Top of the Great Era

Although Netease Games has 13 game studios, the core is two, one is Dream Studio and the other is Dahua Studio.

Ren Yuxin was so kind, he directly poached the backbone of one of the core studios.

Anyone who puts this matter on him will be annoyed.

Fortunately, Zhou Buqi's face was big enough, and he took a trip to Netease, and immediately extinguished the flames of the imminent sword.It was him, and for anyone else, this matter would not be settled so easily.

Zhou Buqi was helpless, since he took over Changyou's stall, he couldn't evade his responsibility.But things have happened, and I always find a way to make up for it, saying: "NetEase Games has developed rapidly in the past few years, and has launched many excellent games. Don't you think about exporting? In recent years, the export of domestic games has been a big wave. .”

Ding Youfeng shook his head, "I have no such plan for now."

Zhou Buqi was somewhat surprised, "None of NetEase's games has been exported?"

"No."

"Many small companies' games can make good profits in overseas markets."

"Because they can't make money domestically, they can only export."

Ding Youfeng's theory is similar to what Lao Zhang and Ren Yuxin said before.

However, he offers a new perspective.

Ding Youfeng said: "NetEase's games are not exported, mainly because of two points. Most of NetEase's games are self-developed, and they are all based on local traditional Chinese culture. The audience in overseas markets is limited."

Zhou Buqi shook his head, "Which of the self-developed games of companies such as Jinshan, Changyou, Perfect, and NetDragon is not based on traditional culture? The export of entertainment products is the best choice for cultural output. A Confucius Institute that supports a group of foreigners is much better. If private enterprises can find the greatest value point from the perspective of the market, they will be the most reliable way to settle down.”

Ding Youfeng was taken aback for a moment, then glanced at Mr. Ding, the big boss next to him.

I think this topic is really big enough.

Ordinary executives or professional managers really can't pick it up.

Ding Lei smiled, "NetEase's games have just started and are still in the accumulation stage."

Zhou Buqi nodded.

Ding Youfeng continued: "In fact, there is a more important point, which is the safety of the game."

"safety?"

Zhou Buqi had never heard of such a statement before.

Ding Youfeng said: "The export of domestic games is more to countries in Southeast Asia that are influenced by Chinese culture. These countries have relatively poor protection of intellectual property rights. If the game is entrusted to them for operation, there will be a risk of leakage."

"Leaked?" Zhou Buqi frowned, "What do you say? Sorry, I don't play games, so I really don't understand some details."

Ding Youfeng simply explained: "Just like many pirated movies in China, many movies have not been released yet, and the pirated version came out. How did it come out? In fact, it came from the inside of the distributor and the theater, and leaked from the inside. The most serious thing is Hollywood movies. For Hollywood movies, Hollywood companies are restricted by law and cannot operate themselves, so they must be handed over to the film distribution company designated by the Chinese side. If they are handed over to a third party for operation, leaks will occur.”

Zhou Buqi suddenly realized.

NetEase does not have a distribution agency in Southeast Asia. If the game is exported to Southeast Asia, it must entrust a local game operator to represent it.Once these operators play tricks, the entire game is leaked out.

Ding Youfeng said: "Many private servers actually come from this way. In the past few years, there have been many private servers in China, and the most famous one is "Legend". In fact, it was leaked by domestic agents. Fortunately, the country has strengthened the protection of intellectual property control, private servers are becoming less and less. However, Southeast Asia as a whole is relatively backward. The localities are relatively poor, and it is too difficult to pay for genuine games, which will promote the development of the private server industry. The emergence of private servers will affect the attractiveness and popularity of games. Lifespan. All NetEase games are firmly in my hands, and there is no private server."

Ding Lei explained with a smile: "The current strategy of NetEase Games is to self-operate high-quality products, which are accumulated over time."

Zhou Buqi felt that this was a clear idea. No wonder Netease Games could quickly rise to become a giant. He said with a smile: "But don't worry too much in the future. Changyou is building a global game distribution and operation system. As long as it is high-quality There is no problem in releasing games in Europe and North America.”

Ding Youfeng pondered and said: "In the past two years, many domestic games have entered the European and American markets, but because of strategy and vision issues, they are eager for quick success, without a long-term perspective, and without a very tough strategy. Most of them have failed. NetEase The strategy of the game is to seek stability and thoroughly research the domestic market first.”

This is actually the choice of two strategic routes that often appear in a company.

Moderate and Aggressive.

Just like EA.

Each type has its own advantages and disadvantages, and if you go well, you can reap success.The development of Netease games is relatively conservative, and it has been making steady progress and implementing a high-quality strategy.

It was not until 2014 that it belatedly made mobile games and began to deploy overseas markets.But because of his deep foundation and the high-quality games he made, he quickly stood out from the crowd.

Not only has it achieved great success in the domestic market, but it has also become the second largest game exporter in China, with 10% of its total revenue coming from the Japanese market.

Just like the EA in the previous life.

After the conservatives came to power, the company's strategy returned to the line of steady development... Relying on its deep foundation and high-quality games, even if it moves slowly, it can strike late, and the stock price has been rising steadily, which is much better than when the radicals were in power.

However, this life EA is enough.

Met Zhou Buqi.

Under the leadership of Zhou Buqi, Changyou is promoting extreme radicalism at this stage, wanting to develop wildly with great fanfare and staking land.Coupled with the constraints on EA's four ace games, it will be uncertain in the future.

At the end of the conversation, Zhou Buqi said frankly that Changyou will focus on the Japanese game market in the future.

It will even acquire several heavyweight game companies.

As long as Changyou is completed, it will pave the way for all domestic game manufacturers and open up a new situation in the Japanese market.

At that time, domestic games can be easily promoted to the Japanese market with the help of Changyou's resources.

NetEase's games have a more obvious Japanese style, which is very suitable for going to Japan to make a lot of money.

Japan's intellectual property protection is also much stronger than that of Southeast Asia, so don't worry about private servers disrupting the situation.

Zhou Buqi threw out an olive branch as compensation for Ren Yuxin's random poaching.

……

In the evening, Zhou Buqi and his party arrived in Shanghai.

It's getting late.

I will see my old father-in-law again tomorrow.

Yan Qiqi and Zhao Li Muge were looking forward to it, thinking that something might happen tonight, after all, apart from them, the big boss had only Assistant Ning Lu by his side.

Unexpectedly, when he arrived at Mr. Zhou's house, his heart suddenly turned cold.

There are other women?

Especially one of them, Ning Yameng, has a very close relationship with the big boss, and she doesn't hesitate to come forward to hug and kiss, as sweet as she wants.

Look at people's names again...

Ning Yameng.

This made the secretaries Yan Qiqi and Zhao Li Muge even more discouraged.The assistant in the office is Ning Yaxian!Needless to say, one can guess that this Ning Yameng is a senior relational accountant.

After choosing a room to rest, Zhao Li Muge took the initiative to find Yan Qiqi, and asked in a low voice, "What should I do at night?"

Yan Qiqi asked: "What should I do?"

Zhao Li Muge said angrily: "Stop pretending! I don't believe you have no idea?!"

Yan Qiqi was inspected three times by her senior. Although she didn't have any further relationship, she was already very close, and her mentality was relatively peaceful. "Just go back to the room and wait. What else can I do? See how the senior chooses."

Zhao Li Muge gritted his teeth and said, "You idiot, wouldn't you take the initiative to fight for it?"

Yan Qiqi pursed her lips, and said without worry: "I don't dare to fight for you. Anyway, he is my senior, and no one will snub me if he is snubbed."

"you!"

Zhao Li Muge was almost pissed off by her.

On the other side, Zhou Buqi was talking to Shi Jingmei in the study.

Shi Jingmei and Ning Yameng just came back from England.

Mainly to arrange the blind box order.

Every winter, European football will open the winter transfer market, and many teams will have personnel changes.The lineup has changed, the player blind boxes for this season will be updated, and new figures will be produced.

After talking about work, Zhou Buqi told Ning Yameng to go back to take a bath, and called Ning Lu to stay with her at night.

The second sister Shi Jingmei sighed slightly when she heard such an arrangement, and said without words: "Brother-in-law, Chaowan Commune made a lot of money last year, have you read the financial report?"

Zhou Buqi took a rough look, "It seems that the net profit has reached 8 million US dollars?"

Shi Jingmei smiled lightly and said, "No, 7 million dollars."

"It's great." Zhou Buqi praised sincerely, "Second sister, I think your Shi family has really good genes, and women are so good at doing business. Big sister, Linlin, and you are all so good. Well, it can be seen Family nurturing is still very important.”

Shi Jing rolled his eyes at him, "Stop being perfunctory."

"Who is perfunctory?"

"I have done Chaowan Commune so well, and I have taken care of Wu Yu and Ning Yameng so well, why don't you give me some rewards?"

"Okay, what reward do you want?"

Zhou Buqi was on the sofa, and saw Shi Jingmei, who was sitting on the opposite sofa, kept raising her left leg to put it on her right leg, and then raised her right leg to put it on her left leg, as if deliberately teasing people to appreciate Her upskirt.

He immediately had some bad premonitions.

Shi Jingmei said distressedly: "My new boyfriend broke up again. He is too bad and not motivated at all. I don't think I will be able to marry anyone in this life."

Zhou Buqi coughed, "How about I introduce you to some young talents?"

"Forget it, what's the point of a bunch of little kids." Shi Jingmei curled her lips, disapproving.

"Then what do you want to do?" Zhou Buqi shook his head and said sincerely, "If you want to be an independent woman, the price is still very high. The happiest way of life is to find a caring and reliable man to pamper you. This is really not the case. What kind of male chauvinism is the reality after the idealized feminism has landed."

"I know," Shi Jingmei nodded slightly, and cast a charming glance at him, "Brother-in-law, why don't I be your mistress, anyway, a sheep is also chased, and a flock of sheep is also herded..."

Before he finished speaking, Zhou Buqi ran away in a flash.

Shi Jingmei looked angrily at his fleeing back, gritted her teeth and cursed: "Don't even dare to touch a woman, you scumbag!"