Top of the Great Era

Chapter 2881 People from Two Worlds

In the previous life, 15 years later, Xiaomi was already the most successful and influential mobile phone manufacturer in China.

At this time, Lei Jun wanted to go one step further.

Xiaomi’s previous products were mainly mid-range phones.

This time, he is going to make a high-end machine!

If you want to make a high-end machine, the three core things are: chip, camera and screen.

The most expensive one is the screen.

For just one screen, the purchase price will reach US$200.

And looking around the world, only Samsung can produce it, no one else can.

In order to buy high-end screens from Samsung, Lei Jun sent Xiaomi's most important partner to talk to Samsung.

It turned out to be a big mistake.

The partner he sent out was Xiaomi's chief scientist.

Those who engage in technology are usually conceited and arrogant, with low emotional intelligence and insufficient understanding. They always have the understanding that "technology is the best in the world". As a result, I went to Samsung and received a cold reception. I couldn't hold back my anger and burst out.

It's over now.

Samsung officially announced: It will cut off supply to Xiaomi.

Never interact with each other until old age and death!

In order to ensure the success of the high-end machine strategy, Lei Jun could only come forward in person.

First, find someone to help with a message to apologize.

People ignored me.

Lei Jun could only call the president of Samsung Greater China in person to apologize. This was not enough. He also visited the door to apologize and drank five bottles of wine in one breath to apologize. As this was not enough, he also called in industry leaders such as OPPO, Wingtech, and Jinli, and organized a round to apologize to each other.

Still not finished.

Lei Jun went to South Korea to apologize to Samsung's headquarters... After a lot of trouble and humiliation, Samsung finally forgave him, but they did not let him go easily, saying that he could be released in two years. Supply to Xiaomi.

Within two years, there was still no supply.

As punishment!

This is simply a shame that Lei Jun has never suffered in his life, and it has also delayed Xiaomi's high-end mobile phone strategy. After two or three years, Xiaomi finally launched its own high-end phone. He choked up and shed tears at the press conference.

In fact, not only Xiaomi, but also Huawei suffered a similar experience and was banned from sales by Samsung because of trouble.

As the two most important mobile phone manufacturers in China, how can we give up so easily?

unacceptable!

Soon, the opportunity will come.

Samsung has been innovating because it wants to compete with Apple. Innovation requires taking risks, and accidents may occur. Samsung developed fast charging technology, but the technology was not mature enough, and problems soon occurred, often causing the battery to overheat and causing burnt damage to mobile phones.

Domestic Internet public opinion immediately followed the trend, claiming that it was a battery "explosion", which directly shocked the entire market.

Burning damage is the spontaneous combustion of the battery, and it is internal combustion. Just throw it away as soon as you find it, and the damage will be limited.

But the explosion is too scary. Who would bring a bomb out every day?

Both companies are masters in the field of Internet public relations. After a wave of public opinion hype, consumers no longer dare to buy Samsung mobile phones. Samsung mobile phones have been equated with "explosions" in domestic perceptions. This directly made Samsung roll its eyes and completely lose the domestic market.

Lei Jun's counterattack was not unsharp.

It's a pity that in this matter, he encountered the oriole behind.

Samsung closed its business, and the vacated market was divided into two parts.

The mid-to-low-end phone market has been taken away by OPPO and Vivo. As for the high-end phone market... Xiaomi is still within the two-year lock-up period at this time, and there are no high-end phones at all. Huawei is different. Huawei has its own chip business.

It just so happens that Samsung wants to focus on developing its chip foundry business and compete with TSMC for customers.

Huawei authorized its own chips to Samsung for OEM production, and then opened up channels for purchasing high-end mobile phone screens. Huawei took the lead in launching a high-end phone strategy... The high-end phone market left after Samsung was destroyed was taken by Huawei. Occupied.

Zhou Buqi and Li Zairong have a good relationship and can be considered friends.

However, this is a personal relationship.

In business competition, he never thought Samsung was a good thing.

This time Meizu CEO Bai Yuanxiang came over to ask for help, which is enough to see that many of Samsung's business strategies are nothing like Qualcomm's. Zhou Buqi feels that he should help. Internal competition is competition, but external affairs must be of one mind.

At least on the eve of the industry meeting, you should set an example to your colleagues in the industry.

It would be a bit embarrassing if colleagues at industry conferences did not support it.

Zhou Buqi expressed his stance, "Okay, I'll give you a message."

Bai Yuanxiang immediately cheered up and said excitedly: "Thank you, thank you so much! Mr. Zhou, if you are willing to say something, even if we fail to get the conditions we want in the end, Meizu will always be grateful for your kindness."

"Didn't you get it?" Zhou Buqi couldn't help but laugh. For him, such a small matter was just a matter of words, "No, you can reply to the product team in the company now and ask them to proceed according to the established plan. There will be no supply chain obstacles.”

"This..." Bai Yuanxiang felt a little embarrassed, feeling that Boss Zhou was overconfident, "Mr. Zhou, that Park Jae-simple CEO of Samsung has a very tough style and doesn't give face to anyone, so we shouldn't be too careless."

"President Park? Who is it?"

Zhou Buqi had never heard of this person at all.

"The president of Samsung Greater China took office last year. This person is too difficult to deal with." Bai Yuanxiang sighed, "We have a good relationship with the previous president and have worked together for many years. But after this new president took office, They gave us a lot of problems. This time they even wanted to force us to collect the loose pieces they didn’t want.”

Zhou Buqi smiled and said, "Okay, I'll get in touch."

Bai Yuanxiang was a little worried.

Because President Park of Samsung is very face-friendly and has a very flamboyant personal style. He always carries a arrogant attitude wherever he goes.

If anyone doesn't give him face, it will be difficult to carry out friendly cooperation with Samsung.

Bai Yuanxiang was afraid that Mr. Zhou would not grasp the right balance when communicating with President Park.

Once you anger President Park, it will be self-defeating!

Maybe President Park will cut off the supply to Meizu, and he won’t even be able to get the spare parts in stock.

Bai Yuanxiang said cautiously: "Mr. Zhou, that President Park cares about other people's respect for him. When you are communicating with him... when you are speaking, it is best... well, he has a bad temper."

"Uh..." Zhou Buqi's expression was a little weird, and he didn't know what to say. "Oh, it's already noon. Why don't you eat first? I'll ask Lao Chen, the president of our marketing department, to accompany you first. , I’ll make a call first and then I’ll come find you.”

"I do not need……"

"Okay, let's go! Our canteen has special organic food, go and try it!"

Zhou Buqi originally thought that Bai Yuanxiang, as the CEO of Meizu, could be regarded as one of the cutting-edge entrepreneurs of the times.

After communicating for a while, we found that we were completely in two different worlds.

……

Zhou Buqi didn't even know who President Park was, and didn't care who he was.

He made a phone call directly to Samsung Prince Li Zairong.