Top of the Great Era

Unlike other Nordic developed countries, Iceland's pillar industry is tourism.

This is a volcanic island.

It is so beautiful and spectacular, and there are many volcanic hot springs.

The only downside is that the consumption is too high.

It costs tens of dollars to buy a bottle of mineral water and Coke, and the prices are higher than those in Dubai.

Such price conditions have become a screening threshold. Tourists who come to Iceland are generally richer, especially the team who come here to look for the aurora, they are either rich or expensive.

Zhou Buqi and his party came to Iceland, and Sun Guanran and Ning Lu brought all the secretaries from the entire secretariat, as well as Yang Mi, Jiang Bingjie and other small stars who were traveling with them.

This is definitely a vacation-style play.

This place in Iceland is indeed very suitable for tourism, and it is very suitable for rich people to come here to enjoy life. Many log cabins and huts are just like those in fairy tales.

There is Lao Zhang in the same company.

He was very uncomfortable and felt like being a light bulb.

Hearing that Changyou's co-CEO Don Mattrick had also come to Northern Europe, he hurriedly found an excuse for work and wanted to leave Iceland.Anyway, Aurora is also finished, if you like to play, you can continue to play!

Zhou Buqi was also afraid that he would lose his strength, so he had to rest for a few days, and use the reason of work to recharge his energy, and he also left Iceland temporarily.

Let the girls have fun in Iceland.

The developed countries in Northern Europe, Denmark, Finland, and Sweden, are so rich mainly because of some high value-added creative industries.

Like games.

Especially in the era of mobile Internet, the advantages are highlighted at once.

These Nordic countries all rely on creativity to earn huge profits, but traditional computer 3A games still have certain technical content and the threshold is relatively high.

This is not where the Nordic countries are good at.

Only a limited number of game companies have appeared.

But in the era of mobile phones and mobile games, things are different. A large number of top game companies have really emerged, and they really dominate the world.

For example, the most popular mobile game in the world, "Angry Birds", is the acquired game company here.

When Mattrick came here this time, he focused on this area again.

I would rather miss it than let it go!
This is the strategy that Boss Zhou has set for Changyou.

Even if you buy the wrong one, how much is it?
Now is the early days of the mobile Internet, and mobile game companies are generally not very valuable.Even if you make a mistake, the cost of trial and error is very low.But if you buy it right...then it might be hundreds or thousands of times the return.

For example, in a deal completed in the United States last month, Changyou acquired the cool running game "Temple Run" for a few million dollars.

If the deal is to be operated in May next year, it will not even cost hundreds of millions of dollars, and there will be no chance of negotiation.

However, there are many acquisitions.

There are also hidden dangers.

There will be a fight between the left hand and the right hand.

For example, this time Zhou Buqi and Zhang Chaoyang came to Finland together and met Don Mattrick who was working on an acquisition transaction.

"The target of the acquisition is Supercell. It was established two years ago. The company currently has 24 people. It has developed a tower defense game, which has been tested on the iOS side and has not yet been officially released."

Mattrick simply described the situation clearly in a few words.

Zhou Buqi raised his eyebrows, "Tower defense game?"

Mattrick smiled and said, "Didn't you want me to focus on tower defense games?"

Zhou Buqi nodded, "It should be. In traditional PC games, there are three categories of 'car, gun and ball'. These three categories have high requirements for game production and high requirements for the game's operating environment. That doesn't fit the logic of mobile gaming."

No matter how high the configuration of a mobile phone is, it cannot be compared with a computer.

This determines that the specifications of mobile games must be lower than those of computer games.

The three most popular "car, gun and ball" games on the PC side are racing, shooting and ball games. The production requirements are very high. If the game quality is reduced to adapt to mobile phones, the game's playability will be greatly improved. reduce.

Mattrick said: "Shooting mobile games still have certain opportunities in the market."

Zhou Buqi said: "That should be treated differently. Shooting games on the PC side are highly simulated, the more realistic the better. Some games even have blood and broken arms everywhere. This is absolutely not possible in mobile games. The most important logic of mobile games must be younger, more entertaining, and more interesting. Shooting games on mobile games are completely different from shooting games on PC.”

Mattrick thought deeply, "That's right."

Zhang Chaoyang heaved a long sigh of relief.

Fortunately.

After leaving Iceland, I don’t have to face so many exquisite and beautiful girls. I feel that everything has returned to normal. This is the life of a normal person.

I don't know how Zhou Buqi reacted!
Lao Zhang only dealt with it during the day, and when he heard them chatting non-stop, he felt dizzy.

Xiao Zhou had to deal with it not only during the day, but also at night.To listen to their chirping and chirping during the day and their whining and chirping at night is really extraordinary psychological and physical quality.

Zhou Buqi said: "If there are three major types of mobile games, I think they should be tower defense, card games, and match [-] games."

Of course, Mattrick must resolutely implement Boss Zhou's strategic thinking, and said with a smile: "Yes, I'm here this time to acquire two companies...in fact, they are two games of tower defense and Xiaoxiaole. One is called Clash of Clans, developed by Supercell in Finland; the other is Candy Crush Saga, developed by King in Sweden."

"Very good." Zhou Buqi was very satisfied, "How much is the budget?"

Patrick shook his head, "No."

Zhou Buqi said: "It's okay, as long as it's a good project, you must participate in it no matter what."

Mattrick said with a smile: "But it is estimated that it will not cost much. I have a preliminary estimate. If you want to acquire Supercell, the price will not exceed 1000 million US dollars. The price of King will be a little higher. This is a company that revolves around Facebook’s social game company has already achieved impressive results, and the transaction price may exceed 3000 million US dollars.”

Candy Crush went on to become the most popular match [-] game in the world.

In order to transform into mobile games, Blizzard later acquired King for an astonishing $59 billion.

However, there are too many matchmaking games in China.

There are also many knockoffs that imitate Candy Crush Saga.

So much so that this game is not well-known in China, and Zhou Buqi has never heard of it at all, but he is only optimistic about the direction of Xiaoxiaole, so he can rush in with the autumn wind sweeping the fallen leaves.

It doesn't matter whether your fallen leaves are alive or dead, as long as they look similar, take them all away!

In fact, Zhang Chaoyang lacked an accurate judgment on the game industry. Fortunately, it was simple, just follow Zhou Buqi's thinking, and frowned slightly, "Social games on Facebook? Changyou's strategy does not include social games."

Mattrick quickly explained: "King is a new company with relatively weak technical strength. But it has good ideas. Compared with developing an independent mobile game app, it is easier to develop a social page game for Facebook. And The profit model will also be clearer, and results can be seen in a short period of time. Sure enough, after "Candy Crush Saga" was launched on Facebook in April this year, it quickly entered the top ten free games list and became a Facebook The hottest match 4 game on the platform."

Zhang Chaoyang asked: "So you want to buy this company and launch this game on the mobile terminal?"

Mattrick laughed: "I don't need to push it, they are already doing it themselves. "Candy Crush Saga" is a big hit on Facebook, and they are currently recruiting a team to develop a mobile game version of "Candy Crush Saga."

"That's fine."

Zhang Chaoyang nodded. He was not interested in participating in how to operate in details, and he didn't quite understand.But as long as you don't deviate from Changyou's main strategic line.

Mattrick pondered and said: "However, there are some controversial voices in the company now, and some disputes caused by the distribution of benefits have appeared..."