Top of the Great Era

Chapter 1992 Stitching Monster

For the industry of "Ziwei Galaxy", London is definitely the most important place, including the European headquarters of Ziwei Star International, Chaowan Commune, Spotify, Netflix, Changyou, Ziwei Star Global, etc., all in London.

However, the game industry is different from the Internet industry in the conventional sense.

The operating model of game companies is different. It is a studio system and will be flatter.

Generally speaking, the headquarters of a game company is the administrative center and operation center.

Then, below are dozens of hundreds of game studios distributed around the world.If it's an operating studio, it's okay, it will follow the arrangement of the headquarters, and it will coordinate the allocation of some resources.

R&D studios are different.

This type of game studio is generally operated independently and has great autonomy.

This is a creative job, and the big leaders at the headquarters cannot interfere casually.

It's like Universal Pictures is going to make a movie.

The "studio" of the film crew has the final say on how to make a movie, and the producers, directors, and screenwriters will negotiate. It is impossible to say that the chairman or president of Universal Pictures will start to dictate.

It’s okay to make a suggestion once in a while. If the president of the company guides them how to make a movie and how to design a plot, the movie will inevitably fail.

This is the particularity of the creative industries.

Creative talents should be given great freedom and great respect.

After the game development studio has made the game and passed the approval to wait for it to be released... This is different. At this time, the game has entered the operation link. This is not a creative industry, and the studio has no autonomy. It is necessary to follow the overall arrangement of the headquarters to deploy group resources in stages.

Zhou Buqi and his team walked around Manchester and investigated 5 local game studios. They felt very good.

What we do are all local-oriented games.

The largest family has 150 people and an annual revenue of 8300 million pounds; the smallest family has only 7 people and an annual income of 82 pounds.

Zhou Buqi had never heard of those local games, and it was quite interesting to watch them play for a while, especially a boxing-type game software with annual sales of more than 4000 million pounds.

home at night.

Swim first and relax.

Accompanying her were four mermaids, Zhen Yu, Sun Guanran, Ning Lu and Mai Feixue.

After swimming around, everyone went ashore.

We talked about the local layout of the game industry.

"Are you really going to Manchester?"

Zhen Yu is very concerned about this decision.

On Zhou Buqi's reclining chair, she turned to look at her, "What's wrong? Will it affect you?"

Zhen Yu said with a smile: "The new plan of the Manchester United Hotel. If Changyou will be here, it means that you have a relatively important business here besides Manchester United. At that time, you will set up an office area on the top floor of the hotel." , and then arrange the living area, it will be justified. People from Manchester United can’t say much.”

Zhou Buqi smiled, "You are really cautious. I am the savior of Manchester United. It is too late for them to thank me! It is actually the easiest to run Manchester United. As long as you have good grades and care about the fans, you can do whatever you want. They are not like listed companies. Shareholders are so picky. It’s like judging a woman, covering up all the ugliness.”

Mai Feixue has just been employed and is still in the fresh stage. She is lying on a recliner next to Boss Zhou, and her eyes widen when she hears this, and she asks curiously, "Boss, do you like white girls?" ?"

"I don't like it." Zhou Buqi said simply and neatly, "It's not interesting."

"Oh……"

Mai Feixue twitched the corners of her mouth, with a strange expression on her face.

If it was just the word "dislike", she wouldn't be able to hear anything, but the big boss later added "nothing interesting", which revealed more information.

It seems that the big boss is indeed a well-read woman, well-informed.

Here, Zhou Buqi confirmed Senior Sister Zhenyu's guess, "Well, Changyou can set up a layout in Manchester, mainly a research and development studio."

Zhen Yu blinked, "Is it risky?"

"As long as it is research and development, there must be risks." Zhou Buqi is relatively relaxed about this, "It is not easy to succeed in research and development, whether it is a high-end technology, a game, or a movie. MSI Global experience."

Zhen Yu smiled lightly and said, "Are movies and games similar?"

"Well, it's very similar. Movies are a creative industry, but Hollywood blockbusters can also be traced. I pointed out a few directions for Ziweixing Global, such as inertia, popcorn, special effects, and family fun. The creativity of the game industry, You can also find an industrial model for this type of industrialization.”

Zhou Buqi has already figured it out. Next, Changyou will go shopping all over the world, and buy more localized game studios in various countries.

Because this kind of studio is only for the local area, the price is extremely low. In addition, it is now a low period in the global game industry, and the price is even lower.And doing well in the local area shows that the creativity is very good.

Next, Changyou only needs to industrialize this idea.

Just "copy" some localized ideas to other parts of the world. The game "Yuan Shen", which became popular in China in later generations, is actually a domestically developed mobile game of "Stitch Monster" born under this kind of thinking.

The same is true for many online novels about women. At first glance, they are wonderfully written.After investigation, it was discovered that he was suspected of plagiarizing dozens of novels, and he took the essence from each of the dozens of novels, and then summarized them into his own novel.

Gather the strengths of thousands of families!
Then, this novel became awesome, it became popular, and it was made into a TV series that became popular all over the country.

As long as the copyright factor is stripped out, this is actually a very good creative production model that can be industrialized.

An author's energy is limited, even if he plagiarized, how could he copy so many books?In fact, many people read the book together to find the essence, make a summary, and then work together to stitch it together.

This kind of thinking is a very effective way of creating creativity born in the domestic creative environment.

Foreigners must not understand.

As soon as "Original God" comes out, foreigners will also sink collectively.

Applying this set of rules to Changyou will be enough to kill the Quartet overseas.

Sun Guanran seemed very interested, and said with a smile, "Then tell us, how many can you teach us?"

"What's there to teach..." Zhou Buqi didn't really want to say too much, but when he saw Sun Guanran pouted, he immediately changed his words, "Okay, then I'll just talk about it, whatever comes to mind gone."

Sun Guanran smiled sweetly, "Okay! Maizi, stop pestering your boss, sit up and listen to the class!"

"Oh."

Mai Feixue first tidied up her swimsuit to cover up the spring, then got up from the big boss's arms, and sat on the side, looking very curious.

Zhou Buqi said slowly: "The game industry seems to be an Internet industry, and it is operated by Internet companies. In fact, the business model and concept are completely different."

Sun Guanran pursed his lips and said, "That's not accurate. A game company like Ninetowns that only acts as an agent is an Internet model. However, game companies that develop research and development have different ideas, very similar to movie companies."

"Huh?" Zhou Buqi raised his eyebrows, somewhat surprised, "Amazing!"

Sun Guanran laughed, very proud.

Zhou Buqi said: "Yes, game development is very similar to film development. Just like Universal Pictures. Every year, Universal Pictures starts about 25 film projects. Each film project is equivalent to a 'game job' Studio', with great autonomy. After the film is finished, it enters many links such as publicity, distribution, screening, peripheral copyright operation, derivative product development, etc. These links basically have nothing to do with directors and actors. It is done by a professional operation team. Directors and actors will look for inspiration and start new film projects.”

Sun Wanran nodded lightly, "However, there will be follow-up upgrades, updates, and revisions to the game."

Zhou Buqi said with a smile: "It's all about the details, there is no difference in the big frame. Especially casual games, they always have to constantly introduce new ones. After the development team develops a game, leave a game from the development team. The small team is responsible for the subsequent upgrades, updates and revisions of the game, and then handed over the game to the operation team. The main force of the development team will change direction and develop new games.”

Sun Guanran frowned slightly, "How can you explain the particularity of the game industry?"

Zhou Buqi said: "Normally speaking, the more concentrated resources are, the easier it is to deploy, and the lower the cost will be. So there is a common phenomenon in the Internet industry, and they all survive together. Including Hollywood, film companies get together, Resources are easier to integrate. When operating a product, the more concentrated the industry is, the less difficult it is to operate, the easier it is to solve difficulties, the higher the efficiency and the lower the cost.”

Sun Wanran thought it made sense.

But can't tell why.

It was Senior Sister Zhenyu who changed the game, and said with a light smile: "For products in the Internet industry, between R&D and operation, follow-up operations are more important. For products in the game industry, between R&D and operations, R&D is more important. The essence of the Internet is a Industry resource integration and operation industries, even if they are not innovative enough, can still rely on strong resource integration capabilities to push products out. Games are different, the core is R&D and creativity, just like movies.”

"Right, that is it."

Sun Guanran suddenly realized.

Zhou Buqi concluded: "So, operation requires resource integration and industry concentration. Therefore, Changyou's operation center must be located in London. However, there is no mandatory requirement for the R&D studio, which is located in Manchester, Liverpool, and Derbyshire. , Scotland, and even a few more R&D studios in the UK.”

Ren Yuxin once mentioned that the Penguin game business he leads has 10 R&D studios in China, distributed in 10 different cities.

It doesn't have to be Beijing, Shanghai, Guangzhou and Shenzhen.

Because the game industry is not a high-tech industry, it is a creative industry.

High-tech talents gather together in big cities, and the development of games is mainly about creativity. It is enough to recruit some second- and third-rate technicians, and it is enough to develop according to the ideas.

In other words, top-tier games can also be developed in second- and third-tier cities.

Therefore, to be an Internet company, you must go to big cities, not only because there are many high-tech talents, but also because the industry is dense, resources are integrated, and operating costs are lower.

Game development is unnecessary.

It's even better to go to Manchester than to London.

Because the salary standard in Manchester is lower, the labor cost of setting up a game studio in Manchester will be lower than that in London.

(End of this chapter)