Top of the Great Era

Chapter 2999 Resolution

The current display industry is dominated by LCD screens, which are mainly led by LG and Samsung.

Both companies are very powerful.

Together, they control the relevant technical patents in the entire LCD screen field. Not to mention that the domestic display industry cannot avoid them, even Japan, which once dominated the global display industry, cannot do anything about them.

For the domestic display screen industry, a frontal attack is definitely not feasible, and the only option is to make a flank move and bypass LCD screens.

Develop a new track.

Then obtain more patents and intellectual property rights in the new track, so as to build a competitive domestic display panel industry.

At present, the direction chosen domestically is LED screens.

That's not going to work.

LED screens are obsolete products with backward technology, poor effects, and no price advantage, and are even worse than plasma screens.

There is no hope in this direction.

At most, it was placed in some product areas with extremely low display demand, such as refrigerators, washing machines, and feature phones. After a few years, the authorities realized that this was a wrong route and abandoned this strategy, and the initial investment and subsidies were wasted.

Zhou Buqi wanted to do something big and guide the domestic display industry towards OLED screens as much as possible.

At least do something within your ability.

Had a barbecue meal with Lee Jae-yong.

I drank a lot of wine.

There are two bottles of red wine.

After dinner, Xu Baihui took the girls home, while Zhou Buqi went to another place with Ning Lu, a bar and nightclub. Zhou Shaoning and Fu Sheng were both there.

The nightclub style in Korea is similar to that in Japan, just like a sex venue. Even in a bar, there are a row of girls, at least 30 to 50 of them, all about 18 or 19 years old, all dressed in bunny ears. You can pay them to accompany you for drinks, and whether you can take them out to a hotel to get a room depends on the customer's financial resources and attractiveness.

I don’t know who arranged this, but when Zhou Buqi went over, he was surprised to find that there was a beautiful girl wearing rabbit ears sitting next to both of them.

There was no hugging or any other groping going on, they were just drinking and the girl was pouring the wine.

Zhou Buqi brought Ning Lu with him, which was not appropriate.

Fu Sheng quickly took out four bills from his bag, gave each of them 10 won, and sent the two Korean girls away.

After Zhou Buqi sat down, he said, "I just finished dinner with Li Zairong and drank a lot. This Korean red wine has a strong aftertaste. I feel a little dizzy now."

Having said that, how can you not drink when you come to a bar?

Then drink.

This time it was not red wine, but whiskey mixed with Sprite.

Zhou Shaoning asked, "How did the talk go?"

"We didn't talk, but we have an attitude." Zhou Buqi was quite satisfied. "It seems that Li Zairong is not stubborn and is willing to negotiate with us. As long as we can talk, everything will be easy."

Zhou Shaoning has always been conservative in this regard. He nodded and said, "Well, it's best to solve it at the negotiation table. If the diamond arrangement is really that important, the best result is that everyone shares it. If we monopolize this patent, it may not be a good thing. The advancement of OLED display panels must be inseparable from Samsung."

Zhou Buqi said: "That should be what he meant. He is also interested in cooperation. If Samsung and Estar cooperate, it will be the best strategy to promote the development of OLED displays. If we only rely on Samsung to promote it, the speed will be too slow and the influence will not be enough."

The materials used in OLED displays make them unsuitable for large screens and cannot be used on televisions, monitors, or even tablet computers.

The most suitable product is the mobile phone.

It has to be driven by mobile phones. However, if only Samsung is driving the market, it will be a bit weak. It may be difficult to see any effect within three to five years, and the market may not be able to form the understanding that high-end smartphones must use OLED screens. In this way, it is not only slow but also difficult to shift the display panel industry from LCD screens to OLED screens.

It would be much better if Estar could also participate.

If the two mobile phone giants work together, they can quickly "educate" the market and users and make OLED screens a mainstream choice.

Zhou Shaoning smiled and said, "Yes, that's what I mean. If you want to promote OLED screens, you can't do without Samsung. If you want to quickly develop the market for OLED screens, you can't do without the help of Estar. This can be a mutually beneficial cooperation. There is no need for both parties to fight to the death over a patent. They can share risks and benefits."

Zhou Buqi nodded and said, "The development of any emerging industry cannot be separated from a leader. Samsung is the leader of the OLED display industry. If China wants to make this happen, it has to wait for Samsung to do it first and set an example."

"Yes, the exclusive patent for the diamond arrangement may cause Samsung to change its established plans for the OLED display industry."

Zhou Shaoning was mainly worried that the big boss would fight with Samsung.

No need.

It has already started a fight with Qualcomm, and if there is another spark with Samsung, it will be too dangerous and will cast a shadow on the listing of Asda next year.

Zhou Buqi asked: "Where's Apple?"

Zhou Shaoning is from the mobile phone industry, so he knows more than Fu Sheng. He said: "Apple will insist on using LCD screens because they have a powerful imaging technology called Retina screen, which can transcend the limitations of screen materials and achieve higher resolution. This is the biggest advantage of Apple's products."

Zhou Buqi didn't quite understand, "What do you mean?"

Zhou Shaoning said: "With a higher resolution, the mobile phone screen will appear clearer and the user experience will be better. The resolution of the LCD screen is not high, far lower than the interface resolution of Apple devices, so they use some pixel arrangement technology to achieve a higher resolution."

Then, explain it further.

The resolution of a mobile phone is affected by two aspects.

One is the hard environment, that is, the screen material; the other is the soft environment, which is the display interface. The pixels of the display interface are affected by the system and mobile phone's CPU, GPU, diodes, etc.

For example, the resolution of LCD is 1K, but the resolution of Apple's display interface can reach 1.5K.

Due to the limitation of the screen, it can only display a 1K resolution, and the high definition of the display interface is wasted.

Apple uses its own Retina screen technology to present a resolution of 1.2K, which is a certain breakthrough.

Neither Samsung nor Asda has such display technology, so the display screens using the same material will only have a 1K resolution, making them less competitive than the iPhone.

OLED screen can solve this dilemma.

OLED screens have higher resolutions, and as technology advances, the resolution can get higher and higher, 2K, 4K, 8K... In the end, it will even waste the screen resolution. For example, if the resolution of an OLED screen is 8K, but the display interface is only 4K, the screen will waste 4K, and the final image will only be 4K.

In other words, the powerful resolution of the OLED screen can exceed the resolution of the display interface.

The resolution of the LCD screen is relatively low, which is lower than the resolution of the display interface.

To put it bluntly, the technology is not enough, so we have to make up for it with materials.

Asda and Samsung cannot compete with Apple, they will use more expensive and better OLED screens to compete with iPhone. When OLED screens become more powerful and have higher resolutions, even higher than Apple's display interface resolution, Apple will compromise and give up the lower-cost LCD screens and embrace OLED screens.

In terms of competition in the mobile phone market, Asda must also adopt OLED screens.

Without the advantage of materials, Asda's mobile phones will never be able to achieve the same clarity as the iPhone.

Zhou Buqi said: "When we discuss tomorrow, we can use this as a starting point. Samsung and Estar should join hands to jointly develop OLED screens. Only in this way can both parties compete with the iPhone in the field of high-end phones."

"I have the same idea," Zhou Shaoning was very happy, and then he said in a deep voice, "According to the latest news, the iPhone 6 released by Apple this year is likely to have a bolder breakthrough in design. Rumors in the industry say that the iPhone 6 will use a large screen like Android phones."

Zhou Buqi nodded and said, "The greater the threat, the greater the motivation for cooperation. That's it!"