Top of the Great Era

Chapter 2255 is both business and politics

Yahoo CEO Scott Thompson is still a little dizzy about Toutiao’s product, but some specific data are quite shocking.

In the first quarter of this year, Toutiao had 5400 million monthly active users on the PC side and 2800 million monthly active users on the mobile side.It's just that the mobile terminal is still in the early stage of development, and there are still commercial operations, which have not generated profits.However, the PC side has been developed for several years, and has already generated considerable income, reaching 2.3 million yuan.

2.3 million yuan is only 3000 million US dollars, which is actually nothing.

Yahoo is now in decline. In the first quarter, under the leadership of Thompson, it can be regarded as the most beautiful financial report in the past seven or eight years, with revenue of 12.21 billion US dollars, a year-on-year increase of 28%.

However, what is really shocking is the huge group of creators behind Toutiao.

It actually exceeded 700!
Among them, the creators with income have steadily exceeded 200 million.

But among the 200 million creators, most of them have very little income, and some can earn tens of dollars a month, but they will still participate happily and provide content for the platform continuously.

Hearing that most of these creators are college students and graduates, and that Boss Zhou built an ecosystem around college students at the beginning of his business, Thompson became awed.

The mood is also becoming more and more complicated.

It is not easy to transform Yahoo into Toutiao!
Ziweixing has such a core position in the country as Xiaonei.com, backed by tens of millions of college students, and has been operating for so many years... It has already formed a strong influence.

But not in America.

Especially the supply of so many creators, which is impossible in the United States.

Thompson was a little worried.

He admitted that Toutiao is developing very well, with great product innovation.Compared with those content integration products in the United States, Toutiao has too many great advantages.

But the most critical point can never be solved. If you want to transform into a content platform, where does the content come from?

Zhou Buqi's side is mobilizing the crowd.

It was an eye-opener for Thompson. When Boss Zhou appeared, it seemed that every executive and every employee in the company had light in their eyes, and there was unconcealable yearning and admiration between their brows.

Such a big company, but the internal atmosphere is full of vigor, looking around... almost all young people, all big boys under the sun.

This is a completely different scene from the dead inside of Yahoo and the scene full of employees in their 50s and [-]s.

This is what youth should look like!

Afternoon, meeting.

Thompson also attended the meeting, but it was a pity that he spoke Chinese during the meeting, and he didn't have an interpreter, so he was in a state of confusion.

The content of the meeting was very clear, who should be sent to save Yahoo?
To transform Yahoo into Toutiao, it is definitely not possible to rely on foreigners, you still have to do it yourself.

Tang Yuefei, a vice president in charge of sales in Toutiao, volunteered to take on this task. He once studied at Princeton University and worked at Adobe for two years.

The most important thing is that his home is in the United States.

His son is currently attending kindergarten in the United States, and his wife is there with him.

Even if he didn't have this opportunity, he still planned to apply for job transfer within a year or two, and wanted to transfer from Ziwei Star to Ziwei Star International to work.

Someone took the initiative to start, which is of course a good thing.

However, he is a sales executive, which is not enough.

If a product is relatively mature and needs to be commercialized, it is advisable to appoint an executive in the sales field as the CEO to solve the problem of making money.

But now Yahoo is about to begin its transformation, and it is only in its infancy.

It is best to find an executive with a product background to be the president.

The most important thing right now is to do a good job of the "media platform" product.

Later, Liang Rubo nominated a product director named Zhang Li. He is a Chinese-American who grew up in the United States.After graduating from university, I wanted to experience the country where my parents grew up, so I returned to China to work.

He is an American and will go back to America sooner or later.

Although he is a product maker, his level is a bit low, and his experience and ability are not enough.

Zhang Yiming wanted to ask Song Yansong, the senior vice president of Toutiao, and thought he was very suitable to shoulder the burden of transforming Yahoo.

This Song Yansong is a bit formidable. After more than three years in the job, he has been promoted to 9 levels in a row.

You know, in Ziwei Star's system, there is usually a promotion review every quarter.However, generally speaking, it is difficult for an employee to get promoted continuously, because after working in a new position for 3 months, it is difficult for him to produce too impressive results, and he can participate in the promotion review every six months... without actually being approved If you get promoted, it's pretty good to be able to participate.

Song Yansong is different, he participates almost every season.

Within 3 years, it has been promoted to 9 levels. (Nine pay grades and five job grades.)
He jumped from the low-level management of M1 to the level of the vice president of the M6 ​​group today.

Although he is just the senior vice president of Toutiao, the president of Toutiao is concurrently held by Liang Rubo, the president of the new media business group. Song Yansong is actually the current main person in charge of Toutiao, and single-handedly promoted the development of the Toutiao app on the mobile terminal. develop.

He is only 29 years old this year, his undergraduate degree is from Nankai, and his graduate degree is from Tsinghua University.

After graduation, he joined Ziwei Star, and was promoted all the way like a rocket.

Although he has no experience of studying abroad, his English is very good, so language is not a problem.But when asked for his opinion, he said that he didn't want to work abroad.

A meeting was held for 40 minutes, and nothing was studied in a daze.

No suitable candidates were found.

Guo Pengfei suggested: "I think the scope of selection can be too large, and it doesn't have to be limited to those who have worked in Toutiao. As long as the managers with M5 or above can apply."

Zhang Yiming said, "I think it's okay."

Guo Pengfei said: "It is of course best to have the experience of working in Toutiao. If you don't have it, it won't have much influence. You are all from your own family. If you don't know anything, come to Toutiao to learn and ask for advice? It's all Is it easier to communicate with foreigners than foreigners? In the final analysis, we must have innovative thinking and adopt a new model to create a new Yahoo.”

Zhou Buqi smiled, "Yes, the new Yahoo."

Guo Pengfei went on to say: "Sending people from China mainly focuses on the innovation of domestic business models and product models, but at the level of product design, we still have to respect the local team. There is still a cultural gap here. Our team went, The most important thing is to provide new ideas, new concepts, and new models. So in my opinion, the most important thing for a leader is not whether he can design products, but whether he can communicate and communicate with all parties The forces are united."

Zhou Buqi felt that what he said made sense, and joked, "Why don't you try it?"

Guo Pengfei was taken aback, and quickly waved his hands, "Pull it down! You let me live for two more years!"

There was laughter in the conference room.

Thompson didn't know what was going on. Seeing that everyone was laughing, he also laughed along with him.

……

The meeting was a failure.

After discussing for a long time, I failed to come up with a specific plan. I could only expand the scope of material selection and open it to more management.

However, Zhou Buqi was full of passion.

It feels like I have regained the passion that I had when I started my business.

Transform Yahoo!

What a big goal to look forward to?

The Yahoo in the previous life was nothing after all the messing around, and it was the last chicken feather.

If Zhou Buqi can successfully transform this product, go against the trend and make this product a trendsetter in the mobile Internet era, and complete the recovery of Yahoo... that would be amazing.

It's not just as simple as making some money with this product.

That would be a huge halo of honor!

After the meeting, Liang Rubo came over.

This is one of the five King Kongs of Ziwei Star, even Zhou Buqi is treated with courtesy.

Among the five major business groups of Ziwei Star, the president of WeChat business group is Guo Pengfei, the president of Weidian business group is Wang Xiaochuan, the president of Ziweiyun business group is Zhou Feng, and the president in charge of the middle stage business department and other administrative businesses is Ji Zi Ann, the president of the new media business group is Liang Rubo.

Back then, Liang Rubo squeezed out Tang Binchen and successfully took the position.

"What's the matter?" Zhou Buqi laughed, "I even made a special trip."

Liang Rubo took a deep breath, "Or I can go."

"Ah?" Zhou Buqi was slightly taken aback, "Where are you going?"

Liang Rubo said: "I'm going to America, and I'm going to be in charge of reforming Yahoo."

"Cough cough..."

Zhou Buqi almost spit out the Coke he drank in his stomach.

Liang Rubo said in a deep voice: "Actually, when I first heard about this opportunity, I wanted to go out. Now that I've searched around, it seems that there is no suitable candidate. Why don't I..."

"You? How are you going?" Zhou Buqi shook his head again and again, and said angrily, "Reforming a broken Yahoo is not as important as your current job?"

Liang Rubo said: "I think this is a challenge."

Zhou Buqi said: "What kind of challenge is not a challenge, what level are you? If you go, Thompson will be dismissed, and you will be the CEO of Yahoo."

Liang Rubo was crisp and decisive, "Yes."

Zhou Buqi said: "No! Yahoo's internal chaos is not as simple as you think. Thompson must be at the front. With him, the transformation of Yahoo can proceed smoothly, otherwise it will only be communication and cooperation between businesses. It will be very troublesome.”

Liang Rubo frowned slightly, "Really?"

Zhou Buqi said: "Don't think about it, Yahoo has only selected a vice president this time, who is responsible for developing mobile platform products. This is not only business, but also politics."

Liang Rubo was immediately amused, "Politics?"

Zhou Buqi sighed, "Well, politics, how complicated Yahoo is. We just took over, so we must be gentle, just like what He Yang said before, we need to boil frogs in warm water. Your level is too high , you go directly, because everyone knows that we are going to make a drastic move against Yahoo, and we will encounter resistance instead."

(End of this chapter)