Top of the Great Era

Chapter 2179 Unspoken rules of the game industry

Zhou Buqi is actually not familiar with the game industry, at least not as familiar with the Internet industry.About the game backup, he only found out when he went to NetEase Games.

NetEase's games have always been self-operated. A number of excellent domestic online games, including "Dragon Babu", "Perfect World", and "Swordsman Love", have gone to develop overseas markets. Only NetEase's games have not moved.

After asking, I realized that NetEase was worried about the game leak.

If these games want to develop in overseas markets, they have to find local agents.Then, the domestic game company transfers all the codes, data, etc. of the game to the agent, and the agent's technical team makes certain adjustments to the game, such as language modification, parameter adjustment, etc., according to the local game atmosphere. Then run it again.

On the agent side, leaks may occur.

Even if it is not leaked, after the agent gets all the codes, if they are willing to transform, they can use this whole set of codes to develop a highly similar game.

This is a real technology leak.

So Netease has been very vigilant.

In the same way, domestic game manufacturers are also inevitable. Ninetowns has no technical background, and started by acting as an agent for foreign games in the early days.

Dare to say that there is no such thing in here?

The biggest gimmick of Ninetowns at the moment is to spend a huge amount of money to develop an online game "Fire Falls" that is similar to "World of Warcraft", which is called "Warcraft with Guns".

The code behind the game must have the skinning of "World of Warcraft".

After all, Ninetowns has acted as an agent of "World of Warcraft" for so many years, and has already figured it out.

Similarly, Ninetowns has also acted as an agent of EA's "FIFAonline".

This is a shady matter, not only infringing on other people's intellectual property rights, but also violating the contract signed at the beginning. If it gets out, Ninetowns will definitely sue.

Zhu Jun was very vigilant and looked up at him cautiously, "What are you going to do?"

"What are you doing?" Zhou Buqi snorted, "Fight with EA!"

Zhu Jun frowned slightly, and said in a deep voice: "This kind of thing is very common in the industry. You see, most of these domestic game companies started as agents. In the early days, they actually held all the intellectual property rights of foreign games. Learning while operating, and then launching self-developed games, forming a technical accumulation. But this will not see the light after all.”

Zhou Buqi knew what he was worried about, and said with a smile: "It's okay, no news will be leaked!"

"Isn't Changyou developing globally?" Zhu Jun glanced at him. "I'm not worried in China. I'm afraid that foreigners will feel uncomfortable after seeing the relevant data, and they might report it."

Zhou Buqi nodded, "It's okay, I won't go abroad."

Zhu Jun is not stingy, he has a very good relationship with Boss Zhou, and if he can help, he will definitely help, but this is related to the reputation of Ninetowns, as well as the legal impact, so we have to pay attention to it, "What's going on?"

Zhou Buqi simply explained: "EA has provoked me, so I want to attack EA!"

Zhu Jun asked: "Focused on "FIFA Football"? I only have the relevant data of "FIFAonline". This is the online game version, and there is a big gap with the serious "FIFA Football."

Zhou Buqi said: "I know, what I want is the online game version. Changyou is talking with Konami about the copyright of "Pro Evolution Soccer", and the negotiation is almost done."

"Really?"

As soon as Zhu Jun's eyes lit up, he immediately realized that this matter was not simple.

Zhou Buqi smiled and said: "Yes, after the negotiation is completed, Changyou can get all the codes and data about "Pro Evolution Soccer" from Konami. "Pro Evolution Soccer" already has a computer version."

The PC version of "Pro Evolution Soccer 2012" developed by Konami is actually not very good.

When the copyright deal is negotiated, next year's "Pro Evolution Soccer 2013" PC version will be released by Changyou, and it is definitely not possible to simply copy Konami's version.

However, the past code and some algorithmic logic can still be used.

A large part of a programmer's work is actually "copying" and "pasting".

It’s not that the technical difficulty is so high that I can’t write it myself, the key is that doing so can save time and effort and improve efficiency.

If there is no sample that can be reproduced, then you really have to type the code from scratch, and the development speed will be too slow.With all the codes of "Pro Evolution Soccer 2012" as a reference, you can copy and paste a large number of them, and the research and development of "Pro Evolution Soccer 2013" will be very fast.

A game that could have been successfully developed in 10 months may be completed in 5 months.

The online game version is also.

"Pro Evolution Soccer" does not have an online game version, which means that if Changyou wants to launch an online game version of "Pro Evolution Soccer", it has to write code from scratch.

If you get all the codes of "FIFAonline", you don't need to copy them as they are, you just need to use some algorithmic logic of the other party to provide development ideas, and "copy" and "paste" in some shared codes.

In this way, the development cycle of the online game version of "Pro Evolution Soccer" can be greatly shortened, and a large amount of research and development expenses can also be saved.

The key is that the success rate will also be greatly improved.

This is the latecomer advantage in research and development.

Zhu Jun raised his eyebrows, a little strange, "I seem to have heard someone say that Konami seems to be working with a Korean game company and authorizing them to develop the online game version of "Pro Evolution Soccer."

Zhou Buqi said with a smile: "That's what happened. Didn't Changyou enter the field later, and Konami called a stop in time. Changyou will build a sports game track around "Pro Evolution Soccer", Konami will definitely Will pay more attention to swimming.”

"Where's the development team?" Zhu Jun was very cautious about this. "I do have the complete FIFAonline code here, but I don't want this code to go abroad. Once it is discovered, it will be miserable."

Zhou Buqi said: "You can rest assured that "Pro Evolution Football" will still be based on the PC version, and this version will be handed over to the British studio. After all, the British know football best, Americans can't, and Japanese No, especially for Chinese people. The online game version and the mobile game version are actually a castration of the PC version to some extent, and it’s fine for domestic studios to do it.”

Zhu Jun heaved a sigh of relief and nodded, "This is the best. The most important thing in a football game is balance, and the parameters of the players must be adjusted well. The parameters of the players must match the abilities of the players in reality. Let the British team do this best. Good. After the British have adjusted the parameters, the domestic team will develop related online and mobile game versions with such parameters.”

Zhou Buqi said: "Yes, how fast is the domestic game industry developing? Konami originally wanted to authorize a Korean game company to develop the online game version of "Pro Evolution Soccer". This is really a misunderstanding. The domestic game level has already It is no worse than South Korea, and the development cost is lower and the iteration speed is faster. Games do not require too high-tech, and the future of game development will be at the core of the country.”

Zhu Jun asked, "To whom?"

Zhou Buqi said, "Ren Yuxin, don't you know me?"

Zhu Jun laughed and said, "Why don't you know each other? Two game geniuses recognized in the industry."

Zhou Buqi asked, "Who is it?"

"One is Ren Yuxin from Penguin Games, who was poached by you, and the other is Ding Youfeng from NetEase Games." Zhu Jun just smiled, "If you can also get Ding Youfeng to Changyou, that would be great."

Zhou Buqi waved his hand, "There are many geniuses, it depends on whether they can be discovered and reused."

He must entrust Ren Yuxin with a heavy responsibility.

The copyright of "Pro Evolution Soccer" was negotiated by Ren Yuxin from Konami even without the Spring Festival holiday. It would be too unreasonable to directly entrust this game to a British game studio.

Therefore, both the online game version and the mobile game version can only be developed by domestic game studios.

At the same time, further rewards should be given to him.

Originally, Changyou's internal power and responsibility planning was to let him be in charge of the domestic business, so that he could expand his territory and let him be in charge of the entire Asia-Pacific market.

It just so happened that there was a procurement fraud case in the European region, and Don Mattrick, as the CEO, also had to bear corresponding responsibilities. In addition to deducting bonuses and some options for this year, he also had to weaken his rights and responsibilities.

Zhou Buqi has already planned.

It is necessary to redistribute the power of Changyou's two co-CEOs.

Ren Yuxin is in charge of the Asia-Pacific market; Don Mattrick is in charge of the European and American markets.

As for the markets in the Middle East, South America, Africa, and Russia, they are jointly negotiated and responsible by both parties.

After a while, Zhu Jun came back with a silver USB flash drive and handed it to Zhou Buqi, "The file password is the letters 'FIFAonline', which are case-sensitive. Well, be careful, and don't spread it. If it really leaks News, Ninetowns has been demanded by EA for compensation, you have to compensate me."

Zhou Buqi took the USB flash drive and laughed, "How could the news be leaked? You are a bit unfounded! It's not like you don't know about game development, and it needs to be highly confidential. Isn't this an unspoken rule in the industry? You know, they won't make it public."

Seeing that he was about to leave after taking the things, Zhu Jun said anxiously, "What are you doing? Let's go now?"

Zhou Buqi looked back at him, "What's wrong? Is there something wrong?"

Zhu Jun smiled and said, "Do you have a girlfriend?"

Zhou Buqi was a little puzzled, "I'm married! It's not like you don't know!"

Zhu Jun said nonchalantly: "If you're married, isn't that a wife? I'm talking about whether you have a girlfriend."

"What?"

As a good man, Zhou Buqi is very vigilant.After all, when he returned to his hometown during the Spring Festival, the elder sisters and sisters of Uncle Bai's family kept pestering him a lot, as if he was the only man left in the whole world.

Zhu Jundao: "I have a niece who is a sophomore this year. She says she admires you. My sister and my brother-in-law want me to help you set up a relationship and introduce you to her."

Zhou Buqi raised a black line on his forehead, "What's this called? Don't make trouble!"

(End of this chapter)