Top of the Great Era

Chapter 2946 Revolution and Reform

It's already December.

It's freezing cold in New York.

It’s different in the Greater Bay Area. It’s warm in winter and cool in summer. Many people on the street don’t even wear down jackets, just autumn jackets.

Zhou Buqi was also unwilling to wear such thick clothes.

It's troublesome and tiring.

Aunt Xue refused to agree to anything and forced him to put on a long black wool coat, black trousers and black leather shoes... This dressing style was just like the scene in the movie "The Godfather".

This brings us to the fact that men’s dressing style is excluded from the fashion circle.

Women’s dressing style has a new trend every year and is changing with each passing day.

Men's dressing style has not changed in the past hundred years.

Zhou Buqi has given up his vacation and returned to work, and will report to the company today.

Zuckerberg must be very angry about Facebook's failed acquisition of Panda Mobile.

Maybe he will become desperate and do something desperate.

Be careful.

However, when the big boss came to the company, many executives came to report on their business... It was December, and the annual report card was basically ready. But we couldn't wait until the official version came out before reporting. By then, the big boss might have gone to another country, and there was no chance to report to the boss in person. We could only report via email or micro-book document.

Now that the big boss is coming to the company, go meet him!

The reason why I am so proactive is simple. In the past year, Ziweixing International has achieved outstanding results on all fronts! If the results are poor, let alone reporting actively, I would rather hide from the boss every day.

With the hot sales of smartphones around the world, the number of users of Ziweixing International’s major apps has increased rapidly.

For example, Helo has a staggering 8.4 million registered users worldwide, with a growth rate of more than 90% over the past year.

  Among them, there are 6.2 million installed bases, 5.7 million monthly active users, and 4.6 million daily active users!

This is undoubtedly the most popular app in the world, even more than Facebook. Facebook has 6.5 million installed base, which is slightly more than Helo, but the activity is much worse, with only 3.4 million daily active users.

With a super traffic pool like Helo, it can of course drive the growth and development of many other apps under Ziweixing International.

Now, Ziweixing International already has 4 super apps.

They are Helo with 4.6 million daily active users, Ucgram with 2.8 million daily active users, Yahoo with 2.1 million daily active users, and Snapchat with 1.4 million daily active users.

It is worth mentioning that under the leadership of Zheng Xiaoli, Yahoo's main product, Yahoo App, soon triggered a series of ecological driving effects after achieving huge success with 4.3 million users and 2.1 million daily active users, such as Yahoo Finance with 6000 million daily active users, Yahoo Mail with 5000 million daily active users, Yahoo Weather with 4000 million daily active users, Yahoo Sports with 3000 million daily active users, Yahoo News with 2500 million daily active users, and Yahoo Entertainment with 2000 million daily active users.

In addition, Zheng Xiaoli is also in charge of Rotten Tomatoes, a movie review product with 1500 million daily active users, and Fandango, a ticket purchasing product with 900 million daily active users.

Last year, the Manager of the Year selected internally by Ziweixing International was Kurian, CEO of Ziwei Cloud.

Who is this year?

There is no doubt that Yahoo Senior Vice President Zheng Xiaoli will undisputedly win this internal award.

Under the leadership of Zheng Xiaoli, the "Yahoo Group" now has more than 11 mobile apps with more than 1000 million daily active users.

It’s just that these apps are still in the development stage, and their products strive to be simple and clean. In order to stand out from competitors in the industry, advertising is very restrained. Most apps don’t even have any advertisements now, and they are all losing money to gain market share.

This resulted in Yahoo's revenue of more than $60 billion this year, with less than $8 million coming from mobile.

With so many people waiting to report, the first person Zhou Buqi wants to meet is of course the ace of his own team, Zheng Xiaoli.

Zheng Xiaoli had already realized this. She knew her identity and status, and walked into the boss's office with a smile.

Zhou Buqi immediately stood up to greet her, shook her hand, and said gratefully, "To be honest, I should really thank you. You have achieved such great success at Yahoo!, which has helped me strengthen my management of the company and increased the confidence of the business level in the decision-making level."

Zheng Xiaoli certainly understood this truth.

She came to the United States from China and was appointed as the senior vice president of Yahoo, in charge of Yahoo's mobile business... This appointment was controversial within Ziweixing International. Not only she was under great pressure, but also Zhou Buqi!

If she failed, not only would she have to return home in disgrace, but Boss Zhou's prestige would also be damaged, and his free-range management style would suffer a serious blow at Ziweixing International.

Now Yahoo has achieved unprecedented and unimaginable success.

It is not only her personal success, but also the success of boss Zhou's ability to identify talents and boldly employ them.

  It really brings honor to Boss Zhou!

However, Zheng Xiaoli did not dare to be arrogant, and said solemnly: "My achievements are because I got this opportunity. I know my situation very well. Ziweixing has many colleagues in China who are better than me. If they get this opportunity, I believe they can do better than me."

"No, no, you are the most suitable one!" Zhou Buqi didn't play tricks on her and was very sincere. "You are good at English and have outstanding business skills. The key is that you are a woman. These are advantages that others don't have."

Ziweixing has many excellent managers in China, but they are definitely not as good as Americans in technological innovation.

However, in terms of Internet management and business innovation, and in terms of their dedication and hard work, they are much better than the American executives at Ziweixing International.

But this is America after all.

Zheng Xiaoli has three major advantages.

First, good English, especially good spoken English;

Second, ethnic minorities.

Third, she is a woman.

Most of the executives in Ziweixing are men, so men are not that popular.

Zheng Xiaoli was not at all proud. She smiled and said, "I have also summarized the key to Yahoo's great success. All the advantages actually come from China. They are the foundation you laid. I would like to take this opportunity to share with you. You can also use it as a reference when you use people to do things in the future."

"Okay!"

Zhou Buqi was so satisfied that he asked her to sit down and personally poured her a cup of coffee.

Zheng Xiaoli said: "The first point has been mentioned before, which is the help of domestic and foreign business teams."

"Ah."

"The second point is that with the support of the international department, I can make product decisions with more courage and decisiveness."

"Oh? Please tell me carefully?"

Zhou Buqi should learn from her with an open mind. These are all first-hand experiences in developing Internet products between China and the United States, which are very valuable intangible assets.

Zheng Xiaoli said: "For example, there is an app called Yahoo_News, which is Yahoo News. This product existed before I joined Yahoo. I was very dissatisfied with the operating efficiency of this product at the time, and there were always some lags. I don't know much about technology, so I asked about it. The technical officer said it was due to the architecture and could only be continuously optimized."

She felt embarrassed to see Boss Zhou pouring her coffee and peeling an apple, so she quickly asked him to stop. Then he continued, "If you want to make a thorough improvement, you have to completely overturn all the previous codes and rewrite them with a new architecture. But this will come at a huge cost. You have to suspend all current upgrades and maintenance to develop a new version, which may cause a half-year business interruption... I didn't hesitate at the time and immediately decided to overturn and redo it."

Zhou Buqi smiled and said, "Depend on the domestic team."

Zheng Xiaoli nodded slightly. "Well, the team in the United States will continue to maintain and upgrade the existing version, keep basic business operations and take responsibility for the product. Then let the domestic team start over, change to a newer architecture and redevelop the app."

Zhou Buqi asked: "Is this a big advantage?"

"Big! Really big!" Zheng Xiaoli said solemnly, "It is not only a huge advantage for small companies and startups, but also for industry giants like Google and Facebook. This is not only a cost issue, but also a concept issue. In the United States, they try their best to upgrade and maintain within the existing framework. They lack the courage to start over, which to a certain extent will lead to a lack of product competitiveness."

Zhou Buqi smiled and said, "It's like some old houses. There are old houses everywhere in foreign countries. Many old houses have problems, and they are constantly repaired and maintained. When encountering such a situation in China, they just demolish the house and build a new one. Anyway, building a new house doesn't cost much money and doesn't waste much time. It's better than living in a dangerous house with fear."

Zheng Xiaoli's eyes lit up and she smiled and said, "Yes, that's what I mean. It's not just examples of dangerous buildings. Some houses in China may have only been built for 20 years and are not dangerous buildings at all. However, this house now has only three floors. With the new urban construction plan, it can be transformed into a 3-story skyscraper to create greater value. This house will be flattened and rebuilt. This is not possible abroad. No one dares to make such a decision easily."

"How do you understand this?"

"For example, for an app, a new language or new architecture has emerged, which can bring a 5% performance upgrade to the product. Faced with such a choice, the domestic thinking can solve it from the bottom up and redevelop it with a new architecture. Apps with a new architecture can be fresher and run more smoothly. Even if there is only a 5% performance improvement, it can bring a good user experience. The United States is not like this. They don't have such courage. Only when they are forced to change or die, they will overthrow and start over."

"Well, this is not simply a cost issue, it's a concept issue."

Zhou Buqi realized the intrinsic meaning of product development from another perspective, which is also influenced by culture and concepts.

  The idea here in China is that if the worst happens, you can just start over again!

This is how everyone has been doing over the past few decades.

China's five thousand years of civilization has also developed in this way through cycles and alternations. This is revolutionary thinking.

It’s different in Europe and the United States, it’s a reformist mindset.

Try to optimize within the existing framework as much as possible.

Don't start over again unless it's absolutely necessary.

Just like William the Conqueror of Britain, after becoming the King of England, he has always felt aggrieved... In the end, even the power of the royal family was hollowed out and it became a constitutional monarchy, but they would not destroy the current royal family and replace it, and start all over again with the entire British system and structure.

When it comes to developing Internet apps, Silicon Valley technology giants are genetically averse to starting over.

If the existing framework can be used, then try to use it!

The new framework can significantly improve performance by 5%?

It doesn’t feel that obvious!

It feels similar if we optimize the existing framework!

However, technology in the Internet industry updates too quickly, especially when the open source community dominates the world, all kinds of new things emerge in an endless stream.

If you encounter this situation in China, it is very easy. You can just take the open source framework, copy it, make some simple changes, and use it. You can keep up with the technological trends and have a good product experience.

It is difficult for Silicon Valley's technology giants to make such a decision, not only because of the higher costs, but also because it is difficult to accept conceptually.

The current framework was built through everyone’s hard work.

It runs pretty well too.

  The leader says one word and we give up and we give up, we overturn and we overthrow. Why?

Can you respect the fruits of my labor?

  I’m pushed into a corner. I’m quitting!

In this way, the gap between the two products will appear. 5% at a time, 5% at a time, and after three or four times, there will be a very obvious gap in the user experience of the two products, and the product competitiveness will change from quantitative change to qualitative change.

The domestic apps of later generations are really much stronger than those apps of Silicon Valley giants. Compare Weibo and Twitter, Alipay and PayPal, WeChat and Facebook Messenger, which are all top products of giants. Not to mention the product design, there is a big difference in product fluency and experience. This is the real lead. As long as there is an opportunity to develop overseas, domestic apps will sweep European and American apps. This is really the survival of the fittest in the market economy.

Zheng Xiaoli felt this deeply when she led Yahoo's transformation into mobile business.

Zhou Buqi said solemnly: "This kind of valuable experience is so important. If you have time, you can write more articles to record your experience of working for Yahoo. Don't publish it, we will use it internally. In the future, we will have more excellent apps. This product model combining China and the United States can bring us huge industry competitiveness."

Zheng Xiaoli smiled and said, "These are just two points, there is a third point!"

Zhou Buqi took it very seriously and said, "Tell me about it."

Zheng Xiaoli smiled and said: "Yahoo is a huge Internet giant with many Internet assets. I have only developed less than one-third of them. However, I have a feeling that no matter what I do, I will succeed! Next, I want to work on Yahoo Auto and strive to make the Yahoo Auto App the best and most popular App in the automotive field within two years."

"So confident?"

Zhou Buqi couldn't help laughing.

Zheng Xiaoli said casually: "Roll it up! Play to your strengths and avoid your weaknesses! China is the best at it, but the Americans don't seem to be very good at it. They are all stupid."

"what?"

Zhou Buqi was slightly startled.

Zheng Xiaoli smiled and said: "Internet businesses in the United States are too anxious. Except for a few giants such as Google, Amazon, and Microsoft, most Internet companies are in a hurry to put up advertisements when making products. The existence of advertisements will inevitably affect the running speed of the product, affect the layout and design of the product, and will inevitably weaken the competitiveness of the product."

Zhou Buqi understood this very well and said with a smile: "America Online failed, but YouTube rose. MySpace failed, but Facebook rose... In fact, it's all because of advertising. Too much commercialization and excessive advertising will lead to a decline in product experience, which is equivalent to driving users to competitors. Many Internet products have died because of too many advertisements."

Zheng Xiaoli said, "Yes, the main reason is that the advertising industry in the United States is too developed, and the advertising fees are too high. Under the same circumstances, the domestic advertising fees can earn 10 yuan, while the US may earn 50 US dollars. I have data for comparison. Google Search has 3 million users in the United States. This year, it can earn 3 billion US dollars in advertising fees from these 500 million users, at least 500 billion US dollars! Weidian Search has 6 million users in China. This year's advertising revenue in China... I just asked last night, and it's only 200 billion Chinese yuan. Baidu has a little more than Weidian, but it won't exceed 300 billion."

Zhou Buqi nodded, "Yes, money is the key. Who wouldn't be jealous when there's a chance to make a lot of money?"

Zheng Xiaoli smiled and said, "So there are two different approaches to app development in China and the United States. Domestic apps basically have no ads now. Even if there are ads, they are very restrained, keeping the app page simple and clean, and providing users with a good user experience. Apps in the United States, when their daily active users exceed 400 million or 500 million, are eager to put ads. The reason why so many apps under Yahoo have been successful is that they have no ads."

"it is good!"

Be restrained and don't rush to advertise. This is actually the request Zhou Buqi made to Zheng Xiaoli.

However, he did not form his own theoretical system.

Just some subjective advice.

Zheng Xiaoli has now filled in this link and has a certain theoretical system that she can develop and develop. She will then have the opportunity to apply this successful experience to other businesses and replicate the success widely.

"Yahoo now has 11 apps with 1000 million daily active users. The reason why they can achieve such results is that these apps do not have ads, which gives them a huge product advantage over similar products! This kind of Chinese product thinking will be more effective and more lethal than the American model in the process of competition."

Zheng Xiaoli is a very qualified executive.

Not only do you have to do it yourself.

You also need to summarize your own experiences in a procedural and institutionalized manner to help others do the same.

A person's power is limited.

Only with a complete set of processes can we mobilize more people and create more and greater contributions to the company.

As a boss, of course this kind of employee is what I like most.