Top of the Great Era

In the study, Zhou Buqi, together with Ning Yaxian, Ning Lu, and Guan Nanqing, made arrangements and kept making phone calls to arrange a series of cooperation with Google tomorrow.

Revolving around the two blockbuster deals of Twitter and Motorola, Ziweixing and Google, which had been at odds with each other last year, became good partners at once, and launched a series of business cooperation.

This is related to Google's replacement of the CEO and Larry Page's coming to power.

Schmidt used to be an old man, or a young man of the same age as Larry Page had a more common language with Zhou Buqi.

As his status got higher and higher, Zhou Buqi didn't like to have conflicts with others less and less. Only by making more friends and forming good ties could he have a better reputation and influence in the world business circle.

Sun Zhengyi wants to sell some of Ziweixing Global's shares to get money back, that's okay; Zuckerberg wants Zhou Buqi to gradually withdraw from the sequence of major shareholders of Facebook, that's also okay.

As long as it is not the core contradiction in the general direction, and each takes a step back, everything is easy to talk about.

After roughly finishing the arrangement, Ning Lu sat in front of the computer, "Here is another email, it was sent by Lu Qi, it is... an introduction to Knol, a product of Google..."

"Oh, yes, let me see."

Zhou Buqi walked over and got a little angry. After the document was downloaded, he found that it was in English.

It is estimated that Lu Qi asked someone else to write it.

Although Zhou Buqi's English is very good, it is still difficult to read some professional English materials.

Fortunately, there are two English speakers around.

Especially Ning Lu, who has a very high level of English.

Zhou Buqi picked Ning Lu up and let her sit on his lap, while Ning Yaxian and Guan Nanqing blinked and stood beside them, looking at the document with four pairs of eyes.

The beginning is to introduce the original intention of the product.

Ning Lu was afraid that the boss's English skills were not very good, so she read and translated and explained, "In 07, Wikipedia fell into a crisis of credibility, and many people posted false information on it casually. At this time, Google wants to take advantage of this opportunity and launch a product that competes with Wikipedia, which is Knol."

Zhou Buqi nodded, held her in his arms, and wrapped her arms around her slender waist with one hand, "It's not surprising that Wikipedia can beat so many competing products of the same kind, the reason is that Google search ranks Top position on the wiki."

Next is the product introduction, and you don’t need to read too carefully, just get a rough idea, Ning Lu said: “Knol is different from Wikipedia, this product invites many experts to write articles, and the authors of the articles will clearly mark them , to ensure that truthful and credible information is provided.”

Below are some detailed product introductions.

Just like what Larry Page said, Knol is a product with a high standard and a strong pursuit of Google.Not everyone can publish articles on it, only some influential people in their respective professions can do it.

This is bound to be relatively small.

For example, discuss the "Battle of Guandu".

If you use Wikipedia to look it up, it will give some relatively objective things, such as the time when it happened, the two sides in the battle, who the commanders of the two sides are, and the comparison of military strength, etc. Some objective and basic things.

If you use Weizhi or the US version of Zhihu Quora users to answer, the content will be much richer.

They will explain their respective strategies such as formation of troops and tactics of using troops.

A fuller description is given of the war itself.

Use Knol to query, and the content given is more in-depth.

Subjectivity is also evident.

The authors who answer the questions are generally professors of history and historical researchers. They often give some personal insights and experiences in the process of studying history for so many years, such as the differences in economy, system, and culture between the two camps, and the differences between the two camps. The difference in the use of talents, as well as the secretive relationship between the local clan and the central power in the late Han Dynasty, etc., analyze this battle from a deeper perspective.

Kind of like a thesis.

In Zhou Buqi's view, the Internet needs such a product with sufficient depth and professionalism to serve users all over the world.The Internet is a platform for providing information, so we can't just provide some rough and basic information, right?
Providing valuable content is a valuable product, which can represent a value orientation of the enterprise.

This value is not commercial value, but social value.

But here comes the problem.

It is difficult to reflect the commercial value of such a deep content product, and it is too difficult to make money.The more in-depth content, the smaller the audience.

Look at the business model Google designed for Knol...

Ning Lu looked at English, but spoke Chinese, "The author of a Knol article can choose whether to add advertisements to his Knol. Once an advertisement is added, Google will share the advertising revenue with the author."

Zhou Buqi shook his head, thinking it was absurd, "What is that advertising fee enough for? So many experts, professors, and scholars publish articles, relying more on their desire to spread knowledge to the public." .This kind of business model is not valid. If you give money, you must pay more;

Ning Lu smiled and said, "Maybe it's because the US side spends more on advertising."

Zhou Buqi said: "The advertising fee per click is quite high, but the traffic is low. Can it be one-tenth of that of Wikipedia?"

"No, it's not far away."

Ning Lu pointed to a piece of data on the screen, and then opened a list.

When Knol was first launched, it performed quite well. It quickly gained a lot of columnists and users, and its pages reached 10, while Wikipedia had 270 million in the same period.

As can be seen from the table, the gap is getting bigger and bigger as time goes by.

Now, the English version of Wikipedia has more than 2500 million pages.

Knol is now only available in English, with a page volume of 98.

The gap is very large.

However, the amount of data does not represent the gap in the product.

Zhou Buqi is very interested in the Knol product.

Because this is an advanced product and a professional version of the information platform.

In overseas markets, the "basic version" is the open source product Wikipedia, the "advanced version" is Quora under Ziwei, and the "professional version" is Knol under Ziwei.

The product matrix also appeared.

In overseas markets, products like the "American version of Zhihu" Quora will become more and more popular as time goes by. loyal users.

The better the content, the more loyal users will be.

This is especially true for Knol. Excellent content will not become obsolete, and there is hope if you stick to it.

Judging from the information we have now, Zhou Buqi has already decided to take over this product that Google is about to give up.Google can't do well, but if it takes over bravely, Ziweixing may not be able to do well.

Zhou Buqi looked at the time, and it was almost 12 o'clock in the evening, "Okay, it's getting late, you go back and rest first. I'll make two more calls."

Ning Yaxian was already sleepy, she pulled Ning Lu and was about to leave, but she gave Guan Nanqing a look, and said with a half-smile, "You stay? Talk to your big boss?"

Guan Nanqing's face turned red, she bit her lip lightly, and let out a "huh".

Zhou Buqi pretended not to know, and looked at Guan Nanqing who stayed behind strangely, "Are you still sleepy?"

Guan Nanqing stood by the side, lowered her head, clasped her index fingers together, and whispered a little coyly, "Boss, I...I want to talk to you."

Zhou Buqi couldn't help laughing, "What are you talking about?"

"Talk...Talk..." As soon as the words were on the verge of speaking, Guan Nanqing began to squeak again. It was not at all pleasant, and it was not at all the same as Mai Feixue who was with her when she was on a business trip to England.

When Mai Feixue was at the beginning, Zhou Buqi didn't even say much to her, but one night he went to her room in the name of delivering fruit and talked for a while.Then, Mai Feixue very straightforwardly invited him to stay overnight, and Zhou Buqi agreed, and it was a matter of course.

Zhou Buqi was never a good person, coughed his throat, turned the swivel chair around, faced Guan Nanqing, and said, "There is a law in this world, that is, everyone has the psychology of worshiping the strong and sympathizing with the weak."

"Ah."

Guan Nanqing stood up immediately, raised her chest and raised her head.

As long as she doesn't talk about those things, she is relatively calm.

Zhou Buqi said sternly: "Different people have different mentality, mainly two kinds, the mentality of the strong and the mentality of the weak. Many people's positioning of themselves is not accurate enough, and they always think that they are strong, which will cause some misjudgments. In fact, you can examine yourself from the mentality. The stronger you are, the more you admire the strong, because you want to be like him; the weaker you are, the more you sympathize with the weak, because you can see yourself in him shadow."

Guan Nanqing took a deep breath, and said decisively: "I want to become better and better. I don't want to be at the bottom of society to see all the misery in the world."

Zhou Buqi said with a smile: "You have a set of tricks."

Guan Nanqing blushed slightly, and whispered: "If there is a choice, who wouldn't want to live the life of a master?"

Zhou Buqi nodded, "If you are strong, then you can do some bold things. If you are weak, then I suggest you stay stable and conservative, find a stable job, talk about marriage Marry and live an ordinary and simple life."

"I don't want to be plain."

Guan Nanqing refused without any thought.

This is no surprise.

Following the big boss, she went directly to the top of the mountain and became a half-god. After seeing the most beautiful scenery in the world, it was almost impossible for her to return to the foot of the mountain and become a mortal to farm.

Zhou Buqi hooked his hands at her.

Guan Nanqing bent down and bowed her head.

Zhou Buqi whispered in her ear: "Is it really the big girl Huanghua?"

Guan Nanqing's face suddenly turned red.

Zhou Buqi's eyes were burning, "Isn't it?"

Guan Nanqing said, "Yes."

"Let me check." Zhou Buqi stood up, "If you didn't lie to me, I'll accept you."

"How dare I lie to you..." Guan Nanqing drew a long voice, turned around, a little dumbfounded, "Why... how to check?"

Zhou Buqi pointed to the sofa, "Come here and lie down...By the way, there is a high-beam flashlight in the drawer of my desk. The drawer in the middle, take it here."