Top of the Great Era

Chapter 2145 Jingtao's Experimental Field
This is really not Zhou Buqi's modesty.

Content e-commerce is indeed a brand-new e-commerce model in today's world.But in terms of details, the reason why he has such a business design, apart from foresight, is a very important point, which is to learn closely from Boss Ma.

In the exploration of the e-commerce model, there is no doubt that Ali is the leader of this era.

Boss Ma led Ali, under the complex Internet situation in China, was forced to walk out of the incredible and breathtaking road of e-commerce.

The most successful model design, of course, is the "Taobao Ke" around Alimama.

Foreign e-commerce companies, such as Amazon, generally rely on search platforms to obtain traffic, that is, traditional "search e-commerce companies".

Consumers generally search on Google, and through Google's recommendations, enter Amazon's product links to place orders and consume.In this process, Google has completed the diversion to Amazon, and Amazon has to pay Google two fees.

One is a fixed promotion fee, and the other is a commission rebate to Google after the product is sold.

In fact, at the beginning, Taobao was also this kind of "search e-commerce".

At one point, 70% of Taobao’s traffic was dependent on Baidu.

To put it bluntly, in the past few years, Baidu was the father of Taobao.Taobao was able to defeat the American giant eBay, and Baidu also contributed a lot.

However, the Internet situation has since changed.

Ebay withdrew, Google withdrew, the e-commerce trend started, Ali acquired Yahoo China and began to engage in search, and Baidu gradually became the largest Internet company in China...

Mr. Li of Baidu started to do things.

Baidu's traffic is so valuable that it can even play a decisive role in the field of e-commerce. Why do you want to help others do e-commerce?Why not do it yourself?
Then, Baidu showed its fierce face.

They want to do their own e-commerce!

Even Mr. Li threatened that Taobao could be beaten to the ground within three years.

Boss Ma was furious after hearing this, and immediately severed ties with Baidu and blocked the reptiles.However, Taobao can no longer play search e-commerce, what should we do in the future?
We must know that the domestic Internet environment is much more complicated and difficult than that of foreign countries.

Amazon's product links can be sent to any platform for publicity and promotion.

Taobao will not work.

QQ-based products also have their own Paipai.com, which is a competitor of Taobao. Taobao not only loses Baidu's traffic, but also cannot promote through QQ-based products.

Almost a dead end.

Mountain darkly, vista.

At this time, Boss Ma was ingenious and came up with a world's first business model, launching "Alimama".

Nowhere to be found!

Alimama's model is actually a promotion mechanism based on commissions, which can target a wide range of third-party products.Because the traffic on Taobao is rare and valuable, the store can put its own products on Alimama’s platform and get recommended traffic.

By gaining traffic, sell more products.

After selling the product, a commission must be handed over to Alimama.

Just like in the era of search e-commerce in the past, Taobao had to give Baidu a commission after the products were sold.It's just that Ali didn't cooperate with Baidu anymore, and started to do it himself.

However, there is another thorny problem.

An advertising platform like Alimama has been developed and succeeded, but the traffic problem of Taobao still cannot be solved, what should I do?Both Baidu and Penguin are rivals.

At this time, "Taobao Ke" appeared.

Numerous small websites and personal websites of third parties can join Alimama, and use their traffic to help Taobao stores sell goods.

Taobao customers can get 95% of the commission after selling the goods, and Ali only keeps 5% as operating expenses.

Through this trick, the traffic problem is also solved.

This set of combined punches can be called a business miracle.After losing the two major traffic pools of Baidu and Penguin, Taobao lived better with the support of countless small websites.

Although Ali was blocked by vicious competition from Baidu and Penguin in China, Boss Ma did not flinch and forcibly opened up a bright road from the darkness.

Even this bright road is better than the original search e-commerce of those foreign e-commerce giants.With stronger competitiveness and more income, you can hold the lifeline in your own hands.

If Amazon is blocked by Google, the stock price may plummet by 50%.But Taobao is not afraid, Alimama is their own platform.

Zhou Buqi said: "Content e-commerce can not only be video content, but also text content. There are many domestic headlines now, and many people even make up stories in order to sell goods."

Chen Dong said with a smile: "I know, Guo Pengfei told me the last time he returned to China. He said that someone posted an article on the headlines. It was originally an emotional article. He said that he annoyed his girlfriend and wanted to break up. Later he bought I bought a music box for my girlfriend, and the other party forgave me. As a result, the article became popular, and the music box became an online celebrity product, selling more than 10 at Christmas.”

Zhou Buqi said: "There are Taobao customers in China, so it is relatively easy to do. In the Japanese market, everything depends on Jingtao's own operation. On the one hand, you can learn from Taobao customers, and on the other hand, you can open your mind. For example, you can Cooperate with YikYak, Internet celebrities wearing a piece of clothing take a few beautiful photos and put them up, and someone will want to buy the same style, and you can also add a similar link.”

Chen Dong nodded, "Well, the focus will be on social media in the future. I read it, mainly signing people. As you said, a big branch of content e-commerce is the internet celebrity economy. The influence of some Internet celebrities called on those fans who followed him to go shopping."

Zhou Buqi said: "First find out the model from Niconico and YikYak, and accumulate good experience. After it matures, it can further develop towards more other third-party websites to strive for similar cooperation. Ali is also working on Expanding the scope of Taobao customers has brought huge traffic to Taobao. This will be a huge advantage of Jingtao. With the slowness and rigidity of Japanese society, competitors will not be able to respond in five or six years."

Chen Dong said with a smile: "Okay, after Jingtao's listing, I will start to do this. At that time, I will bring more people and go to Ali. Give 5000 million US dollars to see if you can start the industry of unboxing and blind boxes.”

"What kind of blind box?"

"Just like what you said before, buy a bunch of small items from China, and pack seven or eight or a dozen of them into a blind box. Users don't know what's inside, and there will be surprises after opening the box."

"Okay, it should have been done long ago!"

Zhou Buqi didn't know how many times he had said this idea.

This market must be done.

One very important reason is that it can help many domestic small commodities to open up the sales market in Japan.Those domestically produced small commodities, if you just take out one, are actually mediocre, and I am afraid it will be difficult to sell sales.

If it is packaged into a blind box and transforms the practicality of shopping into gambling, it will be great.

The blind box business model was originally born in Japan.

This set is the most popular in the Two-dimensional world.

Zhou Buqi said: "The most profitable business is not robbing banks. How much money can you make by robbing banks? It's pornography, gambling, and drugs. It's definitely okay to directly engage in pornography, gambling, and drugs. It's against the law. No matter what kind of business it is, The more you get away with this, the easier it is to make a lot of money. The blind box is a gamble, and it will be more exciting if you add some adult comics or adult products in it.”

Chen Dong said with a smile: "Then you have to collect the user's information first, and get a good grasp of his personal preferences and shopping needs. In case he is a minor or has an elegant personality and doesn't like some vulgar products, he should be cautious about some things."

Zhou Buqi said: "Yes, blind boxes can be divided into different categories. There are male models and female models, and there are adult models and minor models. This idea is feasible. 5000 million US dollars is a bit small. If you invest more, you can get started directly! Through Niconico’s video content or sharing on YikYak, let’s start content e-commerce! Niconico and YikYaK are the experimental fields of Jingtao. If this direction is really developed, Jingtao’s market value can completely move towards the goal of 500 billion US dollars go ahead."

(End of this chapter)