Top of the Great Era

Chapter 2133 The profit and loss are only on the line
As for the third thing, Zhou Buqi was actually a bit unexpected.

It's about the rental market.

Last year, Zhou Buqi paid attention to this market, but the situation was more complicated, so he put it on hold and planned to look for opportunities later.

Unexpectedly, these little secretaries were very attentive and continued to follow up.

Finally, a surprising choice was given - Lianjia.

The reason why I chose Lianjia among the vast rental platforms, apart from the company’s strong strength, rapid development, and good reputation, is that the most important reason is that these little secretaries have studied deeply and implemented the platform economy of Boss Zhou. guiding ideology.

To be a platform, it must be "self-operated + third-party".

Self-operated, can improve service quality, enhance brand influence, small but refined; third-party, can expand the company's scale, increase the overall revenue, large and comprehensive.

There are a few individual companies that have achieved success by relying on third-party services, such as Tianya, Taobao, and Wanda Mall.

Small projects like Tianya are relatively easy to do.

If super large projects facing the country like Taobao and Wanda Plaza rely on the support of "third parties" to develop, they must have genius product design and imaginative business model innovation.

This happens all too rarely.

Most of the time, they start with self-employment, and first rely on self-employment to build the platform.After it develops, a third party will be introduced to join the platform to expand its scale.

Such as Dangdang, Amazon, JD.com.

Including the three major portals of Sohu, Sina, and Netease, the news on the website is all written by the website's own editors and reporters, and then posted on the Internet, all of which are self-operated.

Another example is KFC.

At the beginning, I opened a batch of self-operated stores by myself, built up the business model, service process, and supply chain system, and formed a certain brand before opening it to third parties.Others can spend money to apply to join KFC and open a KFC store, and the scale effect will appear.

Even at the beginning of QQ, several founders acted as "self-operated users". They had to pretend to be girls and chat with other users in order to attract more people to the product.

Especially when it comes to asset-heavy businesses, self-employment is even more important.

The rental industry is obviously an asset-heavy industry.

However, those rental websites on the Internet are all asset-light models, that is, they have created a platform-style website, and then advertised to attract homeowners and real estate agents to list their listings on the platform, catering to the demand for rental housing. User.

The site gets a commission from it.

This model is simple to operate, but there are too many problems to face later.In order to attract users, many websites will carry out fraud, and create a lot of fake housing listings on the platform, creating an illusion of a lot of resources.

The current chaos in the rental market is not caused by any one aspect, and is closely related to the chaos of those rental websites.

Zhou Buqi despised any of these broken companies.

These girls with little work experience in the secretary's office may not be able to make good business judgments and market analysis, but one advantage is that they are obedient.

Since you don't understand, then don't think about it, follow someone who understands, and just follow his orders.

They trust Boss Zhou unconditionally.

Not self-employed?
Then, they really found such a family.

It is Lianjia Online.

This is currently the only website in China that only does self-operated rental business.Because it is only self-operated, the business scale and popularity are definitely not as good as those of 58, Anjuke, and Ganji.com, which are oriented to third-party service platforms.

However, Lianjia has the best reputation, there are no messy things at all, and the after-sales service is better.Because their houses are all self-operated, they are all bought or rented houses, and then managed by Lianjia's system.

It's a bit like JD Logistics.

JD.com’s logistics centers are either built by itself or rented out. They are all managed and deployed by JD Logistics in a unified manner, and have nothing to do with third parties.

Self-employment, self-serving for oneself, of course, must be done with all one's heart and responsibilities, and the top and bottom are integrated; the third party is others who serve others, and many times they will be powerless if they want to do their best.

The Lian family was first discovered by Zhao Li Muge, and she took the initiative to explain, "The listings of the Lian family are all real, and they even established a listing dictionary!"

Zhou Buqi asked: "What is a property dictionary?"

Zhao Limuge said: "It's just that Lianjia is not willing to only do its own business, but also wants to promote the progress of the entire industry. Our thinking is the same, and we all want to help young people solve some difficulties in renting houses. The property dictionary... for example For the property dictionary in the capital, Lianjia will send people to conduct on-the-spot inspections to collect information such as room numbers, standard floor plans, property information, supporting facilities information, historical business data and other information of all real estate properties in the capital, and transform them into a database .In this way, if any listing does not match the listing in the dictionary, it must be a fake. It can ensure 100% authenticity of the listing.”

Zhou Buqi smiled, "It sounds good, and the pattern is quite big."

Zhao Limuge nodded again and again, "Well, there are not many listings in Lianjia, but they are all real and effective, and the service is good."

Yan Qiqi, who was next to her, added: "Lianjia Online is an online business, and they also have offline business. It feels like the transformation of traditional real estate agencies to online. However, they do it more formally."

Zhuo Wensi said softly: "I have a classmate who rents a house at Dongzhimen, so I took the time to go with her, and the one I found was Lian's. I also deliberately picked on the thorns, their service is good, and the problems are all the same. Once it’s resolved, a very formal rental contract is also provided.”

"Yes, the rental contract." Gu Zanli also thought of something, and rushed to speak, "I have also asked, many of my college classmates, the place they are renting now, some have no contract at all. Some have The contract is just a few words written on a piece of paper, and I don’t know whether it has legal effect. If the rental price rises, the landlord may unilaterally drive them away. Lianjia will not have such a situation.”

Zhuo Wensi said: "There are also safety hazards. Many houses are old houses, with wires everywhere, and there are great fire hazards. Many rental websites, for the sake of momentum, are all houses of this type. Lianjia There is no such concern, they are all self-operated and have their own security department."

Then, the girls Guan Nanqing, Yao Yao, Liang Lexin, and Li Shuruo also spoke one after another.

The basic intention is very consistent.

Judging from Boss Zhou’s idea of ​​platform economy, Lianjia is the best choice in the current rental market, and it is even similar to Boss Zhou’s thinking in some aspects.

Should invest!

Zhou Buqi made a gesture of pressing down, and said with a smile: "It's great, everyone deserves praise, your views are the same as mine, and I also pay attention to Lianjia."

"Ah?" Yan Qiqi, who was sitting next to her, had the advantage of being close to the water, and was a little surprised, "Senior, have you also paid attention to the Lian family?"

"Well, I paid attention."

Zhou Buqi was a little funny.

More than just paying attention?

He has been eyeing it for a long time.

It's just that I think it's too early, so I don't rush to make a layout.In the future, Lianjia will create a more well-known sub-brand called Beike Finding a House.

In fact, it is exactly the same as his development idea of ​​platform economy.

In the early years, Lianjia started self-operated first; when self-operated and established a brand and industry status, it began to attract third parties.

After completing the listing dictionaries of major cities across the country and building a big data center for housing listings, it launched the shell house search.Originally, the listings of Lianjia were all self-operated; after attracting other third parties to join the platform, the entire rental platform will be established.

Once it appears, it can instantly kill all the rental platforms on the market.

After listing, the market value once approached 1000 billion US dollars.

However, the timing is not right now.

Zhou Buqi didn't want to dampen their enthusiasm, so he affirmed and praised them first, and then explained with a smile: "This is indeed a very good rental project, and everyone has done a good job. Well... let's go tonight, I will treat everyone to dinner tonight! "

The girls are very happy.

"Boss, do you want to invest in Lianjia?"

"No, the timing is not right now. Have you read the financial report? There are a lot of losses, Pastoral, can you tell me?"

"I……"

Zhao Li Muge was very embarrassed.

Sun Guanran smiled and said, "She's not high enough, and she hasn't read the financial report. Maizi, can you tell me?"

With her head held high, Mai Feixue blurted out without hesitation, "Last year, Ziwei Star lost more than 10 billion yuan, mainly because of too much investment in four aspects."

Zhou Buqi nodded, "Which four aspects?"

Mai Feixue said: "The first is the investment in technology. In the past year, the R&D investment reached 32.6 billion yuan, accounting for 12% of the total revenue. The second is the investment in the field of cloud computing, which reached 52 billion yuan. The third is to launch a new round of tens of billions of subsidies, and invested 100 billion yuan; it is the investment in mobile terminals, such as Weibo and WeChat, and it seems to have bought the advertising resources of the Spring Festival Gala..."

At first I spoke confidently, but then I became confused.

I don't remember exactly.

Anyway, I only know that I lost 10 billion yuan last year.

This surprised everyone.

Ziweixing's revenue last year seems to have exceeded 300 billion yuan, right?
Earn so much money and lose money?
This is more complicated.

It is related to the accounting method.

To put it bluntly, it is to list all future investment in this year's expenditure.

For example, the new round of "5 billion subsidy" plan based on the gold coin wallet system is expected to take 100 years.Normally, an investment of 5 billion yuan should be spread over 20 years, which is [-] billion yuan per year.

只要平摊了，紫微星在2011年的“百亿补贴”的投入就会由100亿降低为20亿。只这一个环节，就能够让紫微星的财报由亏损10亿变为利润70亿。

Making money or losing money is only on the line of the book.

This is how capital works.

Because according to the plan, Ziwei Star will go public on Nasdaq next summer!

Therefore, Ziweixing should produce continuous and eye-catching financial reports in 2012 and the first half of 2013, so that Ziweixing's IPO can attract enough attention and attention and be successful.

Even Zhou Buqi couldn't figure out the complicated operation here, let alone these little secretaries.

(End of this chapter)