Top of the Great Era

Zhou Buqi had a meeting with Boss Ma at noon, and originally planned to go to Shanghai in the afternoon.Unexpectedly, I received a call from Changyou's co-CEO Ren Yuxin.

Ren Yuxin is more interesting. After getting familiar with him, he likes to call Zhou Buqi's English name "Butch".

This is a bit awkward.

Even when foreigners meet Zhou Buqi, they call him Zhou instead of Butch.

"Butch, I just contacted Secretary Sun, and she said you were in Hangcheng."

"Yes, is there something wrong?"

Zhou Buqi didn't take Sun Wanran with him on this business trip. She was guarding at the headquarters in the capital, and she would go back in two days anyway.

Ren Yuxin smiled and said: "That's a coincidence, there is a little trouble, and I need you to deal with it."

Zhou Buqi is used to this kind of arrangement, "Okay, you say."

Ren Yuxin said: "That's right. In the past three months, I have recruited three executives from Netease Games. They are Chief Operating Officer Ding Dang...Ding Dang is a nickname, and his name is Zhan Zhonghui. There is also the Vice President Chen Wei'an, and Wu Yunyang, the director of the research center. This made them dissatisfied, and they said some provocative words on Weibo. How do you think we should deal with them? Do you want to fight back?"

Zhou Buqi laughed angrily.

In a short period of time, three core executives have been poached from Netease Games. No one is happy about this kind of thing!And fight back, what a fart to fight back!

Do you really think that if you are strong, you can bully people casually?

Ren Yuxin further explained, "During this period of time, I have been watching the Japanese game market. Although many games are good, the overall feeling...is not mature enough."

"Not mature enough?"

Zhou Buqi was a little surprised.

That said, the tone is really big enough!

Japan is a big game country, and half of the IT industry depends on game companies to support it.The size of the game market is second only to the United States and higher than the European Union and China.

In Ren Yuxin's eyes, is he actually immature?
Ren Yuxin’s statement was rather cold, “From the player’s point of view, the most fun game is the best game. For the company, the most profitable game is the best game. The fun and earning power of the game, Normally, there is a positive correlation. The more fun the game is, the stronger the ability to make money. From this point of view, game companies in the United States and China are the best, with a complete set of mature game design concepts.”

Zhou Buqi said: "The domestic game industry model is to learn from the United States and surpass the United States."

Ren Yuxin smiled and said: "There is still a long way to go if we want to surpass. However, for now, the concept of the domestic game industry has far surpassed that of Japanese game companies. Their games pay too much attention to The fun of the game. It seems that developing the most fun game is the most responsible attitude to the players.”

"Isn't it?"

Zhou Buqi couldn't keep up with his overly capitalized game theory.

Ren Yuxin said: "Of course not. The greatest pleasure of human beings comes from giving and receiving. What is giving? Let players actively spend money; what is gaining? It is the great sense of accomplishment after spending money. Get the experience in the real world through the virtual world Happiness that can’t be obtained is the true meaning of the game. The harvest obtained by spending money is more precious than the harvest obtained without spending money, and it is more lingering.”

Zhou Buqi was a little stunned, "So cold?"

Ren Yuxin said with a smile: "How big is the game market in Japan, and they all have money, so they are not afraid of spending. Making money is making money, and how can it be divided into cold and enthusiastic?"

Zhou Buqi didn't know much about games, but he had 100% trust in Ren Yuxin. After hearing what he meant, he took a deep breath and said, "You have to attack the Japanese game market! Not just buying A game company!"

Ren Yuxin said: "Yes, their games are very localized, but their concepts are backward. If we can develop a game that suits the local market, it must be better than those local games. At least the ability to make money is many times stronger than theirs. The current game design, just like Hollywood movies...or those online novels in Toutiao Literature, has a set of formulas. Design according to the formula, you can sell well and make money. If you don’t follow the formula, no matter how strong the game is games, there will be no good profits."

Zhou Buqi was still drinking with Lao Ma at the dinner table at the moment, so he didn't have time to chat with him, "We'll talk about this later, what about the three executives of Netease Games?"

Ren Yuxin said: "Changyou wants to develop games that enter the Japanese market. After some research, I found that NetEase's games have the most stylized characteristics of Japanese games. Their Journey to the West series are basically designed according to the Japanese game style. , and added localized means to promote consumption.”

Zhou Buqi understood.

Ren Yuxin went to NetEase to attack so ruthlessly, poaching three core executives of NetEase Games in one go, in fact, he felt that Japanese local games... have average earning power.

There are still a large number of players waving banknotes in the local market. They have nowhere to spend their money, and they have not mobilized the enthusiasm of players to krypton gold at all.Then he planned to develop a game with advanced domestic concepts to occupy the market demand for this krypton gold.

There are many games in China, and players will charge money like crazy.Not to mention the living expenses and tuition fees, in order to achieve achievements in the game world, many people even do some illegal and criminal activities in the real world to make money, and then recharge it into the game.

There is absolutely no such phenomenon in the game industry in Japan.

To say that their players have high personal quality and can control and restrain themselves is nonsense.

99.99% of the people in the world cannot resist pornography, gambling, and drugs.Especially gambling and drugs, which can most directly stimulate the deepest layer of human nature.

The modern game concept is actually virtual pornography, gambling, and drugs.The closer the game is to pornography, gambling and drugs, the more profitable it is, rather than the fun of the game.

Although Japan's game industry is developed, it is not modern enough.

Ren Yuxin also seemed to be a good person.

He kindly wants to help local players in Japan, and also feel the beauty of modern games, making Japan's Two-dimensional more magical and toxic.

Zhou Buqi pondered: "Well, that's right. Japan should be Changyou's second-largest base market after the domestic market. In terms of stability, it is even more important than the European and American markets. Changyou should serve Japanese gamers. Service, we must serve with all our heart, help them to be in line with international standards, and feel the joy of a better virtual world.”

Ren Yuxin felt that the big boss was too talkative and considerate, so he said with a smile: "But Netease doesn't understand it, it seems that Changyou is deliberately targeting them. It's really not. You have a lot of face, why don't you go? "

Zhou Buqi followed his arrangement and said, "Okay, I'll be there in a while."