Top of the Great Era

At the branch office, Zhou Buqi met an old acquaintance named Yan Hongzhe, who is also an old employee of Xiaonei. He once participated in the establishment of the job-seeking website for fresh graduates.

I couldn't help talking more.

After asking, I was surprised to find that Yan Hongzhe's current level is only M3, a grassroots manager, and after so many years, he has not made much progress, and now he is just a business director of Weimi.com.

The current president of Weimi.com is Luo Ji, M5, a senior employee of Xiaonei.com, and has been in close contact with Zhou Buqi for a while.There is nothing to say here, Luo Ji did not support Yan Hongzhe, which shows that this person may really have no progress.

Yan Hongzhe didn't seem to be reconciled. When he met Boss Zhou, he didn't want to miss the opportunity. He said that he wanted to adjust his position and work in UC Group.

Zhou Buqi was slightly taken aback, "Where are you going? UC?"

Yan Hongzhe said: "Yes, I think browsers will do a lot on the mobile side."

"Uh……"

Zhou Buqi twitched the corners of his mouth, so he couldn't say anything more.

Why did he have to sell UC Group?

It's not just foresight.

It is also the judgment of the mobile Internet in this life.

In the mobile Internet industry, there is a "choose one" route: one, the browser; two, the App.

This has been debated in the industry for several years.

Many people think that if the Web can realize most of the functions of the App, the browser will be the only container, whether it is on a mobile phone or a PC.

In particular, in recent years, Google has made great efforts to promote Google Chrome, and has also launched a new browser-based HTML5 technology. On top of this, the performance capabilities of browsers will be greatly enhanced.

There are many mobile terminals in the market now, and there are also many platforms of various operating systems.

If you make an app, you need to adapt it one-to-one with each mobile terminal, and the workload will be heavy and troublesome.If it is a browser, there is no need.

For example, Google Chrome or UC Browser only needs the browser to adapt to the terminal platform, and those application services developed by relying on Google Chrome or UC Browser do not need any changes.

What is the future like?
Nobody knows.

So for big companies such as Google and Microsoft, the so-called "choose one of the two"... forget it, don't choose, if you choose the wrong one, the future will be over?

It is best to choose both paths, as both a browser and an app.

No matter which direction is right in the future, we can always get the desired results, so as to ensure that we don't have to fall behind in the future.

UC Group is now taking the browser route.

This is of course wrong.

The future is the world of apps.

With the popularization of smartphones, the App route will become stronger and stronger, and the browser route will become weaker and weaker. There will be fewer and fewer arguments in the market, and more and more people will understand that App It is the general trend.

In other words, before the market reacts, sell UC Group as soon as possible.

Now is the time to be more strategic.

If after a few years the situation of the mobile Internet becomes clear and the direction of the browser is marginalized, even if Microsoft still acquires UC Browser, the strategic significance will not be so strong, and the acquisition price will not be so high.

Zhou Buqi had already made a decision within Ziweixing, and he would unswervingly go in the direction of App.Therefore, UC Group has been dissociated from Ziweixing's system, because the business of UC Group itself is not in line with Ziweixing's strategic positioning.

For example, UC Paradise, a social product that UC Group is promoting recently, is developed based on browsers, a bit like Facebook on UC Browser.

This is completely contrary to Ziweixing's strategic decision.

Taking advantage of Google browser's strong market harvest and Microsoft's ambiguous but pressured opportunity, quickly sell UC Group... If you miss this opportunity and sell it again, it may not be so easy.

For big companies like Microsoft and Baidu, the more they are in the transformation stage, the more anxious they are, and many large-scale purchases will occur under the urgent state of mind.

Unexpectedly, Yan Hongzhe actually wanted to transfer to UC Group on his own initiative... He didn't agree with Ziweixing's headquarters, and decided on the direction of the browser.

If you choose the wrong direction in life, you will really be depressed in the future.

Zhou Buqi wanted to persuade a few words.

Yan Hongzhe seems to have his own independent thinking and is not superstitious about authority. "Boss Zhou, I think you are right. The future is cloud computing. I often communicate with colleagues in the cloud computing business."

Zhou Buqi was a little confused, "Are you going to transfer to cloud computing?"

Yan Hongzhe said: "No, in the route selection of browsers and Apps, the advantage of the browser lies in the 'cloud', which lies in the cloud server; the advantage of the App lies in the 'end', which is localized. If it stays at the conceptual stage, then the browser route is really not good. But how well Ziwei Cloud is developing, cloud services, cloud technology, and cloud space are all developing rapidly.”

"Uh……"

Zhou Buqi was really choked.

There is a bit of logic in the other party's words.

Yan Hongzhe said: "In terms of strategic choice, there must always be coherence and consistency. Since you firmly believe in cloud computing, you should choose a browser; if you don't believe in cloud computing, then you should choose App. You need both cloud computing and App. That in itself is contradictory. I think the era of cloud computing is coming."

Zhou Buqi was a little irritable.

Depend on!
You are a mere M3, and you are talking nonsense about the company's strategy here, and even veiledly criticized the choice of the boss Zhou's route.

Zhou Buqi doesn't want to say anything more, go wherever you like.

……

At noon, everyone came. Zhang Chaoyang, Liu Qiangdong, and Wang Shi who came back from Harvard at the end of this semester. In addition, Zhou Buqi called Ma Pingshan, a lucky star. A total of five entrepreneurs went to Kunming together.

Think of it as a summer vacation.

There were a lot of people, Zhou Buqi had Sun Wanran and Zhang Zetian beside him, as well as a driver, bodyguard and assistant, two men and two women.Everyone else is similar, and everyone has a companion by their side.

A group of 18 people in total.

Flying to Kunming, I was received by the local leaders and had a social dinner in the evening.

The next morning, everyone went straight to the depths of the mountain in a passenger car arranged at the local area.

Boss Chu is definitely the most famous entrepreneur in Southwest China, and has made important contributions to the local economy. When he was in charge of Hongta Group, his company generated more profits and taxes than half of the provinces in the country in a year.

Wang Shi has a very good relationship with Boss Chu, and since he came here before, he briefly introduced each other's situation.

Although I have learned about it in many reports before, it is still quite embarrassing to listen to Wang Shizheng's own words.

The Yuxi Cigarette Factory in those days was just a local cigarette factory, not popular at all, and was not valued by the province.The quality of the cigarettes produced was so poor that they were kept in warehouses and could not be sold.

After Boss Chu became the director of Yuxi Tobacco Factory, he quickly turned the situation around and became the number one in the province in three years, the number one in the country in six years, and the number one in Asia in ten years.

Back then, the domestic cigarette market was dominated by foreign products, especially Marlboro, which was very popular among smokers.

This is really a big waste for the country.

Because cigarettes are heavily taxed commodities.

But there is no way, domestic cigarettes are not as good as foreign cigarettes, and smokers don't like domestic cigarettes.Later, Boss Chu focused on creating "Hongtashan" cigarettes, almost dominating the entire market.

In the 90s, Hongtashan sold for 9 yuan, and Marlboro sold for 8 yuan.

But even though the price is higher, Hongtashan is still invincible in the high-end cigarette market, occupying 80% of the domestic market share, and domestic cigarettes have finally surpassed foreign cigarettes.

But to make such a result, he also took a huge risk.

Good cigarettes must have good shredded tobacco.

But tobacco is monopolized by the National Tobacco Company, and tobacco factories cannot purchase tobacco privately, and can only wait for the tobacco company to distribute it. The quality of the tobacco obtained is too poor, and it is impossible to make good cigarettes.

Boss Chu was very fierce and made three moves.

First, abandon the tobacco quality standards of tobacco companies, and develop a set of standards by themselves, and compete with foreign tobacco quality according to their own standards;
Second, cooperate with farmers to grow tobacco according to their own standards;

Third, circumvent the restrictions imposed by tobacco companies on monopoly.How to avoid it?This was very fierce. He bought the local tobacco branch and tobacco monopoly company, and directly merged them under his own command.

Then, Hongta Mountain came out.

Foreign cigarettes were defeated by local cigarettes.

Then, the General Administration of Tobacco abandoned its own quality standards and switched to the quality system of Yuxi Tobacco Factory... At this time, Boss Chu reorganized Yuxi Tobacco Factory, became Hongta Group, and began to expand to overseas markets.

Sell ​​domestic cigarettes overseas.

However, it was the 90s at that time, and there would be great constraints in investing overseas. Boss Chu thought of some risky ways to circumvent the restrictions and achieved success. He quickly opened up the market in Southeast Asia and earned tens of millions a year. The foreign exchange of US dollars has become the fifth largest tobacco group in the world.

Then something happened. He embezzled 170 million US dollars in overseas business. His wife exchanged the cigarettes from the tobacco factory with other companies for a lot of valuable trees and planted them at the entrance of the tobacco factory. It was considered as speculation...

A generation of legends was interrupted, and the whole family was arrested.

The Hongta Group gradually faded away, not to mention all its overseas business. Hongtashan, which was originally a leader in high-end cigarettes, gradually became a medium-to-low-end cigarette.

However, as long as a good person is given a chance, he can continue to be good.

After he was released from prison, he didn't just take care of his old age. Instead, he started a new struggle and wanted to start farming.The family members thought that he had contracted dozens of mu of land, and it was all for fun. After all, he was in poor health and was over 70 years old.

As a result, he contracted thousands of acres of land at once, and started planting fruit trees in an industrialized standard manner.

The famous "Chu Cheng" came out.

With the success of Chucheng, this orchard has gradually become a place of worship for many entrepreneurs. What they eat is not oranges, but the sweet and sour taste of life left by the changes of the years.

On this day, Zhou Buqi also came.