Top of the Great Era

Sun Zhengyi has two guests.

Two white-haired old men.

She looks to be in her seventies or eighties.

One seemed to be in good spirits, wearing a dark blue suit with a white shirt inside, with his hair combed back, looking very dignified.

Of course Zhou Buqi didn't know him.

Ren Yuxin saw it at a glance, and quickly reminded him that this old man is 72 years old this year, and he is still leading and managing the founder and CEO of Capcom Game Company, Kenzo Tsujimoto.

Zhou Buqi was somewhat disapproving.

Depend on!
A gray-haired antique!
No wonder Capcom's strategic decision-making is so rigid. It is estimated that other game companies are in a similar situation. It is not surprising that the old man can't keep up with the times.

These game giants in Japan are not just as simple as not keeping up with the era of mobile games.

They didn't even keep up with the PC era. They paid more attention to the development of home games and handheld games, and they were very restrained in the development of games on the PC side.

For example, Capcom's famous "Monster Hunter" does not have a computer version. Many people have to simulate the operating environment of a handheld game console through a virtual machine on the computer through an emulator before they can play "Monster Hunter" on the computer.

As for the other old man, I don't know who it is.

He also has white hair, but his spirit is not very good. He is thin and tall, his face is skinny, his eyes are sunken, and he wears a pair of glasses.

It seems to be recovering from a serious illness.

Sun Zhengyi did not introduce what this person did, but only said that his name was "Mitsui-kun".From this surname, it can be judged that this person has an unusual background.

Zhou Buqi didn't take it seriously.

The Mitsui consortium has long passed away, just like Rockefeller in the United States and Rothschild in Europe. Except for the gossip tabloids and novels that continue to tell their past legends, it is difficult to enter the front-line business in today’s world. In view.

What Zhou Buqi was more interested in was the old guy named Kenzo Tsujimoto, who spoke clearly and spoke fluent English.He also said that he only started learning English at the age of 45. At that time, Capcom's games were sold in Europe and America, and English became a necessary level.

In the 80s, Japanese companies began to develop internationally, and a large number of successful entrepreneurs were learning English from scratch.

When Zhou Buqi met Mr. Wang of Wanda in Los Angeles, he smiled and suggested to him that since Wanda wants to promote its internationalization strategy, it is best to learn English.

Boss Wang was stunned when he heard this.

He's almost 60 years old, and he's still learning English?
Moreover, he came from a military background and has a strong national complex. He boldly stated that all foreign executives should learn Chinese instead of domestic executives learning English.

With this incident alone, Zhou Buqi felt that even if Boss Wang did not expose the company’s hidden shareholder information to foreign media in the future and encountered a business crisis, it would be difficult for Wanda’s overseas strategy to succeed.The big chauvinism is too strong, it is "self-centered" rather than "talent-centered".

After meeting Kenzo Tsujimoto, the two sides did not rush to discuss Capcom first, but first talked about the current status of the game industry in a friendly manner.

Of course, Zhou Buqi couldn't tell the truth, he just said that the industry was at a low point and everyone was miserable.The company's mission is to create value for shareholders.The stock prices of game companies are now in a long-term slump, which has failed to fulfill their responsibilities to shareholders.

During this critical period, you should still hug a group to keep warm.

Integrate high-quality resources to deal with this industry trough that does not know how many years it will last.

Kenzo Tsujimoto sits very well, with a sort of "sit upright" appearance, and he still maintains this posture even after he is old, which shows that this person is very demanding of himself.

Then, it comes to mobile games.

"Mr. Zhou, is Changyou making a mobile game?"

"Yes, just spent nearly 8 million US dollars to acquire a mobile game company in Cyprus."

"'Talking Cat'."

Kenzo Tsujimoto nodded, apparently he had also heard the shocking news.

A mobile game company that has just been established for three years is worth 8 million US dollars... Capcom, which has been established for 44 years, has a current market value of only 8 million US dollars.

Zhou Buqi actually did it on purpose.

To stimulate the old man.

Unexpectedly, the old guy refused to budge, Kenzo Tsujimoto shook his head, and said calmly: "Around 2010, mobile games became popular in Japan... well, not the traditional mobile games, I'm talking about smartphone games. "

The 3G era in Japan has been around for many years, and mobile phones are also very advanced, so the mobile game industry has already appeared. Capcom and Konami have mobile game departments.

However, those are all mobile games for feature phones, which are mobile phone button games.

Although the performance of the current smart phones is not very good, they are much better than the feature phones in the past, especially the appearance of the touch screen, which can open up a new operating perspective for mobile games.

Kenzo Tsujimoto went on to say: "After mobile games became popular, many game companies have improved their performance by developing and producing such games. At Capcom, some people suggested to me that I could try to make mobile games. I refused."

Zhou Buqi looked at his meticulous and serious look, and suddenly wanted to laugh.

You are obviously old and confused, your eyes are lagging behind, and you young people seem to be ignorant and inexperienced. A big company should still have elders to guide young people in doing things.

Kenzo Tsujimoto was eloquent, plain and somewhat instructive, and said slowly: "This type of game gets too much money from players when the probability of obtaining paid items is opaque. This method will only destroy the game. market. Therefore, Capcom did not focus on the development of such games, but focused on developing the most cutting-edge games.”

Zhou Buqi looked at him intently and found that he was not joking.

I was a little dazed for a while.

Is this guy really an entrepreneur?
The sense of responsibility is strong and full of feelings, and it can resonate with most people when it is said.

However, this is too idealistic.

Not even the most basic economic common sense.

That's right, that krypton gold mobile game does have a lot of routines, the merchants are very profitable, and the players are very heartbroken, which will destroy the game to a certain extent.But the question is, if Capcom doesn't do it, won't the market be broken?

Bad money drives out good money!

If Capcom doesn't do it, others will.

In the end, other small companies with no sense of responsibility developed rapidly, but Capcom failed because of its own sense of responsibility.

From the perspective of long-termism, companies that continue to produce high-quality products will have stronger vitality.

But there is a premise.

You have to produce a product.

Others produced mobile games, and Capcom felt that these mobile games were inferior products, so they didn't enter the mobile game market... This is obviously logical confusion.

Capcom should produce several high-quality conscience mobile games, and suppress the inferior mobile games that destroy the market. This is a manifestation of more responsibility and better protection of the game market, rather than doing nothing Keep it clean.

Of course, there is a more critical point, that is, Capcom's performance has declined for several years in a row, the stock price has continued to decline, and the company's market value is only 8 million US dollars.

The company is in such an embarrassing situation, but still sticking to the moral sense in your heart?

Isn't the greatest significance of company management to create wealth for shareholders?Isn't it creating more jobs?Isn't it better to provide more taxes?

Zhou Buqi looked at the old Mr. Kenzo Tsujimoto who was sitting on the opposite side of the sofa, his demeanor, his movements...

I understood in a trance.

This is Kong Yiji's gown!
Whether Capcom's market capitalization is $8 million or $80 billion, nothing will change in Tsujimoto's personal life.

He is already a successful and well-known entrepreneur.

He is a legend in the game industry.

And at his rare age, he no longer cares much about the pursuit of things outside his body, and cares more about his fame before and after his life.The success of the past few decades has created him a huge personal and moral reputation, and his face has become his long gown.

There are some things that others can do that he cannot.

Such as layoffs.

For example, end the cooperation with old relationship households in the past few decades, and look for channel providers with lower cost and higher efficiency.

This is normal for start-up companies or young entrepreneurs.

But not for these old men.

They have been successful for a lifetime, enjoyed a lifetime of fame and praise, and they cannot accept being abused by employees or humiliated by past partners when they are old.

I can only hold on like Kong Yiji, who wears long gowns no matter what, and maintains his dignity as a scholar.

Zhou Buqi was silent in thought.

It really should be a warning.

Try to live as real as possible, all public displays, all flowers and applause, will be a cage of self-restraint.

Low-key is the best way of life.

Seeing that the big boss had stopped talking, Ren Yuxin took the initiative to ask with a smile, "Mr. Tsujimoto, what do you mean by cutting-edge games?"

Kenzo Tsujimoto smiled, and seemed to appreciate the young man’s humility. He pointed out to the younger generation: “Computer games will be a new direction for games, and we must focus on the layout. Capcom has increased investment in this field, and it will continue to grow in the next few years. Focus on the development."

Ren Yuxin was stunned for a moment, thinking he had heard it wrong, "Computer games?"

Tsujimoto Kenzo said with a smile: "Yes, computer games. "Resident Evil 6" has basically been developed and will soon enter the testing phase. It is expected to be released globally in October this year. Next, there will be a new generation of games. "Zombie Rising" and "Street Fighter". Both will focus on developing computer versions. Next, Capcom will focus on transforming to computer games."

Ren Yuxin was stunned.

I don't know what to say anymore.

This Kenzo Tsujimoto, the most cutting-edge game direction in his eyes, turned out to be computer games!
Just like a joke.

At present, the most cutting-edge direction of the global game industry is of course mobile games, followed by social games, and then computer software games.

That kind of computer game has been collectively referred to as traditional game by the industry.

EA is invincible in the field of computer games, and the result has been ridiculed for several years and criticized for being behind the times...

This Tsujimoto Kenzo is good, really belatedly.He seems to have finally reacted when computer software games were already on the edge of the era. He felt that the prospects for computer games are very good, and Capcom should focus on the development of computer games in the future...

Confused!

What a mess!