Top of the Great Era

Whether it is Chinese, Japanese and Korean users, Americans, or Europeans, they are all human beings, and they all have commonalities among human beings.

They all like pornography, gambling, and drugs.

Everyone likes to stay in their comfort zone.

Both have a sense of vanity, love to show off, like to be praised and encouraged by others, and like to contact people, articles, films, works of art, etc. with the same level of cognition as themselves.

The best Internet products essentially revolve around these human things.

Under this general framework, countries still have different customs and cultural backgrounds, so there must be distinctions in product design.

For example, Helo is actually divided into three major versions.

One is the domestic version, the Chinese name is "WeChat"; the other is the Japanese version, the name is Helo.JP; and the other is the global version, which is the regular version of Helo.

The domestic version is a different policy factor, which must be differentiated to isolate the inside and outside of the wall.

The Japanese version has different cultural factors. The normal Helo is paired with Circle Moments, which is a social product for acquaintances.In the Japanese version of Helo, YikYak is imported, which is a social product for strangers.

So Zhou Buqi sent a mobile Internet expert like Zheng Xiaoli from China to transform Yahoo, but there is still a lot of risk.

Other aspects are easy to talk about, but I am afraid that her thinking does not fit well with Europe and the United States.There is no problem in the general direction, but there will be discrepancies in the details.

However, Xu Liangjie was different.

Although he was born and raised in China, he has lived in the United States for a longer time than in China, so he can effectively solve this problem.

When he was working in Ziwei Star in China, he once competed with Zhang Yiming for the position of president, and he definitely has the vision and vision of a big boss.

Xu Liangjie said: "I made a comprehensive analysis of Yahoo, and basically came up with a comprehensive and precise transformation idea. If Yahoo wants to recover, it really should do so."

"Oh?" Zhou Buqi was dubious about his words. When he was in China, he found that this person sometimes spoke unreliably, "How to do it?"

Xu Liangjie smiled and said, "You have already arranged everything, mobile Internet."

Zhou Buqi couldn't help but laugh.

Xu Liangjie didn't mean to be joking at all, and said sternly: "Yahoo's product features are destined to lose power in the field of PC Internet. It was good in the first few years, Internet technology is still relatively poor, and the business model is not rich enough. Yahoo is The world's first commercialized Internet company will definitely be favored by the entire industry. Later, it failed, and two new models emerged."

Zhou Buqi asked, "Which two?"

"One is Google, and the other... well, it's you."

"I?"

Zhou Buqi thought he was joking and laughed out loud.

Xu Liangjie had a weird expression on his face, and he twitched his lips, "I'm not kidding. Yahoo's last peak was in 04-05, and then it stopped. Because at that time, Google went public and you were born."

Zhou Buqi felt a little baffled, "What is this all about?"

Xu Liangjie smiled and said, "Listen to my reasons. Back then, Yahoo was the darling of Internet advertising and the jewel in this industry. However, Google came out and changed the way Internet advertising is played."

In this way, Zhou Buqi knew what it meant, "Well, Internet advertisements have changed from page advertisements in the 1.0 era to search advertisements in the 2.0 era."

In the early years, this has been discussed many times within Ziwei Star.

In fact, there is no need to elaborate.

But Zheng Xiaoli joined the job relatively late, and knowing that Boss Zhou is actually a layman, she carefully explained, "The reason why search ads are 2.0 is that the most important point is that search ads can be accurately targeted according to the search keywords. Placement. Once the advertisements are accurately placed, the conversion rate can be greatly improved. In this way, merchants no longer favor Yahoo so much, and put their advertisements on Google. This is the beginning of Yahoo’s decline.”

Of course Zhou Buqi is not such an amateur.

Quite the opposite.

This set of Internet advertising theories was put forward by him inside Ziwei Star back then, and it became a bible to guide the progress of Ziwei Star in the entrepreneurial stage.

Having said that, Zhou Buqi understood what Xu Liangjie meant, and took a deep breath, "Search advertising is in the 2.0 era, and there will be a 3.0 era in the future!"

Xu Liangjie said: "Yes, you founded Youyou.com in Ziweixing, reshaping the way of information dissemination by means of information flow recommendation. Later, Toutiao took this model to the extreme. The 3.0 version of the Internet advertising model appeared. But Yahoo can only maintain the 1.0 model. As you said, this is a different dimension. Over the years, Yahoo has always been in the initial dimension of the earliest Internet form, and it is destined to be in the market lost competitiveness.”

"Ah."

Zhou Buqi nodded.

Not too many surprises.

This kind of discussion has happened many times as early as when Ziweixing founded Friends.com and Toutiao.That was all years ago.

Now, Xu Liangjie is bringing up the old story again.

Taking the experience of Ziweixing in China a few years ago, I want to analyze Yahoo and analyze the cause of Yahoo.

It's not out of date yet!
The 1.0 version of Yahoo's Internet advertisements are placed randomly and are aimed at all users. Most of the advertisers are not interested, which means that the conversion rate of advertisements is extremely low.

The 2.0 version of the search advertisement can rely on the search keywords to analyze the user's needs, so that the advertisement can be placed more accurately.

This greatly increases the conversion rate.

In this way, for the platform, it can charge higher advertising fees; for the merchants, it will also prefer this advertising model with a high conversion rate.

The 3.0 version of advertisements... As far as the current world is concerned, it is really promoted every week and applied on a large scale in the market, that is, personalized advertisements.

Through the analysis of the user's personal information and the usual Internet habits, hobbies, education, aesthetics, points of interest and other data, a summary is given according to a certain algorithm, and then a portrait of the user is given.

In this way, the algorithm may know itself better than the user.

The conversion rate of the advertisements placed will be further improved.

For two years, Friends.com has always been Ziweixing's most profitable business, relying on the income from personalized advertisements to support the entire Ziweixing Group.

Later, Ziweixing launched Toutiao, which became even more invincible. Relying on the recommendation of personalized news and the launch of personalized advertisements, Toutiao quickly surpassed several traditional portal websites in terms of market share and advertising revenue. One ride away.

This is true both at home and abroad.

Google is playing version 2.0 of search ads, while Facebook, which has had a long-term cooperation with Ziweixing for many years, is playing version 3.0 of personalized ads!

Yahoo's loss in the European and American markets is actually due to two major competitors, one is Google and the other is Facebook.

In other words, one is Google and the other is Zhou Buqi.

Not an exaggeration!

This is somewhat embarrassing.

Zhou Buqi is now facing Yahoo's problems, which turned out to be caused by himself in the past.But this is not a bad thing. If Yahoo hadn’t encountered such a predicament, it would be impossible for Ziweixing International to acquire the former 200-billion-dollar giant at a price of just over [-] billion U.S. dollars.

Zheng Xiaoli had joined the company for a short time, and she didn't have many opportunities to get in touch with the big boss. Seeing that he stopped talking, she thought he was dizzy because she didn't understand, so she carefully wanted to explain to him.

Xu Liangjie couldn't help but interrupted her, "Okay, you don't need to explain, is there anyone in this world who understands Internet advertising better than him?"

"what?"

Zheng Xiaoli was slightly taken aback, feeling that Boss Xu's words were a bit exaggerated.

Inside Ziwei Star, there were three bosses in the early days.

One is the big boss, that is, Zhou Buqi.

The second is Boss He, He Yang.

The third is this boss Xu, Xu Liangjie.

Even Zhang Yiming and Guo Pengfei didn't get the title of "boss".

The main reason is that both He Yang and Xu Liangjie were born in Fortune 500 companies.Giving up the executive position in a technology giant, giving up a high salary to join a start-up company with an uncertain future like Ziweixing, he received extra respect.Moreover, they are relatively older, and they all have a sense of senior mentors in the company.

Xu Liangjie said with a smile: "It seems that you lack some understanding of our big boss?"

Zheng Xiaoli was a little embarrassed.

Zhou Buqi said nonchalantly: "What's the use of knowing me? We don't rely on flattery, but put our minds on business. This is the last word."

"It's just to popularize common sense." Xu Liangjie shook his head and looked at Zheng Xiaoli, "Do you know who came up with the theory of 1.0 page advertisement, 2.0 search advertisement, and 3.0 personalized advertisement that you keep talking about?"

"what?"

Zheng Xiaoli understood what he meant immediately, opened her mouth wide, and looked at Boss Zhou in disbelief.

This set of theories, at least in the domestic Internet industry, has been regarded as the golden rule.

It turned out to be original by the big boss?

Xu Liangjie laughed and said: "Even Facebook's Zuckerberg learned from our big boss. Or how can Ziwei Star hold so many shares in Facebook? It's all in exchange for intellectual property rights."

Zheng Xiaoli was in awe.

Take a deep breath.

Looking at the big boss, his eyes became more and more bright and full of admiration.

Zhou Buqi waved his hand. He was really not interested in British food. He felt that McDonald’s came to the UK and it didn’t smell so good. He put down the chicken leg in his hand and said, “Okay, let’s get down to business, not to analyze the root cause of Yahoo’s disease. ?"

Xu Liangjie said: "This is the root of the disease!"

Zhou Buqi glanced at him, "That's it? No more digging?"

"Digging deeper is the most important core secret." Xu Liangjie smiled and lowered his voice, "In the final analysis, Yahoo is all anonymous users. The application of mobile Internet is the only way to transform Yahoo and deal with the plight of anonymous users. choose!"