Top of the Great Era

Chapter 2944 Don’t Put All Your Eggs in One Basket

Zhou Buqi also noticed Fu Sheng's fear, which was not surprising at all.

The display industry is not an ordinary low-end manufacturing industry.

It’s not as easy as assembling a color TV, refrigerator, mobile phone, computer, router, etc.

This is pure high-end manufacturing!

Fortunately, the display screen industry is not related to the military industry. There is no difference between low-end and high-end screens for military products. Therefore, in the export licensing and patent authorization process of some key equipment, there are not so many restrictions between countries. This leaves a loophole for the rise of the domestic display screen industry.

If you want to manufacture display screens, you must have a coating machine.

The so-called coating machine is just like the photolithography machine used in chip production.

The difference is that the chip industry is closely related to the military industry and is related to national security, so the sales of lithography machines are strictly restricted. Coating machines are different. They are a pure market economy and anyone can buy them.

Samsung can buy it, LG can buy it, and domestic display manufacturers can also buy it.

If coating machines are also subject to strict sales controls internationally like lithography machines, then Zhou Buqi's idea of ​​the display industry is basically wishful thinking, and this is not something that a businessman can promote at all.

But since there is no limit on the coating machine.

Then the domestic display industry will have an opportunity to rise strongly.

It depends on the next era of LCD screens!

Samsung has set its sights on OLED screens.

Hey!

Skillful!

Zhou Buqi smiled and said, "It's not what you think. The display industry is too large, and my energy is limited. I can't personally participate. If I mess around, I can't be a rival to Samsung and LG. I won't cause trouble for my domestic peers."

Fu Sheng breathed a sigh of relief and asked, "Who are you?"

Zhou Buqi said: "Even if we don't make displays, we can still hold some core intellectual property rights to ensure that we can supply high-quality displays even if we don't make displays."

Fu Sheng suddenly realized and said, "Want to buy some OLED screen patents?"

"Yes." Zhou Buqi explained a little more because he was afraid that he didn't understand: "High-end mobile phone screens are a seller's market, and supply exceeds demand. Aster's Aster series is a high-end phone. Although the cooperation with Samsung is good now, the current smartphone industry is still in a chaotic era. This is an incremental market. In the future, when the market is saturated and growth stops, if you want to get more sales, you can only grab territory from others. At that time, Samsung and Aster will really compete with each other."

In the past few years, due to the impact of Samsung, the market share of Aster series under Asda in the high-end mobile phone market has been decreasing.

However, sales are increasing.

This is because this is an incremental market and is growing extremely fast.

Once the growth stops in the future, Samsung and Aster will both want to maintain high growth. Then they will have no choice but to grab each other's market. At that time, it will be a tit-for-tat confrontation. Once the killing is fierce, Samsung will most likely limit the restrictions on Aster with high-end mobile phone screens.

Not to mention Estar, by that time, even Apple would be strangled by Samsung.

  At that time, iPhones were not all made with Samsung screens, but also mixed with many LG and BOE screens. What kind of screen consumers could buy depended on luck. There was a qualitative difference between the screens of these three companies. (The iPhones in China mainly use LG and BOE screens, with a small number of Samsung screens. iPhones abroad mostly use Samsung screens, a small number of LG screens, and no BOE screens.)

Apple is extremely strong in color and pixel processing.

However, no matter how advanced the technology is, it still needs a screen to display it.

Only Samsung's screen can show Apple's color gamut, color saturation, resolution and pixel fineness, and can reflect the strength of Apple's technology. LG and BOE's screens are not good enough, and they can't fully show Apple's advantages in color and imaging.

In other words, in terms of color presentation, Samsung screen > Apple > LG screen > BOE screen.

This means that the iPhone's top-notch image quality is limited by its screen.

Many people who buy mobile phones in China will find that many domestic high-end Android phones are similar to the iPhone in terms of picture quality and color. They don’t think the iPhone technology is that good, and even feel that domestic mobile phones are far ahead and Apple is lagging behind in all aspects.

In fact, the iPhone is being strangled by Samsung. In such a seller's market, there are not so many high-end displays.

No matter how good Apple's technology is, it is still limited by the screen.

It's like a doctoral student and a middle school student taking a middle school student's test paper. The doctoral student got 100 points, and the middle school student got 99 points.

At first glance, the two seem to be on equal footing.

In fact, the doctoral student got 100 points because the test paper was only worth 100 points; the junior high school student got 99 points because his ability was only worth 99 points.

Now, Astar has made great progress in color, imaging, and mobile audio technology.

Because there is Boss Zhou behind him!

And Boss Zhou owns a leading enterprise in this field - Lucasfilm!

This means that Aistar will only become stronger in the fields of color, imaging, audio and video processing, and will be able to outperform all Android phones and even compete with the iPhone. It would be a pity if such a high level of technology could not be brought into full play due to the limitation of the screen.

  Therefore, Zhou Buqi must have some leverage over Samsung!

If you have a gun and I don't, then even if we cooperate, I will be very humble; if you have a gun and I also have a gun, in order to avoid accidental discharge of the gun, both parties can sit down at the negotiation table and engage in equal cooperation in a friendly manner.

Fu Sheng understood and was a little surprised. "For the sake of Estar's strategic balance, they want to take the lead in making a bet on the OLED track?"

Zhou Buqi smiled and said, "Yes."

"Then it should be Esda who should come forward!"

"There will be some action, but Astar is now mainly busy with its European business and also wants to acquire some patents in other fields. Time waits for no one. While the direction of OLED screens has not yet been determined, it is easier to buy at a lower cost if we enter the market when the risk is the highest."

"In the American market?"

Fu Sheng burst out laughing.

This is indeed Boss Zhou’s style.

Others are afraid of risks and are “wait and see”, waiting until the risk is small before making a move. But Boss Zhou is different, always looking for the time when the risk is the greatest to enter the market, so that he can get more benefits at a lower cost.

Zhou Buqi said: "Yes, South Korea is the strongest in display screen manufacturing and production. But when it comes to technological innovation and research and development, it's still Europe and the United States. If you have time, you can pay attention to this market, learn about the situation of OLED screens, and discover some good intellectual property rights."

Fu Sheng smiled and asked, "Want to buy it?"

"of course."

"Then I'll contact Estar..."

"Being not."

Zhou Buqi rejected the proposal.

"what?"

Fu Sheng was a little puzzled.

Zhou Buqi hesitated for a moment and said frankly: "I told Zhou Shaoning about this idea, but he might not follow it, or at least he wouldn't take it too seriously. He might not agree with the strategic direction of the display industry's intellectual property rights."

"No way?" Fu Sheng opened his eyes wide, incredulous, "He doesn't believe your judgment?"

Zhou Buqi said: "Even if I believe him, I may not give him everything. After all... he is different from the people in our small circle. He was parachuted in, he has his own ideas, and I don't want Estar to take too much risk."

"Depend on!"

Fu Sheng was somewhat dissatisfied.

Zhou Buqi laughed and said, "Zhou Shaoning is already in his 40s or 50s, and he's at an age where he wants to be stable. He's nothing like us, rushing around day and day, just thinking about getting rich and famous at the risk of a buck. Look at He Yang, he's the same, he's at that age now. When we're all in our 40s, who's still willing to rush forward?"

Fu Sheng nodded, "Then avoid Esda?"

Zhou Buqi said: "It is better to distinguish between Aisda's domestic companies. In this way, you can register a patent company in the United States, and then trade the intellectual property rights of OLED screens in the name of this patent company. Don't put all your eggs in one basket."