Top of the Great Era

It doesn't matter that the plane was borrowed by Shi Jinglin, Zhou Buqi plans to stay in Manchester for a few more days to take care of Manchester United's business.

It works well, this is really a business empire around football.

Football does not make money, at least under the current FIFA and UEFA systems, it is difficult to make a lot of money relying on pure football business.

Unless it is completely commercialized like American sports.

That's not good either.

Starting from the interests, it will inevitably lead to too many "fake games".

However, it is not impossible to want to make money!
Relying on football, you can be a brand.

Then rely on the brand to make money, such as Playboy, an American magazine company that Zhou Buqi participated in the investment and promoted the delisting.As the industry wanes, Playboy is no longer doing well.

It's hard to make money from magazines.

How to do?
The plan given by the board of directors is brand authorization, which will earn profits for investors through new strategic planning.

The magazine "Playboy" is dead, but the brand "Playboy" is famous all over the world!
The popularity and influence of rabbit ears are not even much worse than Disney's Mickey Mouse.

Next, the Playboy company only needs to authorize the "Playboy" brand. Whoever wants to open a coffee shop can call it a Playboy coffee shop; whoever wants to produce wigs can also put the logo of rabbit ears on it.

Playboy charges a licensing fee here.

Many companies around the world have adopted this strategy. Their own business is not doing well, or they want to increase an extra profit, so they license their brands to third parties and let them operate on their own.

For example, domestic Antarctic people's OEM clothes, such as Wuliangye's OEM wine.More well-known are Hollywood's "MGM" and "Universal". They were originally MGM Pictures and Universal Pictures. After a series of copyright operations in the early years... Now, the largest casino in Las Vegas is In the MGM Grand, the "Miss Universe" is even more famous all over the world.

This is a very normal and common business strategy.

So is Manchester United.

Manchester United now has two major sectors, Manchester United Commercial and Manchester United Sports.

This is the business after weekly integration.

In fact, when Manchester United went public that year, it had four businesses, Manchester United Sports, Manchester United Commercial, Manchester United TV, and Manchester United Catering.

When Zhou Buqi acquired Manchester United, Manchester United had already been delisted by the Glazer family. It was easy for him to deal with it, and he made some drastic business reforms.

A very important move is to integrate and reorganize Manchester United and split it into two.

Football belongs to football, and business belongs to business.

The TV station and catering business are actually businesses, and they are all planned for the big business of Manchester United Commercial, which can't make much money in bits and pieces.

The TV station refers to Manchester United TV, which is mainly for local audiences in the Greater Manchester area.

There are advertisements, and there will be paid content, such as Manchester United playing a friendly match with other teams, and viewers can pay to watch it.Or Manchester United documentaries, you can also lock this channel.

I can't make much money, and I can barely make ends meet.

It is mainly a promotion platform for Manchester United.

Manchester United Catering mainly refers to the Manchester United Cafe.The cafe in Old Trafford can bring in at least £8 to the club every match day.

Not to mention, this is a chain of coffee shops. There are Manchester United coffee shops in many countries around the world, and most of them are authorized stores. For example, there are Manchester United coffee shops in China.

Through those authorized cafes, it can also be regarded as a kind of publicity for Manchester United.

This part of the business can bring about 300 million pounds in profits to the club every year.

This little money is really inconspicuous.

Fortunately, Manchester United will make big moves in the future, building a five-star hotel.

Manchester was an industrialized city before, and it has stripped off a lot of low-end industries in the past over the years.For example, Manchester United's Carrington training base, which used to be a heavily polluted factory area, is now a place with beautiful mountains and rivers, singing birds and fragrant flowers, and it is the best environment in Manchester.

This will greatly benefit the development of local tourism.

If you want to do tourism, you must have supporting hotel facilities.

Manchester United's training base and Manchester City's training base are very close to each other. If a five-star hotel is built nearby, it's hard to imagine that business will flourish.

The operation is good, and the annual profit is at least 2000 million pounds.

So Zhou Buqi called the executives of Manchester United Commercial from London to Manchester, held a meeting, and made a new and detailed division of the business of Manchester United Commercial.

Including Manchester United's membership operations, brand planning, ticket revenue on match days, advertising sponsorship, sales of jerseys, blind boxes and other derivative products, Manchester United TV, Manchester United catering, Manchester United hotels, Manchester United retail stores, Manchester United documentaries and film and television copyrights, etc. 14 department.

To manage a company, the most important thing is to employ people.

Zhou doesn't care about the specific business operations, but he has to make good rules in employing people.

Within the 14 divisions of Manchester United's business, there is a line.

Some businesses are closely related to football, such as match day tickets, online membership operations, documentaries, jersey advertisements, etc.When choosing directors for these businesses, you must choose someone who understands and loves football.

Don't let people who don't know the ball become too commercialized, which will affect the team's competitive level.

There are also some businesses that have nothing to do with football.

For example, selling jerseys, selling blind boxes, selling stationery, selling pens and other derivatives with Manchester United elements, such as opening coffee shops, opening restaurants, opening retail stores, opening hotels... These businesses have nothing to do with football, they are for Manchester United The signboard to do some traditional business.

These businesses don’t need to have too many restrictions, just choose the most capable people, and focus on operating and making money.

Set the tone first.

Zhou Buqi now has a higher vision and a bigger appetite. Now that he has made a move, there is really no point in making small troubles.It is not good to go too far in football, the traditional forces in European football are too strong, and the resistance cannot be broken through.

But with the "Manchester United" brand, doing business that has nothing to do with football, there is every chance to make a big fuss in the business field.

Shi Jinglin is not the same as Teacher Wen, Sister Bao, and Ning Yaxian. She can't stay idle, and even if she has a baby in the future, she will definitely focus on her career.

On the side of Yuanwei Group, she may have lost interest.

Let her find the direction by herself, she looked around, but couldn't find it.

Zhou Buqi has already found a way out here. If she really feels bored and has nothing to do, she might as well let her come to Manchester United to challenge and do some business that has nothing to do with football.

It's best not to start from scratch, it's too hard.

After the meeting, at noon, Zhou Buqi had a dinner with the coaching team with several core executives, and expressed his recognition of the team's performance in the past few games.

In the afternoon, Zhou Buqi went to the airport to pick him up.

Ning Lu and Mai Feixue accompanied them.

Hearing that she was going to pick up a strong woman named Zhen Yu, Mai Feixue's thoughts drifted away... Well, it's a woman again.Later, I heard that Zhen always was one of the founders of Yuanwei Group and Jieyu Media, and was an important partner of Boss Zhou in the early days. He was dumbfounded at the moment, and all comparisons disappeared.

Zhou Buqi yelled several times in succession, "Wheat? Wheat?"

"Ah?" Mai Feixue came back to her senses, "Oh, boss, did you call me?"

Several people were in the car at the airport, waiting for the plane to land.

This is a private airport, obviously, this Zhen always comes by private jet.Is this the life of Boss Zhou?The traffic is all private jets?

Zhou Buqi smiled and said, "How is it? Are you still used to it?"

Mai Feixue blushed slightly, and said in a low voice, "It's okay, but it still hurts."

"pain?"

Zhou Buqi was slightly taken aback.

Mai Feixue was a little embarrassed, and took a careful look at Ning Lu, and found that she was looking up information with a laptop on her lap, so she leaned over and whispered in the ear of the big boss: "It's very comfortable, I I like it. This is the first time for me to take a plane, the first time to go abroad, the first time to watch a football stadium, the first time to live in a luxurious villa, and the first time...these first times are wonderful , I like it, I do, and I don't regret it."

Zhou Buqi didn't know whether to laugh or cry, "Who asked you this?"

"Huh? What's that?"

"Let me ask you, have you been used to the UK for the past few days? Are you still used to the living habits and communication methods here?"

"Oh, oh..." Mai Feixue showed a bright smile, "It's good, everything is good, everything is good, I am satisfied, and I have gained a lot."

Zhou Buqi nodded, "The meaning of life is to constantly explore and discover. Life is like climbing a mountain. You should work tirelessly. Every time you climb a step, the scenery you see will be more magnificent, more spectacular, More charming."

"Ah."

Mai Feixue nodded again and again, thinking that the big boss said it really well.

Zhou Buqi went on to say: "Some people don't like to work hard, they don't want to grow up, and they feel that they are satisfied by staying at the foot of the mountain and living in the present life. Only climbers will understand that those who have been staying at the foot of the mountain will lose what."

Mai Feixue's beautiful eyes sparkled, and she said delicately: "Well, I also want to understand. My previous life was too pale. The life of these few days feels more colorful than the life of the past few decades. Life is more fulfilling."

Ning Lu on the other side remained calm.

Xin said that the big boss is training girls again.

Going up is easy, going down is hard.

Just like this Mai Feixue, who came to the UK, took a private jet, lived in a luxury villa, ate delicious food prepared by a five-star chef, and enjoyed the life treatment of a nanny, driver, assistant, and security guard. The transformation from a girl to a woman was completed in the arms of the big boss.

This is not climbing a mountain at all, it is taking a cable car to a high place without any effort and seeing the great beauty.

I've come up, can I still go down?