Top of the Great Era

Chapter 2981 One goes down and the other goes up

Twenty minutes later, Lei Jun really came.

Wearing a pair of jeans and a gray-green down jacket.

He really doesn't look like a big boss at all, and his attire is no different from that of a technical engineer. It is indeed easy to hide yourself in Silicon Valley when you dress like this.

"Oh, here it comes!"

Zhou Buqi raised his head and glanced at him without saying much. They were old friends and there was no need for any empty talk.

Lei Jun was also at ease. He took off his coat and hung it on the hanger. He smiled and said to Zhang Zetian, "Secretary Zhang, please get me a cup of hot coffee. Thank you."

"You've come at the right time. Please help me with some advice."

Zhou Buqi stood up from the big chair behind his desk with a stack of more than a dozen documents in his hand. He walked over, put them on the coffee table, and invited Lei Jun to come and take a look.

"What's the matter?" Lei Jun didn't hesitate. He picked up a document and found it was in English. He had a headache reading it. He flipped through it and found a Chinese document. "The Necessity of Merging with LinkedIn", a paper, the author is... Tang Binchen? Huh? You want to acquire LinkedIn?"

Zhou Buqi said: "It has not been decided yet, it is under internal discussion. These are the opinions given by the senior executives, you can also take a look."

Lei Jun was surprised and said, "LinkedIn is a big company? Its market value is over 100 billion US dollars, right?"

Zhou Buqi said: "Yes, that's why we need to discuss it. If it was a small company, they would just buy it casually, why would we need to discuss it?"

Lei Jun took a deep breath and briefly read the advice from Tang Binchen, reading: "The value of professional information held by LinkedIn is far greater than the social information held by social networking sites. Our social products cover all kinds of information about users, but because there is no policy requirement for real-name registration, we can only focus on mobile information such as ideas, interests, uploaded pictures, places visited, etc. However, in the professional field, a person is defined by a much more standardized set of standards: residence, age, work unit, position, school, major, and GPA. For customers, this kind of data is easier to understand and use, and the delivery based on such data will be more accurate..."

Zhou Buqi said: "Yes, that is a commercial benefit. More abundant career information can make our recommended ads more accurate and create more advertising value... By the way, is there data?"

"This data is really amazing. On average, each user who stays on Facebook for one hour can generate 5.4 cents in advertising revenue; one hour on Yahoo generates 3.7 cents in advertising revenue; one hour on Twitter generates only 1.9 cents in advertising revenue. However, one hour on LinkedIn generates $1.3 in advertising revenue."

Although Lei Jun is currently engaged in the mobile phone business, he is a real Internet person.

And what he is best at is marketing.

I am very sensitive to such commercial data from traffic conversion, and I am deeply surprised. Precision Internet advertising is changing the inherent logic of the media advertising market and is using a new advertising concept based on transaction rate.

Such reports actually involve some commercial secrets.

However, Boss Zhou didn't care, and Lei Jun would not miss this opportunity to peek. He continued to read Tang Binchen's report: "Oh my god... this paragraph is really powerful. Social trends are controlled by social elites. A product that can be widely recognized by social elites will often be more competitive."

Zhou Buqi smiled and said, "It is indeed a bit arbitrary, but the general logic is correct."

Lei Jun then took a deep breath and understood Boss Zhou's layout in the Internet industry. He read the report and said, "Ziweixing has a campus network in China. One of the great values ​​of the campus network is that it can establish good relationships with college students across the country during their school years. When college students graduate and enter society, they will still have such an emotional bond, including data bonds and information bonds. Such a relationship helps Ziweixing grasp the information dynamics of the domestic social elite. This group not only has stronger consumption power, but their data, information, preferences and other data are often at the forefront of social needs and the front line of product innovation."

Zhou Buqi smiled and said, "It's written like a thesis, but the meaning is very clear, that is, Ziweixing International does not have a campus network in the overseas market, and therefore lacks the key indicators of the key social elite group."

“LinkedIn can fill this strategic and business gap.”

Lei Jun quickly understood the main idea of ​​this "paper".

Zhou Buqi pointed at the dozen or so reports and said, "There are 13 in total, 6 of which are very supportive, 3 are supportive, and 2 are optional. Only 1 is clearly opposed."

Lei Jun was very surprised. "Objection? Which document?"

Zhou Buqi said: "Don't read it, it's worthless. It was written by a female executive, so petty. She didn't deny LinkedIn, but she thought it was too expensive. If they really wanted to acquire LinkedIn, they would probably have to pay a premium of at least 25%-30%, which is too expensive. She thought we should make a similar product ourselves."

Lei Jun shook his head. “It’s not easy.”

Zhou Buqi said: "Yes, there are actually two options in front of us now. Ziweixing International either wants to enter the business social market or not. If it does, then the only way to go is to acquire LinkedIn."

He has a very decisive and resolute attitude.

Because in the past life, in the field of business social networking, I had never heard of any other company except LinkedIn, not even Google or Facebook.

Lei Jun is the big boss, he knows the essentials of mergers and acquisitions very well, he said: "The key to this matter is whether LinkedIn is willing to sell. If they don't want to sell, nothing you say will work. For a company, in addition to the pursuit of capital, there is also the pursuit of power. The founding team and the management team may not be willing to give up power."

Zhou Buqi smiled and said, "This is really not an obstacle. Hoffman, the big boss of LinkedIn, approached me and wanted to merge with us." "That's fine!"

"Take another look... Well, this report is pretty good!"

"English, huh... Kurian?"

"Well, the president of Ziweiyun, an Indian, is the best executive under my command. He is on vacation and hasn't come back yet. This was written during his vacation, so it is also valuable." Zhou Buqi handed him the material. "It's in English, can you understand it?"

Lei Jun nodded, "I can get a rough idea."

Being able to read English literature is a basic quality.

Especially in the IT industry, if you want to stand out in this industry, you don’t have to be bad at speaking, but you must be able to read.

This time, it was really amazing!

The key point is that Kurian may also know that Boss Zhou’s English is not his native language, so the words he used are simple and clear.

A total of ten items were proposed.

  First, the B2B value of the Internet continues to grow, and acquisitions can further promote Ziwei Cloud to reach corporate users and expand the scale of the B2B market;

Second, it can change the competitive landscape of the CRM software industry. By injecting rich B2C and B2B data sets (including registered mobile users), it can help Ziwei Cloud’s outsourced digital advertising business grow better.

Third, it can integrate the world's leading professional cloud with the world's leading professional network to provide business users and enterprise users with a truly one-stop access.

  Fourth, Ziwei Cloud's collaborative office software, multi-person online video software, network cloud disk, online account book, financial management system and other products are connected with the professional network to develop more new methods to improve the productivity of professionals and reshape the sales, marketing and talent management business processes;

Fifth, LinkedIn has been changing the way professionals around the world find job opportunities over the past decade, and Ziweixing International's acquisition of LinkedIn will provide a new opportunity to truly achieve this common goal on a larger scale: strengthening individuals and businesses.

Sixth, it can open up a new track outside the toC social market, thereby resisting the attack from B-side social products and consolidating its dominant position in the social field...

Lei Jun nodded repeatedly after reading it, "Every one of them hits the nail on the head."

Zhou Buqi smiled and said, "Do you think we should initiate an acquisition of LinkedIn?"

"Do I need to tell you that?" Lei Jun was a little amused. He had already seen through his attitude. "You have already made up your mind."

Zhou Buqi said: "Can you give me some advice?"

"Me?" Lei Jun waved his hand. "I don't know your business that well, so I can't explain it in detail. But I just need to grasp one point. You said that it was LinkedIn's big boss Hoffman who approached you and wanted to actively merge with Ziweixing International? This is very telling. If he can approach you, he can certainly approach someone else. If you don't buy it, your competitors will definitely buy it. If you reject LinkedIn, you will lose out, which is a big taboo."

Zhou Buqi smiled and said, "Yes, this time when we negotiate with Qualcomm, we will adopt this strategy to make Qualcomm worry about losing out."

Lei Jun immediately understood what he meant, "Threat from competitors?"

Zhou Buqi said: "I have received very accurate news that Qualcomm's structural crisis has already endangered its business. The 4G chips released by Qualcomm this year may be of very poor quality."

The human heart is made of flesh.

Qualcomm has encountered many troubles in the past year, with crises both internally and externally, and even its CEO was replaced.

In this case, it is impossible for chip experts to focus on R&D and design. In particular, some antitrust pressure will make them bear a layer of moral constraints... In this case, their R&D results will definitely be affected.

Now the negative impact has already appeared internally.

Boss Zhou has heard some rumors that Qualcomm's upcoming 4G chip may encounter many technical problems. However, they cannot make it public because it affects Qualcomm's orders, profits and stock prices. They can only pretend not to know and go ahead with it.

Lei Jun frowned slightly, "Qualcomm's chip is no longer working?"

Zhou Buqi said: "That won't happen. Even if this year's chips are not very good, they still have advantages over Samsung, MediaTek, and Intel chips. The advantage is not that big at most, and the price-performance ratio is too low. They must know this internally. This is a way for Xiaomi to reach a strategic cooperation with Qualcomm. Signing a large order and strategic long-term cooperation will make Qualcomm feel that it is taking advantage of Xiaomi. The stronger the feeling of taking advantage, the greater the chance of promotion."

"Ah."

"Plus, your 10 billion bet has shown Qualcomm Xiaomi's faith and prospects. There is also the threat of competition. If Qualcomm doesn't cooperate, you can go to MediaTek or Samsung, and they will definitely give in."

(End of this chapter)