Top of the Great Era

Chapter 2171 Help Ballmer Dream
Such a series of routines is actually very bad.

Zhou Buqi didn't like it very much.

However, when the water is clear, there will be no fish, and this is often the case in the market.

In the technology industry, the business of exploiting system vulnerabilities to make money began more than ten years ago in the era of the Windows system, and many security products have such activities behind them.

If the anti-virus software is free, the virus will disappear, which is basically the logic.

There are many people who do this kind of business.

Fu Sheng is just a step ahead, using some routines that were once used in the PC Internet era in the field of mobile Internet.

There are even great commercial innovations.

Security products in the PC era generally make money by selling genuine software; Fu Sheng combined the commercial innovation of micro-point antivirus in China, and used free security products for marketing in the mobile industry, relying on marketing to make money.

This thing must be strongly condemned on the moral level, but it is not easy to define on the legal level.

Not to mention that it is only 2012, and various policies and regulations on the mobile Internet are blank.Even after more than ten years, there are still many similar things.

So much so that Apple often uses this to criticize the insecurity of the Android system, which has become the biggest selling point of the iPhone.

Zhou Buqi said: "So, behind the success of UC Browser in the US market is the operation of Panda Mobile?"

Zhang Yiming said: "Yes, in the past six months, UC has paid Panda Mobile $5000 million in promotional service fees. One is to help UC Browser with marketing, and the other is to help Panda Mobile relieve its financial crisis. "

"What about this year? Any plans?"

"UC Browser needs to reach 2500 million users in the US market and 8000 million users in overseas markets. All parties have analyzed that the sales of smartphones will usher in a big explosion this year. Such a goal is not That's too high."

"Is that so..."

Zhou Buqi really did not expect that the UC Group, which he had never paid much attention to, could have such a great achievement!
Unfortunately, the strategic direction is wrong.

Even if UC is number one in the world in the field of browsers, so what?

The Google browser in the later generations dominated the world and swept almost all platforms. This business has never generated profits for Google, and it exists more as a promotional tool for the "Google" brand.

Times have changed.

The browser is no longer the distribution channel for traffic, and the vertical App is the kingly way.

Zhang Yiming actually does not have such a clear perspective, but he can be lazy, which is the advantage of the second in command.He doesn't need to make such a fundamental judgment, he just needs to follow Zhou Daboss' thinking and follow the trend.

Zhang Yiming said: "It's not just that, what I just said is just UC browser users on smartphones. But now the stock of smartphones only accounts for 20% of the stock of mobile phones, and most of them are feature phones. In the feature phone market, UC Browser has nearly 4 million users, including 1.4 million overseas users."

Zhou Buqi excitedly said: "This is really a key statistic! Smartphones are the general trend. As long as these 4 million feature phone users buy smartphones in the future, there is a high probability that they will all be converted into UC browser users."

Zhang Yiming said with a smile: "Yes, especially the 1.4 million overseas users will attract great attention from Microsoft. If these 1.4 million feature phone users can be converted into Microsoft's mobile users in the future, it will be a huge user asset."

Zhou Buqi narrowed his eyes and said in a deep voice, "Last year, Microsoft bought the social product Skype at a sky-high price of 85 billion dollars..."

Zhang Yiming immediately said: "Yes, from the perspective of the overall user scale, UC Browser is not much less than Skype, and the daily and monthly active users are even higher. The only disadvantage is that the scale of overseas users of UC Browser is larger than that of Skype." a lot less."

As far as the global technology environment is concerned, the domestic market is a relatively special existence.

As a result, the importance of domestic users has to be downgraded.

It can be seen from the subdivided financial reports of many large multinational companies that the revenue column is often divided into two parts: one is the revenue of the mainland region, and the other is the global revenue except the mainland region.

Domestic and overseas are two completely different ways of playing, and they will be treated differently in terms of strategy, planning, business, and processes.

The same is true for the film and television industry. When Hollywood movies count the box office in overseas markets, the mainland market is not included.

The mainland box office should be listed in a separate table and counted separately.

For example, a certain Hollywood blockbuster has a box office of US$5000 million in the UK and US$1 million in Japan.It's simple, and it's immediately obvious that the movie could make more money in Japan than in the UK.

However, if the mainland box office is 2 million U.S. dollars and the Japanese box office is 1 million U.S. dollars, which market is more profitable?
This cannot be judged simply.

As far as the box office split is concerned, the $2 million box office split in mainland China is about the same as the $1 million box office in Japan.And the subsequent peripheral copyright and derivative copyright income are very different.

The higher the box office of a movie, the higher the price of related peripheral copyrights, and there will often be a certain percentage of positive correlation.For example, the box office income of a movie in a certain country should be equal to the income from TV rights in that country.

This is normal logic.

But the mainland area is not so good, and this set of standards does not apply.CCTV 6 sets will give you 5 yuan. If you want to buy TV copyright, you can sell it;

Because of this kind of particularity, in order to avoid misunderstandings caused by data mixing to decision makers, major companies will list the mainland region separately when calculating their financial reports.

As far as UC browser is concerned, the capital value of domestic users will be lower than that of overseas users.

Skype can sell for a sky-high price of 85 billion US dollars because Skype is restricted in China, and most of them are overseas users.

On this point, even if Microsoft wants to acquire UC Group as a whole, the offer will be far lower than Skype.

What Zhou Buqi was thinking about was not his own UC browser, but looking at the current business structure from Microsoft's standpoint, and said slowly: "Microsoft's MSN is not doing well, so we must buy Skype at any cost. On the one hand, it is to fill the business gap left by MSN, and on the other hand, it is to actively deploy the mobile terminal. In the same way, Microsoft’s IE browser is not very good, and they will definitely not give up this market willingly.”

Empathy is the basic quality of business cooperation, Zhang Yiming followed suit and said: "Yes, if we can combine UC browser and Skype users, relying on these two core products, maybe we can build Microsoft's mobile products. Matrix."

Zhou Buqi smiled, "Well, Microsoft should be given the right to dream."

Zhang Yiming said: "It's not necessarily a dream...Microsoft has been pushing Bing search for the past few years, invested a lot of money, and almost bought Yahoo in a package. It bought UC Browser, and then like Google search and The bundling relationship of Google Chrome is the same, let UC Browser and Bing search be bundled, then Bing search can occupy a large market share on the mobile terminal.”

Zhou Buqi agreed, "Well, this is indeed the way of thinking! This dream is well done, I should help Ballmer to dream!"

Zhang Yiming said with a smile: "Microsoft has asked several times. It is said that Ballmer may come to China in March. I guess it is similar to what you said. They are focusing on UC Browser, mainly in three aspects. First, development Mobile business; second, develop the search business; third, integrate with Skype. Last year, after Microsoft spent $3 billion to acquire Skype, the market did not buy it, which put Ballmer under a lot of pressure. Relying on UC Browser, maybe it can Complete the redemption of Skype."

Zhou Buqi was very satisfied, "Then I didn't run away! It must be like this! Just wait and talk to Microsoft, the price can't be too low! Skype sold 85 billion US dollars last year, which is also divided into feature phone users and smart phone users. UC The size of the browser is not too small, maybe it can sell 50 billion US dollars!"

"That's what I prepared too, but..."

Zhang Yiming judged following Boss Zhou's thinking, and also felt that UC Group lacked imagination in the future, and it is indeed a very popular moment.

The future will be difficult.

Anyone who spends a huge amount of money to buy UC Group now will definitely suffer a big loss in the future.

Based on this judgment, Zhang Yiming does not want to sell UC to Baidu and Ali.They are all domestic companies, and you can't see them when you look up. It's a bit heavy to cheat them.

Microsoft is different.

American company!
If you have the opportunity to cheat Laomei, you are still proud!
Unexpectedly, Baidu suddenly rushed up recently.

Zhang Yiming said: "Recently, CNNIC, the network information center, released a set of domestic mobile Internet development data, including the ranking of many popular apps. This made Baidu anxious. Baidu's main app is Mobile Baidu. The current number of users is only 2100 million, ranking 52nd in the country. You know, among the top 50, Ziweixing has 28 products, Penguin has 6 products, Ali has 3 products, and Baidu has none. They I can't sit still."

Zhou Buqi remembered this data, and Sun Wanran handed him such a material.

However, at that time, Mai Feixue, whose clothes were open and milky white, was sitting in his arms, buried in the warm and fragrant nephrite, he just took a quick look and didn't pay much attention to it.

Now that Zhang Yiming has heard about this set of data, the comparison becomes more intense.

Amazing!
Really far ahead!
Zhou Buqi sighed, "I told Boss Li a long time ago, don't always think about competing with Ziweixing. Micro-dot product competition. This is good, not to mention the failure of the competition, and the development of the mobile terminal is also lagging behind."

Zhang Yiming said with a smile: "The biggest headache for Mr. Li should be the share of the search market, right? On the PC side, Baidu's share is still the first, exceeding 55%, and Weidian is still around 40%. The mobile terminal is different. The mobile phone Baidu App It has hardly developed. Relying on the promotion of several apps such as 'Midian', 'Jijin Toutiao', 'UC Browser', and 'Midian Browser', Micropoint Search has captured more than 70% of the mobile search business. market share."

"So they're targeting UC..."

"Correct."

(End of this chapter)