Top of the Great Era

Chapter 2078 The media is on the line

Zhou Buqi originally planned to take a one-month vacation, but when he really relaxed, he felt that one month was a bit short.

At this stage, it is really comfortable in Australia, at least better than going to the northern hemisphere where it is freezing cold.

It's also eye-catching.

When I went to the northern hemisphere, pretty girls covered themselves up like zongzi.In the southern hemisphere, there are beautiful girls in cool clothes everywhere, and there are many beauties in bikinis on the beach.

Originally, Shi Jinglin also suggested whether to go to Antarctica for a tour.

The proposal was rejected unanimously by the Family Council.

It is easy to go to the North Pole, but it is not easy to go to the South Pole, and the risk of waves is also great.

Honestly stay at home and relax for a while, it's time to get pregnant and raise a baby.

However, it was difficult for Zhou Buqi to really rest. He investigated the game industry in Australia and found a new excellent battle game "World of Tanks".

Only the computer version is currently available.

In fact, it is similar to "Dota 2" and "League of Legends". You can form a team to compete... A few friends form a tank army, and then choose a map to fight.

If it is adapted into a mobile game version, maybe there will be more market.

However, the company in Australia is just a branch, and the parent company is a Belarusian game company.

Zhou Buqi felt that it was fate when he met, and he had to get it in his hand, got the relevant materials, and then sent them to Don Mattrick to let him operate the matter.

This does not require going through the board of directors to obtain the intellectual property rights of the PC game, and then adapt it to a mobile game, mainly targeting the mobile game market.

If the negotiation does not go well, because they do not sell because of some value form problems or there are certain transaction risks, then it does not matter if they do not buy.

Because Zhou Buqi proposed a new game idea.

"World of Tanks" does land battles. It selects a few maps of classic tank battles, and then lets players enter the map to form a team to compete. It is similar to many shooting games, except that the guns are replaced with tanks. .

This will attract many male players with military enthusiasm.

The land is fine, but what about the sea and the sky?

In the ocean, launch a "World of Warships"; in the sky, launch a "World of Warplanes".In fact, it borrows from the idea of ​​"World of Tanks", which is currently relatively popular in the European and American markets, to extend new products.

If they don't sell it, develop it yourself!
There are already too many tank games. If you change to the ocean, all kinds of warships of various types may be more attractive than tanks.

During this period of time, the week has been very easy, and it can be regarded as a break from the busy period of the previous period and the operation of several blockbuster transactions.

No work pressure.

Now Shi Jinglin should be able to get pregnant, right?
In December, sister Zhenyu sent back good news in Los Angeles, saying that the Los Angeles Dodgers case had made a breakthrough, and the next step was to enter the bidding process.

Does Boss Zhou want to come forward in person?
Zhou Buqi took Ning Yaxian with him and set off for Los Angeles.

Either Ning Yaxian is the chief secretary or the chief assistant, she is very intellectual and virtuous, she doesn't need boss Zhou to explain, she actively arranges it, and notifies Ning Lu who is in the country at this time, and asks her to take Gu Zanli and Yao Yao flew from China to Los Angeles to meet with the big boss and deal with some work matters together.

When we arrived in Los Angeles, we first met Zhou Shaoning.

He was originally in Silicon Valley, but when he heard that Boss Zhou was going to Los Angeles, he hurried over here.

Zhou Buqi thought it was a matter of mobile phone sales. After all, the launch of the new iPhone once again caused a shock in the global mobile phone market. Jobs' final work aroused strong sympathy among Apple fans.

Unexpectedly, this is not the case.

It's about the acquisition of Motorola's cell phone business.

Zhou Shaoning was waiting for him at the airport, and started to talk about it as soon as he got in the car, "Nowadays, media reports generally believe that Google has taken advantage of selling Motorola's mobile phone business for US$48.6 billion, including many influential people. Big media, Bloomberg, The Wall Street Journal, The Times, etc.”

Zhou Buqi smiled, "Let them report."

Zhou Shaoning was very helpless, "The country has also followed up."

"Not surprisingly."

Zhou Buqi nodded.

Zhou Shaoning sighed and said, "It doesn't really matter how these overseas media report. We don't care. But when the domestic media reported this matter, it was difficult to discuss the matter as it was. It was a commercial transaction. Who would lose money?" Whoever makes money is just a matter between the two companies. But when the domestic public opinion comes together, it seems to rise to the national level, as if Estar has suffered a loss, and the country's face has been humiliated."

Zhou Buqi twitched the corner of his mouth and glanced at him, "Weibo? Today's headlines?"

This kind of thing is really not unusual.

Especially those articles on the headlines, how can they be more attractive and eye-catching?That is to grasp a small matter, and then infinitely zoom in to gain attention, and constantly go online.

If it's just the deal between Asda and Google, it's only in the field of finance and economics. This is a very small article, and no one will pay attention to it.

If Shanggang goes online and pushes it up to the collision between China and the United States, then the audience will be wider.

Especially the lower-middle-level users, the more they like this kind of conspiracy-theory-like articles.

And this type of user group also likes to be tricked by others to repost, as long as they add a sentence "not reposting is not Chinese", they will continue to repost on various platforms.

Then, the article gets a lot of traffic.

It doesn't matter if it's true or not.

The more traffic, the more money you will make. This is what we media creators are concerned about.

Zhou Shaoning said "um", "There are all of them, not only the Internet platform, but also many paper media. It even includes the financial programs on professional TV... that is, the one who hired the flight attendant for several years and finally got a lawsuit to make her post a few The [-] economists rushed to the front line and made several consecutive programs to criticize the transaction of Asda."

Zhou Buqi frowned, "It's a big fuss?"

Zhou Shaoning said: "Anyway, the impact is very bad. Originally, it was a very happy thing that this deal was concluded, but it turned into a bad thing when the public made such a move. Even many internal employees questioned, asking us where we are now. Was it cheated by Google in this transaction? Many common sense things need to be popularized too much, and many people think that business is a zero-sum game, and I make money when you lose, and they lack understanding of mutual benefit and win-win.”

The transaction between Asda and Google is the most obvious mutual benefit and win-win situation.

Both sides reap huge benefits.

Asda's valuation was raised by US$220 billion to US$570 billion. Not only did it get the assets of Motorola's mobile phone business without paying a penny, but it also received US$2.5 million in financing from Google; Google's market value It also rose by 270 billion U.S. dollars within half a month, breaking through the 2000 billion U.S. dollar mark for the first time in history!

Larry Page was elated.

Zhou Shaoning was also unambiguous, and his spirits were high.

However, it was evaluated by the media who did not know the inside story and reported indiscriminately, especially some domestic media, in order to attract attention and earn traffic, they kept going online to create topics.

Zhou Buqi asked: "Then what should I do? Let me tell Ziweixing to control the comments on Weibo and Toutiao? In fact, in my opinion, it doesn't matter at all. They can say whatever they like. After that This gust of wind will be fine, they can say whatever they like, Esta will take advantage of it, and just keep silent and make a fortune."

Zhou Shaoning glanced at him, "I'm afraid it's a competitor who is doing something, feeling the threat of the rising and powerful Asda, and deliberately targeting it."

Zhou Buqi waved his hand, "No one can avoid this kind of thing. After all, we must make our own products well. Lotus MSG has been rumored for a while, and it died immediately; Coca-Cola has been rumored for so many years, and it is still the first in the market. "

Zhou Shaoning sighed, "It can't be hard, the sales of the new version of the iPhone are too hot. The domestic news has reported that some young people can't afford it, so they sold one of their kidneys to buy an iPhone."

Zhou Buqi smiled, "So, if you do your own thing well, media chaos is inevitable. Good products and low prices are the kingly way. Just like Carrefour, didn't you also boycott it a few years ago? I can’t wait to scold them abroad. It’s very simple to deal with, as long as the price is reduced and promoted, it will be overcrowded immediately. Those who are most likely to be emotionally guided and scolded the most are often the most price-sensitive consumers. Good quality and low price, the product is good enough, It can break through the blockade of public opinion.”

Zhou Shaoning nodded, "Speak to the people above and explain the twists and turns inside. Asda did not suffer a loss in this transaction. On the surface, it cost 48.6 billion U.S. dollars, but in fact it cost 350 billion dollars normally. Based on the valuation in US dollars, the total cost is less than 26 billion US dollars, which is much lower than what we expected, and it is very profitable. Please communicate with the authorities, and don’t let some leaders be really misled by this kind of public opinion. In the end, we are not allowed transaction."

Zhou Buqi said: "Okay, I'll go and talk."

(End of this chapter)