Top of the Great Era

The first step is to pay attention to self-operation, which is Yahoo's original news media business;
The second step is to launch two mobile products, "Yahoo App" and "Yahoo News App".The former is a media platform, and the latter is media, which is Yahoo’s self-operated news business;
The third step is to purchase cheap content in the market.

The high-quality content of those big media is too expensive. If it is purchased on a large scale, Yahoo will stop thinking about making money and become a part-time job for others.

But news is expensive, but old news is cheap.

Yahoo can purchase old news. In this way, Yahoo’s media platform can confuse the public to a certain extent when it promotes, showing that the New York Times, Times, Wall Street Journal, Los Angeles Times, BBC, CNN and other big media Settling down one after another, this force will go up, and the brand will start.

Coupled with Yahoo’s self-operated news, and the content output of several content products such as Knol and Quora under Ziweixing, all combined together, there is no shortage of high-quality content on Yahoo’s media platform.

This is not enough.

Quality content can only attract quality users.

The number of these users is limited. If you want to make the Yahoo App a popular and popular product, you must have enough low-quality content such as attracting eyeballs, looting traffic, spreading rumors and smearing, conspiracy theories, pornography, murder, and religion.

This kind of low-quality content is often more popular with the public.

If Yahoo wants to maintain its own brand image, it must not do this on its own, so it can only introduce a third party.The last thing the United States lacks is this kind of inferior content, all kinds of nonsense magazines, newspapers and media websites on the market.Because of freedom of speech and freedom of the press in the United States, it is not an exaggeration to say that this is the place with the most rumors in the world.

This is the advantage of developing the Yahoo media platform.

Such low-quality content is cheap.

It's cheap and works well!

Zhou Buqi wants to transform Yahoo into Toutiao. The most important thing is not the high-quality content, but the low-quality content.

Especially in the current market where social networks are becoming more and more popular, "idiots" all over the world are connected through social networks. Mutual authentication and mutual affirmation can make their absurd ideas repeatedly confirmed and convinced. suspect.

These guys make the best money.

Especially under the European and American systems that advocate happiness education, many young people are extremely deficient in their knowledge system. They have little knowledge and little knowledge. They are laughing and laughing all day long.

Once it is popular among young people, the product can become popular all over the world.

The technology giants in Silicon Valley are not good at playing this business model. They are unwilling to cater to the new situation of the global social relationship system brought about by this social network. No matter how strong their technical level is, they cannot play TikTok together. .

Zhou Buqi wants to transform Yahoo.

Essentially no different from TikTok.

The difference is that what Yahoo wants to do is text content, and what TikTok does is short video content.

It may not be good for Zhou Buqi to make products, this is not his specialty, but he has a pair of eyes that can accurately examine the times.

He only needs to tell his own perspective to these experts who know how to make products.

As long as this expert is not as self-righteous as Yan Hongzhe, he can basically kill all the way.

After so many years, Zhou Buqi has summed up some successful experiences.

To make a great product, you must first have an idea.

It is necessary to lead others in terms of understanding of the times and understanding of the market.

With this thought, you can find a unique perspective.

From this unique perspective, design a good development strategy; under the strategic planning, to develop products, in the process of product development, it is the application of the technical level, the higher the technical level, the better.

Zhou Buqi said a lot.

It can be regarded as setting the most fundamental tone for the Yahoo App product.

Zheng Xiaoli is his fan, so of course she will carry it out firmly, but she is a little hesitant in her heart, "Would it be bad to do this?"

Zhou Buqi laughed and said, "What's wrong?"

Zheng Xiaoli said: "It seems to be a bit biased in terms of values."

"Values?" Zhou Buqi was immediately amused by her, because the other party's level was very high, and he didn't hesitate to say a few more explicit truths, "This thing is the sheep rules set by wolves for sheep, which is to control Do you really believe the words of the common people at the bottom? Those who stood on the stage and chanted slogans shouted something that they didn’t even believe, and then you believed it? Isn’t it too simple?”

Zheng Xiaoli was speechless in a daze.

Zhou Buqi felt that what he said was a bit too much, so he went back to make up for it, "It is of course a good thing to have positive values, but don't really treat yourself as a saint, you can't do it, I can't do it, few people It can be done. Let’s talk about Jobs, is he a good guy or a bad guy? It’s not an exaggeration to say that he is a scum. And Musk... is the one who makes rockets. You don’t know, I and I He is very familiar, he has strong taste, and he likes playing with wives the most."

Zheng Xiaoli's eyes were a bit resentful, and she felt that the big boss's words were a bit out of line, and she was silent for a while before saying: "Poor character doesn't mean he can't make a great company."

Zhou Buqi said: "Not only that, but Jobs made the iPhone, which almost changed the situation of the technology industry and accelerated the global informatization. But the Apple tax will be 30%. Do you think this is a good thing or a bad thing? "

Zheng Xiaoli said slowly: "It's true that you can't judge the good or bad of anything from a single dimension. Killing a person is a bad thing, but killing a bad person is a bit confusing. There is no absolute standard for right and wrong, good and evil. It's a gray area."

Zhou Buqi sighed, "What you said is being polite. In fact, the laws of this world are more inclined towards evil. People are bullied when they are good."

Zheng Xiaoli didn't have much to say.

Zhou Buqi said: "If you have no background and choose to be a good person, you will almost certainly fall into the bottom of society. Even if you are talented, even if you have great insight, the sieve of society will screen you out. The more you follow the rules and be upright, the more It’s easy to be eliminated, and all your values ​​of being a good person will eventually become a disadvantage in the competition. This is true for being a person, and it is also the same for running a company. Microsoft started by plagiarizing, and Apple has also suffered a lot of copyright lawsuits. The eyes can hold sand, first of all What is contained is the stain on oneself."

This topic is a bit deep, Zheng Xiaoli took a deep breath, "Allow yourself to make mistakes?"

Zhou Buqi said: "I went to the Southwest this time and met Boss Chu. I have the most intuitive impression that we must not take ourselves too seriously. We are all ordinary people. Don't think that you have made some mistakes. There are some stains, so it’s okay. People with cleanliness have poor immunity. Good people die early, and bad people live for thousands of years. Recognize yourself and don’t be true to yourself. I don’t believe that there are pure bad people, and I don’t believe that there are pure Nice guy."

Zheng Xiaoli stopped talking.

After much deliberation, it seems to be true.

From the big business owners she knows, some are worth billions, some are worth tens of millions, but they all have similar characteristics... It seems that they are not so "good".

Even many famous entrepreneurs at the top of the pyramid are criticized a lot, and each one is more negative than the other.

This is the case at home, why not abroad?

Don't talk about others, just talk about the big boss Zhou sitting opposite.

Some gossip is relatively transparent among the company's senior management.

The little secretaries around him are all more beautiful than each other...

Seeing her state like this, Zhou Buqi secretly breathed a sigh of relief.

It's basically stable now.

Control the field.

The transformation task of Yahoo is left to her!