Top of the Great Era

Chapter 2213 Multi-channel Distribution
In the past two years, Ning Yaxian has spent most of her time in the United States. Firstly, her eldest daughter, Xinxin, is already in elementary school and she has to take care of her. Secondly, it is also because of her status. If she goes to school in China, it is easy for others to notice.

Zhou Buqi has already contacted Ballmer.

The attitude of the other party is very positive, saying that they will come to Silicon Valley to meet.

Zhou is not at ease with music.

Instead of traveling to Seattle, I have more time on the Silicon Valley side.

There was no need for jet lag. After the plane landed, they called Ning Yaxian, and together they went to Google and met Larry Page.

Zhou Buqi approached him mainly to further promote the cooperation between Netflix and YouTube, "YouTube and Netflix are different forms of streaming media, and there is no possibility of competition. Netflix can provide YouTube with more content, and YouTube It is to provide Netflix with traffic and attention, and each gets what it needs."

Larry Page said embarrassingly: "YouTube has also launched a long-form video business."

Zhou Buqi laughed and said, "It's impossible, don't have too much hope."

"It's hard to say."

Larry Page didn't think so, so he didn't listen to his flicks.

Zhou Buqi said strangely: "Netflix is ​​transforming and trying to make self-produced dramas. Haven't you paid attention? YouTube wants to launch a long-form video business, and it can't support it only by reselling copyrights."

YouTube has also launched a long-term video service in an all-round way now, even users can watch Hollywood movies here.

But it's on-demand.

Like the movie Iron Man 2.

Now there are two major online platforms in the United States where you can watch the genuine "Iron Man 2", one is Netflix and the other is YouTube.

However, the payment mechanism is different.

Netflix users need to buy a Netflix membership. After becoming a member, they can watch all the film and television content on Netflix for free; YouTube is a free platform, but movie fans want to watch valuable high-quality content like "Iron Man 2", they need For an additional fee, the on-demand fee is $9.99.

On the plane that arrived, Zhou Buqi looked at the relevant data.

In the past year, "Iron Man 2" has been played more than 8500 million times on Netflix; on-demand on YouTube has reached 75 times, and the on-demand share that Ziweixing Global has obtained from YouTube has reached $500 million.

In the long run, Netflix's model is more reliable.

Larry Page said with a smile: "YouTube has been revised and launched a membership system."

"what?"

Zhou Buqi was slightly taken aback.

Larry Page said: "Some senior accounts can open membership business. The ordinary content published can be made public, and it is a free model, mainly to earn advertising fees. If you publish some more high-quality content, you can put it on the membership In the channel. If the user wants to watch, he needs to purchase his membership."

"Well, it should be."

Zhou Buqi nodded, thinking that this is a better product idea.

Rely on free content to earn advertising fees, earn public attention, and attract fans.Then, put more high-end and higher-quality content in the membership channel, and you can earn more membership fees.

In this way, YouTube's profit model is diversified.

None of the similar UGC video sites in China can survive, even if they hold other people's pirated film and television works, they will fall into long-term losses.

In fact, the business model cannot run.

One is that the advertising fee is too low, and the other is that there is no membership.

Larry Page said: "Netflix is ​​your company, and Ziwei Star Global is also your company... In comparison, Ziwei Star Global is more important, right?"

Zhou Buqi was noncommittal.

As far as personal shareholding is concerned, Netflix still holds more shares.

However, shares are of little significance.

Without power, no amount of shares can become waste paper; with power, no matter how few shares can take full advantage.

Zhou Buqi does not have control over Netflix, but he has full control over Ziweixing Universal.

Ziwei Xing Universal is the real son, and Netflix is ​​only the godson.

Larry Page said with a smile: "From a higher macro point of view, it may not be possible to maximize the benefits of Ziwei Star Global's licensing of all film and television content to Netflix. One more YouTube distribution channel, maybe will be better."

Zhou Buqi couldn't help but laugh.

Larry Page looked at him amusedly, "Isn't it?"

Zhou Buqi said: "Yes."

He already had this idea.

If film and television content wants to make money, no matter what channels and models are used to sell it, in the final analysis it is the same, and they all collect money from consumers.

The less consumers spend, the less they earn.

Therefore, for a copyright owner like Ziweixing Global, no matter whether it is online or offline, the purpose is the same, which is to try to get consumers to spend more.

In this way, copyright segmentation is very important.

Netflix's membership system, as long as the user purchases a Netflix membership, they can watch all the content on the Netflix platform.

If Ziweixing Global authorizes all the content to Netflix, it means that consumers only need to pay once, and spend 10 dollars a month to watch all the content of Ziweixing Global online.

This is too bad!
If the copyright of Ziwei Star Global is divided, part will be given to platform A, part will be given to platform B, part will be given to platform C, and part will be given to platform D...

This is great. If the audience wants to watch all the film and television works of Ziweixing Universal, they have to go to the ABCD multiple platforms to purchase memberships.

At $10 per member, the total spend is $40.

Ziwei Star Global can earn more.

Anyway, they have money and strict requirements for authenticity.

Either don't watch it, and spend more money if you want to watch it.

If it is an ordinary film and television company, it may not have this strength, and there will not be enough high-quality content to attract viewers to pay.But Ziwei Star Global has the "Star Wars" series, "Avengers" series, "007" series, "Jurassic Park" series, "Fast and Furious" series, as well as the "Twilight" series, "Hunger Game series, etc.

With so many must-see movies, you can split them up casually, simply combine them and authorize them to different platforms, and you can control the field.

Copyright is the core competitiveness of the streaming media industry.

Zhou Buqi said: "The time is ripe in the future, maybe Ziwei Star Universal will exclusively license the full set of "Star Wars" series movies to YouTube. It can be on-demand, and membership can also be opened."

"Really?"

Larry Page was very pleasantly surprised.

"Star Wars" is the most popular movie series in the United States. The founding of the United States is too short and there is no culture. The biggest popular culture is "Star Wars".

So no matter how bad a Star Wars movie is, it can sell unimaginable box office.

Zhou Buqi said: "As you said, from a more macro perspective, multi-channel distribution is indeed more beneficial. However, the streaming media market has not yet developed, so let's talk about it later!"

Larry Page understood what the other party meant.

In the short term, YouTube will help Netflix promote it first; when the streaming media industry develops, Ziweixing Global will use its core products to help YouTube promote it.

That's how it was settled.

YouTube can partner with Netflix!
For example, Netflix's self-made drama "House of Cards" has become famous.However, Netflix is ​​a paid website after all, with limited traffic.If you cooperate with YouTube, you can license one episode to YouTube for free.

More viewers, the first episode of "House of Cards" will be available on YouTube.

Be hooked.

Want to watch the second episode... Sorry, it's not available on YouTube, please subscribe to Netflix members.In this way, the effect of drainage is achieved.

There are many similar strategies.

The key is to advance the cooperation between Netflix and YouTube.

Next, another thing was mentioned.

One thing Larry Page is struggling with - Google+.

This social product, once placed high hopes by Larry Page, is the biggest achievement he has made since he became the CEO of Google!
This website was only launched in June last year.

All of Google's resources are poured in, and there's nothing left in the limelight.

It's only been a few months, so it's not going well.

Even developers of social games are leaving.

For social networking sites, social games are a very important profit segment, but the traffic of Google + is too low.More importantly, Google+ users are a bit too high-end, and they don't play social games at all when they are high-end.

How to do?
This is the signal of decline!
Zhou Buqi didn’t know what to do. Even if he knew, he wouldn’t say it. It was very embarrassing to say: “The social game industry has gone downhill. Major companies are cutting expenses and shrinking business. Google+ can’t provide enough income. They will definitely be the first to withdraw. There is no way around that."

Larry Page was very unwilling, "Is there really no way?"

Zhou Buqi said: "By the way, I heard that Apple has given up its social network business? The iOS system is deeply integrating Helo."

Larry Page nodded, "Yes, not only Helo, but also Facebook."

He was embarrassed.

As the three giants of the global social business, Facebook, Helo and Twitter, the first two products are highly integrated with the iOS system, only Twitter is silent.

The so-called deep integration means that Apple specifically adjusts at the iOS system level to specifically adapt to Facebook and Helo.

In this way, users using Helo on the iPhone will have a much better experience than using Helo on Android phones.

That's the benefit of this "dedicated" system from Apple.

Android is a "universal" system, so it is difficult to achieve such an effect.

Because it is dedicated, the performance is better.

Now that the social network was mentioned, Zhou Buqi suddenly remembered something, and said in a deep voice: "The social network market has basically been finalized, and Microsoft has nothing to do... By the way, do you know what Microsoft has been doing lately?"

"What movement?"

"They're going to buy Yammer."

"Is that so..."

Larry Page was indeed lost in thought.

(End of this chapter)