Top of the Great Era

Obviously, Sun Wanran's understanding of the Internet has gradually improved after staying with Boss Zhou for a long time.

There is no doubt that the Internet is a high-tech enterprise.

But this is just a comparison for non-tech industries.

As far as this industry is concerned, 99% of the jobs have no technical content, just like migrant workers moving bricks on the construction site.Therefore, programmers are called "code farmers" in the industry, which means farmers who write codes.

This statement is very discriminatory, but it is indeed a bloody phenomenon in this industry.

And this has become a major advantage for the domestic Internet industry to compete with American technology giants.

Just like Google, it has such a high standard, and the level of technical personnel it recruits is extremely high, and each of them is a master of technology. This is a real technology-based company.

But here comes the problem.

Everyone is going to do that kind of bullying high-tech work, who will move the bricks?
This is why Helo has so many competing products in the market, but few opponents can really make an impact. Facebook has worked very hard, but it can't solve the dilemma of "scientists don't move bricks" that exists in Silicon Valley.

Just like Helo's business department, there are only more than 100 employees in the Silicon Valley headquarters. The work content of these employees is relatively high-end, and they are more in line with the identities of those "product experts" and "technical experts".

However, Helo is not actually a high-tech product, but a social product that is close to every ordinary person.

The technical content is very low.

Most of the work is actually "moving bricks" in nature.

For example, Helo needs to get feedback from the market in real time, understand user needs, and carry out some product iterations and updates. Many iterations are very small details.

For example, move the position of an icon by one nanometer, slightly weaken the color of an icon, display the text size of reply messages, the display of voice granularity, the display size of Moments posts, etc.

It's all the little things.

It's all very inconspicuous.

It is "moving bricks".

However, after a long period of time, you can see obvious effects.

The iteration frequency of Helo can reach hundreds of times a year, and this kind of product reform is being carried out every moment, relying on a little bit of effort to narrow the distance between the product and the user, and the final product experience presented, An unexpected effect can be achieved.

The products of many Silicon Valley technology giants will not work.

Many products are not updated once for several months.

Like the ones in Japan, some of them have not been updated for several years.

As time accumulates, the gap is formed.

In many aspects such as App function design, product design and user experience, domestic Apps can crush the Apps of American technology giants.

Of course, there are huge sacrifices behind this.

Helo's team in the United States only has more than 100 people, but the scale of cooperation with Ziweixing's international department in Shanghai is quite large. The international department has a large team of more than 400 people, who silently help Helo do some " Moving bricks" work.

The jobs that Silicon Valley tech giants don't bother to do and are too lazy to do are all popular jobs in China.But even so, the domestic "brick-moving" team has to work overtime and intensively to do a good job of "moving bricks" behind a world-class product like Helo.

In fact, not only the technology giants in Silicon Valley will encounter such difficulties, Silicon Valley is just a microcosm of the entire American society, and the entire United States is like this.

Since the Clinton era, the United States has started a series of overall plans to remove low-end industries.That is to move some low-end industries with very low profit margins abroad; only retain high value-added, high-tech industries and jobs in the country.

It worked.

Clinton led the United States to create the economic miracle of the year.

Slowly, however, disadvantages emerged.

The United States is all engaged in high-end industries, and no one is "moving bricks".No one is willing to "move bricks", and the blue-collar class will be cut off immediately, and the social structure will be missing.

Just like repairing a faucet, tearing down a floor, installing a beam in an American family... I want to spend money to find someone, but I'm sorry, but I can't find it.Even if they were found, the prices would be ridiculously high, and ordinary families simply couldn't afford them.No way, then you can only learn to repair it yourself.

App development on smartphones is actually not high-end at all.

High-end jobs may only account for 1%, and 99% are blue-collar jobs.The lack of blue-collar jobs is a hurdle that is difficult for Silicon Valley giants to overcome when facing competition from domestic Internet giants.

The blue-collar workers who worked overtime and made huge sacrifices are the biggest advantage of the domestic technology industry and the main reason for the rapid progress of domestic scientific and technological achievements in recent years.

If domestic technology companies are scrambling to do the 1% of high-end jobs, and give up the 99% of blue-collar jobs that they are best at... then it will be difficult, that is, to use their own weaknesses to compete with the strengths of their opponents, Except for a few technology giants such as Baidu, Alibaba, ZTE, and BOE, which may be able to grab a piece of territory from each other's market, most of them are hitting stones with eggs, and the entire industry will be wailing everywhere.

Zhou Buqi had already made overall arrangements for this.

Located in Shanghai, Ziwei International Department is led by Liu Qing, an executive from M7. It mainly deals with "outsourcing" of domestic and foreign business, that is, to undertake some tasks that cost a lot of money abroad but can't be done well.

Sun Guanran said softly: "However, if all this kind of work is done by the International Department of Shanghai, it may not be able to do it."

Zhou Buqi smiled, "What's the matter?"

Sun Guanran answered irrelevantly and said, "I would say that a product experience team should be set up in foreign countries. Not only to experience our company's products, but also to experience all similar products on the market, make a summary, and make a comprehensive review of the market. Make a record of the feedback from some users. In this way, you can know the advantages and disadvantages of which product, as well as the details of the user experience. It forms a reference during product design, and colleagues in the international department do not have to work behind closed doors. gone."

Zhou Buqi praised: "Great idea! That's how it should be! I have long intended to set up the position of Chief Product Experience Officer at Ziwei Star International. We are husband and wife!"

"Really?" Sun Guanran smiled like a flower, his eyes narrowed into a line, "Did you coax me?"

Zhou Buqi said: "Who lied to you? I have a plan for a long time. It's just that in the past few years, the mobile app market is not mature enough, and the apps of major companies are constantly improving in the process of exploration. There is nothing to learn from. , Just follow the thinking of my chief product director. However, as the industry matures, all product functions become more and more rich and detailed, and it is indeed necessary to build such a product experience department.”

Sun Guanran was quite satisfied, and said with a smile: "It seems that I have a talent for the Internet."

Zhou Buqi said: "Yes, who said no? If you ask me, you are too talented to be a secretary by my side. How about going to a product department for you to experience..."

"What are you doing?" Sun Guanran's beautiful eyes widened in an instant, fiercely, "I think you are tired of playing, and want to replace me with a new person, right? Do you want a secretary iteration like a product iteration?"

Zhou Buqi waved his hand, "What's the matter? It's your overthinking."

Sun Guanran snorted softly, "I'm not leaving! I'm going to sleep, good night!"

"What's the plan for tomorrow?"

"Go to London, those goblins are starving!"