Top of the Great Era

On the last day of May, Yahoo's case finally reached a basic unity, closing the deal for a total price of $5 billion, of which the cash settlement part reached $235 billion.

The remaining US$120 billion will be exchanged for a 10% stake in Ziweixing International.

In fact, the most difficult part of the negotiation is the stock replacement link, because Ziwei Star International is not listed, and the level of the stock price cannot be accurately judged.

If you follow the normal evaluation process, you may have to waste an additional 3-4 months.

Fortunately, Zhou Buqi is very courageous.

He said that he could sign a memorandum with the shareholders of Yahoo. Once the market value of Ziweixing International is less than 1200 billion US dollars when it is listed, it will be compensated proportionally to the original shareholders of Yahoo who suffered losses.

As soon as this clause came out, it quickly changed the situation of the negotiation.

The transaction speed has been greatly improved.

The happiest of them is of course Yahoo CEO Scott Thompson. If the boss Zhou didn't fall from the sky, he might be ruined now, and then left Yahoo sadly.

After the transaction is negotiated, it will take another 2-3 days for the financial and legal affairs to conduct a final round of review and review of the contract content.No problem, it will be announced to the public.

Then, Yahoo suspended trading.

It will take a few months to wait for the approval of the relevant departments.

Within this year, all procedures for Ziweixing International to acquire Yahoo will be completed.

Zhou Buqi was going back to China this time, so he invited Thompson with him, planning to let him study and do some research, and he had to learn from Toutiao.

In the era of mobile Internet, the design concepts of various Apps are different from the past websites.

In terms of products, domestic companies have more advantages.

One very important reason is that the domestic changes are faster.

Domestically, 996 is operating at high intensity and at full capacity, analyzing the market and product iterations at an extremely fast speed.The road traveled in one year in China may be worth three years in the United States.

This becomes the biggest advantage.

At its peak, 5 of the 4 most popular apps in the United States were developed by domestic companies, so they had to be suppressed by the administration.

The two chatted all the way on the plane, and Zhou Buqi said: "If Yahoo wants to recover, it must choose a good direction. It doesn't make much sense to stick to the PC market anymore."

Thompson agrees, "I also think the same way, and we should focus on the mobile terminal. As far as information dissemination is concerned, mobile phones are better than computers. As the largest Internet media, Yahoo must keep up with the times. Otherwise, it will Just like the Internet eliminated paper media back then, it was eliminated by mobile Internet media."

Zhou Buqi smiled and said, "That's the idea, but it's not enough."

"not enough?"

Thompson didn't dare to be careless.

The person opposite is not only his "savior", but also the leading boss in the Internet field.

Zhou Buqi said: "If you want to solve Yahoo's problems, you must find the root of Yahoo's disease. Yahoo reached its peak in 04, and then it got worse and worse. Why? In my opinion, it has something to do with the popularity of the Internet. .At that time in 04, it was the peak of computer sales, and also the peak of the three major PC manufacturers Dell, HP, and Lenovo. Even IBM couldn't handle it and wanted to sell the PC business. Later, the situation became worse, because computers were not fast-moving. Once the popularization is completed, it will enter a long iteration period.”

Thompson understood what he meant, "That is to say, in 04-05, the number of Internet users in the United States has reached its peak."

Zhou Buqi said: "On the one hand, it is this factor, and on the other hand, Yahoo is too professional."

Thompson opened his eyes wide, "Is this a shortcoming?"

Zhou Buqi said: "From the perspective of communication, this is indeed a shortcoming."

Thompson was speechless in a daze.

It feels like a challenge to values.

Yahoo is a media website that disseminates information. Of course, the more professional the better.But what Boss Zhou said is right, the more professional it is, the more difficult it is to spread it.

Where should journalists stand?

"Uh……"

Thompson was a little embarrassed.

He is not a media person, and neither is the big boss Zhou next to him.

Zhou Buqi said: "The Wall Street Journal and the New York Times have the most professional reports, so what? For decades, they have always existed in a niche circle. Yahoo was so popular in the early years, because the early Internet users The barriers to entry are high, and the elites are surfing the Internet, so they like Yahoo’s model. As the Internet became popular, more and more ordinary people began to use the Internet, and the situation changed.”

Thompson took a deep breath. "Facebook came along."

"That's right." Zhou Buqi nodded, "Facebook's content is not professional, and even many of them are rumors and slanders, but its dissemination is much stronger than that of Yahoo. Therefore, in the competition of online advertising, Yahoo is outnumbered by Facebook. It's normal to be far behind. Not only Facebook, but also Twitter. If Yahoo can't adjust its thinking, it will be overtaken by Twitter sooner or later."

He didn't actually do research on Yahoo.

But this kind of thing is similar in China and the United States, with similarities and minor differences.

He is too familiar with the domestic situation.

Yahoo is similar to Sohu and Sina.

Why can Toutiao beat those traditional portal websites?
The truth is cruel.

Not because it's good, but because it's bad.

Serious portals such as Sohu, Sina, Netease, Penguin, Xinhuanet, etc. are all media, and they all have a certain media bottom line. When doing news reports, they will abide by certain media ethics and will not play Take it too far.

Today's headlines are different.

It's not the media.

This is a media platform.

It is to integrate many news from other media and push them to users.This is the secret of success. If you push those serious news, the attention is very limited, and the traffic will not be too high; If it is very attractive, it will make users pay attention to it with a sense of curiosity.

The content of Sohu and Sina is so good and professional, so no one reads it.

Today's Toutiao has become a place for carnival because there are a lot of low-quality spam content.

Ultimately, it's the market's choice.

If it were placed in the 90s, the Toutiao model would have no room for survival at all, because the Internet users back then were all elites, and the elites only read high-quality content.

Now that we have entered the era of mobile Internet, it is different. The threshold for accessing the Internet is getting lower and lower. Those elite netizens in those days have become a marginalized minority group. , Netease and other such websites are marginalized along with their users.

Instead, there is a wider mob who don’t care about the truth, they prefer to pursue sensory stimulation, psychological comfort and spiritual satisfaction, and the junk news that caters to their minds has a living space.

Zhou Buqi wants to acquire Yahoo with many purposes.

To get married, to get the Yahoo brand.

To get the remaining 20% ​​of Ali's shares, this share can be cashed out at least 1000 billion US dollars in the future!
To get the shares of Yahoo Japan, so as to stabilize Ziweixing's business in Japan.

However, now that Yahoo has been acquired, it is necessary to come up with a way to try to save Yahoo... The traditional elite thinking is definitely not enough.

What happened to Yahoo in the previous life has already explained everything, and it can't be played at all.

Zhou Buqi found a tentative solution.

Transform Yahoo from media to media platform.

Make Yahoo a headline today.