing's products. The former is strategy, and the latter is business. Both are important. "

Zhou Buqi didn't like this very much.

This is not the case in China. This is the base camp, and we still need to operate with a steady, low-key, and comprehensive attitude.

This little day passed very peacefully.

In the future, the domestic smartphone market, especially the mid-range and low-end phone market, will have unprecedented competition. It is so fierce that it will kill all foreign brands. Even Apple's mid-range phone will have no chance in the domestic market.

Just like opening an online store, go to the platforms of those mobile phone manufacturers to open stores, and then sell Ziweixing App.

Not to mention the infinite gratitude from Lei Jun, once there is some business friction with Asda in the future, it will not go too far, so it is easy to talk and discuss.

Even a good-tempered old man like Lei Jun, after being cornered, publicly shouted the slogan "Life and death are bearish, if you don't accept it, you will do it".

How good is it to cooperate with Xiaomi, but you can get a 5-year free pre-installation agreement for 5 apps?

How good is the current domestic smartphone industry under the leadership of China Cool Union?With such a high profit margin, everyone joined forces with foreign mobile phone manufacturers to make a fortune together.

"Well, in the middle of this month."

The few remaining reasons are less important.

It costs money to open a store.

These are the two core reasons why Zhou Buqi wants to support Xiaomi.

No matter what others are like, protect yourself first, and let the other party leave some thoughts of possible friendly exchanges.Once the door of one's own is completely closed, and the two sides put on a posture that will not stop, then all kinds of competitive methods of jumping over the wall can be played out.

Zhang Xuhao half-jokingly said: "That's for sure, with the Xiaomi mobile phone business... the sales of group buying on campus next month will beat those competitors again."

"Ah?" Zhou Buqi was surprised, "Are the group buying websites so powerful now? Are they able to compete with our group buying in the new school season?"

This provides the soil for unfair competition and vicious competition in many commercial markets. If the product is not good enough, you will be crushed to death from public opinion.

All foreigners were eliminated early, and in the final decisive battle, only a few domestic brands remained.

If Zhou Buqi encountered such a thing in an overseas market, he would probably rush in and do it.It's good to win the battle, it's a free turf; it doesn't matter if you lose, it's not his turf anyway.

"Then hurry up." Zhou Buqi nodded, looked at Zhang Xuhao, and said with a smile, "I've been promoted to the president of Xiaonei. How do you feel?"

That's because back then he was "poor and white" and had nothing, so he could only fight hard.It's different now, success and fame are achieved, and I have to find a way to "clean up".

Back then, Xiaomi sold 6000 million units in China, which brought 800 million active users to Vipshop... This order alone was worth 2 million.

The big boss spoke eloquently, and any objections were suppressed.At the formal meeting in the evening, the keynote was set, and everyone can follow this argument, and then carry out more extensions.

This is the most important point of Zhou Buqi.

This phenomenon is very bad. If you have the energy and ability, why not go abroad to work with foreigners?What's the matter with infighting behind closed doors?Experts in civil wars and laymen in foreign wars are chaos in many fields.

The "Shenxian" project is the plan that Ziweixing spends money to open up the relationship with "China Cool Alliance" and pre-install Ziweixing's App into their mobile phones.

Ziweixing cooperated with Xiaomi and reached a free cooperation of 5 apps, which is definitely a big advantage!

"Yes, Wowotuan.com, Lashou.com, Gaopeng.com, Manzuo.com, Nuomi, 24 coupons... and our Fantuan.com also participated." Zhang Xuhao counted them one by one, and then he laughed. "However, the opponent of intramural group buying is not one of them, but all group buying websites."

This influence is several orders of magnitude worse.

In the past few years, Zhou Buqi has played such routines.

Don't just talk about competition.

And that leads to the next reason to support Xiaomi.

Zhang Yiming originally disagreed, but after hearing what he said, he changed his mind and said slowly, "Well, that's true, you can't be afraid of spending money!"

Asda is now a giant in the industry, so don't go out and offend all your colleagues to death.Lei Jun rushed in vigorously, so let him rush.

"Xiaomi will have a development conference soon."

Zhang Xuhao was very embarrassed, scratching his head, "It's okay, just busy."

This phenomenon will be reflected even more under the controllable public opinion, and it happens that the domestic public opinion is controllable.

Zhou Buqi said: "In the early days of this mobile phone era, this is the most effective means of marketing!"

For example, he will invest in Xiaomi in his own name, and he can earn some equity investment income; Xiaonei.com is committed to helping college students. It just so happens that the price of Xiaomi’s mobile phone is low enough to sell part of the goods to college students in the name of Xiaonei.com. kind of help.

Gun hit the bird.

But after Zhou Buqi chatted with several people in the industry, he found something was wrong.

The fight was bloody, constantly showing the lower limit.

Meng Houkun's face darkened, "Isn't it your 'fairy' plan?"

Aster quickly adjusted its business, and Astermini was only oriented to the university market. It was a benefit given to college students by the United School Intranet, and it was not sold publicly on the public.

Back then, Zhou Buqi destroyed the antivirus market with free antivirus, but how big is this market?The annual sales are only 5 million yuan, so the impact is limited.The smartphone market is different, it is a trillion market.

What's the point of beating your own people?It is better to be a layman in civil war than to be an expert in foreign war.This is the competition and cooperation relationship that he has been preaching internally.

The two-year budget of the "Shenxian Project" is 5 million yuan. As the industry develops, this expenditure will only increase.

Zhang Xuhao was originally a supportive attitude, and said with a smile: "The profit margin of low-end mobile phones is very low, and they do not make money. The existence value of this type of product is just a user-oriented terminal platform provided for Internet service providers. What is this platform? Whether Xiaomi's mobile phone or Asda's mobile phone, there is no difference to Ziweixing."

Zhou Buqi said: "There is still a lot of work going on. The inventory of Xiaomi mobile phones is very small, and the price is so low. The market is likely to become agitated. At that time, the school group buying activities must be done well. The supply exceeds demand, so we must do it. Emotional comfort for college students who didn't grab their mobile phones."

The disruptors of the industry, rise together and punish them!
It’s okay if Xiaomi doesn’t do it well, but as long as it does, it will definitely arouse public outrage and become a thorn in the side of the entire industry.If you can't kill you in the market competition, then kill you in the momentum of public opinion.

Why not do things that go along with the flow?
It's cheap to pick up for nothing, don't don't want it for nothing.

When Astar launched the domestic route, the initial design was to launch low-priced models to meet the needs of a wider range of consumers.

From Lei Jun's point of view, Xiaomi is now in an abyss with countless difficulties. Boss Zhou came to the rescue. This is a timely help!

"all?"

Zhou Buqi glared at him, it turned out to be a trick.

Zhang Xuhao said: "Originally, I was still a little worried about the sales of group purchases on campus in September, because the market for group purchases outside is still growing, and it is estimated that in September it may reach 9 billion or 9 billion. If we buy a wave of Xiaomi mobile phones during the school season , as long as the business is up, the monthly sales can steadily exceed the sum of all group buying websites."

Zhou Buqi waved his hand, "This data is meaningless. The school season is a special period, and the pursuit of group buying on campus is not sales and profits. This is not the value of Xiaonei. It is forbidden to use this as a marketing point. Make your products well, Intramural group buying does not participate in those group buying trends in society."

(End of this chapter)