Top of the Great Era

Chapter 3060 Copyright surges

Zhang Yiming’s honeymoon leave is only three days.

Time is short.

Zhou Buqi couldn't make any big moves during this period, so he had to wait until he came back to discuss the matter.

I had lunch at noon.

Zhou Buqi returned to the headquarters and went to Jieyu Media first, where Xu Baihui was in a meeting.

After the meeting, he appeared with a rosy face.

Zhou Buqi had been waiting in her office for more than ten minutes. When he saw her, he smiled and said, "What good news is this? Is the movie a big hit?"

“It’s not a movie, it’s music.”

Xu Baihui tucked her hair behind her ears.

"music?"

Zhou Buqi immediately recalled a report he had seen this morning from Weidian Music, which said that in the past fiscal year, Weidian Music had suffered an astonishingly large loss of 5.5 million yuan.

The road to paid music in the country is still long and arduous.

One of the most important reasons is infringement.

There are still many music products on the Internet that are pirating music copyrights, so much so that Weidian Music, QQ Music, Ocean Music, Jieyu Media and many record companies have joined together to form the "Digital Music Rights Protection Alliance" to protect music copyrights.

The effect is still very poor.

In matters like this, the state must step in and use legal means to make the strongest voice possible.

Xu Baihui smiled and said, "This year's sixth season of The Voice of China has just finished airing. The results were pretty good, so we started discussing the music copyright for the seventh season next year. Now that the deal is done, guess how much it will cost?"

“Music copyright for the sixth season of The Voice?”

"Yes, it's the copyright of the contestants' cover songs."

"It must be several million, right?"

"You can do it!"

Xu Baihui rolled her eyes, thinking he was joking.

Zhou Buqi didn't know, "Is there something missing?"

Xu Baihui snorted, "It's too little. The copyright of the sixth season that just aired was sold for 3500 million! The copyright of the seventh season next year will reach 4800 million!"

Zhou Buqi was very surprised. "So expensive? Isn't this a cover copyright? How good can it be when sung by some unknown contestants? Besides, isn't music copyright infringement very serious now? It will cause great losses to the copyright holder. Who would spend so much money to grab the copyright?"

"You!"

Xu Baihui smiled.

"What?" Zhou Buqi's forehead was black, and then he reacted, "Micro music?"

Xu Baihui smiled and said, "Yes, it was Weidian Music. They won the bid and beat QQ Music, which bid 4200 million. They got the exclusive broadcasting rights for 4800 million. In the sixth season this year, Weidian Music lost the competition and was bought by QQ Music for 3500 million. I guess they were stimulated and spent a lot of money for the seventh season next year."

Zhou Buqi curled his lips and said, "I read a financial report this morning. Weidian Music lost more than 5 million in the past fiscal year!"

"That's about right!" Xu Baihui waved her hand. She was wearing a dark-colored women's suit and black high heels, and she really had the aura of a strong woman. "It cost me a lot!"

"you?"

"Copyright, exclusive copyright is very expensive!"

“Isn’t it said that infringement is serious?”

"Yes, but everyone thinks that's short-term. Now everyone is saying that the country will definitely take strong measures to manage copyrights, mainly film and television copyrights and music copyrights. Copyright prices have skyrocketed." Xu Baihui can be said to be the biggest beneficiary. She is very happy when she mentions this. "In fact, it has been spread since last year, and then major music companies began to buy music copyrights in the market, driving up the copyright prices. It's normal for a song to cost hundreds of thousands or millions of yuan in copyright fees."

The domestic copyright market is still not mature enough. Domestic music copyrights are all bought out. A song costs hundreds of thousands or millions of dollars, which means that the copyright company has bought out the copyright of the song.

Several major international record giants mainly use the contract licensing system.

Take Taylor Swift's songs for example. Her songs do not belong to Universal Music. She just cooperated with Universal Music and authorized the copyright of her songs for 10 years to be operated by Universal Music. However, domestic creators generally lack the right to speak, and they are also afraid of poverty. It is not easy for someone to pay for their works, so they don't care so much and sell them as soon as possible at a high price.

It can be said that 99% of the music copyrights in Chinese music are in the hands of copyright companies through a buyout model.

The biggest beneficiaries are mainly two companies.

One is Lantianyue Records, a subsidiary of Jieyu Media; the other is Weifanfan Records, whose core product is called Weidian Music and is affiliated to Ziweixing.

As early as 08, Zhou Buqi had given the instruction.

We should actively purchase the copyrights of various films, television and music.

Copyrights were really cheap back then.

Especially for music copyright, the copyright of many music is only a few hundred yuan, and it may be enough to package all the songs of a singer for tens of thousands of yuan. If it is a well-known first-line singer, the price will not be too high, and the price of a famous song will not exceed 500 million. It can be bought for to million yuan to package all the songs of a first-line singer.

During that period, Jieyu Media was buying up records like crazy. Some of them even bought up other people's record companies in a package, and they bought seven or eight of them.

It wasn't until last year that the music market finally received good news.

Copyright is taken seriously.

Major giants have entered the market, but it is too late. The price of music copyright has skyrocketed. The copyright price of a famous song has reached 5000 million... But even if they are willing to pay 5000 million, there is no market for it.

Most of the old songs have already been bought out by Jieyu Media.

Everyone can only aim at new songs, and then bid up the price all the way, and no one is willing to give in. Even the copyrights of the songs covered by the students of "The Voice of China" can be sold for tens of millions of yuan.

Xu Baihui said, "The Voice of China is nothing. As you said, these are all songs sung by students. They are not very popular and have little long-term popularity. I Am a Singer is different. It is the top music feast in China. What do you think the copyright fee will be for the fourth season of I Am a Singer next year?"

"Is it over 100 million?"

Zhou Buqi has realized the power of copyright.

Xu Baihui smiled and said, "1.5 million. QQ Music originally wanted to pay 1.65 million, but I refused and sold it to Weidian Music. Now Weidian Music's user base has surpassed QQ Music, and copyright is the most important competitive factor. I can't just sell such an important copyright to QQ Music for just over 1000 million, right? The music copyright of I Am a Singer is too popular and long-term. The copyright of The Voice of China can be given to QQ Music, but I definitely can't give the copyright of I Am a Singer to QQ Music."

"I Am a Singer" is also a music program planned by Boss Zhou, produced by Jieyu Media and in cooperation with Capital TV.

It can be said to be the most popular music program in the country at present.

It is even more popular than "The Voice of China", another music program produced by Jieyu Media.

No wonder Weidian Music suffers a loss of 500 to 600 million yuan a year. All this money was given to Jieyu Media.

Zhou Buqi asked: "Do you want to share the copyright fee with the singer?"

"No, all belongs to me!" Xu Baihui was very straightforward in this regard, and snorted lightly, "I invited them to sing, which also cost a lot of money. Some singers can earn up to 300 million per performance, and can earn tens of millions in a season. I also provide a platform to help them become popular again, so how can there be a share of copyright? All copyrights and profits belong to Party A!"

Zhou Buqi said: "The domestic environment is still too unfriendly to creators and lacks respect."

Xu Baihui said unconcernedly, "This is the norm in the industry, and it's not my fault. Domestically, the principle is to focus on the overall situation, and the protection of individual rights is not enough. This is the same in all walks of life."

Zhou Buqi pondered for a moment before slowly saying, "Entertainment stars earn a lot of money, so if a portion of their rights are damaged, it won't affect their wealthy lives. But it's not the same for ordinary people. If a portion of their rights are damaged, it may have a great impact on their quality of life."

Xu Baihui smiled and said, "I'm a new small planner, and I can get 7,000 a month, and the work is easy. It's different from Ziweixing. I have a high school classmate, a man, who used to work at Ziweixing. He resigned a few months ago and returned to his hometown to open a store."

"What?"

"It's because of work pressure. He said his hair is falling out. He also said it's not hard enough and the length has become shorter... I don't understand it. You men are really weird. What about you? Are you like this too?"

"Go aside!"