Top of the Great Era

EA has a sports game department, which basically includes all sports game categories, and one of the best games is of course "FIFA Football".

How exaggerated?

EA's annual investment in the game "FIFA Football" exceeds the sum of all other sports games. This is one of EA's four ace games.

This time John Richtillo came to China, the apology is false, and the completion of self-salvation is true.

In the past few years as EA's CEO, EA's stock price has fallen by 65%, from the world's largest game company back then to the current world's third.

With such a report card, if he does not step down, who will step down?

However, because of the appearance of Changyou, he grasped the last straw.

The conservative attack on Codemasters angered Changyou, so that Changyou made an unexpected decision, they were going to make a football game.

They even have to negotiate with FIFA to grab the naming rights of "FIFA".

This touched the foundation of EA!
very dangerous!
Prior to this, Lucasfilm has already announced that it will not renew the contract with EA for the "Star Wars" game adaptation rights in the future.At the same time, Codemasters is a well-known car game studio, and its momentum is not much worse than the current "Need for Speed".

For EA, this is very dangerous.

Among EA's four ace games, the "Need for Speed" series, the "Star Wars" series and the "FIFA Football" series may all encounter crisis because of offending Zhou Buqi!
It can be said that it is too reckless for conservatives to attack Codemasters rashly.

Who is not good to offend, to offend Zhou Buqi?

What kind of momentum is he now?

Many financial media are predicting that Mr. Butch Zhou is likely to be the richest man in the world this year!

It is too unwise to provoke at this juncture.

For John Riccitilo, this was his chance.

If he can persuade Zhou Buqi to ease the relationship between the two parties, then he has made great contributions to EA, and maybe he can keep the position of CEO.

Zhou Buqi was able to guess the other party's train of thought and thought it was ridiculous.

With the stock price plummeting like this, stepping down is the best explanation for the company.

In this regard, Don Mattrick added two points: "First, John is a senior director of EA and an early founder. He went out to fight fires twice during EA's crisis and made outstanding contributions; second, EA's The stock price has plummeted, and he cannot be blamed. The global game industry is in a low period. Although EA's stock price has fallen so much, compared with most of its peers, it is not too bad."

Zhou Buqi nodded.

This is true.

Not to mention anything else, just look at the game industry in Japan, how miserable is it?

For example, Capcom, which is coveted by Changyou, had a stock price of 3000 yen at its peak a few years ago, but the current stock price is only 300 yen, which has shrunk by 90%!

Not to mention the Japanese game industry, many domestic game giants are also miserable, such as Giant, Perfect, NetDragon... Shanda even delisted because of this.

Compared with those poor students, EA is indeed good.

However, EA was once the number one in the world, how can it compare with poor students?

Zhou Buqi gave a clear and clear response, "I will not settle with EA! They did it first, so don't blame me. Well, you can accept interviews with a few reporters and make an account of Changyou's decision-making changes. Simple explanation. Changyou is not trying to target anyone, Changyou is just protecting its own interests."

"I know." Mattrick had already guessed the result, and sighed, "However, John has already left, and it is estimated that he will meet you soon, so we must strive for it as much as possible."

Zhou Buqi said: "It doesn't matter to me whether he fights or not. Changyou's aircraft carrier battle group has already set off, and they can't just return to Hong Kong just because of a few words."

"That's true," said Mattrick with a smile.

Through this conversation, Zhou Buqi thought of something else, "You didn't participate in the procurement in Europe, did you?"

Mattrick was silent for a long time before slowly saying: "I have my signature, but I have no interest in it. When the investigation is clear, I will take the initiative to take responsibility."

In fact, Zhou Buqi has such confidence, the tricky things in the purchase, how much is only a few dollars if everyone divides it up?This little money can buy Changyou's CEO, which is too cheap, so he said, "By the way, you just said that Sega has made sports games before?"

During this period of time, Zhou Buqi was deeply involved in the Japanese game industry, so he inevitably paid close attention to Sega.

Mattrick said: "Yes, it used to be the overlord of sports games. It entered this field earlier than EA. It used to have several football games under its banner. However, in [-], Sega invested heavily in the development of a football game. Games, trying to compete with "FIFA Football" and "Pro Evolution Soccer", but failed miserably. Sega was disheartened and almost cut off all sports game businesses, and several studios were sold to take -two."

Zhou Buqi said: "That's why take-two has risen in the field of sports games."

Mattrick said: "Yes, they integrated all those sports games together and created the '2K' sports game brand. Except for football games, players almost prefer 2K games for other sports stand-alone games. 2K Football, 2K baseball, 2K basketball, 2K ice hockey, and even 2K American martial arts, billiards and table tennis.”

Zhou Buqi asked: "Is EA not good?"

"The overall scale of EA's sports games is definitely higher than that of take-two." Mattrick is too familiar with this, because the largest consumer market for sports games is the United States, "However, EA's largest source of income is "FIFA Football" ". If this game is not included, then EA's sports game revenue is half of take-two."

Zhou Buqi thought about it and said, "Sports games will be a general direction."

"what?"

Mattrick flinched slightly.

Hearing the meaning behind Boss Zhou's words, he was not satisfied with "Pro Evolution Soccer" and wanted to further enter the sports game market.

Zhou Buqi asked: "What is the market value of Take-Two now?"

Mattrick said: "It's about $17 billion."

Zhou Buqi smiled, quite happy, "Not high. Did you say last time that the car game with the highest sales in the world is also owned by Take-Two?"

Mattrick said: "Yes, it is the "Grand Theft Auto" series. The sales volume is almost four times that of EA's "Need for Speed". It is the most profitable game in take-two."

Zhou Buqi said: "How about acquiring Take-Two?"

"really?"

Mattrick took a deep breath.

Some trance.

I have a better understanding of this big boss Zhou.

This is too domineering!

Such a big deal can be decided in a few words?Do you not need detailed market research, industry analysis, or read relevant financial report documents?
As for whether the take-two can be bought, this is not a problem at all.

take-two is an American game company.

This is much more market-oriented than Capcom, Konami, and Sega in Japan. As long as the money is in place, you can buy it.The game industry is not a sensitive industry either, relying on pure capital operation can promote transactions.

Mattrick said: "Take-Two is a very good game company. I appreciate it very much. It not only has the "Grand Theft Auto" and 2K Sports series games, but also the "Civilized City" series and the "BioShock" series. There are also the "Duke Nuke" series, the "Mafia" series, "A Red Dead Redemption" and so on, all of which are very high-quality game IPs. However, these are stand-alone games."

Zhou Buqi said: "Changyou's current strategic focus is on mobile games, but that doesn't mean that stand-alone games on the computer side will lose their market. Not to mention getting more intellectual property rights that can be adapted into mobile games, and cloud computing technology in the future More powerful and faster network speed, cloud games must be the general trend. When the era of cloud games comes, it will be equivalent to a metaverse in the game world, of course, the more intellectual property rights, the better."

Generally speaking, the bigger the game, the more beautiful, and the bigger the better.

However, the game is so large that it can be difficult to run.

Whether it is an arcade machine, a game console, a computer, or a mobile phone, extremely high configuration is required to run games with such a large data scale and enable the best audio-visual effects.

In the era of cloud games, it will be different.

All games are in the cloud, relying on the powerful cloud computing power of the cloud to run.

That would be awesome.

This means that when the game is designed, it can be "infinitely large" and the amount of data can be "infinitely large".Local platforms such as game consoles, computers, and mobile phones are just receiving screens for game screens, and all game data is run on the cloud.

And the cloud has unlimited computing power.

This means that the games on the cloud can be infinitely large, and even many games can be integrated together... Like the Metaverse, a few friends enter the game world on the cloud together, and this world is equivalent to a game platform , you can integrate all the games together. After playing enough "Tian Long Ba Bu", you can take your friends to the "World of Warcraft" next door to play for a while.After playing enough "World of Warcraft", you can also go to the nearby "Pro Evolution Football" to play a game.Players do not need to enter and exit the game, and will be in the game world of the Metaverse from beginning to end.

Take-two owns many tomes and heavy stand-alone games.

This kind of large-scale game that is complex, exquisite, and highly playable will have a big market in the future era of cloud games.Because there are no hardware configuration restrictions, the game has truly entered the era of illusion.

Even if you don't think about the long-term.

In the short term, take-two is also one of the best game industry investment projects.At this stage, if it can be acquired at a price of 17 billion US dollars, the investment income in the mobile game era will not be worse than investing in Apple and Google.

However, what Zhou Buqi is most concerned about is not actually the level of interests.

He focuses on two points.

One is Changyou's overseas industrial structure, and the other is the "2K" sports game brand under Take-Two.