Top of the Great Era

Chapter 2887 Monopoly on Tail Goods Market

Zhou Buqi had such an idea, which mainly focused on three aspects.

First, he knew that Africa had a relatively large market. Transsion's mobile phones were of low quality and it only did business in Africa, where it had about 40% market share. However, relying on this market alone, Transsion became one of the top three mobile phone manufacturers in the world in terms of sales volume, and its market value was similar to that of Lenovo.

The profit margin of single products in the African market is very low, but there are many people, the volume is large, people are stupid and not picky, and the market competitiveness is weak, which makes it easy for domestic mobile phone manufacturers to show their greatest competitive advantage.

Second, the African market research report forwarded by Zhou Shaoning.

Africa is so backward.

Not only is the Internet infrastructure backward and the Internet penetration rate is extremely low, but the telecommunications signal coverage is also low. Not to mention smartphones, even feature phones are rare in Africa and have a very low penetration rate. Fortunately, Europe, the United States and China have increased their aid to Africa in recent years and helped them build many signal stations, making it more convenient for African people to use mobile phones.

There is a huge market demand here.

However, the best-selling mobile phone in the African market is a Nokia feature phone that costs $50.

A feature phone that costs $50 is too expensive not only in Africa, but also for domestic consumption.

  Domestic mobile phone manufacturers rushed in, selling the product at $20 and still making a profit of $10!

Third, consider it from the perspective of the Internet.

Africa is too backward.

Low level of civilization and poor cognitive ability.

Consumers are more easily manipulated by businesses. In terms of the capabilities of PUA users, no one in the world can compare with domestic commercial companies. Large companies like Ziweixing have psychologists in charge, and they participate in product operations and development from the perspective of human psychology.

The Internet is becoming more and more popular.

Twenty or thirty years from now, Africa will be the last large Internet market left in the world.

China-Africa relations are very good.

Africa must be the back garden of Ziweixing, and not a single chance should be left for the Silicon Valley giants!

It just so happens that Africa’s legal system is not sound.

When the competition really starts, some rogue means will inevitably be used to ensure that domestic Internet companies can dominate the African market. At this stage, we should strike first and occupy the territory of the African market with mobile phones.

By taking control of the terminal market, China will basically have the power to control the African Internet in the future.

  For Zhou Buqi, helping domestic small and medium-sized mobile phone manufacturers solve the problem of dealing with unsold goods from the supply side is not only a favor, but also an opportunity to develop new business. It can not only help the domestic mobile phone industry solve its difficulties, but also find opportunities to make big money in the African market. Why not?

If Meizu hadn’t come to my door, I would have taken the initiative to ask Boss Zhou for help.

Even Zhou Buqi found it difficult to find such a good entry point.

He wanted to monopolize all the leftover goods from the supply side in the country and do everything he could to help. He even wanted to go to the south to take over the assets of those copycat mobile phone manufacturers.

If you go straight for it, it would be a bit too superficial.

It's too easy to expose.

Everyone can see at a glance that Boss Zhou must have seen a huge business opportunity when doing this. This way, many people will follow suit, and it will be difficult for him to succeed.

By approaching the issue from the perspective of "if I don't go to hell, who will?" to help domestic colleagues solve their most difficult problems, he not only won unanimous praise and recognition from all over the country, but also gave him an opportunity to avoid being noticed and do this thing without anyone noticing.

So Zhou Buqi felt very comfortable.

  Meizu did a good job this time!

Not only should we help, but we should also help and publicize it in a high-profile manner, so that everyone in the industry will know about Boss Zhou’s kind-hearted and timely style of society.

Zhou Shaoning explained in his report that he did not agree with the strategy of developing the African market right now. He still thinks so now. He said worriedly: "It is of course good to sell domestic copycat phones to the African market, and it is very feasible. However, copycat phones are copycat phones after all. I don't think we can ruin the Motorola brand with some copycat phones of uneven quality."

“No Motorola.”

Zhou Buqi leaned back and waved his hand.

"what?"

Zhou Shaoning was slightly startled.

Zhou Buqi said: "Motorola can also do it, but the quality of Motorola's mobile phones must be guaranteed, and the price will be higher. The poorer the place, the higher the price. Motorola's mobile phones in the African market can maintain the same pricing strategy as its competitors. What we should do is to create a new brand." "What brand?"

"What brand is not good enough? A brand called ABC, a brand called QWE, a brand called JKL, a brand called XYZ... Anyway, just give it a random name. It's just a knockoff phone, so who cares about the brand? The consumption power in Africa has not reached the level of brand awareness at all. With a little trickery, it can be called an international brand. As long as the price is low enough, everyone can afford it. The after-sales service doesn't have to be too good, and there's no need to make it too complicated for them. If the ABC brand is messed up, just give up and change to another brand, QWE, and continue to sell it."

"I go!"

Zhou Shaoning was really shocked.

This is truly the nature of a profiteer.

Zhou Buqi smiled and said, "I am just giving an example to illustrate the convenience of operating in the African market. The legal system there is poor and consumers lack awareness, so there is no need for any after-sales system, which can further reduce costs. Isn't it easier to do business in the African market than in China?"

Chen Guohuan pondered and said, "I think it can be divided into two steps. One is official procurement. The countries in Africa are extremely corrupt, so it is easy for them to designate our knockoff phones as their official procurement phones, which will provide the most basic market guarantee. Then, we can be more radical and bold in advertising and marketing strategies, such as using gimmicks such as 'world's first', 'international big brand', and '1% off promotion'. For example, if you buy a phone, you will get a car, a plane, or 100 million US dollars. In this way, the public's recognition and consumption enthusiasm can be immediately boosted."

"Uh……"

Zhou Shaoning is a bit honest in this regard.

After all, he comes from a technical background.

It’s a different approach from the marketing approach taken by Chen Guohuan.

But he also knew that this was possible.

The situation in China twenty years ago was similar.

For example, buying a mobile phone and giving away a car is a marketing activity that is skirting the law. Because there are many prerequisites for giving away a car, and it is impossible for outsiders to get the car except for internal agents. However, when promoting it, it can be deliberately confusing to give consumers an illusion that as long as they buy a mobile phone, they can get a car for free.

It’s only after you’ve made the purchase that you realize you have to meet various conditions, which feels a bit deceptive.

This routine still exists in the domestic market.

But if you do it in Europe or the United States, you will be fined for every crime.

Later, some domestic mobile phone manufacturers brought this routine to Europe and Singapore, which caused a public uproar. Apologies, donations and compensation were made, and the incident was finally settled with great difficulty.

Africa is different.

As long as you don't kill, set fire, or steal money, there are really no restrictions on other things.

Zhou Buqi said: "The copycat phone industry has its own value. If Estar destroys this industry, it will cause local economic turmoil and widespread unemployment to a certain extent. From this perspective, we should also step forward to clean up the mess!"

Zhou Shaoning couldn't help but smile bitterly and shook his head repeatedly, "Old Zhou, Old Zhou, I am convinced!"

Zhou Buqi laughed, "What's wrong?"

Zhou Shaoning said: "I thought you really wanted to help the domestic mobile phone industry get out of trouble!"

"Boss Zhou, I don't agree with what you said." Chen Guohuan completely stood on the side of his boss. "It's really helping, it's helping sincerely. If we buy all the broken and junk in the market, suppliers won't have to force them to sell to serious mobile phone companies. Isn't this helping?"

"This is the best angle to take over the domestic knockoff mobile phone industry! It is also the best angle to monopolize the tail-end market!" Zhou Shaoning gave a thumbs up, "Great! Great!"

Zhou Buqi smiled and said: "The copycat phone industry has existed for so many years, so it has its rationale. Seeing them all go bankrupt is simply a huge waste of social resources. Wastefulness is shameful, and thrift is our traditional virtue. Why don't we integrate it and let this industry play a greater role in the African market?"

Chen Guohuan said: "Helping is helping, making money is making money, there is no contradiction!"

Zhou Shaoning no longer had any objections, and said slowly: "The most important thing is that we cannot affect the reputation of Aster and destroy the brands of Aster and Motorola. We cannot use our own brand to produce inferior mobile phones. If we separate it out as a new company with a new brand, there is still a great chance."

"Yes, then we can change the name and make it a wholly-owned subsidiary of Aisda." Zhou Buqi looked at Chen Guohuan, "How about it? Are you interested?"

Chen Guohuan smiled and said, "I'll follow your instructions."

Developing overseas markets is much more attractive than delivering food domestically.