Top of the Great Era

Chapter 2864 Blackberry

Zhou Buqi never took BlackBerry seriously.

But in fact, the BlackBerry was once at its peak, competing head-on with the iPhone. Its sales in the U.S. market were on par with the iPhone. It was really a life-or-death struggle. In contrast, Asda and Samsung have adopted a policy of appeasement and basically do not compete head-on with Apple. Instead, they have embraced Google's lap and joined forces with Google to compete with Apple.

The market never cares who is upright and who is cheating.

BlackBerry, who held its head high, ended badly.

Now he is dying.

Zhou Buqi returned to Silicon Valley from New York.

Went to meet Zhou Shaoning, and then waited for the new CEO of BlackBerry to come and visit.

Although the negotiation with Qualcomm fell through, Zhou Shaoning's face was red and he looked very excited. It was obvious that BlackBerry had brought good news. Before that, the basic industry situation must be explained clearly to Boss Zhou.

Zhou Buqi went to Motorola's Silicon Valley operations center.

Motorola's headquarters is in Chicago, which has also become Asda's U.S. headquarters. However, the location is a bit off. Today's mobile phones are Internet-based, and the Internet must be inseparable from the environment and talents of Silicon Valley. Zhou Shaoning comes to the United States on weekdays, and mainly works in the Motorola Operations Center here in Silicon Valley.

It is more than 60 kilometers away from the headquarters of Ziweixing International.

When Zhou Buqi came to his office, Zhou Shaoning became a little impatient and said with a smile: "BlackBerry is in a terrible situation. This is the consequence of not compromising."

Zhou Buqi said amusedly: "Why are you so gloating about your misfortune?"

Zhou Shaoning shook his head and sighed, "This just further made me understand that you are the main reason why Aisda can achieve such results today. You have made the most correct decision for every step Aisda takes." Judgment. Nokia took the wrong path and died. Samsung also went wrong in the beginning. Fortunately, it adjusted in time. Now, a young company like Asda can now compete with Samsung in the mobile phone business. We are at the same level mainly because we didn’t make a single mistake!”

"This is nothing." Zhou Buqi looked very casual, as if it was a piece of cake. The office was small, not a suite, so he went directly to sit on the sofa, "BlackBerry has never switched to Android?"

"Well, no."

"Too stubborn."

"So now they can't continue. The two founders left one after another, and they invited a Chinese from outside to be the CEO, hoping that he can lead BlackBerry out of the current crisis." Zhou Shaoning shook his head, "BlackBerry has lost at least 30 billion US dollars this year."

"Ah?" Zhou Buqi was a little surprised, "So many?"

Zhou Shaoning said: "The major strategic mistakes are mainly from two aspects. On the one hand, it is the new system, and on the other hand, it is the huge inventory. BlackBerry has its own persistence and has been developing its own mobile operating system for so many years. So this The performance has been poor for two years. This year, we made a desperate move and developed a new mobile phone system, which is said to be more secure and reliable, and has greater improvements in experience, interaction and functionality. In the third quarter, The BlackBerry phone equipped with the new system is officially released.”

Zhou Buqi shook his head and said, "The mantis' arms are like a chariot!"

This time is very critical!

New phones from Asda, Samsung, and Apple are basically released around this time period. If a company that is already on the edge of the market does not give in a little bit and still launches new models during this fiercely competitive period, it is really just looking for death. It’s different.

Take a look at what domestic mobile phone manufacturers are doing?

Many less competitive manufacturers release new phones in March in order to avoid industry giants like Apple, Asda, and Samsung.

To rush forward even though you know there is a dead end ahead is not bravery, it is stupidity.

The two founders of BlackBerry were recently fired, which is not unfair at all.

Zhou Shaoning said: "Yes, I had great expectations, but suddenly I was hit hard by the market. There was too much inventory and I couldn't sell it. The two founders quarreled, and then they were eliminated by the board of directors one after another. The Chinese Cheng Suizong was invited.”

Zhou Buqi found it a bit difficult to understand, "What's going on with BlackBerry? If they could still understand the self-developed system in 08 and 09, what age are they in? Today's mobile phone market only has iOS and I still don’t understand that the Android system can survive? Mobile phone giants like Nokia and Motorola have already signed a divorce agreement, and Samsung has also changed its course in time to join Android. Why is this BlackBerry so weird? "

"Be proud!"

Zhou Shaoning laughed.

Zhou Buqi said: "It's really baffling."

There are also people in China who are clamoring to develop a self-developed mobile operating system every day, but generally they fall into three categories: scientists in their 70s and 80s who know nothing about market mechanisms, officials pursuing image projects, and patriotic young people who know nothing. But BlackBerry is a commercial company, and it was once even a world-class company.

You don’t even understand this most basic market logic?

Even Nokia and Motorola are dead, and even Samsung has surrendered. Even the god-level combination of "Microsoft + Nokia" failed to open up a third mobile operating system battlefield besides iOS and Android. Even Ballmer took the blame and resigned.

BlackBerry, with its small arms and legs, thinks it can develop an operating system comparable to Apple and Google?

It feels like their understanding of the real world is seriously biased.

Zhou Shaoning hesitated for a moment, gave his answer, and said slowly: "I think it might be... Just like you sometimes feel, when your status reaches that level, you are set up, and you can't retreat. came back."

"Blackberry is being racked?"

Zhou Buqi doesn’t know much about BlackBerry.

Because of his foresight, he never cared about BlackBerry and would not waste his energy on these "competitors" that were destined to be buried in the dust of history.

Zhou Shaoning said with a smile: "There are many political figures in many countries who use BlackBerry phones. The President of the United States uses a BlackBerry phone. This is BlackBerry's best advertising campaign in recent years."

"what is this?"

"safety!"

"BlackBerry phones focus on security?"

"Yes." Zhou Shaoning nodded, "When smartphones were first launched, before Android dominated the world, the iPhone and BlackBerry had the best reputations in the market. BlackBerry once wanted to kill the iPhone, and it was very loud. The iPhone focused on "The focus is on experience, interaction and functionality, while BlackBerry focuses on security. Because of this, many celebrities use BlackBerry phones."

Zhou Buqi was a little surprised, "Is the security of iPhone very good?"

Zhou Shaoning said: "Yes, iPhone is secure enough, but there is still a huge gap with BlackBerry. BlackBerry's system has no more than 5 vulnerabilities in a year, while iPhone's iOS system has about 200 vulnerabilities in a year. There are 1500 vulnerabilities in Android systems every year.”

"I go!"

Only then did Zhou Buqi see the competitiveness of the BlackBerry operating system.

I have to say, it’s really fierce!

However, this thing does not have much market value.

Commercial companies are not military-industrial enterprises.

For ordinary consumers in the market, the most important thing is definitely interaction and usage experience. As for safety... this thing is not that important at all, or there are practical factors that are more important than safety.

Just like ordinary outings, dignitaries and celebrities always have to be accompanied by bodyguards when they go out. Who would bring a bodyguard with them when they go out?

Zhou Shaoning said: "I guess there must have been countless discussions within BlackBerry in the past few years to abandon the self-developed system and adopt an Android solution. However, the customer groups that have made BlackBerry famous all over the world are mainly political dignitaries and celebrities. , well-known entrepreneurs, once BlackBerry switches to Android, it will lose this most valuable user group. They may not have such courage. Moreover, BlackBerry phones are known for their stability and security. Once they compromise, the brand image will be damaged. discount."

Zhou Buqi felt that this was the reason, but he did not agree with BlackBerry's strategy at all. He sneered: "You can't even survive, so why do you care about your image? People like BlackBerry have never struggled with food and clothing. , don’t know the cruelty of survival.”

Zhou Shaoning smiled and said: "It is impossible for everyone to have such a vision as yours."

"So what is the new CEO of BlackBerry coming here to do? Don't tell me that he wants us to help save BlackBerry's mobile phone business."

Zhou Buqi had no interest in helping.

Zhou Shaoning said: "No, on the contrary."

"on the contrary?"

"BlackBerry has been put on hold now, and it is very difficult to retreat. He plans to completely abandon the mobile phone business."

"Oh?" Zhou Buqi's eyes lit up, "So courageous?"