Top of the Great Era

Chapter 2014 Import Invalidation
Zhou Feng said with a smile: "Yes, one of the most important design directions of cloud-native databases is to be simple to operate and easy to learn. Even an IT layman should be able to become proficient in the cloud after simple training. use the database."

Zhou Buqi thinks this is a great idea, "Just like the windows system and the linux system, Bill Gates' greatest contribution to the world is that he allows every ordinary person to use computers."

"Yes."

"The operation difficulty of the database is reduced. For Ziwei Cloud's customers, they don't need to hire those application-oriented database talents at high prices. This is another cost savings. The advantages of cloud services are even more obvious."

"Yes, just like today's white-collar workers, the necessary functions are to use office software proficiently. This is the contribution of Microsoft, which lowers the threshold for using the operating system and benefits more people." Zhou Feng said here At that time, I was particularly excited, "This will become a choice to change the industry and even change the world."

Zhou Buqi said deeply: "I don't know if it can change the world, but at least it will change the industry. The database teaching in domestic colleges and universities mainly teaches the application skills of Oracle database and MySQL database. Once the threshold is greatly lowered, colleges and universities will The teaching will change from the application layer to the bottom layer, and a group of real database talents will emerge in China."

Zhou Feng smiled and said: "That's too long-term idea, and you will have to negotiate with the education department. However, I mainly think about the cost and the threshold of going to the cloud. Ziweiyun users are attracted by the low price After going to the cloud and using cloud databases...they will definitely lay off those high-salary database talents, because the threshold for using cloud databases is very low, and they don’t need to spend so much money. When they find out that the genuine cost of cloud databases is still a bit Gao, when you want to go back to using pirated databases under the cloud, you will find that you can’t do it anymore.”

Like boiling a frog in warm water.

When I found that the water temperature was too hot, I wanted to run out, but found that I couldn't.

In particular, it is also related to the mentality of some business leaders.

Zhou Buqi had already understood what he meant.

After they find out that it is still cheaper to use pirated versions, it is too late, and it is impossible to go to the cloud.

"50 yuan..." Zhou Feng felt that this matter was very difficult, "This price is too high."

If you encounter a small problem, you can direct your small technicians to do it; if you encounter a complicated problem, you can say that your technical team is limited and cannot solve it, and you have to spend money to hire an outside database company to do it.

It's like being blind, they say what they say.

Zhou Buqi appears to be very ignorant at the level of cloud computing, which damages his personal charm, so he has to find a way to get it back from other aspects, so as not to affect his tall image at the business level.

Zhou Buqi said: "I told Youku's Mr. Gu and Sohu's Mr. Zhang that if you want to make streaming video in China, you must not learn from Netflix. Once you come up, you can set up a monthly membership of 10 dollars. Fee, who can afford it? There are so many pirated videos, who will spend so much money every year to buy genuine members?"

The company has to spend money to re-recruit a group of professional database application talents to the company.

This is the benefit of using cloud services.

Zhou Buqi has more experience in this, and he has experienced it with foresight.In his previous life, he also hated those unconscionable streaming video platforms, but he has seen a lot in this life, so he understands.

Zhou Buqi said: "Yes, the paid content should gradually increase, and the membership fee should also gradually increase. Until the paid content increases, the membership fee becomes higher and higher, and reaches a reasonable profit range, I guess... a Once the monthly membership fee reaches 50 yuan, you can make some profits."

Hearing what the big boss said, he felt the importance of the choice of this business model in the development of the industry.Choosing a correct business model can even promote the development of an unhealthy industry in a healthy and legal direction.

Although Zhou Feng is a technical leader, he is a complete layman when it comes to streaming media.

However, for many companies that have used cloud services for many years, business leaders are used to the management and review of database business, and suddenly they return to the cloud, and they lose the "management rights" of the database. How can this be tolerated?
When you are not in power, you will not be in power if you are not in power.Once they have power, it will be too difficult for them to give up.

In the traditional data, layman leaders can't understand it at all, and they don't know what the various things in the database mean.If Ziwei Cloud’s native database lowers the operating threshold and becomes a basic software that is easy to understand and operate like an office software, and can be operated with just a few clicks of the mouse, business leaders can show their capabilities. .

Zhou Feng felt that there was even more reason, and said: "It's really like this. What kind of society will cultivate what kind of consumers, and what kind of consumers will breed what kind of companies. Netflix is ​​very successful abroad. The strategy of Ziweiyun led by Kurian can be very successful abroad, but if they are placed in the country, they will surely die."

Zhou Buqi went on to say: "To guide netizens to watch legitimate videos, in addition to the national policy to combat piracy, the strategy of the streaming media platform is also very important. It must be done step by step, and the frogs must be boiled in warm water. Genuine websites can provide high-definition videos. The content, and it’s all free. The original content is so good, and it’s free, so of course the audience will watch the original version. Slowly, a small amount of charge will be made on some key film and television dramas.”

On this cloud database project, the power was handed over to Kurian.

Dr. Zhou Feng is a core executive and the president of M7's Ziweiyun, so we must win over him.

The banking system cannot access the public cloud, so bank leaders cannot feel the beauty of cloud databases on the public cloud.

This late at night, Dr. Zhou Feng specifically made this phone call, in fact, for one purpose, to worry about being separated from power.

The database technology supervisor in the bank, the job is really too leisurely.

From this point of view, Boss Zhou's guidance for the domestic streaming media industry has the same logic as his own development plan for the domestic cloud computing industry.

Find a way first to attract companies to the cloud platform.

The topic changed from the product line to the commercial line, and Zhou Buqi was very good at it. He said with a smile, "Companies like Youku, Tudou, and Sohu Video are facing the same dilemma. There are too many pirated videos."

Bank leaders don't understand the database at all, so they can only let it go.

In short, it is an expert who can control the layman. Usually, when he goes to the work unit, he reads books, watches videos, and even writes novels during working hours.

Just like some small and middle-level employees working in major Internet companies, before the Internet winter comes, they make early judgments, run away early in order to avoid being laid off, leave voluntarily when the market is not crowded, and cut their salaries significantly. After leaving the bank, go and manage the database.

He even took the initiative to plan such an operation idea.

In many cases, management comes from the personal charisma of the leader. Personal charisma is much more effective than the authority brought by the position, and it is easier to penetrate the hearts of the people.

Boil frogs in warm water.

Zhou Feng was slightly taken aback, he specialized in surgery, and he didn't know much about streaming media.Especially at the moment in 2011, streaming media is not yet a popular mass industry.

"Searching for pirated video content is too troublesome, and even if you find it, the clarity may not be very good, and there is still a lack of content interaction with genuine platforms..."

Zhou Buqi felt that the opportunity had come.

However, if you want to save some money, instead of using cloud databases, use pirated databases...then only traditional databases can be chosen.

This job is very easy.

"what?"

Moreover, the leader can't command even if he wants to.

Zhou Buqi said: "So we have to do it step by step. Fortunately, the income of membership fees can be supplemented by advertising revenue. In short, within the scope of users' understanding, it must grow slowly, and it must be continuously subsidized for many years. Let the audience form A habit of watching dramas on genuine platforms.”

Zhou Buqi said: "I think this idea is very good. I don't know much about cloud computing, but I have a good understanding of the streaming video industry. I think it should be this model."

Zhou Feng smiled and said, "Then gradually expand the scope of charges."

"Yes, on the one hand, it is a habit. On the other hand, it is also related to the difficulty of operation, just like your database competition logic. As the country strengthens the protection of intellectual copyright, it will become more and more difficult to view pirated content on the Internet. The bigger the content, the more difficult it is to find pirated resources. At the same time, when viewers get used to watching genuine versions simply and conveniently for many years, they will also lose the ability to search for pirated resources to a certain extent.”

Just stay on the cloud.

Only at the mercy of professionals.

Zhou Feng said: "It's true, the extent of the proliferation of pirated movies and TV series is much more serious than the pirated database."

Basically the same thing.

Working in a bank is very easy. You can also write novels and engage in side jobs in your spare time. Maybe you can even earn back the part of the salary cut.

"Well, almost."

Zhou Feng smiled and asked, "Is it also the idea of ​​boiling frogs in warm water?"

Therefore, in view of the special current situation of rampant domestic piracy, Ziweiyun cannot adopt Kurian's strategy overseas, and must have some localized characteristics.

The most typical is the bank.

It means that the operation becomes very complicated.

"Once a habit is formed, it's hard to change."

They may take a look, check, supervise, and command frequently.

It is a confrontation between genuine and pirated copies.

For the sake of the overall situation, Zhou Feng compromised.

But he doesn't want to continue to compromise in the future.

The situation in China is different from that in foreign countries. Kurian's method is not easy to use in China.Ziweiyun's domestic business must be led by him, Zhou Feng, and Kurian can't let Kurian dictate.

Of course Zhou Buqi agreed, "Your worries are completely unnecessary. In the past few years, Silicon Valley companies such as eBay, Google, MSN, and Amazon have failed in the domestic market. This is enough to explain everything. In the business model of the Internet, imported If it is invalid, it must be made in China.”

(End of this chapter)