Top of the Great Era

Chapter 2176 Cooperation Benchmark
After answering Ren Yuxin's call, he first said hello during the Chinese New Year.

Then I talked about the cooperation with Konami.

Ren Yuxin said: "The big framework has basically been negotiated, which is similar to our previous expectation, and the conditions are even better... To be honest, I think talking about cooperation in Japan is better than talking about cooperation in Hong Kong, Taiwan, and South Korea." It's still easy. There's only a little detail to work out now, and I think it's still very important."

Zhou Buqi asked: "What is it?"

Ren Yuxin said: "Changyou can get the development rights of "Pro Evolution Football" on computers, tablets and mobile phones. The difficulty of negotiation is less than expected. Maybe we can compete for more copyrights in other forms."

Zhou Buqi looked down at the material printed out in his hand, "Is it Article 6?"

If it is the development of other versions of "Pro Evolution Soccer", in principle, Changyou and Konami will jointly complete the development, and the revenue sharing will still be [-]-[-].

This does have some problems.

After all, the copyright of "Pro Evolution Soccer" is in the hands of Konami, so it will have more initiative.

Once Changyou makes "Pro Evolution Soccer" popular...

Maybe Konami is not willing to cooperate with Changyou, and wants to eat alone.

Changyou has obtained the games on the three platforms of computer, tablet and mobile phone. This is a huge market with huge economic benefits.

However, who knows if there will be new game forms in the future?
Such as VR games.

If a VR version of "Pro Evolution Soccer" is to be launched in the future, the copyright will still belong to Konami.

In principle, it is jointly developed by Konami and Changyou, and the proceeds will be shared [-]-[-] after the development.But the future is really hard to say. Once the brand of "Pro Evolution Soccer" is really popular all over the world, Konami may try its best to break the principle and develop the VR version of "Pro Evolution Soccer" by itself, and enjoy all the benefits .

Ren Yuxin said: "Yes, it is Article 6 in the core framework. The principle here refers to the intellectual property rights in football purchased by Changyou. Changyou will purchase it from FIFA, UEFA and the five major leagues. related authorization, and share it with Konami to develop the console game version of "Pro Evolution Soccer". Cooperate with Changyou and jointly develop.”

This is a beautiful entry point.

It is also the key to Changyou's cooperation with Konami this time.

Konami owns the copyright of "Pro Evolution Soccer", and Changyou spent money to purchase related intellectual property rights in the field of football, and the two parties exchanged copyright to a certain extent.

Zhou Buqi said: "However, if "Pro Evolution Soccer" becomes a big hit in the future and makes a lot of money, Konami may bypass Changyou and contact the football world to buy copyrights alone."

Ren Yuxin said: "Yes, it is this level of worry. As long as the output is greater than the input, it is possible for Konami to violate the principle one day in the future."

Zhou Buqi thinks this analysis is correct, "The current situation of "Pro Evolution Soccer" is declining, and it has been overtaken by "FIFA Football". The football' brand has been established, and it has become the world's number one, and they may really be ungrateful for their profits."

Ren Yuxin said: "Even if they abide by the contract and continue to maintain such a cooperative relationship, I think such terms are not good."

"what?"

"At least not [-]-[-]."

Zhou Buqi smiled, "It's not easy to enjoy all the benefits on the three platforms of computer, tablet and mobile phone."

Ren Yuxin said: "You don't know how bloated Konami is internally and how complicated its organizational structure is. There are nearly 6000 employees worldwide, and only 800 people actually do game development. They even have a gym. business department."

"Uh……"

Zhou Buqi had heard about this for a long time.

In this regard, Konami is arguably notorious.

Every time Konami develops a popular game, all departments will act around this game, and various peripheral copyrights and derivative copyrights will act.

Until all the value in the game is drained.

The gym business, in fact, is that Konami has launched several excellent fitness games, which have been recognized by the market.Then, other departments took action. According to the design and method in the fitness game, a real version of the gym was built and players were invited to experience it.

This kind of business thinking is as chaotic as it is.

Ren Yuxin said: "Konami's actions are too slow, they can barely keep up with the era of computer games, at least ten years behind the market. Even if there are new games in the form of copyright in the future, they will definitely feel it. If not, we have to rely on Changyou to develop it. Since Changyou is the dominant player and the revenue is [-]-[-], it is not suitable.”

Of course Zhou Buqi also wants Changyou to get more income rights, "Can we talk about it?"

Ren Yuxin said: "They also put forward a few conditions, I think in exchange, there might be a chance."

"What conditions?"

"First, Changyou must negotiate conditions with FIFA and obtain the authorization of 'FIFA'."

"That vision is quite accurate."

Zhou Buqi nodded.

As long as it can win the naming rights of "FIFA", it will definitely be a fatal blow to EA's "FIFA Football" series. The copyright value of "Pro Evolution Soccer" can be greatly improved.

Ren Yuxin said: "Konami means that if Changyou can snatch the naming rights of 'FIFA' from EA for the next 10 years, then the copyright exchange conditions between Konami and Changyou will be considered fulfilled. If you can't get it , Changyou needs to pay them 1 million US dollars to buy out the copyright of computers, tablets and mobile phones.”

Zhou Buqi smiled, "Let me just say, how did the negotiation go so smoothly, and there are additional conditions not included."

Ren Yuxin asked: "Is it possible?"

"No problem!" Zhou Buqi said very generously, "Promise them! This time, Changyou will reach an agreement with FIFA no matter what. A closed monopoly organization like FIFA is the easiest to operate internally. The modern family relationship is not bad, and they have carried out many cooperations. They can even handle the Korea-Japan World Cup behind the scenes, and the electronic copyright is not easy to operate?"

Ren Yuxin was taken aback, "It's not necessary, is it?"

"I have the backup methods." Zhou Buqi smiled, "Go on, what else do they want?"

Ren Yuxin said: "They want a financing, no less than 2 million US dollars."

Zhou Buqi was very surprised, "Why? Are they short of money in their account? The management is not doing well, and there is no loss, right?"

Ren Yuxin said: "They want to shrink their business in the European and American markets. The money may be used for business adjustment and layoffs. Konami has a branch in the UK, which is engaged in the production and sales of game derivatives. I When I heard about it, I was shocked."

Zhou Buqi laughed, "I've seen a lot, so it's not surprising."

Games can also have many derivatives.

For example, Changyou’s "Angry Birds" earned more than 1600 million US dollars from derivative products last year. Many clothes want to embroider birds, including bird dolls, bird figures, etc. If these products want to be produced Sales require payment of copyright fees.

Changyou's practice is very simple, do not participate.

It is fully represented by Ziwei Star Global.

Hollywood has been doing this business for decades. Hollywood blockbusters must sell related derivatives. It has a very mature operation model with high efficiency, low cost and wide coverage.

After receiving the copyright income, Ziweixing Global will take 20% of the commission, and Changyou will get 80%.

The profit is distributed, but it is easy to settle down.

You don't have to do anything here, just wait for the money to be collected.There is no need to set up relevant departments, making the organizational structure more and more bloated and chaotic.

As for the game company, just concentrate on the game, develop the game, release the game, and operate the game.

Don't get involved in those messy things.

Konami obviously doesn't think this way.

It is a vertical model from top to bottom. They do everything by themselves, even building their own gyms. It is not surprising that they produce and sell some derivative products such as pillows, clothes, and dolls.

Ren Yuxin said: "Konami has also realized that this bloated organizational structure is not conducive to management and will reduce work efficiency, so it wants to carry out certain layoffs and business reorganization. The local market generally employs lifelong employees and can do very well. limited, so the next step may be to start with overseas markets.”

Zhou Buqi laughed and said, "You can't lay off workers locally, so go overseas to lay off workers."

"Correct."

"2 million US dollars can be given. What kind of model? Private placement?"

"Yes." Ren Yuxin was very happy when he heard that the big boss agreed to the plan, "Based on the current stock price, it is estimated that we can get 4% of Konami's shares."

Zhou Buqi said: "It is best to cooperate with strategic investment and get a seat on the board of directors. Well, this is very important. This time, "Pro Evolution Soccer" is done. Don't forget, Konami still has many outstanding players. As for the game copyright, I used to play "Contra" and "Red Fortress" when I was a child. If Konami has the right to speak in the board of directors, Changyou may be able to further develop the mobile game versions of these games in the future. "

Ren Yuxin smiled and said, "Basically, it's almost the same, but it can be done."

Zhou Buqi encouraged: "Okay, let's talk about it. The case of "Pro Evolution Football" can be big or small. In order to do this well, I even asked Mattrick to acquire take-two .”

"Ah?" Ren Yuxin was slightly taken aback, "The acquisition of take-two has something to do with "Pro Evolution Football"?"

Zhou Buqi said: "Yes, take-two's sports games are as famous as EA. Changyou hastily took over "Pro Evolution Football". We don't have the experience and team to make sports games."

Ren Yuxin took a deep breath, "This is quite courageous."

Zhou Buqi smiled, and then said in a deep voice: "The case of "Pro Evolution Football" must be done well, and the details of each clause must be carefully considered. This case must be made into a typical case and a benchmark for cooperation. In the future When Changyou cooperates with Japanese or Korean game manufacturers to develop games, they all use the "Pro Evolution Soccer" case as a reference."

(End of this chapter)