Top of the Great Era

Chapter 2907: Barbarianism Dominates Civilization

At this point in time, it is indeed inappropriate for Baidu to start the O2O food delivery business.

This business is really low-end.

Baidu in particular has always been good at technology.

As one of the "Big Four" in the domestic software industry, Baidu is the only one doing this.

Ziweixing is actually supporting behind the scenes.

But that's Fantuan.com.

Ziweixing only provided some financial assistance, hid behind the scenes, and did not directly intervene.

Baidu acquired Nuomi and established Baidu Nuomi, and personally took part in the work.

This is also too hasty.

In the era of mobile Internet, Baidu has made a series of decision-making mistakes, moving too slowly and indeed falling behind. In order to keep up with the new era, its decision-making has gone astray, and it has to grab an important track in the new era regardless of the consequences.

Zhou Buqi asked: "How is Baidu Takeout delivery going?"

"It's OK." Guo Pengfei is quite concerned about this business, because the main target of the takeaway business is still college students, which is the main business of this group of people. "The market share is not as good as Fantuan.com, but it has already rushed to the second place in the market. Baidu is still well-known and has a high credibility."

“Does Baidu have a high reputation?”

Meng Houkun was also present at the meeting. He had come back specially from Yuanwei Group.

His behavior is the same as before, brave and aggressive.

Guo Pengfei said with a smile: "Baidu is such a big brand, it must be higher than Fantuan. Fortunately, Fantuan has been in this field for many years, and with the promotion of Xiaonei.com, it is more popular among college students. If Fantuan develops outside the school, it will lose the support of Xiaonei.com. In the long run, at least in terms of brand competition, it will definitely be weaker than Baidu Nuomi. They are industry giants, and they have personally participated in the competition. There should be some basic respect, right?"

Meng Houkun snorted, "Bullshit credibility!"

Zhou Buqi said angrily: "Don't act like a bandit."

"Bandits? What's wrong with bandits?" Meng Houkun didn't care. "Business competition is a life-and-death struggle. Not to mention that there are a lot of bandits in the domestic Internet industry. Even in the European and American markets, technology companies have to find gray areas in the law to do some banditry. Aren't you fighting with Qualcomm? Isn't Qualcomm's behavior a banditry?"

Zhou Buqi was a little surprised, "Why do I feel like there's something else behind your words?"

Meng Houkun said: "Before, Nuomi was not very prominent. After being acquired by Baidu, it suddenly became popular and stood out. Why? It was nothing more than adding the word 'Baidu' in front of Nuomi, relying on Baidu's brand to attract users, which has a certain impact on Fantuan. The solution is also simple, just ruin Baidu's reputation. If you destroy their brand, the prefix 'Baidu Nuomi' will no longer have any positive value, and it will be a real negative asset of this business."

"Oh my god!" Zhou Buqi was a little angry, "Who did you learn this from? Black PR?"

Another senior executive, Chen Guohuan, said slowly: "This is the whole market now. Black PR is very popular. There are even big Vs on Weibo who specialize in selling this kind of courses. Many people are doing this kind of thing."

Meng Houkun said: "Baidu has a lot of medical ads, but Weidian doesn't. This is a good entry point. Why can Baidu do it when Weidian doesn't? Since it's an advertisement, there will definitely be people who are deceived. It's effective to ignore it, just find a few victims who were deceived, and then magnify them infinitely, saying that the accidental incident is an inevitable result. Humph! A fatal blow! In this way, it's killing two birds with one stone!"

Zhou Buqi was a little angry, "Don't give me that!"

Meng Houkun didn't think there was anything wrong with doing this. In commercial competition, how could there be any gentleness, courtesy, frugality and modesty? It was just a matter of charging forward. He said to himself, "As long as the point of 'making money and killing people' is publicized, even if it is true or false, they will still be in trouble. By then, Baidu's search market share will decline, and the era of Weidian dominating the market will come. Baidu's reputation will be destroyed, and Baidu Nuomi's appeal will be weakened, right?"

Zhou Buqi certainly knew similar strategies.

He knows better than anyone.

But others can do it, but he can't!

  He can't afford to lose that person!

It's easy for ordinary people in society, because they are outsiders and don't know what's going on. We are all in the same circle, so who doesn't know who? Can you keep it a secret for a while, but can you keep it a secret forever? There are no secrets on the Internet.

Just to make some money, would a dignified boss like Zhou risk his reputation to do such a thing?

It is not just Baidu that can be caught by competitors at critical moments in its business, but the same is true in other fields.

For example, if you want to make mobile phones, you must first destroy Xiaomi’s golden brand.

For example, Lei Jun is currently planning to buy Qualcomm at a bargain price, and then achieve strategic cooperation by exchanging shares between Qualcomm and Xiaomi to solve potential risks in the chip field for Xiaomi mobile phones.

  Once the black public relations are in place, they can use his idea of ​​"saving the country by taking a roundabout way" to criticize Lei Jun completely. Xiaomi does not develop chips, but keeps buying Qualcomm chips. Isn't this compradorism? Hateful!

For example, when making computers, the first thing to do is of course to destroy Lenovo's brand. Various complaints have been circulating for decades, more than Xiaomi. If you sum them up and make a move in a wave, the effect will be very significant.

Even cars are the same.

Since they cannot compete with Tesla, they try to seize an accidental incident and magnify it infinitely to publicize the fact that their car’s brakes are failing.

Musk can even stop a rocket weighing hundreds of tons from falling from the sky, but his car can't stop! Whether it's true or not is not important. The key is that after a wave of public relations operations across the entire network, everyone believed it and dared not buy Tesla cars anymore. It worked.

Such a competitive strategy not only undermines business ethics, but also tramples on the law.

But there is plenty of living space in the country.

The better the effect, the more popular it will be.

Zhou Buqi couldn't accept this at all, "No! Absolutely not! No matter what others do, Ziweixing can't do it! I can't afford to lose face!"

Meng Houkun said in a deep voice: "Boss Zhou, you have to understand that since ancient times, it has never been civilization that conquered barbarism, but barbarism that gradually dominated civilization. The fate of the Middle Eastern refugees who fled to Europe was not that they were disciplined into modern people, but that Europe was in chaos."

"No need!" Zhou Buqi refused to accept it no matter what. With his complete layout of Ziweixing, he would not be defeated by the rogue methods of some little devils. "Europe cannot be defeated by those refugees. Ziweixing's upright competition in the market is enough to stand out from the crowd in the country!"

In fact, he agreed with Meng Houkun's statement to some extent.

Because that’s how Baidu Nuomi failed.

On the one hand, it was indeed black PR. When Baidu Nuomi was at its peak, there was a wave of negative public opinion about the Wei Zexi incident that caused a huge social uproar.

On the other hand, large companies do have to have their own dignity and be more "civilized" than small companies.

Such civilizational factors often become deadly poison.

The reason why Baidu Nuomi was quickly eliminated by the market was because of the Spring Festival.

Baidu made a decision at the time, believing that deliverymen already had hard work and that they should not be burdened during the New Year.

So we gave the deliverymen some Spring Festival red envelopes and let them go home to celebrate the New Year.

  However, for the people at the bottom of society, what they care about is not working overtime or 996 mechanized work, but whether they have a job! If they go home for the New Year, won’t they lose their job?

When choosing between the Spring Festival and work, work is more important!

Only those who have jobs complain about overtime. It is precisely these people who have the dominant power and the right to speak in society, as if overtime work has become an unforgivable sin and a general consensus among the public. But the reality is just the opposite. There are 700 million to 800 million people who are unemployed. What they complain about is not overtime, but what they want most is to continue to work overtime.

At this time, competitors Meituan and Ele.me seized the opportunity.

  For small companies, civilization is not important. The only way to survive is to charge wildly into the market. So they quickly launched a new plan to snatch away Baidu's kind-hearted deliverymen who were on holiday to go home for the New Year, and provide them with overtime opportunities so that they can continue to deliver food during the Spring Festival!

After the Spring Festival, Baidu Nuomi wanted to resume operations, but found that the market had changed.

The delivery man is gone!

They were all poached by competitors.

People made so much money at Meituan and Ele.me during the Spring Festival that they developed a certain work inertia and are unwilling to change jobs again.

Baidu Nuomi, which was once the best product, became a failure overnight.

Zhou Buqi wants Ziweixing to develop some products with high moats, including some high-tech R&D businesses. A very important reason is that the higher the moat, the less likely it is to be attacked by barbarians. The barriers to food delivery are really too low.