Top of the Great Era

In the two links of game development and game operation, operation is relatively simpler. For example, Ninth City only acts as an agent to operate other people's games. After earning money, at least half of it will be given to the developer.

Some more motivated game operating companies are unwilling to distribute the money in their own pockets to developers, so they will slowly transform and start to develop games and operate them by themselves, and all income belongs to themselves.

This is how Shanda grew up.

It is of course profitable for Changyou to operate Capcom's European and American markets.For example, "Resident Evil 5" and "Resident Evil 5 Gold Edition" sold nearly 500 million sets in Europe and the United States, with sales of nearly 3 million US dollars.

Changyou gets half of the sales, which is 1.5 million US dollars.

Even if the channel fee is high, and there is an additional sales share for advertising and publicity, Changyou's main channel resources must be concentrated in the "Ziwei Galaxy" industry.

Fertilizer does not flow into outsiders' fields.

The money is transferred back and forth in the account of their own company.

It is a free benefit to use the classic games of Japanese game companies to generate income for yourself.With or without Capcom, Changyou would have to build a large and mature game operation system in the European and American markets. If a sheep is to be chased, a flock of sheep is also to be let go.Of course, the more excellent game products, the better. The more games, the lower the marginal cost.

This is only one aspect.

Because after the game is operated, it is easy to develop in the direction of game development.

Like "Resident Evil"

If Changyou wants to operate this game, it needs to obtain all the codes of the game, and adjust the codes appropriately according to the customs and language systems of different countries.

It is equivalent to the second creation of "Resident Evil".

After a long time, Changyou's operation team is familiar with all the design, process, art, code, packaging, testing and other links of "Resident Evil".

Changyou can easily develop a game that is highly similar to "Resident Evil".

This is how Shanda grew up.

At the beginning, my strength was very poor, and I didn’t know anything, so I could only represent South Korea’s "Legend".After working for several years, Shanda's familiarity with "Legend" is no worse than that of Korean game developers.Shanda has the strength to sever ties with South Korea and develop a Shanda version of "Legend" to make a lot of money.

This is also what Ding Youfeng, the president of NetEase Games, said when Zhou Buqi went to NetEase to investigate. NetEase games will not be handed over to third-party agents, and there will be a risk of leakage.

Of course, as a world-class game giant, Changyou would not engage in such demeaning "stealing".However, the shortcomings of Japanese game companies will become an opportunity for Changyou to develop further.

Zhou Buqi said with a smile: "Changyou's most important thing is the mobile game market. Capcom's response is too slow. It just discovered the computer game market that has been popular all over the world for more than ten years. When Capcom makes mobile games, I don’t know the year of the monkey and the month of the horse!”

Ren Yuxin smiled and said: "Yes, if they don't do it, we can help them do it!"

Zhou Buqi said: "Well, that's why it takes a lot of hard work for Changyou to help Capcom's games in the European and American markets. During the operation process, learn and deeply understand Capcom's game mechanics. After learning, you can go to Develop a mobile game version."

Ren Yuxin pondered and said: "Well, it's not that there is no chance. Capcom is now transforming towards computer games, not only "Resident Evil", but all its games will be released on the computer, which means that they have to Expand the business and recruit more employees. Changyou’s strategic shareholding this time can help them solve the capital problem needed for business expansion. At the same time, Changyou helps them operate the European and American markets, and only takes 50% of the low commission. Do me a favor."

Zhou Buqi nodded, "Yes, that's what it means. Changyou has helped Capcom twice in a row, and only made one request, Changyou will develop the mobile game version of Capcom's games."

Ren Yuxin said: "It is very feasible, as long as we avoid the Japanese market."

Zhou Buqi couldn't help laughing, "We're just hitting the nail on the head."

Ren Yuxin smiled and said: "Yes, we see every stitch. Japan's game industry is very developed, with a tradition of more than 40 years. There are also many older players. The reason why many game companies do not make mobile games or computer games is actually It’s just a worry that once the mobile game version is launched, the sales of handheld game consoles such as Sony’s PSP and Nintendo’s 3DS will drop sharply.”

Zhou Buqi gave him a thumbs up, "Speaking of the key point, this is the core institutional issue!"

Ren Yuxin nodded, "Yes, this kind of institutional drawback is the root cause of Japanese game companies and even all Japanese companies being conservative, rigid and unable to keep up with the times. It is the lifelong employment system. Those who develop PSP and 3DS versions of games develop Many of them are in their 60s and 3s, and their knowledge structure has already solidified. It is impossible for them to transform and develop computer or mobile game versions. Once game companies really transform to mobile games, once mobile games sell well, they may It will affect the sales of PSP and [-]DS versions."

This is the most fundamental reason.

Computer games compete with TV games, and mobile games compete with handheld games.

Once computer games became popular, sales of video games plummeted.

Then the most acute question comes, what about the video game department?
Cut it off?
Impossible, they are all employed for life.

Let them switch jobs to make video games?

It's also unlikely, because there are specializations in the art industry, and the technical directions are not the same.

In particular, video games have been around for more than 40 years. Many employees in the TV department are old men in their 60s and [-]s, and they cannot be transferred.

This problem cannot be solved through layoffs and business closures, it can only support the video game department.

How to raise it?
Limit the development of the computer version, or even the development of the computer game version.If players want to play this game, they can only play the version of the TV game, the sales of the TV game will be guaranteed, and the TV game department can live a very nourishing life.

Capcom has really had no choice in the past few years, and life is about to get worse, so they can only learn from the pain and develop a computer version of the game... Sure enough, the market is exploding.

There are hundreds of millions of computer game players in the world; tens of millions of TV game players at most.

This is simply not a level of the type of game.

This is the dilemma faced by most Japanese companies.

Such as Sony.

It's shocking that such a technology giant can't make an excellent mobile phone.Domestic companies such as Xiaomi and OV, which have no technical accumulation, make better mobile phones than Sony.

why?
Because Sony's camera department is too powerful, if users all buy Sony phones to take pictures, won't the sales of Sony cameras decrease?

As everyone knows, if you don't do it, someone else will do it.

Zhou Buqi said: "There is another reason, which is the power distribution within the company, or internal fighting. For example, Capcom, in the past few decades, has developed by relying on video games and handheld games. So Capcom Most of the empty board of directors and executives are from these two departments. Of course, they want to protect the interests of the TV game department and the handheld game department, and they will suppress emerging game categories.”

Ren Yuxin nodded, "So Japanese game companies are becoming more and more closed, and they are paying more and more attention to the local market. Because all game companies do this, Japan has the highest sales of TV game consoles and handheld game consoles, and Europe The total sales volume combined with Asia is not comparable to the local market."

Zhou Buqi said: "Yes, this is the overall interest of the entire game industry in Japan. Even if Changyou is a dragon, it can't suppress so many local snakes."

Ren Yuxin glanced at him, "Then bypass the Japanese market?"

Zhou Buqi said: "In the short term, it can only be like this. When talking with Capcom, there can be such an additional condition. The mobile game version developed by Changyou will not enter the Japanese market. Capcom can continue to occupy In the Japanese market, go sell their handheld games. It’s a pity that Japanese gamers will suffer, and they won’t be able to feel the joy of krypton gold games.”

Ren Yuxin suppressed a smile, and said solemnly: "It's okay, Changyou will develop several mobile games and enter the Japanese market. Local players can still feel the excitement and sense of accomplishment brought by in-game consumption. "

Zhou Buqi took it for granted, "Well, it should be! The game market in Japan is very large, and it is the country with the highest density of gamers in the world. Changyou should carry out acquisitions of some small companies and cooperation with large companies as soon as possible. Learn more about , Learn more, in order to develop games that meet the needs of local players.”

The general idea is settled like this.

"What about "Pro Evolution Football"? Do you have any ideas?"

Ren Yuxin was quite confused about this matter.This was a temporary decision made by Boss Zhou, and it was not in his original plan for his trip to Japan.

For Changyou, it is enough to win Capcom first.

With the "point" of Capcom to drive the "face" of the Japanese game industry, there is no rush.

The big boss suddenly fell in love with "Pro Evolution Soccer", which was a bit abrupt.

However, as CEO, he still has to implement the plan of the big boss.

This time I went to Konami, the main purpose was to go to the inside to understand the situation, and based on the feedback I got, I came up with a way to cooperate with Konami.

It is impossible to acquire Konami as a whole.It is also very difficult to invest in Konami in the current time period.

Even wanting to acquire the game "Pro Evolution Football" as a whole is unlikely, unless a super offer far exceeding the true value of "Pro Evolution Football" is given.

That's not worth it.

Zhou Buqi has some ideas, "As I said just now, it can be divided into parts and ruled. Maybe 90% of Japanese game manufacturers focus on the local market. The local market is given to Konami, and Changyou can operate overseas. The market. It is still based on this idea, not to infringe on their core interests, and at the same time help them create more revenue from overseas channels, and lure them to cooperate."