Top of the Great Era

This can be regarded as a surprise. At the beginning, Zhou Buqi arranged the old man Mitsui into the board of directors of Jingtao. One of the important reasons was the binding of interests.

Let him invest in Jingtao at the price of original shares and become a director to carry out deep bond of interests.

In this way, Zhou Buqi will feel more at ease in his future dealings with him.

Unexpectedly, this guy really did something practical!

Although the Mitsui family does not have the power to control thunder and lightning as it did in Japan 30 or [-] years ago, after all, a lean camel is bigger than a horse, and can mobilize unimaginable social resources.

Chen Dong said with a smile: "Jingtao's stock price has risen so fast during this period, there are actually two reasons. One is that the unboxing blind box business has become popular and has become a social phenomenon; the other is that Mr. Mitsui is behind the scenes. Some capital operations are favoring this stock."

Zhou Buqi asked: "Has the market value exceeded 200 billion US dollars?"

Chen Dongdao: "About 200 billion US dollars."

"Higher than Yahoo Japan?"

"No, the stock price of Yahoo Japan has also been rising recently... Well, it seems to have something to do with you."

"Share buybacks?"

Zhou Buqi immediately thought of something.

Chen Dongdao: "Yes, Softbank will repurchase 20% of Yahoo Japan's shares from Yahoo. In this way, Yahoo Japan can almost completely get rid of Yahoo's control. This makes the market and shareholders feel that Yahoo Japan is full of opportunities , it seems that if you get rid of Yahoo, you can do a big job."

Zhou Buqi laughed and said, "It's really wishful thinking."

Chen Dongdao: "Among the Internet companies in Japan, Jingtao's market value should be second only to Yahoo Japan, ranking second. Rakuten's market share is higher than Jingtao's, but Rakuten is doing diversified development. It also has Strictly speaking, industries such as real estate, foreign trade, finance, and manufacturing are no longer Internet companies. The profits are high, but the PE is very low.”

Zhou Buqi nodded, "The disadvantage of a small country with few people."

It's the same here in Korea and Japan.

The consumption power of the people is high, but the market size is too small.Just like Rakuten Market, which is already the largest e-commerce platform in Japan, if you want to have a bigger pursuit... there is no chance.

The e-commerce market is so big, if you want to make more money, you need to find more profit growth points.

That leaves only two options.

One is to develop vertically overseas and become a global e-commerce company, which is almost impossible; the other is to develop horizontally locally, to expand into more fields, and to develop more businesses to create more profits.

Whether it is Samsung, Hyundai, Sony, or Panasonic, it is basically the same route.

In fact, it is similar in China.

Later, after the domestic Internet market became saturated, the subsequent development of those Internet giants was challenged.

Either invest overseas, but foreign exchange investment is too restricted, there are both policy risks of asset transfer and interest risks of investment failure;But in this way, too many industries will be covered in the country, and it will be considered as a disorderly expansion of capital.

There is no other way but to shrink the scale of investment.

If these giants are unable to increase investment, those small and medium companies will follow suit.Even big companies are afraid to invest, who would dare to invest in small and medium-sized companies?Also did not dare to invest.

Even those excellent managers who started companies dare not invest indiscriminately, and ordinary people dare not spend money indiscriminately.It will cause all people to save money hard, and no one dares to invest and consume.

The economy will drop sharply.

Japan and South Korea have gone this way a long time ago. After the combination of practice and theory, they can only choose the lesser of two evils. In the end, they still feel that economic vitality is the most important, employment opportunities are the most important, and ordinary people The most important thing is to make a living, so you can only acquiesce in the involvement of giant companies such as Samsung, Hyundai, Sony, and Lotte in all walks of life. As long as you are willing to invest in your own country, you can invest in whatever you like!
In fact, Zhou Buqi doesn't have too many such burdens.

He has already arranged it.

Ziwei Star has been split.

Each manages its own, without disturbing each other.

Following Chen Dong, I went to Jingtao Company. The first thing I did was of course to listen to a detailed report on the blind box unpacking activities, mainly in terms of product concept, user psychology and marketing strategy.

There are many forms of products, but the ultimate form is not business ideas such as products, markets, and marketing, but psychology.

Just like the iPhone.

iPhone can be popular all over the world, good product is only one aspect, the most important thing is to visualize this product - if you want to keep up with the trend of the times, you can only use iPhone.

Because for the public, only simple concepts can be accepted.

It's too complicated.

The iPhone is a complex product with many innovations.However, relying on innovation to attract the public is a means, but not the most effective means.

As a marketing genius, Jobs obviously couldn't follow the rules.

The public's thinking is not concrete, but figurative, and it is easy to exaggerate and fall into extremes.Because of this, in order for a certain concept to have an effective influence on them, he must put on the cloak of visualization.

Not only the iPhone, but even Jobs himself was visualized under this marketing strategy, as if he just wore a turtleneck sweater and blue jeans every day, and this image even formed the unity of the product promotion meeting in the technology industry. dress.

So it doesn't matter whether the iPhone is innovative or not.

This product does not rely on innovation to have a continuous appeal among the public, but an inherent image of itself, which can be regarded as the greatest legacy left by Jobs to Apple.

The activity of "unblind box removal" is also the image of Jingtao to a certain extent.

The blind box itself also has very complicated psychological factors.

Wen Zhixia looked at the relevant materials translated into Chinese, and somehow realized, "By the way, maybe this can solve one of your troubles."

Zhou Buqi was absent-minded. Sitting in Chen Dong's office, he was also reading and learning from Jingtao's experience in unpacking blind boxes. "What's the trouble?"

Wen Zhixia said softly: "Didn't you say that the combination of Helo and the film business still has several very difficult problems to be solved, such as the distribution of coupons, the strategic cooperation with Wanda, the promotion of QR codes and so on."

Zhou Buqi glanced at her, and said with a smile, "Yes, this time I'm going back to China, I just want to see Lao Wang."

Because Chen Dong was also present, Wen Zhixia was a little embarrassed, afraid that he might make a mistake, so he leaned over and said in a low voice, "I think coupons can be distributed in this way."

"Ok?"

Zhou Buqi blinked.

Wen Zhixia pointed to the material in his hand, "The idea of ​​unpacking the blind box."