Top of the Great Era

Chapter 1959 Rice balls are not popular
Zhou Buqi doesn't care much about the business of group buying, including the takeaway business that is about to leave the campus market, so just let Wang Xing do it boldly.

The main reason is that this business is too complicated, and it is too difficult to operate. Without some extraordinary perseverance and strong internal drive, it is impossible to do it even if you have money.

At least let Zhou Buqi personally lead the business, he has no confidence.

This is also the reason why he wanted to recruit Wang Xing no matter what, and when Zhang Yinlei was running Fantuan.com so well and his performance was booming, he dismissed him from his position and parachuted Wang Xing to replace him.

Zhou Buqi is a bit confused about this chaotic and uncertain industry.

Then we can only rely on the experience of foresight.

Wang Xing started Meituan in his previous life, that's enough, put all hopes on him.

However, Zhou Buqi simply learned about the situation on Fantuan.com to show his concern.

In the current domestic group buying market, if calculated in terms of turnover, the largest group buying on campus must be, followed by Juhuasuan, and then QQ group buying.

However, it is not appropriate to put these three companies in this market.

These are not independent group-buying websites. On-campus group-buying is backed by Xiaonei.com, Juhuasuan is integrated with Taobao, and QQ group-buying is also supported by Paipai.

These three websites are more in the form of group buying, which is actually a group buying section opened under the big platform.

The real top players in this field should be Lashou and [-]tuan, followed by Nuomi, Fantuan and Gaopeng.

Dianping Group also has a Dianping group under Dianping. After Fantuan.com acquired Dianping, it can basically firmly lock in the top three in the industry.

Wang Xing said embarrassingly: "We seem to be not that popular in the industry."

"unwelcome?"

Zhou Buqi didn't quite understand, could it be that he was jealous because of his strength?
Wang Xingdao: "Gapeng is behind Penguin, and it has a strong competitive relationship with Ziweixing."

Zhou Buqi smiled, "This is influenced by Ziwei star."

Wang Xing continued: "There is also Nuomi."

"What happened to them?"

Zhou Buqi knew about the famous glutinous rice, and later Baidu did food delivery, which was the main brand of "Baidu Nuomi", and bought Nuomi.com from the market.

Wang Xingdao: "Behind Nuomi is Thousand Oaks Interactive."

"So that's it! It's related to Xiaonei!"

If you don't mention this, Zhou Buqi will almost forget it.

Back then, Thousand Oaks Interactive had a head-to-head confrontation with Ziweixing, and the main competition was the campus market.Ziweixing's side is inside and outside the campus, and Thousand Oaks Interactive's side is 5Q campus network.

After so many years, the 5Q campus network has long since closed down.

Zhang Yinlei, who was next to him, added, and said with a smile: "It's not just Xiaonei. The flagship product of Qianoak Interactive is Maopu, which was once the most popular forum in China. It's no longer the case, and Mopu's activity is getting lower and lower. , everyone is using new products such as Youyou.com, Weibo, and Weizhi.”

Zhou Buqi didn't care, "It doesn't matter, if you win Thousand Oaks once or twice, you can win them for the third time!"

"There are also Lashou and [-]tuan."

"What?"

Zhou Buqi was stunned.

What's the situation?
Each of these outstanding players in the group buying industry has a grudge against Fantuan.com?Nuomi.com and Gaopeng.com are nothing more, the parent company behind them has indeed had a lot of business conflicts with Ziweixing.

But what happened to Lashou and [-]tuan?

Aren't these two independent group buying networks?
There is no parent company, and there have been no disputes in the past. How can there be a bad relationship?

Zhang Yinlei said: "Groupon is going to go public in the US, as are Lashou.com and [-]tuan. They are also making a series of financial adjustments and are preparing to go public in the US! Whoever can go public first will be the number one in the domestic group buying industry. If it is faster and more efficient, it may even complete the listing earlier than Groupon, and it will become the first global group-buying stock.”

Wang Xing nodded, "Yes, the first share will have a strong brand premium."

Zhou Buqi said with a smile: "This is the weakness of this kind of independent company. It is true that there is no giant company behind it, and it also lost the industry resources and financial support of the giant company. Rice balls, glutinous rice, Gaopeng, etc. are not Anxious to go public, accumulate food widely, and slowly become king. Lashou and [-]tuan are in a hurry.”

Wang Xing said: "Not comprehensive."

"Oh?"

Zhou Buqi raised his eyebrows.

Wang Xingdao: "The key is that we are not very gregarious. We just want to be a down-to-earth company and start this business bit by bit. It doesn't matter if we spend more time and invest more money. We have confidence in this industry. But other Some companies in China, including Groupon, which is backed by giants, seem to...seem to be striving for financial gain."

Zhang Yinlei waved his hand, and said bluntly and decisively: "Actually, the problem is very simple. The problem lies in the fact that Lashou.com and [-]tuan are going to go public in the United States. I have discovered it a long time ago. In fact, the earliest plan of Groupon is this month. The IPO listing was rejected by the US Securities and Exchange Commission, because the relevant departments believed that the group buying industry was full of uncertainties. Once Groupon went public, it might bring harm to shareholders. Now, Groupon has added some other materials .”

Zhou Buqi was very surprised, "So it also affected domestic handles and Wowo?"

"Yes, the situation of group buying in China is better than that in the United States..." Zhang Yinlei sighed, "But because it's so good, there are too many people entering the game, and there are more than 5000 group buying websites, which is 10 times that of the United States. Things are always reversed, and now The situation is dangerous."

In this regard, Zhou Buqi also felt helpless.

Doing business in China, regardless of policy and environment, is definitely the most difficult place in the world. The competition is too fierce. If you are optimistic about a good project, countless capital and entrepreneurial teams will rush in like crazy. .

Then, a large number of homogeneous products appeared in a short period of time.

How to stand out?
Then it can only be the Eight Immortals crossing the sea, each showing their magical powers.In order to survive, any insidious move can be used, there is no bottom line at all.

Without competition, monopoly will be created, which will harm users; if competition is too fierce, companies will introduce some things that harm users' rights and interests but can save their lives in order to survive, which will still harm users.

In the next few years, many industries and many companies will be in this swing between two extremes.

Zhou Buqi said helplessly: "We are very good at solving problems, but not good at asking questions. This is the root cause. There are so many homogenization and fierce competition, just because the vast majority of entrepreneurs lack adaptable and innovative thinking. I can’t ask my own questions. Seeing that other people’s questions are good, I rush in and solve them together.”

Zhang Yinlei said: "Yes, it's like the gas station theory you mentioned."

Zhou Buqi said with a smile: "I also relayed that. It was Lao Liu who said it, Liu Qiangdong from Jingdong. There is no way to do it. The general environment is like this."

As an e-commerce company, JD.com faces a complex competition that is not as unprecedented as Fantuan.com, but it is still fierce.

Liu Qiangdong always complains.

After talking too much, Zhou Buqi learned it too, and took the story of the gas station as an example.

That is, a Jew opened a gas station in one place and made money; another Jew found out and opened a supermarket in the past to supplement the ecology of the gas station and also made money; another Jew went there and opened a restaurant; , hotels, auto repair centers, baths, and bars are all built, and it becomes a small town.

Everyone makes money.

If you encounter this kind of situation in China and find that a person has opened a gas station to make money, you will run to open a gas station as well.A third guy went over and opened another gas station.Soon, the surrounding ten kilometers will be full of gas stations, and no one will even want to make money!

Wang Xingdao: "So what I admire the most is Xiaonei. If possible... Xiaonei should try to guide college students from thinking of solving problems to thinking of asking questions."

"You are asking too much." Zhou Buqi twitched the corners of his mouth, "How can a small website have so much energy? You go around the street, and a child keeps asking this and that, The adults are getting impatient, so don't let him ask."

Wang Xing nodded, "However, this is not the main reason why Fantuan.com is not well received by the industry."

"what is that?"

"Don't fit in and be seen as outliers."

"Ok?"

"It's more complicated." Wang Xing took a look at Zhang Yinlei, and decided to say it himself, "We both think that we shouldn't join hands with them, and it's a bit disrespectful. It's like Mr. Wu holding hands. I heard that in private It’s all ironic, saying that you don’t understand technology, you can only be sales-driven.”

"Whatever they say." Zhou Buqi laughed, "What's the matter with collusion?"

Wang Xingdao: "Groupon's IPO was hindered because the financial report given was not stable enough and beautiful, which made the SEC very worried about the company's growth prospects. This is also the case with Lashou and [-]tuan. If they can't give a Beautiful report, even if they go to Nasdaq to apply for an IPO, it is impossible to pass.”

Zhou Buqi suddenly figured it out, and opened his eyes wide, "What do you mean? It can't be financial fraud, right?"

"Correct."

Wang Xing gave a positive response.

Zhang Yinlei said: "Data can't speak for itself. These group buying companies release some data every quarter, as does Fantuan.com. If there are obvious contradictions in the data of various companies, it is easy to analyze. It must be that some companies have inaccurate data. Yes. In this regard, Nuomi deserves praise, and the model they use is very similar to Fantuan. However, Lashou, Wowo, and other group-buying networks make exaggerated data models.”

"For listing?"

"Some are for financing, some are for listing. Others are for helping Lashou and [-]tuan go public. The Internet is a big circle, and we need to help each other."

(End of this chapter)