Top of the Great Era

Now that the Lian family is facing financial difficulties, Zhou Buqi decided to participate in his own name, giving them some money and doing some small favors.

Because of Yan Qiqi and Zhao Li Muge's excellent performance in this matter, Zhou Buqi decided to take them on a business trip south this time as a reward.

There is no need for any additional procedures for business trips in China, just go casually.

This business trip is mainly about two things.

One, go to Hangzhou, meet Boss Ma, and talk about Yahoo;

Second, go to Shanghai, meet the father-in-law of the Shi family, and talk about Taizun's real estate.

The current assets of Taizun Real Estate are less than 300 billion yuan, and its liabilities have reached 200 billion yuan.This debt ratio is already very high.The old father-in-law Shi Guotai believed in the judgment of Zhou Buqi, the son-in-law, so he kept holding high and boldly leveraged.

Taizun Real Estate has developed so fast in the past few years, and has become a real estate company with a market value of more than 480 billion Hong Kong dollars. To a large extent, it relies on the rapid growth brought about by debt.

However, this year's Taizun Real Estate has encountered a new situation.

They have already paid back the 4 million U.S. dollars they owed each week, and a large amount of money has been lost in the account.This means that leverage financing has to be increased again.

Now the debt ratio of Taizun Real Estate is nearly 70%, which is already very high.

The cost of the loan will also increase in this case.

Fortunately, Taizun Real Estate was listed, and it was listed in Hong Kong, an international financial city. This has the advantage of being in line with international capital, which is incomparable to large A-shares.

Taizun Real Estate can not only obtain loans from domestic banks, but also obtain loans from overseas capital institutions and issue corporate bonds.

The logic of obtaining loans from domestic banks is different from obtaining loans from foreign large private equity.

Taking loans in China is the traditional logic of lending.

To use Boss Ma's words to describe it, it is "pawn shop thinking".You must have real assets as collateral. If you mortgage 100 yuan of assets, you may get a loan of 60 or 70 yuan at most.

The asset-liability ratio of Taizun Real Estate has reached nearly 70%, which has reached a critical value.

If the critical value is exceeded, it is not impossible to obtain a loan, but the risk is directly proportional to the benefit.For banks, if they take huge risks, the interest on the loans they offer will be sky-high, which is not worthwhile.

Loans from foreign capital institutions, especially some private equity institutions, rely on a new set of modern financial logic, looking at goodwill, which is a company's brand value and future potential.

If the company has great potential, even if the debt ratio is 100% or 200%, the capital is willing to continue lending, because the higher the goodwill, the greater the potential and the higher the credit for future repayment, so they are not afraid of not paying.If it doesn't work, you can also swap debt for equity.

The higher the goodwill, the more loans you can get, and the lower the loan interest.

If Taizun Real Estate wants to continue to develop with high leverage operation, the way with the lowest financial cost is to find ways to increase its goodwill.

How to improve reputation?
The father-in-law of the Shi family is not a simple person either, so he came up with a very bold idea - football.

When it comes to football, the concept is too big. Zhou Buqi couldn't make a simple phone call to make things clear, so he took the initiative to go south to meet his elders.

Zhou Buqi wants to go to Hangzhou first.

Zhao Li Muge finally got the opportunity to accompany the big boss on a business trip, his heart was filled with girlish feelings and good expectations, and he always felt that this time when he came out... maybe something might happen.

On the plane, I just circled around Zhou Buqi, but the big boss was busy reading the financial report, so I was embarrassed to disturb him, and he hesitated to speak several times.

Zhou Buqi could see her thoughts, and said with a smile: "Okay, don't wander around, come and sit, and you can take a look too."

As he spoke, he pointed to the place beside him, and handed her a financial report in his hand.

"I don't understand..."

Zhao Li Muge was a little embarrassed.

The threshold for reading formal financial reports is indeed extremely high, and even different regions have different accounting standards.The financial report released by the same company may even be different in different countries under different accounting standards.

Many laymen don’t understand the twists and turns, so they often confuse them. When they connect and piece together the US financial report and the domestic financial report, they will be at a loss and find that many data are completely different, and they may even mistakenly think it is financial fraud. .

Zhou Buqi said with a smile: "It's not a formal financial report, just look at the rough statistics, they are all rough statistics."

Zhao Li Muge said "Oh", took it over, and found that it was Yuanwei Group's financial report for the past year, so he asked a bit out of words, "Boss, when will the official financial report be announced?"

"It will be March at the earliest." Zhou Buqi smiled, "Don't you like to speculate in stocks? In fact, as long as you understand the logic of financial report announcements, it will also help you speculate in stocks."

"what?"

Zhao Li Muge's beautiful eyes widened, very curious.

Zhou Buqi said: "Most countries have requirements that the financial report of the previous year must be announced to the market before May. Some excellent companies, or companies with outstanding performance in the previous fiscal year, usually in March, or The earnings report was announced in early April. The sooner the positive news is announced, the sooner the stock price will rise."

Zhao Li Muge nodded lightly, tilted his head, "What if it's a bad company?"

Zhou Buqi said with a smile: "If some bad companies are afraid that the outside world will know their details, they must delay as long as they can. They will have to wait until the end of April when the timeline is reached before they have to announce it."

Zhao Li Muge pursed his lips, "As soon as a very bad financial report is announced, the stock price will plummet."

Zhou Buqi nodded, "So, there is a big logic here. In March and April, a large number of good companies in the market announced impressive financial reports. This is good news in the market, and the stock market will collectively Rising. But by the end of April, many bad companies start to announce their financial reports, which will affect market sentiment and the stock market will fall. Therefore, the stock market at the end of April and early May will generally be relatively sluggish.”

"No wonder I've never made any money in stocks," Zhao Li Muge suddenly realized, "So it's so complicated."

When Zhou Buqi told her about stock trading, he also knew something about her. She is a senior stock investor and has been trading in stocks for many years. "Have you never made a profit?"

Zhao Li Muge said very distressed: "I have been learning stock trading since the first semester of my freshman year, and now I have lost seven or eight thousand in total."

Zhou Buqi couldn't help laughing, "It's okay, not too much."

Zhao Limuge pouted and said: "When I started stock trading, it was the end of the bull market, and I bought at the highest point in one go. Then the subprime mortgage crisis came, and I was done in one go. Now PetroChina still traps me with 5000 yuan What! I have a classmate, my college roommate. Four years of college tuition and living expenses are earned by trading in stocks."

"Huh?" Zhou Buqi raised his eyebrows, "She made money trading in stocks, so she didn't take you with her?"

Zhao Li Muge snorted softly, "It's just right not to take it. Now I can be regarded as developed, and I don't take her with me either! A few days ago she even borrowed money from me. She must have seen a good stock and wanted to borrow money to speculate in stocks." , I’ll return it when I make money. I’m not borrowing it, I’m frying it myself! Well, Yuanwei Group is pretty good!”

Although this is only a very rough financial report, it is bright enough.

In the past year, Yuanwei Group's revenue reached 32.4 billion yuan, of which net profit increased by 78% compared with the previous fiscal year, reaching 5.2 million yuan.

Now the market value of Yuanwei Group is about 135 billion Hong Kong dollars.

It is estimated that it will soon reach 200 billion Hong Kong dollars.

Zhou Buqi said with a smile: "With your little salary, just enjoy your life. If you have a surplus, you should be more filial to your parents. There are a few people who can make a fortune by trading stocks. It is not easy to choose the right stocks."

Zhao Li Muge is very clever, and he immediately understood the meaning of the big boss.

It seems that it is not a good choice to buy the stocks of Yuanwei Group!

Well, let's look at the financial reports of other companies.

so many!
There are seventeen or eight copies.

Boss is so great with so many companies.

"Boss, can I read it?" Zhao Li Muge pointed to other folders scattered on the table.

Zhou Buqi said with a smile: "Okay, you can read it casually. After reading it, don't talk casually to the outside world."

Zhao Li Muge pursed his lips, "I know, I won't say it!"

The next financial report is Jieyu Media.

Last year, the revenue reached 74.5 billion yuan and the net profit was 32.6 billion yuan.

Wow!
Zhao Li Muge was stunned.

How fierce!
Unexpectedly, Jieyu Media, whose headquarters is on the edge of Ziweixing's headquarters park, seems to be unattractive and nothing unusual, yet it makes so much money!

Look at the specific income list.

Overseas revenue reached 53.5 billion yuan.

I don't know what kind of overseas business Jieyu Media has. It seems that "The Voice" is very popular abroad. It is currently the most popular variety reality show in the world. It should be the copyright fee collected from overseas, right?
Next is Chaowan Commune, another fierce company whose financial report is actually calculated in US dollars.Revenue was US$13.8 billion and net profit was US$7.4 million.

Compared with 2010, the growth rate is as high as 136%!

I don't know what the situation is.

It seems that I am really not doing my job well as a secretary, and I should work harder in the future.

Next is Ziweixing Digital Media.

Last year's revenue was 7.6 million pounds, and the profit was -1.2 million pounds.

Zhao Li Muge thought he was wrong, rubbed his eyes, and took a closer look, "A loss? Boss, this company is in a loss..."

Zhou Buqi glanced at it casually and didn't take it seriously, "It's normal for an Internet company to lose money, mainly because of too much marketing expenses. If you can't bear your children, you can't be a wolf. Look at the financial reports of Netflix or Ziweixing International, that's the reason. Amazing."

Zhao Li Muge searched and found Netflix.

Then freaked out.

In the past year, Netflix's loss reached 9.8 million US dollars.You know, Netflix's current market value is only 140 billion US dollars.

Look at Ziweixing International...

He was speechless in a daze.

In the past year, including the capital gains from the sale of Twitter and Friends Studio, Ziwei Star International’s total revenue reached 72.5 billion US dollars, which is a very spectacular figure.

However, the cost is also very high.

Total spending came to $98.6 billion!
A net loss of $26 billion!
This is a relatively detailed financial report, with four or five pages, listing every item of expenditure, but it is all in English, and Zhao Li Muge can only read the general idea.

Just a little dizzy.

Looking at Boss Zhou's eyes again, he became blurred in a trance.

The boss is so handsome!

Losing money is so handsome.

So charming!