Top of the Great Era

Yang Zhiyuan said: "The Internet has memory, and now this form has become more and more obvious. Many people posted things several years ago, and now they are taken out, which will give people the feeling that their own history is being peeped at." Feel."

Zhou Buqi suddenly realized, "It's really like this!"

Yang Zhiyuan said: "Many times it will even cause a lot of controversy, just like some Hollywood stars, who were picked up to post content on social media a few years ago. Once the content at that time was biased, it would easily lead to controversy."

"That's right." Zhou Buqi nodded, "The Internet doesn't seem to give people the opportunity to grow and correct mistakes. No matter what a person is now, he will always keep fermenting some things from that year."

Not to mention anything else, a movie "Jinling Thirteen Hairpins" invested by Jieyu Media had encountered this kind of trouble before.After the movie was released, the heroine Ni Ning became popular immediately.

Then someone picked up some private photos that she had posted on the Xiaonei website a few years ago.

Some scales are larger.

It became a hype all of a sudden and became a black spot in her life.

had a very bad effect.

Yang Zhiyuan said: "Many people don't like that the content they publish will be labeled with inherent labels. People are changing. The past and today are not the same person. The Internet's sense of history makes it easy for others to label it as the past. Come get to know yourself."

Zhou Buqi nodded, "You are right, this is the sense of voyeurism in history."

This time, he seemed to understand something again.

After all, he is not a product master.

I don't have a deep understanding of the details and logic of many products.

Just like WeChat in the previous life, after dominating smartphones, a new function was suddenly launched in the circle of friends-"friends only show the circle of friends of the last three days".

Many people have used this feature.

Before that, Zhou Buqi didn't understand the value of this function at all.

I get it now.

In fact, many people don't like the feeling of being peeped into history.

And this is the biggest advantage of Helo's circle of friends compared to Facebook.

Facebook has been around for many years.

The sense of history is already strong.

The new generation of young people is not as addicted to this product as the previous generation.

At this moment, Zhou Buqi figured out something in the blink of an eye——Snapchat that disappears after reading it!

Snapchat has become popular in Europe and the United States. It turns out that this avoided sense of historical voyeurism is the core of the product!

Coincidentally, this is what Yang Zhiyuan wanted to talk about, and he said regretfully: "Yahoo actually had the opportunity to acquire Facebook back then. Later, we made some mistakes and the deal failed. However, I have never lost my attention to social products since then. The sense of voyeurism that avoids history has become a new demand for social products to a certain extent.”

Zhou Buqi had a strange expression on his face, "So, you found out?"

Yang Zhiyuan said: "It really does. I have noticed a product called Snapchat. I feel that it is made by imitating Helo and Ucgram. It is a combination of the two. It is an instant messaging based on picture communication. However, This product has added a soul mechanism."

Zhou Buqi said: "Burn after reading."

"Huh? You know?" Yang Zhiyuan's eyes lit up, and the communication became much easier. He said with a smile, "The product idea that disappears after reading actually appeared more than ten years ago. But it was a very There is no market for failed ideas. But now it is different. The Internet has developed and social networks have appeared for many years. Many users have formed their own historical records. This memory attribute of the Internet has become what many users want. Get rid of the biggest worries and hidden dangers of the past."

Zhou Buqi took a deep breath, "So the opportunity has come."

Yang Zhiyuan nodded, but he had lost the confidence he had in the early years, and his tone was a little restrained, "At least I think so."

Zhou Buqi has long paid attention to the concept of burning after reading.

This idea was even mentioned at the internal product meeting.

However, his understanding of "burning after reading" is too shallow, and it is only based on foresight, which makes it difficult for him to convince the management team.If the domestic situation is fine, Zhou will not say a word, and everyone will slap their thighs and act according to the instructions of the big boss; the overseas ones are still a little bit worse, and these foreigners are not easy to deal with.

Of course, Zhou Buqi can use his status as the boss to force the team to do so.

But he has never liked this way of using power to suppress people.

He prefers that the team can take the initiative to do something from the heart, rather than passively being ordered to do it.

Now after listening to Lao Yang's words, it's easy to solve.

Here comes the key point!
Although the concept of "burn after reading" is a cold food on the Internet, the timing was wrong a few years ago and it could not develop.Now with the popularization of the Internet and the development of social networks, it is time for the trend of "burning after reading" to come.

Of course, pornography, gambling, and drugs are also indispensable.

Using social products to disseminate information, the more you rub the edge and cross the border, the more attractive you will be.Normal recorded social products are more limited. "Burn after reading" is different. After reading it, it will be automatically deleted, so you can send messages to the other party without any mental pressure.

Zhou Buqi said: "To be honest, I also follow Snapchat."

"Oh?" Yang Zhiyuan was very interested, with a feeling of like-mindedness, "Then why didn't you participate in the investment? Yahoo originally wanted to participate in the A round, but at that time...you know, something happened to Yahoo, and the internal mess, I It’s a pity to miss Snapchat’s Series A by leaving the board again.”

Zhou Buqi shook his head, "I didn't participate."

Yang Zhiyuan frowned, "Didn't participate?"

Zhou Buqi said with a smile: "Investment is not interesting. I have the same thinking as you, but I am more convinced than you of the prospect of disappearing after reading and the possible new forms of social products in the future."

Yang Zhiyuan immediately understood what he meant, took a deep breath, "You want to buy it?!"

Zhou Buqi said: "Yes, acquisition."

Yang Zhiyuan pondered and said: "Then when do you want to buy it? After Ziweixing International goes public? It will be two years later, so I'm afraid that the opportunity will slip away. It's best to do it as soon as possible."

Zhou Buqi is busy every day, but in fact, he has never paid attention to Snapchat at all.

Every day when he is free, he browses the Apple Store on his iPhone.

Check out the leaderboard.

Once you find a familiar product, notify the company to invest or acquire it.

However, the current Snapchat is still a niche product, and it hasn't become popular yet. It can't be seen in the rankings, so it is naturally difficult for him to pay attention.

Now that we've talked about this, Zhou Buqi is no longer modest, and said to himself: "I have been paying attention to Snapchat for a long time, and I have long wanted to acquire it. However, I am too busy during this period, and all my energy is spent on it." It was used to acquire Yahoo, so there is no way to get distracted. But now that the Yahoo case is settled, the next step is to start with Snapchat."

Yang Zhiyuan smiled and said, "That's why I came here this time! I want to give you a suggestion, but I didn't expect you to pay attention to it a long time ago."

Zhou Buqi was also very happy, "What a coincidence, the hero sees the same thing!"

Boss Zhou didn't bother to get started with specific operations.

Looking at Lao Yang's eyes, there is a little more of Lao Zhang's shadow.

You might as well leave this task to him!

Zhou Buqi tentatively said, "Why don't you take the lead and take charge of this case?"

"Which one?" Yang Zhiyuan was slightly taken aback, "I'm coming? Buy Snapchat?"

Zhou Buqi said: "Yes, it is most suitable for you to come forward. As the most famous Internet entrepreneur in Silicon Valley, is there anyone more suitable than you to come forward to persuade the entrepreneurial team of Snapchat?"

After Yang Zhiyuan withdrew from Yahoo at the beginning of the year, he even faded out of the Internet circle and became a second-tier figure.

Unexpectedly, a few months later, Zhou Buqi appeared and brought him back to the front line again, making him the executive director of Ziweixing International.

This time, an important acquisition task was also assigned.

Yang Zhiyuan didn't find it hard.

On the contrary, he felt that it was a little bit harder. In a lifetime, one always had to find something to do.

Yang Zhiyuan took a deep breath, "If you believe me, then I will come!"

Zhou Buqi laughed and said, "Why don't you believe it? Then it's settled, you come!"