Top of the Great Era

Zhou Buqi is not a game fan, he doesn't play many games, and he doesn't know enough about rich and diverse games.However, he came to P Agency, which really made him feel the charm of the game.

It was so shocking.

In Paradox, a staff member played "Hearts of Iron" in front of him for half an hour. This should be a prototype computer with extremely high configuration, so when playing the game, all the special effects are full.

That picture is really pleasing to the eye.

This is the game!

This is the meaning of the real game should exist!

Compared with this kind of game, the several games under Changyou, including the agency's "World of Warcraft", the graphics are like mosaics and have no nutrition.

No wonder some families in Europe and the United States encourage their children to play games. This game is also different. Games like "Iron Hearts" set in World War II are like watching a World War II-themed movie. It contains rich historical knowledge, and also includes many factors such as politics, economy, diplomacy, and culture.

Playing games such as "Dragon Babu" and "World of Warcraft" can only be played, which is a pure waste of time and money. After playing, it is over, and it has no nutritional value for players.

However, these games such as "Hearts of Iron", "Confrontation of the Kingdom", "Kings of the Crusaders" and "European Universal" under the P company, playing games are really not just playing games, they have very positive social and humanistic values. .

Zhou Buqi was very moved.

Ask the price again... Heh!

shocked!
!

P Agency is not listed yet, and the market valuation given by local Swedish financial institutions is only 7500 million US dollars.

You know, this is a well-known European game company with huge influence in the industry. There are so many heavyweight games with good reputation, but they are only worth such a small amount of money in the market.

Outfit7 in Cyprus, which Changyou is currently negotiating with, has only been established for two years. It has only released two young children's games, "Talking Cat" and "Talking Cat 2". Not very satisfied, but also want a higher offer!

How unfair!
Even Zhou Buqi thinks that the capital market is too bullying, there is no such thing!

From the perspective of games alone, outfit7 is not qualified to lick the feet of P Club. It is a world of difference between the two companies. P Club is one of the gods in the game industry, and outfit7 is an ant.

However, the capital market only looks at the direction.

Although outfit7's games are far inferior to Paradox, but they stepped on the right outlet and kept up with the era of mobile games. The "Talking Cat" series has nearly 2 million players worldwide!

Only by keeping up with the general trend can we wave banknotes in the capital market!
The number of players of outfit7 is even more than that of P Club.

No matter how good the game is, if no one plays it, what good is it?No matter how bad the game is, as long as it has a wide audience and many players, it will be profitable and can make a lot of money in the future!

It's like doing technology.

Many companies are unwilling to engage in technology research and development, and this is also the reason.

What is the use of engaging in technology?

No matter how good the technology is, if it cannot be promoted and users do not recognize it, even the best technology will be thrown into the trash can; whoever can occupy the minds of users and who can sell products to consumers is the most important thing in the market.

For the vast majority of companies, not engaging in technology is the right choice.

However, if you engage in technology, this is the brand, the status in the industry, and the background behind the vitality of a company.

No matter what industry you are in, the big business logic is the same.

Zhou Buqi has long determined the route of Ziweixing, to do technology, to build a strong foundation internally, and to support a strong brand externally.

For example, outfit7, which was established only two years ago, has no background, is just a light-weight small game, and then became popular all over the world, with a valuation of more than 6 million US dollars.

However, once the direction of the wind changes, or "Talking Cat" does not work well, the company will close down as soon as it says it will close down, and it will be over.In the previous life, outfit7 couldn’t do it anymore, and was divided up by Chinese companies; including the Australian game studio behind “Fruit Ninja”, it will die soon after living for a few years.

This is the lack of foundation and too little vitality.

Game companies like P Club are different. This kind of large-scale game that doesn’t make much money is actually building its foundation and brand. Live for decades.

Games like "Talking Cat", "Fruit Ninja" and "Angry Birds" are like a gust of wind. When the wind comes, it becomes hot, and when the wind goes, it becomes silent. They take off by the wind blowing from the great era. of.

P Club's games are different, they really rely on the hard power of the game itself.Don't rub the heat, don't rub the wind, make high-quality games in a down-to-earth manner, and use the game itself to speak.

This is like many companies that focus on technology research and development. It is a very stupid choice, but it is the most respected.

This time, Zhou Buqi felt more and more that Sun Guanran's suggestion last night was reasonable.

Just like Ziweixing.

Ziweixing wants to become a great company, it is not enough just to make money, it must lead the world in terms of technology.

If you make more money, you will become business partners with others; if you have high technology, you will be truly respected by others.

Changyou should not only focus on those games that can sell and make a lot of money, but also focus on those large stand-alone games that do not make much money but can really realize the value of the game.

After visiting P company for more than an hour, Zhou Buqi made up his mind.

You should follow Sun Guanran's advice.

It should be done like this!
The current Changyou lacks nothing, what is lacking is the background, and what is lacking is the powerful top games that can really be played.

After leaving P Agency, Zhou Buqi asked Mattrick what he thought of this company.

Don Mattrick shook his head, "Great ambition, but poor strength."

Zhou Buqi followed him back to the hotel, and in the car, he asked curiously, "How?"

Mattrick said: "From the perspective of structural design, their games are very large, very large, covering the whole world at every turn. But to support such a large scale, you need a powerful game engine. The game engine …Just like the general structure of Friends.com, if the structure is small, the upper limit is limited, and it is difficult to support too much data.”

"Their technical level is not good?"

Zhou Buqi knows that there is actually no technical content in making games. The only technical content is the game engine, which domestic game manufacturers are deliberately avoiding.

With domestic technology, of course an excellent domestic game engine can be developed, but the investment is too large and it is unnecessary.

Use someone else's directly, not to mention saving money, and you don't have to bear the risk of development.

Another point is that domestic piracy is rampant, so that some super-large 3A-level stand-alone games do not exist in China, and even if they are developed, they cannot be sold.

As for the development of "small games" such as "Perfect World" and "Dragon Babu", it is much simpler, and it can be developed by finding a game engine from abroad.

Games like Europa Universalis and Hearts of Iron by Paradox have such a huge structure that there is no such game engine in the world.No way, they can only develop it themselves.

The level of the Swedish IT industry is obviously not enough.

Mattrick is very proud, "Yes, the technical level is not good, and the game engine is flawed, which leads to too many bugs in their games. This is the most criticized point. It is also difficult for them to compete with the real top game manufacturers. reason."

"Uh……"

Zhou Buqi was speechless.

Mattrick went on to say: "Their business model is too simple and crude, they use the DLC model."

Zhou Buqi did not hide his ignorance in the game field, "What is DLC?"

Mattrick said: "It's a paid download package. For games like "European Universalis", the larger the data scale, the more fun it is, but the global forces have too much data. So every once in a while, they will release a data package. The price may be $5.99, $9.99, or $19.99, and players need to pay to buy it.”

Zhou Buqi frowned, "This service is really bad!"

Product upgrades cost money.

In order to make money, it is really unscrupulous.

Mattrick said: "No way, their products don't sell much. For a flagship game like "European Universalis", it is difficult for a single version to sell more than 100 million sets, which means sales of tens of millions of dollars. Sweden The salaries and tax rates here are extremely high, and if the company wants to have more income to survive, it can only make money from players in different ways."

"A big mistake."

Zhou Buqi shook his head, feeling very disappointed.

This mode is really too low.

It's simply fishing out the water!

Originally, the sales volume was poor, less than 100 million.Then, in order to make money, the game company has to continuously collect wool from these 100 million players, continuously release new data packages for them to pay for download, and cut leeks over and over again.

Players are not fools, can they feel comfortable?

Mattrick said with a smile: "Fortunately, the quality of their games is really good, it can even be said to be great, and the game design is also exquisite. It should be the best company in the global historical strategy games. A large number of loyal players. These players know that the game is small and the company’s operations are difficult. In order to prevent the company from going bankrupt, they are willing to continue to pay for them, and even many mods are made by players for free.”

Zhou Buqi nodded, "I'm very moved, yes, as long as it's a truly top-notch game, a game developed with care, there will be a large number of moving players who will generate electricity for love."

He has Manchester United in his hand, so he paid attention to a football game called "FM Football Manager".

The player database inside covers the whole world.

However, the developer of this game is just a small company. How can they have so much manpower, material and financial resources to collect so many players' information from all over the world?

A lot of them are teenagers, kids that even professional scouts don't know about.

Answer: Because of loyal players.

Players all over the world who love this game spontaneously set up organizations one by one to provide them with data for free. Whoever finds a football seed in the local area will report it quickly and enter the game's player database.

This allows them to have the largest scouting system covering the world far beyond FIFA and UEFA.

This is the god-level game in the football field.

It can be said that games and players complement each other.

The game treats the player with sincerity, and the player also treats the game with sincerity.

Zhou Buqi has taken a fancy to P Club, but he doesn't approve of the way they treat players.