Top of the Great Era

Chapter 2971 Technology People

Christmas is almost here.

My wife and children have returned to the Bay Area from London in batches.

Boss Zhou should be equally considerate in his family life and also have such awareness in his career.

He is going to Los Angeles to pay attention to Ziweixing Global.

Recently, the hottest movie in the film industry is the sequel "The Hunger Games 2" produced by MGM under Ziweixing Global.

Unprecedented success.

Especially in the North American market, the box office has reached 1 million US dollars in one month, which is more impressive than the Disney animation masterpiece "Frozen" released at the same time. The relevant executives of MGM were very proud and took the opportunity when Zhou Buqi went to Los Angeles to listen to the business report to invite him to watch the movie.

The series of blockbuster models determined by Zhou Buqi have already demonstrated its market competitiveness.

The success of "The Hunger Games: Catching Fire" marks the great success of "The Hunger Games" series, and this series has long-term development value.

Normally, if there are three novels, then there will be three movies.

  However, now that the movie has achieved such a huge success, especially in North America where it has received unimaginable popularity, it would be a shame to only shoot three parts... The subsequent plots can be split up and more parts can be shot!

After the main movie is finished, we can discuss with the author of the novel and shoot a spin-off, a prequel, a sequel, or even a TV series version.

According to Mr. Zhou’s film theory, the market is now full of IP-based series of masterpieces.

  Now that you have a good IP with great difficulty, you must fully tap its value and make as much money as possible!

Zhou Buqi also agrees with this idea. While watching the movie, he whispered to CEO Jason Kilar who was accompanying him: "IPs like 'The Hunger Games' and 'Twilight' must fully explore their value. These are all popular literature, which actually have no artistic value. They are all short-term effects under the trend. After this trend, it is difficult for them to have much value in the future. This is completely different from 'The Lord of the Rings', 'Star Wars', and Marvel's superhero IPs. For the latter, the development of IPs must be moderate and not excessive. If too much development is done and the market is too saturated, the value of the IP will be weakened."

Jason Kilar smiled and said, "This year's net profit can exceed 50 billion US dollars, and the plan for next year is 60 billion US dollars."

“A 10% increase?”

Zhou Buqi turned his head and looked at him.

For ordinary companies, a 10% growth in a year is already a very good performance. But for Ziweixing Global, it is not good enough. Mr. Zhou has laid a good foundation before. If you don’t achieve a 25% annual growth, you are not qualified as a CEO!

Kilar quickly said: "You forgot that next year we will transform into a technology company."

“Oh, streaming!”

Zhou Buqi nodded.

This was something he had planned long ago.

For Ziweixing Global, this is a big project and a business transformation. In the short term, it requires a large investment, which will inevitably eat up a lot of profits generated by other businesses.

Jason Kilar said with a smile: "It is expected to be launched before August."

Zhou Buqi said: "This is an inevitable trend, and it is also the main reason why Ziweixing Global does not engage in television business. This matter must be done well, and you come to take charge of it personally."

"it is good."

"What about the business model of streaming? Has it been determined?"

Kilar said slowly: "There are some debates, but I still decided to adopt your plan. We will develop it in the model of 'advertising + membership'. If we only adopt the model of membership subscription, it will inevitably lead to some direct competition with Netflix."

Zhou Buqi said without question: "Don't have any friction with Netflix."

The reason why the plan is controversial is that many executives of Ziweixing Global have no interest in dealings with Netflix. They don't care about Netflix's life or death. Of course, they will do whatever is in the interests of Ziweixing Global.

Zhou Buqi would not be able to do that.

  He is Netflix's largest shareholder!

He can't just watch Netflix and Ziweixing Global fight in the field of video streaming. Isn't this like the left hand fighting the right hand?

Therefore, when Ziweixing Global develops its streaming media business, it should try to intersect with Netflix as much as possible.

There are only three types of streaming media models nowadays: "Free + Advertising" model.

"Membership" model.

“Advertising + membership” model.

The "free + advertising" model is definitely not feasible. Although the price of Internet advertising in the United States is very high and the income is high, the copyright price is even more expensive. That little advertising fee cannot meet the operating expenses of streaming media.

Netflix adopts a membership model.

For Ziweixing Global, the only model left is the "advertising + membership" model.

These are old, unpopular and low-quality films that users can watch for free on the platform, which generates revenue through advertising. If users want to watch some premium content, they need to become members.

This model can generate more traffic, have more flexible business operation strategies, and have a larger audience.

Most of the domestic video streaming websites in later generations basically adopted this model.

However, the domestic advertising fees and membership fees are low, and the two incomes added together are still not enough... So many video websites have launched the "V on V" model. That is, if users want to watch the best of the best, it is not enough to just open a membership. After opening a membership, they must open a super membership.

Kilar tentatively said: "We will gradually take back the film and television copyrights that we authorized to Netflix."

Zhou Buqi said, "Don't be impatient. Take your time. Don't let Netflix's film and television library have any gaps. You should take care of this matter. Let the technology people be responsible, and don't let the film people interfere. You should discuss it with Netflix and slowly take back the copyright without affecting their own development. Move carefully and don't cause protests from the shareholders' meeting."

Jason Kilar also doesn't own Netflix stock.

But he was the CEO appointed by Zhou Buqi.

He has to consider the interests of the big boss.

In this process, the interests of small shareholders will be infringed to some extent.

After all, for Ziweixing Global, if it wants to develop its own streaming platform well, the best strategy is to kill Netflix first. If it takes back all the film and television copyrights that it has authorized to Netflix, Netflix will be half dead. Its own streaming platform will soon be able to form market competitiveness by relying on its own largest film and television copyright library in the world.

If you hesitate, you will miss the opportunity.

Boss Zhou is not willing to do this.

Kilar smiled and said, "We can't protest because we have a contract with Netflix. Moreover, Ziweixing Global also holds some shares in Netflix, and the two parties have a strategic cooperation agreement. We have sufficient reasons to 'miss the opportunity'."

Zhou Buqi said: "Netflix and Ziweixing Global will not be competitors. Netflix's competitor is HBO. The TV industry has been in an unstoppable decline, and the video streaming market will only grow. This market can accommodate five or six large video streaming platforms without any problem! We don't need to worry about the future competition crisis between Netflix and Ziweixing Global. Many people may not understand it, and they may not understand it even if we explain it to them. In this case, we might as well find some reasons that can convince them and not let the stupid voices in the shareholders' meeting interfere with our judgment."

Kirar assured, "No, I know which direction is correct. In fact, the thinking of the scientific and technological people will always follow your route. This is the greatest guarantee."

He is also a technology person, born in Silicon Valley and was an executive at Amazon in his early years.

There are mainly two types of employees within Ziweixing Global.

One type is the Hollywood "filmmaker".

These people are a bit muddy and too profit-oriented.

I don't have any spiritual faith in Boss Zhou.

The situation is different in the field of technology.

Ziweixing Global is now going to be a video streaming platform, and has many technology products, and has many "tech people" under its umbrella. It can be said that as long as they are technology people, they all have emotional faith in Boss Zhou.

Just like Bill Gates and Steve Jobs back then.

In Ziweixing Global, scientific and technological talents are Zhou Buqi's largest support group.