Top of the Great Era

Chapter 2962 Knowledge is Too Expensive

There are only two types of online education websites.

One is the live broadcast format, where both students and teachers are online, using multi-person online video products such as EverZoom as tools to conduct online classes and learning.

One is the form of students learning on their own.

The teacher records the relevant teaching content and then posts it on the Internet. Students can watch and study online whenever they have time.

In fact, there is also an O2O model that moves from online to offline.

Just as Wen Zhixia said before, the relevant tutor information, course prices, and coverage areas are marked on the Internet, and parents can place orders online according to their own needs. Then, the tutor will take the initiative to come to the door according to the relevant orders.

Online education actually appeared in the United States a long time ago.

It has been around since the 90s.

However, at that time, there was insufficient broadband and Internet products, and most Internet ideas were focused on O2O, which is to provide information online and then conduct transactions offline.

This is how Amazon came to be. Readers place orders on Amazon's platform, and then couriers deliver the books to their homes, making the transactions offline.

Now is the era of mobile Internet, and various Internet tools have been developed.

This greatly enriches the possibilities for business innovation.

If Ziweixing International wants to enter the field of online education, it must have some of the style of a large company, and cannot be small-minded and only focus on one aspect. If it wants to do it, it must be the best in the United States and even the world.

This requires that Ziweixing International’s online education platform cover all three aspects.

Luqi recognizes this direction of online education.

Next summer, Ziweixing International will be listed.

Judging from the current situation, the IPO scale of Ziweixing International may be even larger than Ziweixing!

  The financing scale will not be less than 200 billion US dollars!

How should I spend such a large sum of money suddenly?

You can't just put it in the bank and earn interest.

We must find more tracks and make more strategic arrangements.

Which new track are you looking for?

Online education is a very good direction.

At least give it a try.

Lu Qi said: "I think this idea is very good. The market for online education is not too small. Education is an industry that cannot be avoided. If online education is done well and American teenagers can learn knowledge through our education platform, it will form a long-term association effect. Just like Xiaonei.com, if college students use Xiaonei.com's services for a long time while in school, they will also form a certain emotional bond with Xiaonei.com's related websites after leaving college."

Zhou Buqi said: "According to my understanding, the after-school tutoring market in the United States is about 60 billion US dollars. However, the market size of interest classes, skill classes, and professional training classes is very large, exceeding 1000 billion US dollars. The former is smaller than the domestic market, while the latter is much larger than the domestic market. This is especially true under the premise that many people want to participate but do not have enough funds."

Lu Qi nodded and said with a smile: "That's Kurian!"

"Ah?" Zhou Buqi didn't quite understand.

Lu Qi said: "He told me specifically that when he came to the United States from India, he owed tens of thousands of dollars in debt in the first few years to study, and had to charge his credit card every month. His biggest expense was taking classes. At that time, he took an English class and hired an English teacher to improve his spoken English. This was considered a small amount. At that time, he was very interested in movies, and he would rush from Silicon Valley to Los Angeles every weekend to find a Hollywood screenwriter teacher to learn how to write scripts. The tuition for this class was very high, and one class cost $1500."

Zhou Buqi said, "Well, you are talking about the adult education market. The scale of the youth education market in China is much larger than that in the United States; but the adult education market is much smaller than that in the United States. The only adult education that remains is at most TOEFL, IELTS, postgraduate entrance exams and civil service exams."

Adult education is an important part of the American education industry.

Many children do not like to study when they are young, but when they grow up and become sensible, they realize the importance of knowledge and start to study in their twenties, starting with the simplest addition, subtraction, multiplication and division. Some children come from poor families and have no educational resources when they are young. After they turn 18, they start to bear the cost of their own studies, and may even owe tens of thousands or hundreds of thousands of dollars in "study loans" in pursuit of knowledge to change their destiny.

Another reason is that many adults have higher aspirations and are not satisfied with the status quo.

Like Kurian.

He established himself in Silicon Valley in his early years, relying on technology. He is a scientist.

However, he later transformed into a senior manager and became one of the most famous professional managers in Silicon Valley. To achieve such success, he could not rely solely on his professional skills. No matter how high his level of science and technology was, he could not be the senior vice president of Oracle or the CEO of Ziwei Cloud.

This requires him to continue learning even if he becomes a top scientist in the industry.

It’s not about learning things in your major, but about cross-disciplinary learning.

Even learning to write scripts would be helpful for him to become a senior manager.

The most important thing in writing a script is to have an overall plot plan, a main line that runs through the entire script, and a clear and smooth logic... This is actually the same principle as doing business management and product planning.

It’s just that knowledge is too expensive in the United States.

It is almost impossible for ordinary people to acquire more knowledge without going into debt.

Zhou Buqi said: "Online education is actually a huge market, and knowledge in the United States is too expensive. Let alone other things, I have seen the price of my book "Platform Economy". The price in China is 32 Chinese Yuan, and the price in the United States is 68 US dollars. The pricing of this publisher is simply crazy. The education industry in the United States is really too abusive to those who are thirsty for knowledge! If Ziweixing International can make this happen and reduce the cost of seeking knowledge, the company can have a better and more valuable brand halo in all aspects."

Lu Qi smiled and said, "I don't know the specific situation yet, but what I know is that technology giants such as Google, Microsoft, Apple, and Amazon don't seem to be involved in the field of online education. There should be dozens of online education websites in the United States now, and they are all small companies."

"Okay! Then let's integrate it!" Zhou Buqi assigned him a task, "Please work hard to make a survey report on this industry and do a comprehensive market and policy analysis. If there is no problem, after Ziweixing International goes public, we will start this new project! Now that women's rights have risen in Silicon Valley, the online education industry can provide enough jobs for women and save us from unnecessary troubles."

"Well, I think there is opportunity in this direction. Apart from anything else, if there is no opportunity, those online education websites will not be able to survive. If we can integrate and concentrate, maybe we can really make it a big industry." Lu Qi nodded, and then talked about another thing, "By the way, are you free now?"

"what happened?"

"I'll be meeting with Reddit's investors and management at 11am to discuss the acquisition. If you're free, why don't you come?"

"So fast?" Zhou Buqi couldn't help but laugh, "I thought it would take several months!"

Lu Qi smiled and said, "It's mainly because they are anxious and want to complete the transaction before our IPO."