Top of the Great Era

Chapter 2030
What Shi Jinglin said makes sense. According to this logic, it is really impossible to take over the marginalized products of Dongpeng Group.

According to the requirements of Yuanwei Group, these products should all be cut off, which is completely a burden on the company.

This is the business philosophy of a typical modern enterprise.

In many traditional enterprises, the so-called "cumbersome" business often refers to those businesses that have suffered serious losses.I adjusted the supervisors several times, but it still couldn't save me, so I finally laid off after learning from the pain.

This is a relatively traditional corporate philosophy, and most ordinary companies do this.A profitable business is a good business, and a non-profitable business is a cumbersome business.

The concept of a modern large company is different.

A business that makes less money is a cumbersome business and should be cut!
The little money earned is not worth the painstaking efforts of the corporate elites.There are already few elites, and they should be allowed to devote all their energy to the business of making big money instead of making small money.

The most typical one is General Electric back then. There was a set of "no one, no two" theory, that is to say, if a certain product is not number one or number two in the industry, it has no value and should be cut down. Lose.

However, there is actually a set of higher-level concepts.

For the company, there is something more important than making a lot of money, and that is the future-oriented development strategy.

Therefore, many great companies are not only targeting loss-making businesses and businesses that make little money, but even targeting businesses that can make a lot of money!

If the business is not in line with the company's strategy, even if it can still make a lot of money, it will be laid off.

Just like when Jobs returned to Apple.

At that time, Apple's performance was not very good. In fact, it only needed to cut off those unprofitable businesses to turn the situation around quickly.Jobs didn't have it, and the swordsman was ready, good business and bad business were all cut off, and any business that was not related to the strategy, whether you made money or not, gave up all of them!
Then, integrate resources, integrate all the elites in the company together, and do a big thing!
Yuanwei Group is just a beverage company. It doesn’t need to have the high vision and goals of a technology company, just make a lot of money.

If Yuanwei Group acquires Dongpeng Group and keeps all the peripheral products of Dongpeng, how does this make Yuanwei Group's product line look?
It will feel very unfair.

On the side of my company, the performance is not up to standard, the job is gone, and even the product line has to be completely closed.Dongpeng has a bunch of products that can't be put on the table, and they are leisurely and leisurely every day... This is easy to cause internal conflicts.

However, Zhou Buqi was a little puzzled, "If the annual income is less than 1 million, it will be cut off? What kind of beverage can make an annual income of 1 million? Isn't this too demanding?"

"Is this still high?" Shi Jinglin glanced at him contemptuously, "Don't you understand? How big is the domestic market, as long as the products are not too bad, is it difficult to have an annual income of 1 million? Dongpeng is a small local company. After drinking Pengte, do you know what the sales were last year? 2 million!"

Zhou Buqi still didn't understand, "There are so many advertisements for Dongpeng Special Drink, and so much money was spent on it. The advertisement is so big, isn't the supplier all over the country rushing to get the goods?"

"Huh?" Shi Jinglin smiled, "It's not bad, let me understand."

Zhou Buqi glared at her, patted his thigh, "Come here!"

Shi Jinglin didn't refuse, she got up and went over, sat down on his thigh, then went up and bit his face, not polite at all, there were 5 obvious teeth marks directly.

Zhou Buqi yelled, "Are you a dog?"

Shi Jinglin put her arms around his neck and smiled triumphantly, "Scream! The louder you scream, the more my sister likes it!"

Zhou Buqi didn't go crazy with her, and slapped her on the buttocks, "Speaking of business, products with a sales volume of less than 1 million will be cut. Isn't that the life cycle of many products is very short?"

"Yes! You don't understand this again, do you?"

"Let me ask you for advice."

"There are too many types of beverages. Except for cola, coffee, and Red Bull, which last for a long time, most beverages have a short life cycle and are trendy. Look at herbal tea. It was so popular in the past few years. In recent years It’s not very good either.” Shi Jinglin concluded, “Every generation has its own taste.”

Zhou Buqi understood what she meant, "So we need to constantly innovate?"

Shi Jinglin smiled lightly and said, "Yes, we need to keep up with the trend. Actually... I saw Guo Pengfei last time, so I chatted with him for a while and talked about the mobile Internet. I think the idea is similar, and we need to adopt 'collision' Tactics. Be optimistic about one direction and launch seven or eight products in one go. There will always be one that will become popular and become a hit, and the remaining ones that are not successful will be cut off. Anyway, you can’t keep the old and follow the rules. Doing things like Wahaha, I don’t think it’s going to work.”

Zhou Buqi said, "What happened to Wahaha?"

Shi Jinglin said: "The concept is too traditional, just like Dongpeng. Many products are marginalized, unable to make ends meet, and are still trying to maintain it. Isn't Mr. Zong's daughter wanting to take over? She wants to use new ideas to develop Renovate the company and rejuvenate the Wahaha Group. As a result, there are always conflicts. The employees her daughter fired in the morning, her father invited them back in the afternoon, and even apologized to them, saying that his daughter is not sensible. "

Zhou Buqi nodded, "So, the private enterprises restructured from state-owned enterprises have sequelae, which is a hidden danger that cannot be lost. Wahaha was also restructured from state-owned enterprises. It was also a 100% state-owned enterprise back then. The situation is similar to that of Dongpeng. Pretty much the same."

Shi Jinglin said softly: "Yes, I know, so I can't take over those unnecessary product lines from Dongpeng anyway, and I won't be able to manage them when the time comes, I'll be so angry."

Zhou Buqi said: "Then don't."

Shi Jinglin blinked a few times, "Do you have a solution?"

In fact, Zhou Buqi had such an idea in the afternoon, "If it doesn't work, let's set up a Dongpeng Special Drink Co., Ltd., Dongpeng Group holds 50% of the shares, and Yuanwei Group holds 50% of the shares."

"[-]-[-]?" Shi Jinglin immediately refused, "That's not acceptable! If there is a disagreement, who will listen to it?"

Zhou Buqi said: "Then you can talk to them yourself, the direction should be similar. It can not only allow Dongpeng Beverage Group to take advantage of the popularity of Dongpeng Special Drinks to maintain the vitality of its fringe products, but also allow Yuanwei The group steers clear of product lines it doesn't want. Take a step back on both sides and it's about the same."

Shi Jinglin smiled and said, "Boss Zhou, please help me to talk to Mr. Lin and the others?"

"I'm not going!" Zhou Buqi flatly refused, "I'm going back to the capital tomorrow, and I'm going to the United States on a business trip the day after tomorrow. It's a small matter, you can figure it out yourself!"

(End of this chapter)